Uber podcasting geniuses Bernie Borges (@berniebay) and Joe Cascio (@joecascio) joined us for this week’s @sbbuzz chat on podcasting. What followed was some excellent advice on getting started, tools, funding and challenges. At the end of the night, everyone pitched in their favorite podcasts, so be sure to check those out at the end of the chat!
Ready to join us for the next @sbbuzz chat? Leave a comment or join us next week September 22, 2009 for the next @sbbuzz chat.Here’s how it all works:
- Sbbuzz-ups are every Tuesday, next up is September 22th, 2009 from 8:00 PM – 10:00 PM Eastern Time. Join us – We’re here to facilitate the conversation between small business owners.
- Know small businesses that need help? Let them know when this chat happens, help them get started on Twitter and let’s talk!
- Instructions for participating are at http://sbbuzz.biz/instructions
sbbuzz: | Welcome to #sbbuzz, a Tweetchat for next 2 hours of small biz talking about technology. Join us! http://sbbuzz.biz/instructions |
sbbuzz: | Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun! |
sbbuzz: | To start off we have introductions: 1 message about you and your business and whatever else we need to know. #sbbuzz |
rzazueta: | #sbbuzz What advice would you give to a small business just starting to use Social Media? Please use the hastag #ccseminar (and please RT!) |
rzazueta: | Hi all! I’m here for, like, 2 minutes – I’m Rob Z. of TechKnowMe and I’m on my way to teach smbiz owners online marketing tonight! #sbbuzz |
bradfordshimp: | Hello, Bradford Shimp here. No, that cutie pie isn’t me, that’s my 4 year old. #sbbuzz |
b2bspecialist: | @sbbuzz I focus on b2b marketing and biz dev, founded an agency in Feb and starting a web show w/podcasts #sbbuzz #sbbuzz |
helpbusinesses: | Hi I’m Jacqueline: Business Pipeline Solutions is a global biz mgmt & professional training firm helping manage run & grow companies #sbbuzz |
mriggen: | @sbbuzz Hi I’m Michelle Riggen-Ransom with BatchBlue Software. We make software for small businesses e.g. BatchBook, our social CRM. #sbbuzz |
pmohara: | Hi all – Pamela from @batchblue and @sbbuzz here. You probably know me better as THE BEE. #sbbuzz |
b2bspecialist: | @pmohara props for continued commitment to doing this! #sbbuzz |
merylevans: | Howdy, all. Content maven in TX behind http://www.meryl.net & @merylkevans who plays w words to help businesses connect and readers learn. #sbbuzz |
JoeCascio: | I’m Joe Cascio, and for some inscrutable reason, Pam and Michelle wanted me to hang out w y’all tonight. Wuzzup? #sbbuzz |
pmohara: | @b2bspecialist Thanks, Chris! My 7yo now calls Tuesdays “Buzzdays”. Uhm, yeah. I think we are all in. 🙂 #sbbuzz |
consultsonja: | Greetings from Mission Inc. (@missioninc). We provide start-up, management and fund services for non-profits and small biz. #sbbuzz |
mriggen: | @JoeCascio We wanted to celebrate your birthday with you! Or, your birthweek I guess (Happy birthweek!) #sbbuzz |
sbbuzz: | Q1 from @rzazueta What advice would you give to a small business just starting to use Social Media? Use #ccseminar & #sbbuzz |
selahsynergy: | Howdy sbbuzz friends. Just popping in for a bit tonight. Susan here from Selah Synergy, business strategist. #sbbuzz |
merylevans: | @pmohara Ha. I just tell my kids I’m in a meeting (because my mtgs are always online). Now they ask, “Are you in a meeting?” #sbbuzz |
merylevans: | Q1 Listen, learn, patience. Build up content (ie tweets) before you start following as few follow back when there’s no content. #sbbuzz |
JoeCascio: | @mriggen Happy to contribute any way I can. ps. Michelle and I got this sushi thang goin’ on, y’know? #sbbuzz |
bradfordshimp: | Q1 – Get someone to show you the ropes (even if you have to pay) if you are a biz just getting into social media. #ccseminar #sbbuzz |
mriggen: | @sbbuzz Q1: Find where you customers/potential customers are, listen to the conversations there, join in by being helpful, real. #sbbuzz |
helpbusinesses: | Q1 Focus is key, you should have a purpose and execute it with great precision. #sbbuzz |
b2bspecialist: | @sbbuzz Q1 find out where your target audience gathers online and learn how they are engaged in social media. #sbbuzz |
bradfordshimp: | Q1 – Also, have a plan. Social media needs to fit into your marketing plan. #ccseminar #sbbuzz |
sbbuzz: | All- we are helping @rzazueta demo a chat in his webinar tonight (so #ccseminar and #sbbuzz for Q1). Everyone smile and wave at the Twamera! |
consultsonja: | Chatting on Tweet Chat #sbbuzz Mission Inc (@missioninc) provides assistance to small biz and non-profits |
