Author Archives: chelpixie

About chelpixie

Michelle Wolverton is known around the web as Chelpixie. She originates from the southern United States and grew up craving the sounds of the big city. She now resides in Boston, MA where she works as a freelance digital project manager and social media maven. Chel got her start in online communities when she joined a private community created and hosted by Howard Rheingold. From there, she evolved into the virtual world Second Life where she acquired the name Chel Pixie. After getting to know independent artist and musician Matthew Ebel through his music she partnered with Christopher Penn as a project manager to market and sell the fan produced Virtual Hot Wings, a virtual album of Matthew Ebel's work. In March 2007, she began actively engaging clients through Social Media, first Twitter and then beyond. Social media allowed Chel expand her business by helping others learn about social media, marketing, community and saving hours in a all-too-short day. She currently works with several clients on varying projects, managing their daily work flow or wrangling Wordpress, among other things. She recently joined with co-founders Michelle Ransom-Riggen and Pamela O'Hara help small business owners learn more about technologies available to them.

Guest host @smallbiztrends social media #sbbuzz chat : Summary from Feb. 24, 2010

This week’s SBBuzz chat was hosted by guest moderator @smallbiztrends, Anita Campbell.  The topic of discussion was technology on Twitter and how to make it work for your small business.

Please note that the summary this week is in text format only.  #sbbuzz chat outdid itself this week with a great deal more tweets this week making it difficult to dewonkify the HTML.  If you see someone you’d like to follow make sure you check their username at or you can go and view the original transcript over at WTHashtag!

Our chat next week is on Tuesday as usual from 8-9 EST.  Want to join in and get (or give) small biz advice, here’s how it works!

smallbiztrends: Welcome to #sbbuzz, a Tweetchat of small biz talking technology on Twitter. Join us!

smallbiztrends: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!

  • lindadessau: Thanks for stepping in to host #sbbuzz, Anita! Looking forward to it. #sbbuzz
  • mikestenger: Nice to see Anita Campbell from @smallbiztrends be chatting tonight, looking forward to it! #sbbuzz
  • MECKids: Is there anyway to record these tweets or use #sbbuzz tomorrow to look back? #sbbuzz
  • smallbiztrends: Please introduce yourselves: 1 message about you and your business and whatever else we need to know. #sbbuzz
  • MECKids: Hello everyone, this is Nikhil Bonthapally from #sbbuzz
  • JoeManna: @MECKids Twitter should make all tweets searchable for at least a week. #sbbuzz
  • Bill4Time: @MECKids You search for “#sbbuzz” on twitter and you’ll see all the tweets that happen. #sbbuzz
  • susan_w: @Bill4Time thx for pointing out the auto-attach tweet tag, it’s my 1st tweetchat! #sbbuzz
  • HardcoreCanada: when do we start introductions oh and at @MECKids can anyone start a log of this? #sbbuzz
  • pmohara: Hi everyone! Great to see some new faces on #sbbuzz tonight. Excited for a great chat.
  • lindadessau: Greetings, everyone! I help coaches and other small biz owners write content for newsletters, blogs and article sites (intro for #sbbuzz
  • shashib: social media swami Network Solutions here #sbbuzz
  • MECKids: ? is an interactive, online health & wellness program dedicated to helping tweens get motivated to stay fit. #sbbuzz
  • mriggen: @sbbuzz I’m Michelle from @batchblue. We make software for small businesses (BatchBook is our social CRM). #sbbuzz
  • strategystew: Ivana Taylor here from @DIYMarketers and @strategystew – DIY marketing and small business marketing strategy! #sbbuzz
  • HardcoreCanada: Hello all, I am Sean Meyer representing and just gonna soak everything in. #sbbuzz
  • ginabee: Gina from WriteyTidy content creation/writing services. Ready to learn! #sbbuzz
  • JohnRourke: I’m the CEO of a Social CRM/team collaboration service for small business called Bantam Live. ( #sbbuzz
  • mriggen: @MECKids That sounds cool! Will check out site. #sbbuzz
  • MECKids: And I work at as Network Coordinator #sbbuzz
  • Bill4Time: Hello there. Bill4Time is a web-based time/expense tracking system. Use it to also create invoices, bill your clients, & light acc. #sbbuzz
  • familyfoodie: Hi All I am a newbie and am looking for suggestions for Family Foodie #sbbuzz
  • iPS_fulfillment: Todd form iPS – fulfillment, distribution, social sales tools, shopping carts and complete warehouse management services #sbbuzz
  • pmohara: Pamela here from @batchblue and the ousted (happily, of course!) moderator of #sbbuzz. Very excited to be a participant this time.
  • scoblitz: @smallbiztrends I’m Scott from eSeMBe – Thanks for taking the hot seat tonight Anita. #sbbuzz
  • colderICE: eCommerce and social media blogger @ColderICE is checking out the followers here…Hi guys! #sbbuzz
  • hijinxdesign: Andi Robinson, owner / SB consultant from HiJinx Marketing #sbbuzz
  • JoeManna: Joe Manna from @Infusionsoft, community and social media guy who helps other small businesses. Happy to help others 🙂 #sbbuzz
  • mikestenger: I’m the dude w/the red hair & pink hat. Oh, and I do social media consulting. #sbbuzz
  • BlueDelivered: Hey All, we help busy people send fab gifts that truly show they care…esp during the tough stuff in life! (intro for #sbbuzz)
  • marinel: marinel from pr firm @crttanaka just checking out the #sbbuzz convo #sbbuzz
  • dacort: @sbbuzz Damon Cortesi from Seattle with Untitled Startup. Just wrapping up another day of dev work. #sbbuzz
  • msarrel:@smallbiztrends Sarrel Group helps tech companies develop and market their products #sbbuzz
  • SeeboldMarCom: Ellen Seebold, principal of Seebold Marketing Communciations – I do social media consulting for large and small biz clients #sbbuzz
  • susan_w: Susan from Network Solutions here, listening in on our Social Swami @shashiB #sbbuzz
  • JoeCascio: Just like the handle, I’m Joe Cascio. Independent developer and Tech Anxiety Reliever (ie, consultant) for small biz. #sbbuzz
  • FranchiseKing: I’m The Franchise King. I help folks all over the US find great franchises to buy. I do soc. media marketing, too! #sbbuzz
  • lyceum: (in 3rd person;) ) is a social media enthusiast and a “Trader in Matter & Spirit.” #sbbuzz
  • BlueDelivered: Forgot to say: “Hi, I’m Dawn with Out of the Blue Delivered :o) Excited to be here… #sbbuzz
  • JoeManna: Quite a few folks on with us tonight … should be a spirited discussion. Out of kindness for my FB friends, I’ve X’d syncing. #sbbuzz

