Small Business Sales Best Practices: Chat Summary from 7/27/2010

What are the best practices for a small business sales effort? How do you get the best results? Read some new ideas in the chat transcript from our discussion.

  • We’re on alternate Tuesdays (in the summer) from 8-9 pm EST.  The next chat will be held on August 10, 2010.
  • You can read the instructions on how to participate here:
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
ginabee: Hello everyone! Happy to join the chat. Gina w/ your content creativity solutions here! Tonight I learn. #sbbuzz
lindadessau: Hi folks! I help small biz owners write masterful content for their newsletters and blogs (Intro for #sbbuzz)
pmohara: Hi & welcome to all! Pamela here from @batchblue and hostess of #sbbuzz. Having network probs, so rebooting. Hope I come out the other side
TraceyHolinka: I?m a web designr/developr @chaostoclarity. I show small biz & freelancers how 2 take advantage of the web. #chaostoclarity #sbbuzz
foodiegrl: Hi there! Liz J here, Partner Marketing Manager @VR4SmallBiz – I work on the BusDev team & I support our partner sales team #sbbuzz
BeckyMcCray: Hello, all! I’m an entrepreneur in Oklahoma. Long time no #sbbuzz
RisingStarIdeas: hello everyone I need more info abou sales. You can follow me for T.I.P.S. Tools for Improved Profit and Success #sbbuzz
PreciseAgency: We an advertising, PR company influencing pop culture through advertising. #sbbuzz
stellel: Hi, I’m Christelle, Customer Experience for @batchblue #sbbuzz
PintopPro: Hello everybody! Arelthia of @PintopPro, wordpress designer/developer/teacher. #sbbuzz
scoblitz: @sbbuzz Scott Blitstein – Customer Experience at @batchblue – prepared to be all salesy and stuff tonight. #sbbuzz
mentormarketing: I am Chief Mentor and Bottle washer at, looking forward to tonights chat. #sbbuzz
ryankuder: Nice to meet you #sbbuzz. My name’s Ryan and I’m VP of Marketing for @Bizzy. First time here, so I’ll probably do a lot of listening.
JoeCascio: #sbbuzz Does anyone use Personalized URLs for marketing? These are essential personalized landing pages.
mentormarketing: New Customers, trick 1 find out where they hang out, trick 2 fill a need. #sbbuzz
foodiegrl: re: Q1 – referrals are most valuable. 1 Happy customer is better than 500 cold-call numbers (sorry for all the typos) #sbbuzz
BeckyMcCray: @JoeCascio define “personalized URLs”? I create specific urls for specific landing pages, but not sure what else you mean? #sbbuzz
ginabee: @foodiegrl I love referrals too! In their absence, I resort to networking with fellow writers. Amazing what they can provide! #sbbuzz
JoeCascio: Q1 Everything comes to me via Twitter and my social networking connections. #sbbuzz
foodiegrl: @ginabee “The Referral Engine” is a must-read – by @ducttape #sbbuzz
ryankuder: For the new guy–what kinds of small businesses are here? I imagine there are different needs based on type of business. #sbbuzz
ginabee: @foodiegrl Thanks – I’ll track it down! #sbbuzz
mentormarketing: A1: I pick pocket new customers for my consulting gig, by finding projects in distress and hijaking them, My #1 lead to close ratio #sbbuzz
JoeCascio: @BeckyMcCray Per-customer urls like: #agchat #sbbuzz
foodiegrl: @joecascio – agreed re Q1 – Happy customers are the seed, but social networks are the soil (and the water and the sun)! #sbbuzz
sbbuzz: Q2 What is your process for educating prospective clients about your product or service? #sbbuzz
JoeCascio: @foodiegrl Great analogy. You can’t expect overnight results. You’re planting seeds and good thing come to you in time. #sbbuzz
stellel: @sbbuzz Screencasts, webinars, super friendly Customer Service peeps… 😉 #sbbuzz
foodiegrl: Q2 Lots of up-front data online if desired, coupled with quick response path if they just want to talk to someone. #sbbuzz
ginabee: Q2 Talking their ear off. Letting them see the value of what I can provide and how I can help them. #sbbuzz
pmohara: #sbbuzz Q2 our process is largely educational. IE, best way to teach our customers advantages of Twitter is to host a weekly chat #sbbuzz
scoblitz: @sbbuzz Q2) Nothing better than experience. Provide a positive result in every interaction. #sbbuzz