bradfordshimp: | Q1 – This may be self-serving but helpful, have been doing a series on Twitter and small business here http://ow.ly/py8z #ccseminar #sbbuzz |
pmohara: | Q1 Find someone already using the media (Twitter, FB, etc.) and pepper them w/questions as you try it out yourself. #sbbuzz #ccseminar |
bradfordshimp: | Q1 – To find out where your potentials are online, start by asking your current customers where they are, then join in. #sbbuzz |
consultsonja: | @sbbuzz Q1:: How do you advertise for clients on guru.com and similar sites? What are some key tips for entry? #sbbuzz |
berniebay: | Do you research. Find people with common interests. Tweet them up (within reason). Visit lots of blogs. Takes time. #sbbuzz #sbbuzz |
mriggen: | @sbbuzz Q1: Great books coming out now on this topic: Trust Agents by @chrisbrogan & @julien, Marketing 2.0 by @berniebay #ccseminar #sbbuzz |
selahsynergy: | @sbbuzz Q1. It’s all about the customer. A plan is essential. http://tinyurl.com/d6wdzr #sbbuzz |
bradfordshimp: | Q1 – You can find others in your area of interest by searching on Twellow.com #ccseminar #sbbuzz |
b2bspecialist: | Q1 This tool from Forrester may help tell u where folks are online: http://bit.ly/35S3S #sbbuzz #ccseminar |
berniebay: | Don’t limit yourself to most immediate “universe” of your target. Find people who touch your universe and engage them too. #sbbuzz |
life_enthusiast: | @sbbuzz Q1 Start with ONE network, get comfortable w/ a routine b4 moving on, #ccseminar #sbbuzz |
sbbuzz: | Q2 How much of your social media time do you spend reading blogs vs Twitter vs. chats/forums vs. podcasts/webinars? #sbbuzz |
life_enthusiast: | #sbbuzz Jumping in late. I’m Kristen and I implement marketing plans for elite life changers. |
merylevans: | Q1 List of articles and videos related to Twitter and business. Disclaimer: by me. http://cli.gs/NTDWq #sbbuzz |
berniebay: | @sbbuzz Mix of social media varies for most. Some people don’t do Twitter. Some focus on LinkedIn. Focus on relationship building. #sbbuzz |
mriggen: | @sbbuzz Q2 Probably spend the most time on Twitter/blogs, but starting to get into podcasts. Easy to listen to while multi-tasking! #sbbuzz |
merylevans: | Q2 Most time on twitter, blogs and chats. Forums more of a weekly or monthly thing. I do as much as I can to connect w folks. #sbbuzz |
life_enthusiast: | I’m a Twitter/Facebook junkie, so 75% of time there. 24% on newsgroups & blogs. 1% podcasts #ccseminar #sbbuzz |
b2bspecialist: | Q2 Twitter more often then blogs at the moment.. process needed though #ccseminar #sbbuzz |
bradfordshimp: | Q2 – Twitter mostly – blogs when I have some time. Forums is an area where I want to spend more time. #sbbuzz |
wvpmc: | Q2 have seen some good stuff about process – how to divide up time between platforms – too easy to park on favorites #sbbuzz |
JoeCascio: | I attend a local biz meeting here in CT of all small biz people. Social Media crops up at every meeting now. #sbbuzz |
b2bspecialist: | Q2: Twitter points me to blog posts that are usually of high value interest to me #ccseminar #sbbuzz |
life_enthusiast: | @bradfordshimp Forums are how I originally built my biz, but that was pre-Twitter. Lol! 🙂 #sbbuzz #ccseminar |
sbbuzz: | Q3 As a business, do you “host” events (ie a webinar, a Facebook group, a Twitter chat, etc.) or participate? #sbbuzz |
consultsonja: | I find Twitter and Facebook to be time consuming thus concentrate more on client work. For marketing and biz advice only. <2hr/wk #sbbuzz |
JoeCascio: | Small biz people are actually in a better position to use social media than big biz. And stand to profit more!! #sbbuzz |
merylevans: | Q3 I cohost a chat. Planning to start up a different chat. Don’t do webinars for obvious reasons. Participate in many chats instead. #sbbuzz |
bradfordshimp: | @life_enthusiast Nice. I just need to take some time to find some interesting ones. Twitter is powerful, though. #sbbuzz |
b2bspecialist: | Q3: I participate but also am experimenting w/ meetups, starting a webshow and brought productcamp to Toronto #ccseminar #sbbuzz |
helpbusinesses: | Q3 I like to participate in events on rare occasion I host one. #sbbuzz |
pmohara: | Q3 Well, I host and participate in a Twitter chat. At the same time. And answer my own questions. Which might be a little weird. 🙂 #sbbuzz |
bradfordshimp: | Q3 – I participate enthusiastically. Will be rolling with hosting in the future, though. #sbbuzz |
mriggen: | @sbbuzz Q3 We host webinars every other week. And we do this thing called sbbuzz? With bees? Thinking about small biz roadshow… #sbbuzz |