smallbiztrends: Tonight’s chat topic is social media usage by small businesses. Send me any questions you want discussed with the group #sbbuzz

  • marketervirtual: Hello I’m Anllelic, founder of {tem_va} :the eclectic marketing virtual agency in NYC. Marketing for small biz…sans overhead costs #sbbuzz
  • mikestenger: Is this a better intro? “Hi, buy my shit. Thanks.” #sbbuzz
  • helpbusinesses: Hello, Jacqueline Business Manager helping to manage, run and grow your companies Nationwide #sbbuzz #smiz
  • JoeManna: @shashib Yo, do you work with @joelogon ? Netsol sounds familiar to the folks in my network. #sbbuzz
  • HardcoreCanada: @smallbiztrends is Twitter like a well that is drying up? It seems since so many companies are spamming, people are afraid to listen #sbbuzz
  • SeeboldMarCom: @smallbiztrends: question – what are your tips for very targeted hyper local marketing? #sbbuzz
  • JohnRourke: @HardcoreCanada We’re trying to solve that problem by introducing a signal to the Twitter noise to build relationships… #sbbuzz

smallbiztrends: I’ll be sharing some statistics tonight from the recent Small Business Success Index about social media; would like your thoughts #sbbuzz

  • HotBlogTips: @mikestenger unfortunately, you don’t have any shit to buy Mike! #sbbuzz
  • kikscore: Kikscore team here, listening to Social Media Swami @shashiB & @smallbiztrends discuss social media use #sbbuzz
  • kimbrotoo: I run a marketing services agency focusing on trend & prod. dev. and just launched a pet bed co. of my own. #sbbuzz #sbbuzz
  • pprlisa: @smallbiztrends looking forward to the stats – I work for a SMB PR firm so it will be interesting to hear for myself and my clients #sbbuzz
  • JoeManna: @smallbiztrends Question: What types of KPIs or metrics actually matter for a small business? #sbbuzz
  • iPS_fulfillment: has anyone heard of or used the new social media monetization widget Vwala? #sbbuzz

smallbiztrends: Q1: One in 5 smallbiz use social media acc. to @netsolcares Suprise you? #sbbuzz

  • mikestenger: Q1: Not surprised. Most look at social media like a toy & not an extension of what they already do #sbbuzz
  • lyceum: @sbbuzz Do you have tips on how to create a communication policy for your social media activities? Example IBM: #sbbuzzcraigsutton:
  • @smallbiztrends it doesn’t, what surprises me is that they don;t spend more time finding out why and how. Not enough planning #sbbuzz
  • dacort: @sbbuzz Q1. Not too surprising. Social media is a great way to connect directly with current/potential customers. #sbbuzz
  • tinafalasca: #sbbuzz – not surprised – every small business I talk to either use it or want to know how
  • shashib: @FranchiseKing The king is here – long live the franchise king #sbbuzz
  • colderICE: @JoeManna That depends on what the call to action is or if you are using one at all….however I would say conversion # is a must! #sbbuzz
  • JohnRourke: @HardcoreCanada I mean selectively searching for, engaging with, and created social CRM workflows to build a biz relationship… #sbbuzz
  • JoeManna: Q1: Not surprised – not all small business owners aren’t free souls to engage on social media. Doesn’t spell $ for them. #sbbuzz
  • strategystew: @smallbiztrends 1 in 5 businesses using social media seems about what I’d expect #sbbuzz
  • MECKids: @tinafalasca True. Very true. MECKids is trying to get out there. #sbbuzz
  • mikestenger: Q1: Many also think social media is some place for teens when it’s full of customers & relationships #sbbuzz
  • mriggen: @sbbuzz Q1: I am encouraged by that actually. I think more people are finding it useful & inexpensive, but a bit overwhelming. #sbbuzz
  • scoblitz: @smallbiztrends Q1 – yes, I think that sounds high. #sbbuzz
  • JoeManna: @colderICE I was suggesting to Anita a possible question… good to hear your take on it, too. 🙂 #sbbuzz
  • FranchiseKing: Social Media Marketing is not THE answer. It’s another spoke in the wheel. #sbbuzz
  • strategystew: @marinel Q1 I see a lot of small business being confused about HOW to most benefit from social media. Many see it as vapid #sbbuzz
  • HotBlogTips: pepsi decided to put millions in SM instead of superbowl ads this year… #sbbuzz
  • pineappleshop: @colderICE I’m ready…cocktail party at my condo on 300 Peachtree St on Thurs, 3/18…r u ready? #sbbuzz
  • mikestenger: Q1: Social media isn’t a toy, it’s a tool. And just like any tool, u gotta learn how to use it properly #sbbuzz
  • colderICE: @JoeManna LOL….oops, I thought that was the topic. Newbie goof, my bad #sbbuzz
  • scoblitz: @HotBlogTips yeah – but I don’t think they qualify as small business 😉 #sbbuzz
  • shashib: I think the message is all smallbiz should add social media to their marketing plan #sbbuzz

smallbiztrends: Q2 (from @HardcoreCanada): is Twitter drying up? It seems since so many companies are spamming, people are afraid to listen #sbbuzz

