Podcasting Advice : Summary from September 15, 2009

Uber podcasting geniuses Bernie Borges (@berniebay) and Joe Cascio (@joecascio) joined us for this week’s @sbbuzz chat on podcasting.  What followed was some excellent advice on getting started, tools, funding and challenges.  At the end of the night, everyone pitched in their favorite podcasts, so be sure to check those out at the end of the chat!

Ready to join us for the next @sbbuzz chat?   Leave a comment or join us next week September 22, 2009 for the next @sbbuzz chat.Here’s how it all works:

  • Sbbuzz-ups are every Tuesday, next up is September 22th, 2009 from 8:00 PM – 10:00 PM Eastern Time. Join us – We’re here to facilitate the conversation between small business owners.
  • Know small businesses that need help? Let them know when this chat happens, help them get started on Twitter and let’s talk!
  • Instructions for participating are at http://sbbuzz.biz/instructions
sbbuzz: Welcome to #sbbuzz, a Tweetchat for next 2 hours of small biz talking about technology. Join us! http://sbbuzz.biz/instructions
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: To start off we have introductions: 1 message about you and your business and whatever else we need to know. #sbbuzz
rzazueta: #sbbuzz What advice would you give to a small business just starting to use Social Media? Please use the hastag #ccseminar (and please RT!)
rzazueta: Hi all! I’m here for, like, 2 minutes – I’m Rob Z. of TechKnowMe and I’m on my way to teach smbiz owners online marketing tonight! #sbbuzz
bradfordshimp: Hello, Bradford Shimp here. No, that cutie pie isn’t me, that’s my 4 year old. #sbbuzz
b2bspecialist: @sbbuzz I focus on b2b marketing and biz dev, founded an agency in Feb and starting a web show w/podcasts #sbbuzz #sbbuzz
helpbusinesses: Hi I’m Jacqueline: Business Pipeline Solutions is a global biz mgmt & professional training firm helping manage run & grow companies #sbbuzz
mriggen: @sbbuzz Hi I’m Michelle Riggen-Ransom with BatchBlue Software. We make software for small businesses e.g. BatchBook, our social CRM. #sbbuzz
pmohara: Hi all – Pamela from @batchblue and @sbbuzz here. You probably know me better as THE BEE. #sbbuzz
b2bspecialist: @pmohara props for continued commitment to doing this! #sbbuzz
merylevans: Howdy, all. Content maven in TX behind http://www.meryl.net & @merylkevans who plays w words to help businesses connect and readers learn. #sbbuzz
JoeCascio: I’m Joe Cascio, and for some inscrutable reason, Pam and Michelle wanted me to hang out w y’all tonight. Wuzzup? #sbbuzz
pmohara: @b2bspecialist Thanks, Chris! My 7yo now calls Tuesdays “Buzzdays”. Uhm, yeah. I think we are all in. 🙂 #sbbuzz
consultsonja: Greetings from Mission Inc. (@missioninc). We provide start-up, management and fund services for non-profits and small biz. #sbbuzz
mriggen: @JoeCascio We wanted to celebrate your birthday with you! Or, your birthweek I guess (Happy birthweek!) #sbbuzz
sbbuzz: Q1 from @rzazueta What advice would you give to a small business just starting to use Social Media? Use #ccseminar & #sbbuzz
selahsynergy: Howdy sbbuzz friends. Just popping in for a bit tonight. Susan here from Selah Synergy, business strategist. #sbbuzz
merylevans: @pmohara Ha. I just tell my kids I’m in a meeting (because my mtgs are always online). Now they ask, “Are you in a meeting?” #sbbuzz
merylevans: Q1 Listen, learn, patience. Build up content (ie tweets) before you start following as few follow back when there’s no content. #sbbuzz
JoeCascio: @mriggen Happy to contribute any way I can. ps. Michelle and I got this sushi thang goin’ on, y’know? #sbbuzz
bradfordshimp: Q1 – Get someone to show you the ropes (even if you have to pay) if you are a biz just getting into social media. #ccseminar #sbbuzz
mriggen: @sbbuzz Q1: Find where you customers/potential customers are, listen to the conversations there, join in by being helpful, real. #sbbuzz
helpbusinesses: Q1 Focus is key, you should have a purpose and execute it with great precision. #sbbuzz
b2bspecialist: @sbbuzz Q1 find out where your target audience gathers online and learn how they are engaged in social media. #sbbuzz
bradfordshimp: Q1 – Also, have a plan. Social media needs to fit into your marketing plan. #ccseminar #sbbuzz
sbbuzz: All- we are helping @rzazueta demo a chat in his webinar tonight (so #ccseminar and #sbbuzz for Q1). Everyone smile and wave at the Twamera!