marfranclean: | @sbbuzz See what i mean still learning the social medial thing #sbbuzz |
life_enthusiast: | @sbbuzz Q3 Occasionally I host tele-classes. I do attend many virtual education opps. I am a guest on some too. #ccseminar #sbbuzz |
mriggen: | @sbbuzz Why looky-loo, speaking of @chrisbrogan he just wrote a post about our Q1! http://tinyurl.com/qyxw3p #ccseminar #sbbuzz |
lindadessau: | @b2bspecialist A fellow Torontonian at #sbbuzz – woohoo! Sorry I’m late, I was at a MeetUp in downtown TO #sbbuzz |
lindadessau: | @life_enthusiast Great to see you here, Kristen! #sbbuzz |
BlakeGroup: | Sometimes doing 2 twitter chats at the same time + reading blogs. SM makes multi-tasking too easy! #sbbuzz |
selahsynergy: | @sbbuzz Q3 I host webinars and participate in all forums you mentioned. I have also created groups within my webinars. #sbbuzz |
pmohara: | Q3 Seriously tho, hosting #sbbuzz was a huge dive in the Twitter deep end. Couldn’t do many pools at once, but great way to learn this one |
life_enthusiast: | @lindadessau Hey Linda…nights are tough, but Hubby’s watching some boring show he recorded, so I’m playing on Twitter. LOL! #sbbuzz |
mriggen: | @BrentLeary He writes like 165 posts a day, it doesn’t surprise me to find one that is exactly what we are talking about :)! #sbbuzz |
lindadessau: | @pmohara Such a great vehicle for you guys to plant yourselves in the middle of a community of your ideal customers 🙂 #sbbuzz |
BlakeGroup: | @selahsynergy + @JoeCascio: Yes-SM makes small biz “feel” big! And are more responsive so do it better! #sbbuzz |
sbbuzz: | Q4 How do you measure the success of your social media efforts? #sbbuzz |
lindadessau: | @pmohara I know what you mean about not doing too many pools at 1ce, like @chrisbrogan said – I’m choosing Twitter over FB for now #sbbuzz |
lindadessau: | Q4: I’ve had clients hire me directly from our meeting on Twitter, so that’s been a clear measure of success 🙂 #sbbuzz |
BrentLeary: | @mriggen i gave you guys a shout-out on a post i did for @pgreenbe‘s ZDNet blog this week too – http://bit.ly/Cy74s #sbbuzz |
berniebay: | @sbbuzz measuring starts with your goals. Use at least 3 diff tools to aggregate metrics, correlate to goals. Start w/a baseline. #sbbuzz |
bradfordshimp: | Q4 – I measure my social media success with a spoon. #sbbuzz |
JoeCascio: | @sbbuzz re: Q4. Damned if I know!! 🙂 But you can’t be too focused on numbers. In small biz, it’s personal relationships that matter #sbbuzz |
merylevans: | Q4 It’s about building relationships. Can’t measure. But if you’re not getting replies or responses, need to revisit. #sbbuzz |
BlakeGroup: | @lindadessau Excellent! How long had you been tweeting w/ people b4 they hired you? #sbbuzz |
rongraham1: | Q4 – I’m sorry to say I’m not ready to answer that question yet. Please ask me again sometime around Thanksgiving. LOL #sbbuzz |
HireMeee: | (@lindadessau) Q4: I’ve had clients hire me directly from our meeting on Twitter, so that’s been a clear measure of success 🙂 #sbbuzz |
life_enthusiast: | Q4 Followers, Traffic, dir contacts, & relationships w/ other biz owners that directly put me in front of pot. clients. #ccseminar #sbbuzz |
b2bspecialist: | Q4: Tough one. Right now quality connections, RTs …longer term: conversions #ccseminar #sbbuzz |
berniebay: | @sbbuzz Q4. You can measure relationships. Measure outcomes over long run. #sbbuzz |
sbbuzz: | Soon we will be talking to our guests about podcasting. Send me a DM or message w/o hashtag w/questions or topics you want discussed #sbbuzz |
lindadessau: | @BlakeGroup Everything just kind of flowed, with focus on relationships as others have been saying. #sbbuzz |
merylevans: | @bradfordshimp So you pour your social media into a cereal bowl and eat it up? 🙂 #sbbuzz |
life_enthusiast: | But none of those numbers mean anything compared to the amazingly cool people I have added to my biz life. #ccseminar #sbbuzz |
mriggen: | @sbbuzz Q4: Agree with @b2bspecialist. Look at things like RTs, followers etc. but mostly value connections we’ve made, not numbers. #sbbuzz |
selahsynergy: | @sbbuzz Sorry I have to run early but will catch the notes on podcasting later this week. Cheers! #sbbuzz |
b2bspecialist: | OBSERVATION?: Are more women using twitter to connect and engage then men? #sbbuzz #ccseminar |
wvpmc: | @merylevans or maybe @bradfordshimp is talking about DIGG #sbbuzz |
bradfordshimp: | @merylevans lol :-} #sbbuzz |
BlakeGroup: | @lindadessau SM is great for building relationships. Most small biz growth is relationships. #sbbuzz |