  • AlaiaWilliams: Howdy. My company helps biz owners organize and streamline their business infrastructure (space, systems, etc) #sbbuzz
  • MECKids: Q2 (from @HardcoreCanada): is Twitter drying up? It seems since so many companies are spamming, people are afraid to listen #sbbuzz
  • TeeRiddle: Who feels there are too many SM avenues? I mean do we really need 200 different SM accounts?? #sbbuzz
  • marketervirtual: I would think is 1/10 smallbiz who use social media -unless having FB profile counts-@netsolcares ‘s pool were those already online #sbbuzz
  • pmohara: Q1 #sbbuzz That surprises me (seems high). I live in this stuff, but seems 99% of businesses I encounter IRL are not engaged
  • SeeboldMarCom: Q1: in my experience, many want to use it but don’t have the staff/bandwidth to allocate appropriate time #sbbuzz
  • scoblitz: @shashib really? You think it’s appropriate for all small business? #sbbuzz
  • DanNieves: Hey every1, I’m interning for a company that leases generic domain names for small businesses, happy to be here! #sbbuzz
  • JoeManna: Q2: I agree, the goldrush on Twitter has ended, too much noise. Ppl can’t make sense of why they followed 300+ accounts on startup. #sbbuzz
  • tinafalasca: #sbbuzz Q.2 – I think people are being more selective in who they follow to avoid the SPAMMERS as much as possible
  • JoeCascio: re: Q1 I’m surprised it’s that high. That indicates some significant uptake from say a year ago. #sbbuzz
  • mikestenger: @FranchiseKing Yes, I totally agree Joel. It’s another way to market, just like any other method #sbbuzz
  • CathyWebSavvyPR: Coming in late – PR pro w/ 20 yrs experience – helping small biz put strategy behind their integrated Social Media plans #sbbuzz
  • craigsutton: Hard to know if it’s drying up, I think if you choose relevant people to follow, you help block out the noise. #sbbuzz
  • colderICE: Q2: No they have been saying that about MySpace for 2 years & it is still going strong. Please love to call something dead b4 its is #sbbuzz
  • ginabee: @mriggen I think less people would feel overwhelmed it there weren’t so many “experts” out there. Isn’t rocket science! #sbbuzz
  • susan_w: Q1: Too many avenues? The avenue you use depends on who you are trying to engage in a conversation. #sbbuzz
  • AlaiaWilliams: @smallbiztrends I personally think twitter still has lots of life left! we’ve still got a lot to learn #sbbuzz
  • strategystew: Q2 Is Twitter drying up? I can say I’m sick of weeding through spam on Twitter sent by amateurs – is that mean of me #sbbuzz
  • TeeRiddle: @JoeManna Process…tool… put a pink bow on it and call it Sally. It’s the same thing with a different term. #sbbuzz
  • kimbrotoo: I’m beginning to think it’s best used for events and then the occasional human element post to connect. #sbbuzz
  • theforcefield: Personally I think SM is reaching a saturation point. It isn’t possible to keep up with every single one. #sbbuzz
  • mriggen: @sbbuzz Q2 No way! I meet great folks via on Twitter & it’s great way to stay connected w/folks you meet IRL. It is changing, tho. #sbbuzz
  • DanNieves: @susan_w I agree, you must know who your audience is in order to effectively connect #sbbuzz
  • Bill4Time: Q2 I use the twitter lists to filter out the noise. #sbbuzz
  • mikestenger: @JoeManna Yeah it’s a process but there’s a process to using any tool. At least IMO & I agree w/@TeeRiddle #sbbuzz
  • dacort: @sbbuzz Q2. Thankfully, I can choose who I follow on Twitter. If somebody is spamming, I choose not to listen or block them. #sbbuzz
  • JoeManna: @TeeRiddle A process adapts and changes to the results, a tool is used and replaced. I see a clear difference. 😉 #sbbuzz
  • helpbusinesses: @JoeManna: @mikestenger Process vs Tool: I think it depends on the user & that’s why ppl reap different results from social media #sbbuzz
  • dacort: @sbbuzz That said, when companies start aggresively @reply’ing me is when I’ll get frustrated. Doesn’t happen too much now. #sbbuzz
  • AlaiaWilliams: @strategystew nope, not mean at all! #sbbuzz
  • HotBlogTips: I get tired of people bitching about Twitter, don’t like it? LEAVE! just like cable tv people! #sbbuzz
  • iPS_fulfillment: we all know how valuable SM is. but is there a way to actually measure it #sbbuzz
  • MECKids: I think it’s important to know whom you are following and not just follow. This makes the entire process very easy. #sbbuzz
  • strategystew: Q2 – I’ve been reading @kyleplacy’s Twitter for Dummies and learned that I hadn’t scratched the surface of optimizing twitter #sbbuzz
  • colderICE: Q2: However the “new car” smell has worn off of Twitter for 2010….NEXT up for media darling? Who knows #sbbuzz
  • SeeboldMarCom: Q2: twitter lists and tweetdeck groups help filter out noise #sbbuzz
  • CathyWebSavvyPR: Q2: I don’t think witter is drying up – it is changing. I still see many interactions, good links & biz happening here #sbbuzz
  • LisaRedShoesPR: @ginabee @mriggen No social media experts but there are expert communicators. That’s the core. #sbbuzz
  • JoeManna: Q2: I see a lot of spam on Twitter, from a sheer business perspectice, annoying. Consumer perspective – tolerable. X twitterfeed! #sbbuzz
  • sbsmsummit: I don’t think twitter has come near it’s tipping point – I use tweetdeck and it makes it easier #sbbuzz
  • FranchiseKing: Twitter is not drying up. It’s just noisy. It’s impossible to keep up with thousands of “followers.” Good tool, though #sbbuzz
  • mriggen: @ginabee True! But I’ve seen small biz folks struggle to absorb it all. I like @chrisbrogan’s advice of limiting to a few places. #sbbuzz
  • scoblitz: @pmohara exactly – there is so much that happens outside of our network here. #sbbuzz
  • MECKids: Q2: I dont think witter is drying up – it is changing. I still see many interactions, good links & biz happening here #sbbuzz
  • kimbrotoo: Also, why not concentrate on quality vs quantity of followers. #sbbuzz
  • Bill4Time: @SeeboldMarCom Twitter lists are very helpful. #sbbuzz
  • mikestenger: Q2: I wouldn’t say Twitter is drying up. Some are just looking to make a quick buck & don’t get it #sbbuzz
  • AlaiaWilliams: @HotBlogTips exactly. using the site is a choice. if you hate it or don’t get it and don’t want to learn how to use it, don’t! #sbbuzz