consultsonja: Chatting on Tweet Chat #sbbuzz Mission Inc (@missioninc) provides assistance to small biz and non-profits
bradfordshimp: Q1 – This may be self-serving but helpful, have been doing a series on Twitter and small business here http://ow.ly/py8z #ccseminar #sbbuzz
pmohara: Q1 Find someone already using the media (Twitter, FB, etc.) and pepper them w/questions as you try it out yourself. #sbbuzz #ccseminar
bradfordshimp: Q1 – To find out where your potentials are online, start by asking your current customers where they are, then join in. #sbbuzz
consultsonja: @sbbuzz Q1:: How do you advertise for clients on guru.com and similar sites? What are some key tips for entry? #sbbuzz
berniebay: Do you research. Find people with common interests. Tweet them up (within reason). Visit lots of blogs. Takes time. #sbbuzz #sbbuzz
mriggen: @sbbuzz Q1: Great books coming out now on this topic: Trust Agents by @chrisbrogan & @julien, Marketing 2.0 by @berniebay #ccseminar #sbbuzz
selahsynergy: @sbbuzz Q1. It’s all about the customer. A plan is essential. http://tinyurl.com/d6wdzr #sbbuzz
bradfordshimp: Q1 – You can find others in your area of interest by searching on Twellow.com #ccseminar #sbbuzz
b2bspecialist: Q1 This tool from Forrester may help tell u where folks are online: http://bit.ly/35S3S #sbbuzz #ccseminar
berniebay: Don’t limit yourself to most immediate “universe” of your target. Find people who touch your universe and engage them too. #sbbuzz
life_enthusiast: @sbbuzz Q1 Start with ONE network, get comfortable w/ a routine b4 moving on, #ccseminar #sbbuzz
sbbuzz: Q2 How much of your social media time do you spend reading blogs vs Twitter vs. chats/forums vs. podcasts/webinars? #sbbuzz
life_enthusiast: #sbbuzz Jumping in late. I’m Kristen and I implement marketing plans for elite life changers.
merylevans: Q1 List of articles and videos related to Twitter and business. Disclaimer: by me. http://cli.gs/NTDWq #sbbuzz
berniebay: @sbbuzz Mix of social media varies for most. Some people don’t do Twitter. Some focus on LinkedIn. Focus on relationship building. #sbbuzz
mriggen: @sbbuzz Q2 Probably spend the most time on Twitter/blogs, but starting to get into podcasts. Easy to listen to while multi-tasking! #sbbuzz
merylevans: Q2 Most time on twitter, blogs and chats. Forums more of a weekly or monthly thing. I do as much as I can to connect w folks. #sbbuzz
life_enthusiast: I’m a Twitter/Facebook junkie, so 75% of time there. 24% on newsgroups & blogs. 1% podcasts #ccseminar #sbbuzz
b2bspecialist: Q2 Twitter more often then blogs at the moment.. process needed though #ccseminar #sbbuzz
bradfordshimp: Q2 – Twitter mostly – blogs when I have some time. Forums is an area where I want to spend more time. #sbbuzz
wvpmc: Q2 have seen some good stuff about process – how to divide up time between platforms – too easy to park on favorites #sbbuzz
JoeCascio: I attend a local biz meeting here in CT of all small biz people. Social Media crops up at every meeting now. #sbbuzz
b2bspecialist: Q2: Twitter points me to blog posts that are usually of high value interest to me #ccseminar #sbbuzz
life_enthusiast: @bradfordshimp Forums are how I originally built my biz, but that was pre-Twitter. Lol! 🙂 #sbbuzz #ccseminar
sbbuzz: Q3 As a business, do you “host” events (ie a webinar, a Facebook group, a Twitter chat, etc.) or participate? #sbbuzz
consultsonja: I find Twitter and Facebook to be time consuming thus concentrate more on client work. For marketing and biz advice only. <2hr/wk #sbbuzz
JoeCascio: Small biz people are actually in a better position to use social media than big biz. And stand to profit more!! #sbbuzz
merylevans: Q3 I cohost a chat. Planning to start up a different chat. Don’t do webinars for obvious reasons. Participate in many chats instead. #sbbuzz
bradfordshimp: @life_enthusiast Nice. I just need to take some time to find some interesting ones. Twitter is powerful, though. #sbbuzz
b2bspecialist: Q3: I participate but also am experimenting w/ meetups, starting a webshow and brought productcamp to Toronto #ccseminar #sbbuzz
helpbusinesses: Q3 I like to participate in events on rare occasion I host one. #sbbuzz
pmohara: Q3 Well, I host and participate in a Twitter chat. At the same time. And answer my own questions. Which might be a little weird. 🙂 #sbbuzz
bradfordshimp: Q3 – I participate enthusiastically. Will be rolling with hosting in the future, though. #sbbuzz
mriggen: @sbbuzz Q3 We host webinars every other week. And we do this thing called sbbuzz? With bees? Thinking about small biz roadshow… #sbbuzz
marfranclean: @sbbuzz See what i mean still learning the social medial thing #sbbuzz
life_enthusiast: @sbbuzz Q3 Occasionally I host tele-classes. I do attend many virtual education opps. I am a guest on some too. #ccseminar #sbbuzz
mriggen: @sbbuzz Why looky-loo, speaking of @chrisbrogan he just wrote a post about our Q1! http://tinyurl.com/qyxw3p #ccseminar #sbbuzz