bradfordshimp: | @b2bspecialist Hmm, I would say its pretty even. The women are just smarter so it may seem like that. #sbbuzz |
mriggen: | @b2bspecialist I just saw statistics someplace that said yes, more women than men. Will see if I can find it… #sbbuzz |
sbbuzz: | Now we will be directing ?s to our guests @berniebay & @joecascio Welcome, guys! #sbbuzz |
JoeCascio: | @b2bspecialist I believe the statistics confirm that. #sbbuzz #ccseminar |
sbbuzz: | Everyone feel free to jump in w/thoughts or follow-up ?s (but stay on topic!) #sbbuzz |
bradfordshimp: | @wvpmc Haha – maybe – its a mystery (even to me). #sbbuzz |
hollynester: | Anyone use buzzstream or batchblue, if not what is better for socialCRM. Did you cover? I’m late… #sbbuzz |
berniebay: | @sbbuzz I’m warmed up from the great conversation! 🙂 #sbbuzz |
sbbuzz: | Q5 Why did you decide to do a podcast? How did you get started? #sbbuzz |
lindadessau: | @BlakeGroup Agreed! #sbbuzz |
b2bspecialist: | @DonnaPapacosta: if you’ve got time head over to #sbbuzz for tweetchat about podcasting |
bradfordshimp: | I love this. Tweeting about podcasting. Later, lets podcast about tweeting! :-} #sbbuzz |
lindadessau: | @helpbusinesses Good night Jacqueline! #sbbuzz |
berniebay: | @sbbuzz started podcasting for fun. Came to realize it’s a “show.” A great platform to build a loyal community. #sbbuzz |
mriggen: | @sbbuzz So exciting having podcasters here – they’re like the Venus Flytraps of social media (the TV guy not the plant!) #sbbuzz |
JoeCascio: | @sbbuzz Our podcast (PushMyFollow.com) started out as a late night bull session. 🙂 #sbbuzz |
BlakeGroup: | @b2bspecialist More women (55%) than men use Twitter. More of each follow men. http://tinyurl.com/neev4m #sbbuzz |
mriggen: | @bradfordshimp We’ll dance about singing, sing about dancing! #sbbuzz |
berniebay: | @sbbuzz Q5. I chose the interview format for my podcasts. My audience enjoys hearing success stories. I feel like Larry King. 🙂 #sbbuzz |
mriggen: | @JoeCascio How long have you guys been doing it? A while, right? #sbbuzz |
JoeCascio: | @sbbuzz One of the participants, @starmike, already had a podcast, and thought convo would make another good one. #sbbuzz |
berniebay: | @mriggen Q5. I’ve only been podcasting about a year and a half now. Took some time to settle on a strategy. #sbbuzz |
JoeCascio: | @mriggen Yeah, just checked. April 2008 was our first officially recorded session. #sbbuzz |
b2bspecialist: | Q4: I like the portability of podcasts. Makes the workout go by fast. #ccseminar #sbbuzz |
bradfordshimp: | @mriggen That would be something you wouldn’t want to watch or hear me do (unless you wanted a good laugh!) #sbbuzz |
berniebay: | @b2bspecialist Q5. I listen to a lot of podcasts. 100% of them on my iPod. It’s time shifted content (like the VCR). #sbbuzz |
JoeCascio: | @sbbuzz In true Web 2.0 fashion, we never set out to please anyone but ourselves. #sbbuzz |
sbbuzz: | Q6 When should you do a podcast vs. a blog (or facebook group, or Twitter chat)? #sbbuzz |
JoeCascio: | @sbbuzz But I think whatever popularity we have stems from that “just please yourself” attitude. #sbbuzz |
BlakeGroup: | @berniebay @JoeCascio How do you get feedback from your podcasts? #sbbuzz |
berniebay: | @sbbuzz Q6 if you do a podcast you should also do a blog. You can write a blog post about each podcast w/play and download buttons. #sbbuzz |
mriggen: | @BlakeGroup Ooo, good question 🙂 ! #sbbuzz |
desireescales: | #sbbuzz Sorry I’m late! Podcasting is awesome. People are really responding to ours. Q6: We combing our blog and podcast into 1. |
desireescales: | #sbbuzz and I still can’t type tonight after all those piano lessons… |
berniebay: | @BlakeGroup I get feedback 1) on blog post summary, 2) I insert questions in the podcast and ask people to comment or email me. #sbbuzz |
JoeCascio: | @BlakeGroup We’re notoriously unconcerned. 🙂 Ha ha.. Srsly, we have a web page which provides most feedback. #sbbuzz |
JoeCascio: | I have a friend who could do an awesome podcast. She has a beautiful voice and the gift of gab. Still trying to convince her. 🙂 #sbbuzz |
BlakeGroup: | @JoeCascio @berniebay I love being notoriously unconcerned! But the web page + summary are good, too! #sbbuzz |
pmohara: | @DesireeScales Welcome Desiree! Another brilliant podcaster. You were my first podcast interviewer – I bought a microphone for you! #sbbuzz |
desireescales: | Podcasting is a great way to reach people both visually and audibly. Touching many senses at once and yes, very portable. #sbbuzz |