  • BlueDelivered: @sbbuzz Q1 I think that a maj of sm biz owners are intimidated by soc media and don’t have time to put into learning and doing it. #sbbuzz
  • lyceum: @colderICE It is time for international companies to start using Twitter in their business. The “new car”? Perhaps Google’s buzz. #sbbuzz
  • JoeManna: @colderICE New car small has worn off – but Twitter still runs and get you engaged to people that matter. #sbbuzz
  • helpbusinesses: Q2; I think the list help you focus on your follower who matter in twitter & help U to block out the noise #sbbuzz
  • mikestenger: Q2: When u use Twitter to just sell, u’ll fail. Period. How ‘effing hard is it to build relationships!? #sbbuzz
  • lindadessau: @mriggen I agree Michelle – best to limit so it’s manageable and you can build up to a good level of consistency. #sbbuzz
  • Bill4Time: Twitter is a complicated animal because there is not much of a barrier to entry and not all users know how to use it properly. #sbbuzz
  • colderICE: @lyceum You might be right…actually it is this week 🙂 #sbbuzz
  • CathyWebSavvyPR: @SeeboldMarCom I agree – I think that Twitter lists have shifted Twitter for many – I dip into several content “streams” #sbbuzz
  • ginabee: @scoblitz what?? Life & biz not related to the internet??? Now you’re just messing with me! #sbbuzz
  • SeeboldMarCom: Q2: I don’t think Twitter’s drying up either -it’s like an onion with many layers to be peeled. I learn something new each day #sbbuzz
  • CathyWebSavvyPR: @MECKids which one – and who to credit – sorry if I miss-credited an RT #sbbuzz
  • sbsmsummit: twitter for me, is to create a relationship and have a conversation #sbbuzz
  • DailyGrind_UC: Many small business owners do not have the time to learn and actually engage in social media. #sbbuzz
  • colderICE: @JoeManna Yeah, it is a familiar old friend now, like my puppy….Twitter is potty trained LOL #sbbuzz
  • JoeManna: @Bill4Time agree, Twitter lists keep followers organized – almost like a very lightweight CRM. 😉 #sbbuzz
  • mriggen: @Bill4Time Ah but that begs the question, what is “proper use”? #sbbuzz
  • marketervirtual: Many companies are spamming but #Twitter allows consumers 2 also “shut down” very easily by “unfollowing”-unspammers will succeed #sbbuzz
  • DanNieves: @TeeRiddle I agree, I feel too many people are caught up in twitter sales pitches, they miss the boat on community building! #sbbuzz
  • pmohara: Q2 #sbbuzz Twitter is just getting started. The trick is finding the right community – but everyone here already knows that. 🙂
  • MECKids: Everything boils down to having a conversation. And twitter is one of the ways. #sbbuzz
  • mikestenger: @DailyGrind_UC Dude, biz’s have PLENTY of time, they just choose not to & are afraid #sbbuzz
  • EyeInfo: Twitter =evolving; some feel utility is burned out,others just discovering it- it’ll morph just like browsers, portals etc. #sbbuzz
  • AlaiaWilliams: @mikestenger think about it – many ppl arent great at relationships OFFLINE either…so of course online can be a challenge 4 them 2 #sbbuzz
  • Zimana_: Q2 If I had to pick the Next media darling, it’s the tool already here, Foursquare., due to interest in local search & traffic #sbbuzz
  • Bill4Time: @mriggen Precisely. The technology is so new “proper use” hasn’t been written in stone but I think we’re beginning to figure it out. #sbbuzz
  • CathyWebSavvyPR: @smallbiztrends potential question: how can we counter resistance from clients about SM – No time, No money, don;t see value… #sbbuzz
  • FranchiseKing: @MECKids True! An important spoke! #sbbuzz
  • helpbusinesses: Q2: Twitter has changed & adapted to the user & still meet several different needs. Otherwise usage wouldnt be so high. #sbbuzz
  • kimbrotoo: The problem w/lists is that you may wind up recirculating the same information. You can block the noise yourself by unfollowing. #sbbuzz
  • JoeManna: @MECKids hah, you could say that again. 😉 But the ones who do, actually ‘get’ it and don’t waste it. #sbbuzz
  • tinafalasca: I tell business owners that they CAN’T just plug in sales copy – it is Twitter suicide! #sbbuzz
  • craigsutton: @mikestenger yup, you MAKE time for something useful, but you have to make it useful…. #sbbuzz
  • HotBlogTips: If a business doesn’t make the time to do it, their competitor will, I PROMISE YOU! #sbbuzz
  • AlaiaWilliams: @CathyWebSavvyPR GREAT question cc: @smallbiztrends #sbbuzz
  • CathyWebSavvyPR: Twitter chat tip: favorite tweets (star) from people who interest you – follow /add 2 lists after the chat. #sbbuzz
  • Bill4Time: @mriggen “Proper use” of Twtr seems intuitive as in we don’t always know it when we see it, but we always know when it’s not there. #sbbuzz
  • JoeCascio: @AlaiaWilliams I’ve found Twitter & social media to be a real help for people who can’t “work a room”. #sbbuzz
  • wordsthatwork: @DailyGrind_UC So true. Small businesses need to outsource social media but keeping it authentic requires the right kind of person #sbbuzz
  • Mrs_Scott: Twitter is great when you learn how to use it properly. I meet and engage w/people I would otherwise never have met. #sbbuzz
  • mikestenger: @AlaiaWilliams Right but if ur not good at relationships in the 1st place, what the hell are u doing? #sbbuzz
  • JulieDAloiso: Many do not attempt to find targeted followers. They follow people at random. #sbbuzz
  • colderICE: Social Media for business can be a complete waste of time and resources too, without a map a car is just fast way to nowhere #sbbuzz
  • MECKids: Everyone here is out to know how twitter can be used? Or how Social Media can be applied/not applied at all. #sbbuzz
  • Zimana_: @mikestenger I agree, plus I think having so many Twit-ish services on top hurt the branding some beyond core users… #sbbuzz
  • CathyWebSavvyPR: @kikscore I aree with scheduling your Social Media time – but be sure not to automate it completely – or it loses something #sbbuzz
  • MECKids: Social Media for business can be a complete waste of time and resources too, without a map a car is just fast way to nowhere #sbbuzz
  • sbsmsummit: it’s a marketing tool – make the time for it. commit to 12-24 months of SM – and learn from those doing the deal #sbbuzz
  • mikestenger:
  • If ppl can’t build relationships offline, they shouldn’t be trying to online. Get it together! #sbbuzz