lindadessau: @b2bspecialist A fellow Torontonian at #sbbuzz – woohoo! Sorry I’m late, I was at a MeetUp in downtown TO #sbbuzz
lindadessau: @life_enthusiast Great to see you here, Kristen! #sbbuzz
BlakeGroup: Sometimes doing 2 twitter chats at the same time + reading blogs. SM makes multi-tasking too easy! #sbbuzz
selahsynergy: @sbbuzz Q3 I host webinars and participate in all forums you mentioned. I have also created groups within my webinars. #sbbuzz
pmohara: Q3 Seriously tho, hosting #sbbuzz was a huge dive in the Twitter deep end. Couldn’t do many pools at once, but great way to learn this one
life_enthusiast: @lindadessau Hey Linda…nights are tough, but Hubby’s watching some boring show he recorded, so I’m playing on Twitter. LOL! #sbbuzz
mriggen: @BrentLeary He writes like 165 posts a day, it doesn’t surprise me to find one that is exactly what we are talking about :)! #sbbuzz
lindadessau: @pmohara Such a great vehicle for you guys to plant yourselves in the middle of a community of your ideal customers 🙂 #sbbuzz
BlakeGroup: @selahsynergy + @JoeCascio: Yes-SM makes small biz “feel” big! And are more responsive so do it better! #sbbuzz
sbbuzz: Q4 How do you measure the success of your social media efforts? #sbbuzz
lindadessau: @pmohara I know what you mean about not doing too many pools at 1ce, like @chrisbrogan said – I’m choosing Twitter over FB for now #sbbuzz
lindadessau: Q4: I’ve had clients hire me directly from our meeting on Twitter, so that’s been a clear measure of success 🙂 #sbbuzz
BrentLeary: @mriggen i gave you guys a shout-out on a post i did for @pgreenbe‘s ZDNet blog this week too – http://bit.ly/Cy74s #sbbuzz
berniebay: @sbbuzz measuring starts with your goals. Use at least 3 diff tools to aggregate metrics, correlate to goals. Start w/a baseline. #sbbuzz
bradfordshimp: Q4 – I measure my social media success with a spoon. #sbbuzz
JoeCascio: @sbbuzz re: Q4. Damned if I know!! 🙂 But you can’t be too focused on numbers. In small biz, it’s personal relationships that matter #sbbuzz
merylevans: Q4 It’s about building relationships. Can’t measure. But if you’re not getting replies or responses, need to revisit. #sbbuzz
BlakeGroup: @lindadessau Excellent! How long had you been tweeting w/ people b4 they hired you? #sbbuzz
rongraham1: Q4 – I’m sorry to say I’m not ready to answer that question yet. Please ask me again sometime around Thanksgiving. LOL #sbbuzz
HireMeee: (@lindadessau) Q4: I’ve had clients hire me directly from our meeting on Twitter, so that’s been a clear measure of success 🙂 #sbbuzz
life_enthusiast: Q4 Followers, Traffic, dir contacts, & relationships w/ other biz owners that directly put me in front of pot. clients. #ccseminar #sbbuzz
b2bspecialist: Q4: Tough one. Right now quality connections, RTs …longer term: conversions #ccseminar #sbbuzz
berniebay: @sbbuzz Q4. You can measure relationships. Measure outcomes over long run. #sbbuzz
sbbuzz: Soon we will be talking to our guests about podcasting. Send me a DM or message w/o hashtag w/questions or topics you want discussed #sbbuzz
lindadessau: @BlakeGroup Everything just kind of flowed, with focus on relationships as others have been saying. #sbbuzz
merylevans: @bradfordshimp So you pour your social media into a cereal bowl and eat it up? 🙂 #sbbuzz
life_enthusiast: But none of those numbers mean anything compared to the amazingly cool people I have added to my biz life. #ccseminar #sbbuzz
mriggen: @sbbuzz Q4: Agree with @b2bspecialist. Look at things like RTs, followers etc. but mostly value connections we’ve made, not numbers. #sbbuzz
selahsynergy: @sbbuzz Sorry I have to run early but will catch the notes on podcasting later this week. Cheers! #sbbuzz
b2bspecialist: OBSERVATION?: Are more women using twitter to connect and engage then men? #sbbuzz #ccseminar
wvpmc: @merylevans or maybe @bradfordshimp is talking about DIGG #sbbuzz
bradfordshimp: @merylevans lol :-} #sbbuzz
BlakeGroup: @lindadessau SM is great for building relationships. Most small biz growth is relationships. #sbbuzz
bradfordshimp: @b2bspecialist Hmm, I would say its pretty even. The women are just smarter so it may seem like that. #sbbuzz
mriggen: @b2bspecialist I just saw statistics someplace that said yes, more women than men. Will see if I can find it… #sbbuzz
sbbuzz: Now we will be directing ?s to our guests @berniebay & @joecascio Welcome, guys! #sbbuzz
JoeCascio: @b2bspecialist I believe the statistics confirm that. #sbbuzz #ccseminar
sbbuzz: Everyone feel free to jump in w/thoughts or follow-up ?s (but stay on topic!) #sbbuzz
bradfordshimp: @wvpmc Haha – maybe – its a mystery (even to me). #sbbuzz
hollynester: Anyone use buzzstream or batchblue, if not what is better for socialCRM. Did you cover? I’m late… #sbbuzz
berniebay: @sbbuzz I’m warmed up from the great conversation! 🙂 #sbbuzz
sbbuzz: Q5 Why did you decide to do a podcast? How did you get started? #sbbuzz