berniebay: | I also track which podcasts are most popular, then plan more podcasts on popular topics. #sbbuzz |
bradfordshimp: | @pmohara Ah, Desiree was my first interviewer too! #sbbuzz |
desireescales: | @pmohara Cool! I loved having you on our podcast. We had a great time! You’re a great lady to interview. #sbbuzz |
sbbuzz: | Q from @bradfordshimp: What tools are available to record a voice chat (Skype, etc.) for a podcast? #sbbuzz |
desireescales: | @pmohara and I hope you’re still using it! #sbbuzz |
bradfordshimp: | Is it pretty easy to publish podcasts to iTunes (non-official, non-sanctioned question)? #sbbuzz |
desireescales: | @bradfordshimp Hah! That’s too funny. You and @nrorhbach finally heard each other on our podcast after months planning @ideaanglers #sbbuzz |
desireescales: | @bradfordshimp Yes, just ask @joemagennis who produces our podcast each week. #sbbuzz |
berniebay: | @sbbuzz podcast recording tools vary. I use Skype w/external recording app for simplicity. Interested in hearing fr others on this. #sbbuzz |
JoeCascio: | @sbbuzz @bradfordshrimp Our podcast master, @starmike uses GarageBand and Skype, I think. #sbbuzz |
desireescales: | We use Skype and Pamela to record our podcast. Joe and I just record a conversation we’d have anyway each week and go from there. #sbbuzz |
rzazueta: | #sbbuzz sorry to butt in, but I just checked and WHEW! Great ideas for #ccseminar! THANK YOU!!! |
desireescales: | Enjoying the #sbbuzz chat right now. http://www.sbbuzz.biz for more details. Talking about podcasting. Join in! |
sbbuzz: | Q8 from @b2bspecialist: What ways are there to sponsor/fund a podcast? #sbbuzz |
berniebay: | Idea for you small biz owners. Start a podcast and interview your clients. They’ll love it (and you). #sbbuzz |
rongraham1: | @desireescales, so Skype CAN record a conversation? Not meaning to be thick, but I haven’t figured that out. Who’s Pamela? #sbbuzz |
desireescales: | I personally listen to podcasts when I run. Best time for me to take in good information. #sbbuzz |
ImmersionIT: | Drop.io works great for recording podcasts, especially for interviews. #sbbuzz |
BlakeGroup: | @berniebay Small biz owners: Start a podcast + interview your clients. They’ll love it (and you). #sbbuzz |
JoeCascio: | @desireescales That is one of the great things about podcasts. You can listen *and* do other things! We have exercise, driving fans. #sbbuzz |
desireescales: | @rongraham1 Pamela is the software that is a plug-in for Skype. http://www.pamela.biz/en/ #sbbuzz |
berniebay: | @sbbuzz Q8. How to monetize a podcast. Most common is through sponsorships. Need to have metrics to sell sponshorships. #sbbuzz |
mriggen: | @sbbuzz Q8 Does it really cost much $ to do a podcast? @adarowski and I were going try one on the cheap. We have a mic! And a barn! #sbbuzz |
desireescales: | Q8: I’m very interested in this question myself. We’re trying to find a sponsor right now for the podcast. #sbbuzz |
AVPpodcast: | Idea for you small biz owners. Start a podcast and interview your clients. They’ll love it (and you). #sbbuzz (via @berniebay)(I agree 100%) |
desireescales: | @mriggen All it costs is a little time. About an hour per week. #sbbuzz |
rongraham1: | @mriggen, where I am right now (SK), I think I could get a barn. What would be my advantage? #sbbuzz |
desireescales: | @berniebay What kind of metrics? How do you know if your numbers are magic? #sbbuzz |
wvpmc: | @bradfordshimp she just finished a sweater, 3 sets of booties and an afghan while we tweeted #sbbuzz |
berniebay: | @mriggen Q8. A $100 microphone (or cheaper) is all you need to record a podcast. Also need editing software like Audacity (free). #sbbuzz |
b2bspecialist: | Q8: I’m seeing $25 per episode per CPM but that’s old school thinking? #sbbuzz |
mriggen: | @berniebay Great, and love the idea of interviewing clients/customers! #sbbuzz |
desireescales: | If you want a live audience, start a radio call-in show on Blog Talk Radio. http://www.blogtalkradio.com #sbbuzz |
rongraham1: | @berniebay, I will second Audacity. Not only is it free, it’s not hard to use. 🙂 #sbbuzz |
bradfordshimp: | The recording tripped me up from my first foray. Had a great guest lined up and everything! Will have to reset and try again. #sbbuzz |
desireescales: | You could also do a videocast if you’re brave enough like our friend @aronado at http://www.startuplucky.com #sbbuzz |
bradfordshimp: | @desireescales Right, great suggestion. I think you can do that with just a phone, right? #sbbuzz |
ImmersionIT: | @mriggen Audacity + Drop.io. No microphone needed. Just a phone call and with Vonage/nights-weekends that costs close to nothing. #sbbuzz |