smallbiztrends: Q3: 61% of those #smallbiz using social media use it to attract new customers. How exactly do you use SM to bring in new biz? #sbbuzz

  • AlaiaWilliams: @JoeCascio agreed! i also think if people stopped trying to “work the room” in a traditional sense, they’d be better off #sbbuzz
  • JoeManna: @wordsthatwork It’s difficult to outsource something so tightly knitted to your brand & marketing such as social media. #sbbuzz
  • shashib: @Timberry great to see you this evening #sbbuzz hail to Palo Alto software freidn of #smallbiz
  • DanNieves: @MECKids Very true, but sometimes you have to get lost in order to learn the right way #sbbuzz
  • AskTonyIT: Using social media to grow your small business – tune in to #sbbuzz @smallbiztrends
  • hollingsworth: Using social media to grow your small business – tune in to #sbbuzz @smallbiztrends
  • SeeboldMarCom: @HotBlogTips – I so agree with you! one is either on the bus or off it! competitors are already there #sbbuzz
  • Timberry: @shashib thanks, sorry to be late, but this timing is hard for me on PST #sbbuzz
  • HotBlogTips: I don’t schedule anything, posts go out when they are written, tweets go out when they are needed #sbbuzz
  • mriggen: @sbbuzz Q2: I would say research what companies you admire are doing and do that until you think of something better 🙂 #sbbuzz
  • JulieDAloiso: I use social oomph to find targeted followers by keyword! It suggests people. And then I hand pick to follow or not. #sbbuzz
  • MECKids: @DanNieves I guess that’s how we tend to learn. #sbbuzz
  • JoeManna: @MECKids I’ll take the implication further — Social media is not _just_ Twitter. #sbbuzz
  • hijinxdesign: We use SM to as a tool to help loyal customers market for us. #sbbuzz
  • CathyWebSavvyPR: @JoeManna I agree, @wordsthatwork – use consultant to help get biz up 2 speed – create strategy; outsource staff training #sbbuzz
  • JoeCascio: @wordsthatwork Speaking of outsourcing. There was this article in WSJ today: about small biz outsourcing. #sbbuzz
  • mriggen: @Timberry We need a West coast bureau! #sbbuzz
  • kimbrotoo: I can’t underestimate the real time news value but also sharing experiences w/people otherwise wld never meet like during Olympics. #sbbuzz
  • DanNieves: @MECKids I do agree though, there needs to be an idea to the direction you want to go, but then maybe trial and error #sbbuzz
  • cjservia: #sbbuzz I’m a new small business here to help other SMBs prepare for business disasters. What is #sbbuzz?
  • GregAtGist: If you’re on #sbbuzz, try @Gist for a virtual “foot in the door” with prospects or better customer service
  • mikestenger: Q3: Give out GR8 value & have a clear call to action to buy from u, while also engaging w/others #sbbuzz
  • HardcoreCanada: @colderICE EXACTLY, so many times SM has been made into a black hole of time. Certain people make it as useful as an 8-track player #sbbuzz
  • sbsmsummit: q3: I want to talk to people who are interested in what I do and vice versa – once again, as a conversation #sbbuzz
  • MECKids: But twitter gives you the realtime updates on a topic. #sbbuzz
  • tinafalasca: Find out who your target audience is following and follow them to find your customers #sbbuzz
  • strategystew: @Timberry Hi TIM – excuses, excuses – great to interact with you – one of my original Twitter friends #sbbuzz
  • JoeCascio: @JulieDAloiso Also, many people expect overnight results. It’s taken me nearly 3 years to build my hi-quality Twitter crowd. #sbbuzz
  • NewPR: @hijinxdesign that’s the way to do it! what specific social platform do you engage your customers engage on? #sbbuzz
  • Timberry: Q3 reminds me of @ducttapemarketing ‘s getting people to ‘know like and trust’ you … deeper than just ‘new leads’ #sbbuzz
  • DanNieves: @JoeCascio interesting point with outsourcing..another way is to hire interns like myself to do SM! #sbbuzz
  • Mrs_Scott: I use lists to engage w/ people & organize my followers. I have a list called “interesting new followers” which is my favorite. #sbbuzz
  • marketervirtual: @smallbiztrends Where are you getting this stats from? Can you send a URL to the study pretty plz? #sbbuzz
  • shashib: @marketervirtual you should get the report at ( U could send us a guest post ) #sbbuzz
  • JoeManna: Without doing a pitch, I/we use social media by engaging and delivering value to customers & contests. Let CRM follow up w/ leads. #sbbuzz
  • MECKids: a word)->show options->Update. This would give real time results. Even google accepts twitter. #sbbuzz
  • HotBlogTips: anyone ever think of using social media for the enjoyment of it? #sbbuzz
  • sbsmsummit: I have another account for my biz – and this acct is for a new biz – interesting to build a new following #sbbuzz
  • colderICE: Q3: Social Media is spy tactics on steroids…Listening is 10x more valuable than speaking with it #sbbuzz
  • Timberry: @strategystew Hi Ivana that’s right, and thanks. Seems like just last year 🙂 #sbbuzz