lindadessau: @BlakeGroup Agreed! #sbbuzz
b2bspecialist: @DonnaPapacosta: if you’ve got time head over to #sbbuzz for tweetchat about podcasting
bradfordshimp: I love this. Tweeting about podcasting. Later, lets podcast about tweeting! :-} #sbbuzz
lindadessau: @helpbusinesses Good night Jacqueline! #sbbuzz
berniebay: @sbbuzz started podcasting for fun. Came to realize it’s a “show.” A great platform to build a loyal community. #sbbuzz
mriggen: @sbbuzz So exciting having podcasters here – they’re like the Venus Flytraps of social media (the TV guy not the plant!) #sbbuzz
JoeCascio: @sbbuzz Our podcast (PushMyFollow.com) started out as a late night bull session. 🙂 #sbbuzz
BlakeGroup: @b2bspecialist More women (55%) than men use Twitter. More of each follow men. http://tinyurl.com/neev4m #sbbuzz
mriggen: @bradfordshimp We’ll dance about singing, sing about dancing! #sbbuzz
berniebay: @sbbuzz Q5. I chose the interview format for my podcasts. My audience enjoys hearing success stories. I feel like Larry King. 🙂 #sbbuzz
mriggen: @JoeCascio How long have you guys been doing it? A while, right? #sbbuzz
JoeCascio: @sbbuzz One of the participants, @starmike, already had a podcast, and thought convo would make another good one. #sbbuzz
berniebay: @mriggen Q5. I’ve only been podcasting about a year and a half now. Took some time to settle on a strategy. #sbbuzz
JoeCascio: @mriggen Yeah, just checked. April 2008 was our first officially recorded session. #sbbuzz
b2bspecialist: Q4: I like the portability of podcasts. Makes the workout go by fast. #ccseminar #sbbuzz
bradfordshimp: @mriggen That would be something you wouldn’t want to watch or hear me do (unless you wanted a good laugh!) #sbbuzz
berniebay: @b2bspecialist Q5. I listen to a lot of podcasts. 100% of them on my iPod. It’s time shifted content (like the VCR). #sbbuzz
JoeCascio: @sbbuzz In true Web 2.0 fashion, we never set out to please anyone but ourselves. #sbbuzz
sbbuzz: Q6 When should you do a podcast vs. a blog (or facebook group, or Twitter chat)? #sbbuzz
JoeCascio: @sbbuzz But I think whatever popularity we have stems from that “just please yourself” attitude. #sbbuzz
BlakeGroup: @berniebay @JoeCascio How do you get feedback from your podcasts? #sbbuzz
berniebay: @sbbuzz Q6 if you do a podcast you should also do a blog. You can write a blog post about each podcast w/play and download buttons. #sbbuzz
mriggen: @BlakeGroup Ooo, good question 🙂 ! #sbbuzz
desireescales: #sbbuzz Sorry I’m late! Podcasting is awesome. People are really responding to ours. Q6: We combing our blog and podcast into 1.
desireescales: #sbbuzz and I still can’t type tonight after all those piano lessons…
berniebay: @BlakeGroup I get feedback 1) on blog post summary, 2) I insert questions in the podcast and ask people to comment or email me. #sbbuzz
JoeCascio: @BlakeGroup We’re notoriously unconcerned. 🙂 Ha ha.. Srsly, we have a web page which provides most feedback. #sbbuzz
JoeCascio: I have a friend who could do an awesome podcast. She has a beautiful voice and the gift of gab. Still trying to convince her. 🙂 #sbbuzz
BlakeGroup: @JoeCascio @berniebay I love being notoriously unconcerned! But the web page + summary are good, too! #sbbuzz
pmohara: @DesireeScales Welcome Desiree! Another brilliant podcaster. You were my first podcast interviewer – I bought a microphone for you! #sbbuzz
desireescales: Podcasting is a great way to reach people both visually and audibly. Touching many senses at once and yes, very portable. #sbbuzz
berniebay: I also track which podcasts are most popular, then plan more podcasts on popular topics. #sbbuzz
bradfordshimp: @pmohara Ah, Desiree was my first interviewer too! #sbbuzz
desireescales: @pmohara Cool! I loved having you on our podcast. We had a great time! You’re a great lady to interview. #sbbuzz
sbbuzz: Q from @bradfordshimp: What tools are available to record a voice chat (Skype, etc.) for a podcast? #sbbuzz
desireescales: @pmohara and I hope you’re still using it! #sbbuzz
bradfordshimp: Is it pretty easy to publish podcasts to iTunes (non-official, non-sanctioned question)? #sbbuzz
desireescales: @bradfordshimp Hah! That’s too funny. You and @nrorhbach finally heard each other on our podcast after months planning @ideaanglers #sbbuzz
desireescales: @bradfordshimp Yes, just ask @joemagennis who produces our podcast each week. #sbbuzz
berniebay: @sbbuzz podcast recording tools vary. I use Skype w/external recording app for simplicity. Interested in hearing fr others on this. #sbbuzz
JoeCascio: @sbbuzz @bradfordshrimp Our podcast master, @starmike uses GarageBand and Skype, I think. #sbbuzz
desireescales: We use Skype and Pamela to record our podcast. Joe and I just record a conversation we’d have anyway each week and go from there. #sbbuzz
rzazueta: #sbbuzz sorry to butt in, but I just checked and WHEW! Great ideas for #ccseminar! THANK YOU!!!