BrentLeary: | first mic was a Audio Technica 2020 – http://bit.ly/8JBr #sbbuzz |
rongraham1: | @bradfordshimp, that suggests it’d be a good idea for us to always have a dry run before bringing in the guests. #sbbuzz |
JoeCascio: | @jreck Hey, Jim. I’m participating in a live Twitter chat on the tag #sbbuzz (Small Biz buzz) Join us! |
berniebay: | @ImmersionIT I’m not a fan of the audio quality of recorded phonecalls on a podcast. That’s why I spent $100 on a quality mic. #sbbuzz |
sbbuzz: | Q9 What is the ROI of podcasting? Do you get new business/clients from it? #sbbuzz |
bradfordshimp: | @rongraham1 Indeed. I never got past the dry run, though. #sbbuzz |
desireescales: | @berniebay I agree. Pamela and Skype does a great job though…we use Audacity to edit. #sbbuzz |
bradfordshimp: | @desireescales Only the best! #sbbuzz |
BrentLeary: | moved up to the Electrovoice RE20 – http://www.electrovoice.com/products/91.html. but I’m an audiophile. #sbbuzz |
bradfordshimp: | @desireescales Side question for you – do you use licensed music (one time fee or recurring)? #sbbuzz |
berniebay: | @sbbuzz Q9 ROI of podcasting is what you make of it. Could be sponsorships, could be new relationships, new clients, etc. Endless. #sbbuzz |
rongraham1: | @desireescales, obviously you know @blogtalkradio. Is it possible to record a show in advance and upload it? #sbbuzz |
desireescales: | Q9: I think 1 of the biggest ROIs of podcasting is the credibility it lends, especially if its a quality podcast with great topics. #sbbuzz |
JoeCascio: | @berniebay Audio quality is incredibly important and often overlooked. Don’t scrimp!! #sbbuzz |
bradfordshimp: | @BrentLeary You have a whole studio, don’t you? #sbbuzz |
desireescales: | Q9: Our podcast has also allowed us to meet some wonderful business-owners and learn from their stories. #sbbuzz |
BlakeGroup: | Lee Aase, Mayo Clinic SM leader, uses video posts to tell patient stories, medical news. #sbbuzz |
desireescales: | Q9: Another wonderful ROI is the ability to introduce our guests to a new audience and help them gain new clients and fans. #sbbuzz |
BrentLeary: | use adobe audition 3.0 for editing #sbbuzz |
joemagennis: | @bradfordshimp we use Podsafe Music Network, royalty free music for Bella Buzz @desireescales #sbbuzz |
BrentLeary: | @bradfordshimp yeah. i’ve been at it since 2006. #sbbuzz |
shashib: | How are folks doing at #sbbuzz tonight? |
BrentLeary: | my pride and joy is my Roland MV-8800. http://bit.ly/RsYEJ. yes – i’ve gone overboard… #sbbuzz |
JoeCascio: | @DesireeScales Re: credibility: Yes!! But only if you’re not constantly pitching. Have an honest conversation!! #sbbuzz |
mriggen: | @shashib Shashi you better not be driving! We need to make that an official @sbbuzz rule 🙂 #sbbuzz |
rongraham1: | @bradfordshimp, let me weigh in on the music. There’s a huge pool of indie artists who’d love to have their music on your podcast. #sbbuzz |
desireescales: | @shashib Great! Talking about podcasting. Do you podcast? #sbbuzz |
pmohara: | @bradfordshimp No @brentleary has a big giant web where he sits in waiting… http://bit.ly/TxpLy 🙂 #sbbuzz |
b2bspecialist: | Q9: Podcasts are ranked 5 and 3 in top five mediums used by b2b buyers in the awareness and consideration stage of buying cycle #sbbuzz |
bradfordshimp: | @rongraham1 Interesting take. How to find them? Let me guess – Twitter? #sbbuzz |
mriggen: | @rongraham1 We would love indie artists on ours! How would we tap into that? #sbbuzz |
desireescales: | @JoeCascio My guests are the type who don’t pitch. We’re picky about who we invite on the show. #sbbuzz |
BrentLeary: | i’ve had @pmohara, @shashib and @desireescales all on with me. all three were great guests! #sbbuzz |
desireescales: | Here’s @brentleary in action in the web http://bit.ly/XHxnJ #sbbuzz |
shashib: | @DesireeScales @mriggen utterli.com is a good way to start podcasts while driving 🙂 #sbbuzz |
BlakeGroup: | @rongraham1 + all: Many indie musicians would love to provide music. Then you can interview them! #sbbuzz |
sbbuzz: | Q10 What are the biggest challenges to hosting a regular podcast? #sbbuzz |
berniebay: | @b2bspecialist what’s the source of the B2B podcast stats you mention? How recent? Would love a link to it if you have it. #sbbuzz |
rongraham1: | @bradfordshimp, I had no trouble getting Spiraling, Communipaw and Danger von James to contribute songs. No luck with Melody Gardot. #sbbuzz |
rongraham1: | @bradfordshimp, @mriggen, some indie bands you can find on Twitter. But you can find them ALL on MySpace. 🙂 #sbbuzz |