  • mikestenger: Q3: If u just sell, game over. I will gladly point u in the direction of how to delete ur account. #sbbuzz
  • CathyWebSavvyPR: Q3: I anser a public Questions on Linkedin, then they check my blog, they see my Twitter/FB link. Then call me 4 work. #sbbuzz
  • kimbrotoo: @HotBlogTips I do both, as I would in business real life. #sbbuzz
  • sbsmsummit: @colderICE amen – its the first rule: listen #sbbuzz
  • stevenfisher: I use some lists to manage chaos but having almost 2000 people to go through is not a day I look fiward to. #Sbbuzz
  • JoeManna: Q3: Monitoring and engaging with the right customers and prospects generates business and WOMM. #sbbuzz
  • marinel: @cjservia: welcome! #sbbuzz hosts tweetchats about #smallbiz. here are the direx to join: #sbbuzz
  • JulieDAloiso: I get excited when I find my tweets in the google results. That is something people do not think about. #sbbuzz
  • SeeboldMarCom: I offer SM set-up, strategy AND execution – but always recommend in-house staff carry on if possible: they know the daily biz best #sbbuzz
  • CathyWebSavvyPR: @mikestenger Q3 – yes – you nee dto give to get – you need to provide value and information that hits the pain points of yr clients #sbbuzz
  • CindyMorus: @AlaiaWilliams You can decrease the pause time the refresh speed button #sbbuzz
  • Bill4Time: @susan_w No problem. Welcome! 🙂 #sbbuzz
  • JoeCascio: re: Q3 Twitter is my relationship builder. Since my smallbiz clients are technophobic I connect thru fellow geeks who know them. #sbbuzz
  • marketervirtual: #smallbiz can use #socialmedia to show expertise and also use the new #Twitter geotagging tool to locate locals #sbbuzz
  • theforcefield: I use it to find and follow other tech businesses who use Twitter but don’t otherwise connect with their colleagues online. #sbbuzz
  • HotBlogTips: @kimbrotoo I do both too, but seems people are losing sight of having fun #sbbuzz
  • JoeManna: @colderICE I am with you on that! Competitive intelligence is a huge w/ social media. 😉 #sbbuzz
  • mikestenger: Q3: Yes, u want to sell, but u want 2 have something else in between & not have it take over everything. #sbbuzz
  • kikscore: The site that published this report looks like it has lot of good resources for smallbiz. check it out. #sbbuzz
  • AlaiaWilliams: @mikestenger that’s not a social media problem, thats a people problem! #sbbuzz
  • HardcoreCanada: @JoeCascio What happens when the people you are trying to reach just aren’t tech savvy. We use different platforms, but can’t connct #sbbuzz
  • mriggen: @tinafalasca Good idea, but don’t be creepy about it. A lot of sleestaks out there… #sbbuzz
  • JoeManna: @HotBlogTips I use it for fun – 11/k REAL tweets later, I still love it. I meet ppl from Twitter, too. #sbbuzz
  • dacort: @sbbuzz Q3 Social media allows me to identify, connect, and build relationships w/people interested in what I’m building. #sbbuzz
  • strategystew: Social media for the FUN of it – yes – makes me remember the early days of Twitter – FUN meeting new folks #sbbuzz
  • Timberry: @colderICE ouch! but ‘spy tactics’ sounds sinister. It’s just listening to conversations. Not secret. #sbbuzz
  • CathyWebSavvyPR:
  • @HotBlogTips You know, I have begun to do that more again. I had a blast tweeting during huge snow storms. Tweeting 4 fun works 2 #sbbuzz
  • AlaiaWilliams: @HotBlogTips that’s why i use it. if business comes of it, fine. if not, that’s okay too! #sbbuzz
  • pmohara: Q3 #sbbuzz Finding customers in social media is easy. Be a good company. Build a good product. Have fun and tell people how you’re doing it
  • stevenfisher: I never sell on Twitter. Thought Leadership? Yes. Good content? Yes. Respond to people in feed? Yes. Sell? No. TMI? Heck no. #Sbbuzz
  • Bill4Time: @HotBlogTips @CathyWebSavvyPR I have a personal account on Twitter and
  • CathyWebSavvyPR: @shashib I know – selfish of me – I’ll give it up to the Twitterverse! #sbbuzz
  • SeeboldMarCom: Q3: read a piece the other day how marketers on Twitter need to Lighten Up and have more fun! #sbbuzz
  • kimbrotoo: I take the time to click on other’s links and comment on other’s blogs. It’s a great way to connect beyond Twitter. #sbbuzz
  • mikestenger: Q3: Let’s be honest…we all want ppl to buy from us but when ppl pitch u like crazy, u unfollow correct? #sbbuzz
  • HotBlogTips: @Bill4Time I just think some are turning it into strictly business, and business can be fun too…. #sbbuzz
  • JoeManna: @stevenfisher I think it’s important to sell at the right time and balance w/ valuable, hot info and ‘soft’ sell. Earn sales. #sbbuzz
  • MECKids: I never sell on Twitter. Thought Leadership? Yes. Good content? Yes. Respond to people in feed? Yes. Sell? No. TMI? Heck no #sbbuzz
  • sbsmsummit: @stevenfisher yeah, what you said. selling is for hawkers. I am not a hawker. I am a conversationalist #sbbuzz
  • SteveKoss: Small biz needs strategic intent 2 engage social media/commerce not more yellow pages mentality, need2 ask if a web site is needed #sbbuzz