desireescales: Enjoying the #sbbuzz chat right now. http://www.sbbuzz.biz for more details. Talking about podcasting. Join in!
sbbuzz: Q8 from @b2bspecialist: What ways are there to sponsor/fund a podcast? #sbbuzz
berniebay: Idea for you small biz owners. Start a podcast and interview your clients. They’ll love it (and you). #sbbuzz
rongraham1: @desireescales, so Skype CAN record a conversation? Not meaning to be thick, but I haven’t figured that out. Who’s Pamela? #sbbuzz
desireescales: I personally listen to podcasts when I run. Best time for me to take in good information. #sbbuzz
ImmersionIT: Drop.io works great for recording podcasts, especially for interviews. #sbbuzz
BlakeGroup: @berniebay Small biz owners: Start a podcast + interview your clients. They’ll love it (and you). #sbbuzz
JoeCascio: @desireescales That is one of the great things about podcasts. You can listen *and* do other things! We have exercise, driving fans. #sbbuzz
desireescales: @rongraham1 Pamela is the software that is a plug-in for Skype. http://www.pamela.biz/en/ #sbbuzz
berniebay: @sbbuzz Q8. How to monetize a podcast. Most common is through sponsorships. Need to have metrics to sell sponshorships. #sbbuzz
mriggen: @sbbuzz Q8 Does it really cost much $ to do a podcast? @adarowski and I were going try one on the cheap. We have a mic! And a barn! #sbbuzz
desireescales: Q8: I’m very interested in this question myself. We’re trying to find a sponsor right now for the podcast. #sbbuzz
AVPpodcast: Idea for you small biz owners. Start a podcast and interview your clients. They’ll love it (and you). #sbbuzz (via @berniebay)(I agree 100%)
desireescales: @mriggen All it costs is a little time. About an hour per week. #sbbuzz
rongraham1: @mriggen, where I am right now (SK), I think I could get a barn. What would be my advantage? #sbbuzz
desireescales: @berniebay What kind of metrics? How do you know if your numbers are magic? #sbbuzz
wvpmc: @bradfordshimp she just finished a sweater, 3 sets of booties and an afghan while we tweeted #sbbuzz
berniebay: @mriggen Q8. A $100 microphone (or cheaper) is all you need to record a podcast. Also need editing software like Audacity (free). #sbbuzz
b2bspecialist: Q8: I’m seeing $25 per episode per CPM but that’s old school thinking? #sbbuzz
mriggen: @berniebay Great, and love the idea of interviewing clients/customers! #sbbuzz
desireescales: If you want a live audience, start a radio call-in show on Blog Talk Radio. http://www.blogtalkradio.com #sbbuzz
rongraham1: @berniebay, I will second Audacity. Not only is it free, it’s not hard to use. 🙂 #sbbuzz
bradfordshimp: The recording tripped me up from my first foray. Had a great guest lined up and everything! Will have to reset and try again. #sbbuzz
desireescales: You could also do a videocast if you’re brave enough like our friend @aronado at http://www.startuplucky.com #sbbuzz
bradfordshimp: @desireescales Right, great suggestion. I think you can do that with just a phone, right? #sbbuzz
ImmersionIT: @mriggen Audacity + Drop.io. No microphone needed. Just a phone call and with Vonage/nights-weekends that costs close to nothing. #sbbuzz
BrentLeary: first mic was a Audio Technica 2020 – http://bit.ly/8JBr #sbbuzz
rongraham1: @bradfordshimp, that suggests it’d be a good idea for us to always have a dry run before bringing in the guests. #sbbuzz
JoeCascio: @jreck Hey, Jim. I’m participating in a live Twitter chat on the tag #sbbuzz (Small Biz buzz) Join us!