bradfordshimp: | @rongraham1 I think I would want to find a bluegrass band. #sbbuzz |
BrentLeary: | @desireescales in action here…. http://bit.ly/3PWTCO. check out the video of her singing at the bottom! 🙂 #nmatl #sbbuzz |
berniebay: | @sbbuzz Q10. Time commitment. Lining up good guests. Scheduling. Editing. Blog article summary. Otherwise, it’s a piece of cake! 🙂 #sbbuzz |
desireescales: | Q10: Unless we’re both having a particularly busy week or are on vacation, there really are no challenges. We schedule every week. #sbbuzz |
bradfordshimp: | @joemagennis Joe, can you link up that music network for us? #sbbuzz |
desireescales: | @BrentLeary Thanks for sharing that. What’s good for the goose right? LOL! #sbbuzz |
rongraham1: | @bradfordshimp, I always go for local artists, but that’s just me. Search MySpace for your genre favorite. #sbbuzz |
mriggen: | @rongraham1 I am too old for MySpace. They shut the doors when they see me coming! #sbbuzz |
joemagennis: | Q10 biggest challenge is staying committed to a consistent recording schedule. Knowing when to expect next episode grows audience #sbbuzz |
BrentLeary: | ioda promonet has some good music too. http://www.iodapromonet.com/ #sbbuzz |
JoeCascio: | @sbbuzz Re: Q10: For us, it’s trying to get 6 people in 3 different time zones together. Like herding cats!! 🙂 #sbbuzz |
rongraham1: | @mriggen, I feel you. But MySpace is, nevertheless, the social media platform of choice for musicians – all genres, all ages. #sbbuzz |
joemagennis: | @bradfordshimp Looks like they’ve had a re-branding but it’s still the source http://www.musicalley.com/ #sbbuzz |
bradfordshimp: | @desireescales You truly are a Renaissance women!! – loved the song #sbbuzz |
desireescales: | Q10: People really do expect the show to come out the same time each week. I think our subscribers look forward to it too… #sbbuzz |
BrentLeary: | @pmohara coming to the studio for a conversation – http://bit.ly/1CAGbZ #sbbuzz |
berniebay: | @b2bspecialist thanks for the access to the data on podcast use in B2B. http://bit.ly/3Zr7M #sbbuzz |
sbbuzz: | Q11 All – what are some of your favorite podcasts? #sbbuzz |
desireescales: | @bradfordshimp Thank you, thank you very much…. #sbbuzz |
JoeCascio: | @DesireeScales yes, you’re right about being dependable. We should be much more so!! #sbbuzz |
mriggen: | @hollynester Hi Holly – we @BatchBlue host this chat, so it’s not really an impartial crowd! We think it’s really good, though 🙂 #sbbuzz |
shashib: | Q11: Tengoldenrules.com #sbbuzz |
bradfordshimp: | Q11 – http://www.thebellabuzz.com/ And I’m not just saying that. #sbbuzz |
rongraham1: | One of my favorites is the @miketechshow, http://www.miketechshow.com/ . #sbbuzz |
bradfordshimp: | Also enjoyed a great one on Napoleon awhile back #sbbuzz |
b2bspecialist: | Q11: Marketing over coffee http://bit.ly/koVO #sbbuzz |
pmohara: | @BrentLeary Ah! Smiley miley me again! You and @desireescales do have a lot of fun with your mics. That’s why you are so good. #sbbuzz |
shashib: | #sbbuzz Hope you will check out #growsmartbiz Small Business Summit Sept 29 http://tinyurl.com/gsbiz A lot of #sbbuzz ers are attendin … |
berniebay: | @sbbuzz Q11. Fav podcasts are DishyMix with @susanbratton, @HubSpotTV w/ @mvolpe and @karenrubin. I also like mine. 🙂 #sbbuzz |
mriggen: | @sbbuzz @brentleary‘s Friday Nite Mix! http://www.flickr.com/photos/batchbluesoftware/3729171691/ (look at that set-up!) #sbbuzz |
desireescales: | I like http://befluid.com/wp/ called Overflow. I’m partial to @joemagennis #sbbuzz |
desireescales: | @sbbuzz you totally stole that one from me but I wasn’t sure if #fridaynitemix was a podcast! #sbbuzz |
joemagennis: | Q11 Many shows on the GeekCast.fm network are great, Marketing over Coffee, try The BeanCast for pure Advertising talk, TWiT Network #sbbuzz |
mriggen: | @desireescales Q11 I’m counting it as one because it’s so good! #sbbuzz |
desireescales: | Q11: I love anything on NPR. Also, for those knitters in the group http://www.cast-on.com is awesome. #sbbuzz |
desireescales: | @aronado ‘s http://www.startuplucky.com is a videocast and a hoot to boot! Very entertaining. #sbbuzz |
pmohara: | Other good podcasts – @brentleary‘s CRM Playaz http://crmplayaz.com/crm-playaz-shows/ #sbbuzz |
mriggen: | @sbbuzz Q11: Agree @cspenn‘s Marketing Over Coffee is great: http://www.marketingovercoffee.com/ #sbbuzz |
BrentLeary: | @mriggen thx! #fridaynitemix is my best work, since you never hear my voice! #sbbuzz |
hollynester: | @mriggen #sbbuzz Too funny, had no idea BatchBlue hosts sbbuzz //DM me on whether you can have standing searches or backlink strategy |