  • JoeCascio: @Timberry I got into SM to make friends among smart ppl. Still doing that. Just making friends. Friends help you out without asking. #sbbuzz
  • colderICE: @Timberry This is business and business is competitive. Not sinister, just tactical #sbbuzz
  • stlconciergeguy: @tinafalasca Can you tell who your target market is just from a twitter profile? #sbbuzz
  • CathyWebSavvyPR: @HotBlogTips Altough I have to say – tweeting about the topics I do and interacting with my followers is also fun – I enjoy helping #sbbuzz
  • JulieDAloiso: @HardcoreCanada They could find you on the search engines and not even use Twitter! #sbbuzz
  • Bill4Time: @HotBlogTips The fine line with business and fun is that you’re representing the company culture on Twitter. #sbbuzz
  • MECKids: Twitter is more like a platform to get feedback and connect. Not for selling. #sbbuzz
  • strategystew: @smallbiztrends – Is there a social media measuring tool where you can measure all your activities? Twitter, Facebook, etc #sbbuzz
  • JoeCascio: @HardcoreCanada I reach them thru friends who are on Twitter, who refer me. #sbbuzz
  • mikestenger: @AlaiaWilliams Totally agree, it is a ppl problem but if they don’t have it together, they shouldn’t be using SM #sbbuzz
  • strategystew: I just became a member of the Twub for #sbbuzz at
  • HotBlogTips: @CathyWebSavvyPR that is still having fun then, that is what I am talking about #sbbuzz
  • Timberry: @colderICE agree but I still think ‘listening’ is a good strong happy word and more accurate than ‘spying’. #sbbuzz
  • Bill4Time: @strategystew What do you want to measure? #sbbuzz
  • CASUDI: @CathyWebSavvyPR Yes, solving problems and collaborating on twitter IS fun ~ #sbbuzz
  • JoeManna: @colderICE Businesses still depend on humans to run their presence on social media. People save the brand when the brand fails. #sbbuzz
  • HotBlogTips: @Bill4Time are companies not allowed to have fun? have you seen googles office? #sbbuzz
  • scoblitz: @JoeCascio that’s awesome – best thing I’ve heard all night! Is working for me as well. #sbbuzz
  • strategystew: Love this article on social media mistakes – which ones have come back to bite you? #sbbuzz
  • CathyWebSavvyPR: @MECKids Twitter is not for direct seling, but I have gotten clients becasue they saw value in the info I give, went 2 my site etc. #sbbuzz
  • HardcoreCanada: @JulieDAloiso @JoeCascio from the Analytics I follow, I won’t reach them until an abacus app is made for twitter IDK how 2 get em in #sbbuzz
  • shashib: @joelogon cosmic mantra #sbbuzz
  • JoeManna: @stlconciergeguy I hope people can tell our target market from our Twitter profile. If not, I’m smoking crack. #sbbuzz
  • CathyWebSavvyPR: @CASUDI “solving problems and collaborating on twitter IS fun” – especially with peeps like you! #sbbuzz
  • SeeboldMarCom: Q3: if you have a good product, social media will help you sell it; if your product sucks, nothing will help #sbbuzz
  • Bill4Time: @HotBlogTips Well, true, businesses do have fun. The degree of it depends on the company culture. Take Wells Fargo for example. #sbbuzz
  • tinafalasca: @stlconciergeguy I’m looking for small business owners – so I find them looking for small biz info and joining those groups #sbbuzz
  • strategystew: Did I forget the link to the “mistakes on social media” article? #sbbuzz
  • theforcefield: @timberry Hi Tim, thanks for a great discussion on business planning! It’s been getting great feedback #sbbuzz
  • MECKids: @CathyWebSavvyPR That’s great. But I think it should never be used as a selling platform. If it sells, its great. #sbbuzz
  • colderICE: Q3: Another great use for SM is reducing the 6 degrees of separation down to zero #sbbuzz
  • stevenfisher: @JoeManna Sure. You can provide me good content with a landing page and take action. If I get “get rich” or “buy this” I block them. #Sbbuzz
  • mikestenger: @SeeboldMarCom U couldn’t have said it better Ellen! Too many crappy products out there, that’s 4 sure #sbbuzz
  • JoeCascio: @pmohara Amen, Pam. Be a good company, with a good product, and treat people right. It show thru w/o even trying! #sbbuzz
  • HotBlogTips: @Bill4Time I think that is where companies on SM lose, there are no suits/ties allowed! LOL #sbbuzz
  • JoeManna: @HotBlogTips Culture and style are one of many reasons why a company should use Twitter. #sbbuzz
  • Timberry: @theforcefield cool, thanks for that feedback. Happy to hear it. #sbbuzz
  • sbsmsummit: metrics? check out @ambercadabra one of the best #sbbuzz
  • HardcoreCanada: I just want to know how to get the non-tech savvy crowd to actually come to SM. It just has SO much more 2way communication to offer #sbbuzz
  • strategystew: @Timberry Never sell on Twitter – Great rule. People come to Twitter to read and learn and NOT buy. Go to ebay for that #sbbuzz
  • CathyWebSavvyPR: @MECKids I agree n theory – but I rarely talk in absolutes about Social sites – unwritten rules are changing often. #sbbuzz