berniebay: @ImmersionIT I’m not a fan of the audio quality of recorded phonecalls on a podcast. That’s why I spent $100 on a quality mic. #sbbuzz
sbbuzz: Q9 What is the ROI of podcasting? Do you get new business/clients from it? #sbbuzz
bradfordshimp: @rongraham1 Indeed. I never got past the dry run, though. #sbbuzz
desireescales: @berniebay I agree. Pamela and Skype does a great job though…we use Audacity to edit. #sbbuzz
bradfordshimp: @desireescales Only the best! #sbbuzz
BrentLeary: moved up to the Electrovoice RE20 – http://www.electrovoice.com/products/91.html. but I’m an audiophile. #sbbuzz
bradfordshimp: @desireescales Side question for you – do you use licensed music (one time fee or recurring)? #sbbuzz
berniebay: @sbbuzz Q9 ROI of podcasting is what you make of it. Could be sponsorships, could be new relationships, new clients, etc. Endless. #sbbuzz
rongraham1: @desireescales, obviously you know @blogtalkradio. Is it possible to record a show in advance and upload it? #sbbuzz
desireescales: Q9: I think 1 of the biggest ROIs of podcasting is the credibility it lends, especially if its a quality podcast with great topics. #sbbuzz
JoeCascio: @berniebay Audio quality is incredibly important and often overlooked. Don’t scrimp!! #sbbuzz
bradfordshimp: @BrentLeary You have a whole studio, don’t you? #sbbuzz
desireescales: Q9: Our podcast has also allowed us to meet some wonderful business-owners and learn from their stories. #sbbuzz
BlakeGroup: Lee Aase, Mayo Clinic SM leader, uses video posts to tell patient stories, medical news. #sbbuzz
desireescales: Q9: Another wonderful ROI is the ability to introduce our guests to a new audience and help them gain new clients and fans. #sbbuzz
BrentLeary: use adobe audition 3.0 for editing #sbbuzz
joemagennis: @bradfordshimp we use Podsafe Music Network, royalty free music for Bella Buzz @desireescales #sbbuzz
BrentLeary: @bradfordshimp yeah. i’ve been at it since 2006. #sbbuzz
shashib: How are folks doing at #sbbuzz tonight?
BrentLeary: my pride and joy is my Roland MV-8800. http://bit.ly/RsYEJ. yes – i’ve gone overboard… #sbbuzz
JoeCascio: @DesireeScales Re: credibility: Yes!! But only if you’re not constantly pitching. Have an honest conversation!! #sbbuzz
mriggen: @shashib Shashi you better not be driving! We need to make that an official @sbbuzz rule 🙂 #sbbuzz
rongraham1: @bradfordshimp, let me weigh in on the music. There’s a huge pool of indie artists who’d love to have their music on your podcast. #sbbuzz
desireescales: @shashib Great! Talking about podcasting. Do you podcast? #sbbuzz
pmohara: @bradfordshimp No @brentleary has a big giant web where he sits in waiting… http://bit.ly/TxpLy 🙂 #sbbuzz
b2bspecialist: Q9: Podcasts are ranked 5 and 3 in top five mediums used by b2b buyers in the awareness and consideration stage of buying cycle #sbbuzz
bradfordshimp: @rongraham1 Interesting take. How to find them? Let me guess – Twitter? #sbbuzz
mriggen: @rongraham1 We would love indie artists on ours! How would we tap into that? #sbbuzz
desireescales: @JoeCascio My guests are the type who don’t pitch. We’re picky about who we invite on the show. #sbbuzz
BrentLeary: i’ve had @pmohara, @shashib and @desireescales all on with me. all three were great guests! #sbbuzz
desireescales: Here’s @brentleary in action in the web http://bit.ly/XHxnJ #sbbuzz
shashib: @DesireeScales @mriggen utterli.com is a good way to start podcasts while driving 🙂 #sbbuzz
BlakeGroup: @rongraham1 + all: Many indie musicians would love to provide music. Then you can interview them! #sbbuzz
sbbuzz: Q10 What are the biggest challenges to hosting a regular podcast? #sbbuzz
berniebay: @b2bspecialist what’s the source of the B2B podcast stats you mention? How recent? Would love a link to it if you have it. #sbbuzz
rongraham1: @bradfordshimp, I had no trouble getting Spiraling, Communipaw and Danger von James to contribute songs. No luck with Melody Gardot. #sbbuzz
rongraham1: @bradfordshimp, @mriggen, some indie bands you can find on Twitter. But you can find them ALL on MySpace. 🙂 #sbbuzz
bradfordshimp: @rongraham1 I think I would want to find a bluegrass band. #sbbuzz
BrentLeary: @desireescales in action here…. http://bit.ly/3PWTCO. check out the video of her singing at the bottom! 🙂 #nmatl #sbbuzz
berniebay: @sbbuzz Q10. Time commitment. Lining up good guests. Scheduling. Editing. Blog article summary. Otherwise, it’s a piece of cake! 🙂 #sbbuzz
desireescales: Q10: Unless we’re both having a particularly busy week or are on vacation, there really are no challenges. We schedule every week. #sbbuzz
bradfordshimp: @joemagennis Joe, can you link up that music network for us? #sbbuzz
desireescales: @BrentLeary Thanks for sharing that. What’s good for the goose right? LOL! #sbbuzz
rongraham1: @bradfordshimp, I always go for local artists, but that’s just me. Search MySpace for your genre favorite. #sbbuzz