BrentLeary: | @smallbiztrends radio @ blogtalkradio.com/smallbiztrends #sbbuzz |
mriggen: | @hollynester Roger, dodger! #sbbuzz |
pmohara: | And @susanbratton DishyMix – awesome interviews of entrepreneurial elite! http://blogs.personallifemedia.com/dishymix/ #sbbuzz |
berniebay: | @sbbuzz I recently interviewed @mriggen on my podcast. She wasn’t too shy. 🙂 http://budurl.com/batchbluepodcast #sbbuzz |
joemagennis: | @desireescales Thanks! I’m totally blown away & thankful that people listen to Overflow on a regular basis #sbbuzz |
bradfordshimp: | @desireescales Not sure on the knitters, but I love CarTalk, Prairie Home Companion, and Wait, Wait, Don’t Tell Me from NPR #sbbuzz |
Chris_Hendricks: | #sbbuzz this site has a lot to offer… http://www.toolkit.com/ |
desireescales: | @bradfordshimp I like Wait Wait too! #sbbuzz |
joemagennis: | One thing I will say (sorry if already mentioned) Podcasts are evergreen content. Old episodes are always discovered by someone new #sbbuzz |
shashib: | @desireescales on the subject of NPr hope you will take my poll http://cli.gs/Umg3LT #sbbuzz |
desireescales: | I’m pitching our podcast tonight http://www.thebellabuzz.com Internet marketing strategies for small to mid-sized business owners. #sbbuzz |
bradfordshimp: | The wind up, the pitch: I am a writer and small biz advice giver. Check out my blog at http://allbizanswers.com #sbbuzz |
b2bspecialist: | @sbbuzz I’m a b2bspecialist helping IT companies build their brand & businesses in Canada. Formed an agency in Feb called MI6. #sbbuzz |
berniebay: | @sbbuzz Yeah pitch time! I know a really cool social CRM company with awesome customer focus, @batchblue w/ @mriggen and @pmohara. #sbbuzz |
desireescales: | @bradfordshimp Which is crying out for a good podcast to enhance it my friend… just sayin’ #sbbuzz |
mriggen: | @sbbuzz I’m Michelle Riggen-Ransom with BatchBlue Software & we’re gonna give this podcasting thing a whirl http://www.batchblue.com #sbbuzz |
lindadessau: | Goodnight everyone! You Talk, I’ll Write, imagine the relief! http://www.youtalk-iwrite.com #sbbuzz |
BrentLeary: | i’ll pitch for folks to check out @pmohara & @shashib next week on webinar w/ @smallbiztrends – http://bit.ly/smbmobility #sbbuzz |
desireescales: | @mriggen Yay! Good luck. You have one more listener now… #sbbuzz |
Chris_Hendricks: | Offline & Online advertising & marketing business adviser… #sbbuzz |
mriggen: | @berniebay Thanks Bernie! This is when you can pitch yourself, too! The bee will not sting you! #sbbuzz |
BlakeGroup: | The pitch: I have a marketing comm shop (writing, design, etc), specializing in water utilities: public info, education. #sbbuzz |
pmohara: | Come hear inside scoop on what #sbbuzz has meant to our business at @smallbiztrends & @brentleary webinar on 9/23 http://bit.ly/1OqmXt |
bradfordshimp: | @desireescales So, I thought Start Up Lucky was Start Up Plucky. Must say, little disappointed that it isn’t. #sbbuzz |
berniebay: | I was a guest on DishyMix w/@susanbratton. Susan’s the best. http://budurl.com/dishymixbernieborges. #sbbuzz |
consultsonja: | Mission Inc. serves non-profits and small biz. Check out our client 2B Groomed http://www.2bgroomed.com. http://www.missionincdevelopment.com #sbbuzz |
joemagennis: | Pitch: I’m with Fluid Media & we help clients develop content for the web. Podcast junkie all the way #sbbuzz. |
sbbuzz: | Thanks to @berniebay @joecascio and everyone for the great chat tonight! Summary will be on the site soon http://sbbuzz.biz #sbbuzz |
JoeCascio: | @sbbuzz Very happy to be part of it. Thanks for inviting me! #sbbuzz |
berniebay: | @sbbuzz It was fun. I learned something. I knew I would. Thanks. I’ll be back. #sbbuzz |
pmohara: | And see, I can even answer my own questions and then retweet myself. I am so spiraling down in the rabbit hole … 🙂 #sbbuzz |
shashib: | @bradfordshimp @DesireeScales thanks for taking my NPR poll http://cli.gs/Umg3LT hope u will check out http://tinyurl.com/gsbiz too #sbbuzz |
desireescales: | @b2bspecialist Thanks! We have fun and that’s what makes the podcast successful… #sbbuzz |
rzazueta: | What advice would you give to small biz owners just starting out in Social Media? Use #ccseminar hashtag and PLEASE RT!!! Thanks! #sbbuzz |
sbbuzz: | Thanks @shashib & @BrentLeary Looking forward to our webinar next week and #growsmartbiz on the 29th! http://tinyurl.com/gsbiz #sbbuzz |
berniebay: | @DesireeScales it was great to meet you at #sbbuzz. I’ll check out your podcast. Please do the same. http://budurl.com/batchbluepodcast |