foodiegrl: Q2 Also, a super-awesome education site with extensive videos and new webinars every week #sbbuzz
JoeCascio: Q2 Give them a little free advice or help without any expectation or sense of obligation. #sbbuzz
sbbuzz: Q3 How do you communicate with existing customers? How do you encourage their help in “word of mouthing”? #sbbuzz
foodiegrl: Q2 – archive everything – educational materials (whitepapers, recorded webinars, etc) are durable and scalable #sbbuzz
foodiegrl: Q3 Twitter for main corporate identity, but also empowering employees to do it on their own (hence why “@foodiegrl” is here) #sbbuzz
sbbuzz: Sorry for technical difficulties earlier – didn’t get a chance to mention topic is sales efforts best practices – send me any ?s #sbbuzz
sbbuzz: Please stick around after #sbbuzz tonight to catch my live Twintrview at #twtv or (9-10 PM ET)
aptuscollab: @JoeCascio We do use PURLs in several companies. #sbbuzz
foodiegrl: Q3 also, enable viral at every turn- social share ur email contents, package tweets 2 b optimized 4 RTs, FB links in signature, etc #sbbuzz
RisingStarIdeas: Q3 communicate with customers newsletter and social networking #sbbuzz
foodiegrl: Q3 my fave is to embed a “tweet this newsletter” link in my content and prepopulate the text for the reader-it’s a pretty easy hack #sbbuzz
stellel: @foodiegrl Good idea! #sbbuzz
scoblitz: @RisingStarIdeas Newsletters are a great way to inform and get eyes on your content #sbbuzz
sbbuzz: Q4 Do you communicate with ex-customers? #sbbuzz
mentormarketing: A4: yes, they even do a decent job of sending referrals. #sbbuzz
prestonode: @sbbuzz Q2: Yes, I am partners with an ex-customer after 20 years #sbbuzz
sbbuzz: @prestonode wow – that is an awesome story #sbbuzz
prestonode: Oops I mean Q4: not 2: #sbbuzz
pmohara: Q4 who’s to say just because you were not the right for someone once, you won’t be next time. We get a LOT of returners #sbbuzz
ginabee: @mentormarketing Great point – who else knows the quality of your work better than those you’ve served before? #sbbuzz
foodiegrl: Q4 – what better way to learn for next time? We do periodic “churn surveys” – some have even resulted in “win-backs” #sbbuzz
sbbuzz: All – we are coming to a close soon. Sorry again for Twitter challenges, but thanks to everyone who stuck with us tonight! #sbbuzz
sbbuzz: And now it is what we affectionately call Pitch Time. Please tell us a little about your business. #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at #sbbuzz
ryankuder: They’re not “ex-customers.” They’re just customers who haven’t come back yet. #A4 #sbbuzz #sbbuzz
sbbuzz: Don’t forget to come see my my live Twintrview at #twtv or starting soon #sbbuzz
mentormarketing: I provide a comprehensive resource for business pros who want to learn about online marketing – My newish video #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night 8-9 PM ET by the folks from @batchblue Come again soon!
scoblitz: @foodiegrl of course not – was great to get your insights! #sbbuzz
RisingStarIdeas: The Web Tools Wizard–Small biz tools guaranteed to save time & money. Gets, ideas, tips & reviews to grow your biz like magic! #sbbuzz
ryankuder: At @Bizzy, people create a list of their favorite businesses and get updates on deals, offers, tips, etc. Video at #sbbuzz
pmohara: Thanks all for coming tonight! Come see me get Twintrviewed at #twtv or starting soon #sbbuzz
foodiegrl: @VR4SmallBiz provides award-winning direct marketing for SMB’s. We also partner w/ Salesforce, Intuit + others #sbbuzz
ryankuder: Thanks for my first #sbbuzz chat. See you all again next Tuesday night. #sbbuzz
ginabee: Pitch: I use my words to tell your story. Creative content creation for web, newsletters and much more! #sbbuzz
ginabee: @ryankuder I believe we are on an every other week summer schedule, so next one is in 2 weeks. #sbbuzz
sbbuzz: Yes – that’s right! RT @ginabee: @ryankuder I believe we are on an every other week summer schedule, so next one is in 2 weeks. #sbbuzz
mentormarketing: @ryankuder You asked what types of Biz we run, I run a handful. ecom consult, biz strategy, ORM, @MentorMarketing, menu consultant #sbbuzz
stellel: Night all! #sbbuzz

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