mriggen: @rongraham1 I am too old for MySpace. They shut the doors when they see me coming! #sbbuzz
joemagennis: Q10 biggest challenge is staying committed to a consistent recording schedule. Knowing when to expect next episode grows audience #sbbuzz
BrentLeary: ioda promonet has some good music too. http://www.iodapromonet.com/ #sbbuzz
JoeCascio: @sbbuzz Re: Q10: For us, it’s trying to get 6 people in 3 different time zones together. Like herding cats!! 🙂 #sbbuzz
rongraham1: @mriggen, I feel you. But MySpace is, nevertheless, the social media platform of choice for musicians – all genres, all ages. #sbbuzz
joemagennis: @bradfordshimp Looks like they’ve had a re-branding but it’s still the source http://www.musicalley.com/ #sbbuzz
bradfordshimp: @desireescales You truly are a Renaissance women!! – loved the song #sbbuzz
desireescales: Q10: People really do expect the show to come out the same time each week. I think our subscribers look forward to it too… #sbbuzz
BrentLeary: @pmohara coming to the studio for a conversation – http://bit.ly/1CAGbZ #sbbuzz
berniebay: @b2bspecialist thanks for the access to the data on podcast use in B2B. http://bit.ly/3Zr7M #sbbuzz
sbbuzz: Q11 All – what are some of your favorite podcasts? #sbbuzz
desireescales: @bradfordshimp Thank you, thank you very much…. #sbbuzz
JoeCascio: @DesireeScales yes, you’re right about being dependable. We should be much more so!! #sbbuzz
mriggen: @hollynester Hi Holly – we @BatchBlue host this chat, so it’s not really an impartial crowd! We think it’s really good, though 🙂 #sbbuzz
shashib: Q11: Tengoldenrules.com #sbbuzz
bradfordshimp: Q11 – http://www.thebellabuzz.com/ And I’m not just saying that. #sbbuzz
rongraham1: One of my favorites is the @miketechshow, http://www.miketechshow.com/ . #sbbuzz
bradfordshimp: Also enjoyed a great one on Napoleon awhile back #sbbuzz
b2bspecialist: Q11: Marketing over coffee http://bit.ly/koVO #sbbuzz
pmohara: @BrentLeary Ah! Smiley miley me again! You and @desireescales do have a lot of fun with your mics. That’s why you are so good. #sbbuzz
shashib: #sbbuzz Hope you will check out #growsmartbiz Small Business Summit Sept 29 http://tinyurl.com/gsbiz A lot of #sbbuzz ers are attendin …
berniebay: @sbbuzz Q11. Fav podcasts are DishyMix with @susanbratton, @HubSpotTV w/ @mvolpe and @karenrubin. I also like mine. 🙂 #sbbuzz
mriggen: @sbbuzz @brentleary‘s Friday Nite Mix! http://www.flickr.com/photos/batchbluesoftware/3729171691/ (look at that set-up!) #sbbuzz
desireescales: I like http://befluid.com/wp/ called Overflow. I’m partial to @joemagennis #sbbuzz
desireescales: @sbbuzz you totally stole that one from me but I wasn’t sure if #fridaynitemix was a podcast! #sbbuzz
joemagennis: Q11 Many shows on the GeekCast.fm network are great, Marketing over Coffee, try The BeanCast for pure Advertising talk, TWiT Network #sbbuzz
mriggen: @desireescales Q11 I’m counting it as one because it’s so good! #sbbuzz
desireescales: Q11: I love anything on NPR. Also, for those knitters in the group http://www.cast-on.com is awesome. #sbbuzz
desireescales: @aronado ‘s http://www.startuplucky.com is a videocast and a hoot to boot! Very entertaining. #sbbuzz
pmohara: Other good podcasts – @brentleary‘s CRM Playaz http://crmplayaz.com/crm-playaz-shows/ #sbbuzz
mriggen: @sbbuzz Q11: Agree @cspenn‘s Marketing Over Coffee is great: http://www.marketingovercoffee.com/ #sbbuzz
BrentLeary: @mriggen thx! #fridaynitemix is my best work, since you never hear my voice! #sbbuzz
hollynester: @mriggen #sbbuzz Too funny, had no idea BatchBlue hosts sbbuzz //DM me on whether you can have standing searches or backlink strategy
BrentLeary: @smallbiztrends radio @ blogtalkradio.com/smallbiztrends #sbbuzz
mriggen: @hollynester Roger, dodger! #sbbuzz
pmohara: And @susanbratton DishyMix – awesome interviews of entrepreneurial elite! http://blogs.personallifemedia.com/dishymix/ #sbbuzz
berniebay: @sbbuzz I recently interviewed @mriggen on my podcast. She wasn’t too shy. 🙂 http://budurl.com/batchbluepodcast #sbbuzz
joemagennis: @desireescales Thanks! I’m totally blown away & thankful that people listen to Overflow on a regular basis #sbbuzz
bradfordshimp: @desireescales Not sure on the knitters, but I love CarTalk, Prairie Home Companion, and Wait, Wait, Don’t Tell Me from NPR #sbbuzz
Chris_Hendricks: #sbbuzz this site has a lot to offer… http://www.toolkit.com/
desireescales: @bradfordshimp I like Wait Wait too! #sbbuzz
joemagennis: One thing I will say (sorry if already mentioned) Podcasts are evergreen content. Old episodes are always discovered by someone new #sbbuzz
shashib: @desireescales on the subject of NPr hope you will take my poll http://cli.gs/Umg3LT #sbbuzz
desireescales: I’m pitching our podcast tonight http://www.thebellabuzz.com Internet marketing strategies for small to mid-sized business owners. #sbbuzz
bradfordshimp: The wind up, the pitch: I am a writer and small biz advice giver. Check out my blog at http://allbizanswers.com #sbbuzz
b2bspecialist: @sbbuzz I’m a b2bspecialist helping IT companies build their brand & businesses in Canada. Formed an agency in Feb called MI6. #sbbuzz
berniebay: @sbbuzz Yeah pitch time! I know a really cool social CRM company with awesome customer focus, @batchblue w/ @mriggen and @pmohara. #sbbuzz
desireescales: @bradfordshimp Which is crying out for a good podcast to enhance it my friend… just sayin’ #sbbuzz
mriggen: @sbbuzz I’m Michelle Riggen-Ransom with BatchBlue Software & we’re gonna give this podcasting thing a whirl http://www.batchblue.com #sbbuzz
lindadessau: Goodnight everyone! You Talk, I’ll Write, imagine the relief! http://www.youtalk-iwrite.com #sbbuzz
BrentLeary: i’ll pitch for folks to check out @pmohara & @shashib next week on webinar w/ @smallbiztrendshttp://bit.ly/smbmobility #sbbuzz
desireescales: @mriggen Yay! Good luck. You have one more listener now… #sbbuzz
Chris_Hendricks: Offline & Online advertising & marketing business adviser… #sbbuzz
mriggen: @berniebay Thanks Bernie! This is when you can pitch yourself, too! The bee will not sting you! #sbbuzz
BlakeGroup: The pitch: I have a marketing comm shop (writing, design, etc), specializing in water utilities: public info, education. #sbbuzz
pmohara: Come hear inside scoop on what #sbbuzz has meant to our business at @smallbiztrends & @brentleary webinar on 9/23 http://bit.ly/1OqmXt
bradfordshimp: @desireescales So, I thought Start Up Lucky was Start Up Plucky. Must say, little disappointed that it isn’t. #sbbuzz
berniebay: I was a guest on DishyMix w/@susanbratton. Susan’s the best. http://budurl.com/dishymixbernieborges. #sbbuzz
consultsonja: Mission Inc. serves non-profits and small biz. Check out our client 2B Groomed http://www.2bgroomed.com. http://www.missionincdevelopment.com #sbbuzz
joemagennis: Pitch: I’m with Fluid Media & we help clients develop content for the web. Podcast junkie all the way #sbbuzz.
sbbuzz: Thanks to @berniebay @joecascio and everyone for the great chat tonight! Summary will be on the site soon http://sbbuzz.biz #sbbuzz
JoeCascio: @sbbuzz Very happy to be part of it. Thanks for inviting me! #sbbuzz
berniebay: @sbbuzz It was fun. I learned something. I knew I would. Thanks. I’ll be back. #sbbuzz
pmohara: And see, I can even answer my own questions and then retweet myself. I am so spiraling down in the rabbit hole … 🙂 #sbbuzz
shashib: @bradfordshimp @DesireeScales thanks for taking my NPR poll http://cli.gs/Umg3LT hope u will check out http://tinyurl.com/gsbiz too #sbbuzz
desireescales: @b2bspecialist Thanks! We have fun and that’s what makes the podcast successful… #sbbuzz
rzazueta: What advice would you give to small biz owners just starting out in Social Media? Use #ccseminar hashtag and PLEASE RT!!! Thanks! #sbbuzz
sbbuzz: Thanks @shashib & @BrentLeary Looking forward to our webinar next week and #growsmartbiz on the 29th! http://tinyurl.com/gsbiz #sbbuzz
berniebay: @DesireeScales it was great to meet you at #sbbuzz. I’ll check out your podcast. Please do the same. http://budurl.com/batchbluepodcast
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3 Comments

Filed under continuing the conversation, small business, summary

3 responses to “Podcasting Advice : Summary from September 15, 2009

  1. Hi Folks, I wanted to add a couple of notes to this summary from Pam, Michelle and the BatchBlue team (thanks for hosting Sbbuzz!)….

    I was late to the conversation but there are a couple of things I wanted to interject to earlier items.

    Regarding sponsorship / monetization (if your objective is to get some revenue rather than using a podcast as solely new biz dev), I believe that an “affiliate” model is going to ultimately win the day in online media. Advertisers can truly measure your effectiveness in driving converting customers regardless of the size of your audience (niches!). You will be compensated according to transaction commissions & if you have aligned your affiliate programs effectively you will provide real value to your listening audience.

    A question I would pose to the group .. What is the thinking regarding comprehensive show notes and/or a blog post. Initial thinking was that it provided indexable content for search engines, but as we move towards rich media getting extracted, do we still need full posts? I like providing links to sites or articles we discuss, but a full summary is time consuming.

    We do constantly request feedback, and love getting comments. Bella Buzz has even received it’s first rating on ITunes so we are really excited about that!

    Thanks guys, I’m glad to be part of this great community.

  2. Pingback: Geek Dads @ Home # 30 – Lots of Links | Geek Dads @ Home

  3. Pingback: Geek Dads @ Home # 30 – Lots of Links

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