smallbiztrends: Q4: Is there a social media measuring tool where you can measure all your activities? Twitter, Facebook, etc. #sbbuzz

  • HotBlogTips: @HardcoreCanada I was a fence contractor when I started using twitter, pretty non-tech #sbbuzz
  • CathyWebSavvyPR: @MECKids Is someone tweeting a link to a book they published – that is aligned with the content they tweet about – bad? not 2 me #sbbuzz
  • MECKids: @smallbiztrends Hootsuite provides tools and methods to track tweets. I liked it so far. #sbbuzz
  • mikestenger: @HardcoreCanada It all comes down to communicating an idea, a benefit, & not a “thing” #sbbuzz
  • lindadessau: @strategystew What if your Twitter followers would genuinely be helped by what you offer? What is you’re not selling, but helping? #sbbuzz
  • CASUDI: @HardcoreCanada tTue what U say about bringing the non savvy into the fold ~ an interesting challenge #sbbuzz
  • JulieDAloiso: I think twitter is fun when you add a profile picture Twitter says “That’s a nice picture” even if u put up a picture of yr brother! #sbbuzz
  • helpbusinesses: Q4: @smallbiztrends There are a few within other apps like #hootsuite helps you measure activity #sbbuzz
  • marketervirtual: @PRN has Social Media Metrix – anything free though? Is there a social media measuring tool where you can measure all ur activities? #sbbuzz
  • JoeManna: Q3: Not one tool just yet, we’re on the verge of it. I use @justsignal, Google Analytics and Hootsuite, FB Insights and monitor. #sbbuzz
  • LisaRedShoesPR: I just became a member of the Twub for #sbbuzz at
  • Timberry: Q4 I’m enjoying the Karma feature of feedly, but that’s not a full answer. #sbbuzz
  • DailyGrind_UC: @mikestenger Actually, running a coffee shop is hard work. We don’t have the money to hire more employees. We do it ALL ourselves. #sbbuzz
  • JoeCascio: @lindadessau Great quote: “Just help me. Don’t make me endure the sales process.” 🙂 Particularly true for SM. #sbbuzz
  • JoeManna: Q4: Not one tool just yet, we’re on the verge of it. I use @justsignal, Google Analytics and Hootsuite, FB Insights and adapt. #sbbuzz
  • mriggen: @sbbuzz Q4 Well, @hubspot does a good job. And they are always coming up with cool new ways to measure stuff. #sbbuzz
  • strategystew: @marketervirtual Good one! Social media content has to stay on your branded message #sbbuzz
  • kimbrotoo: @MECKids Still you have to let people know what you do, otherwise it is a waste. #sbbuzz
  • stevenfisher: Never sell on Twitter. Don’t even get me started on DM selling and auto-following. A rant would ensue. #Sbbuzz
  • marinel: Q4: Google Analytics is always good! #sbbuzz
  • colderICE: Q4: A good call to action with a code or a landing page for tracking is a practice to use for measuring. Start with the end in mind. #sbbuzz
  • Bill4Time: Q4 There’s a Chrome tool. When you look at your Ggle analytics of pgs, you can see the SM reactions to them. #sbbuzz
  • craigsutton: Q4: Define measure. It all depends on how you define a conversion, more sales, more contacts, more comments. #sbbuzz
  • DanNieves: @kimbrotoo Absolutely, awareness and engagement are key! #sbbuzz
  • dacort: @sbbuzz Q4 I’m a developer and only use Twitter now – I use my own tools (i.e. TweetStats) that I’ve developed as the need arises. #sbbuzz
  • HotBlogTips: Q4: what is the reason to “measure” SM? #sbbuzz
  • mikestenger: @DailyGrind_UC I understand that & respect that but if u make the time, u’ll find the time. #sbbuzz
  • MECKids: @kimbrotoo Yes I do know what we do. Thank you. But we don’t spam our followers every other day. #sbbuzz
  • Timberry: @strategystew but I’m often tweeting off the subject, ideas, other things that interest me … I like it when others do that too. #sbbuzz
  • HardcoreCanada: @HotBlogTips you don’t have to be techy but you still must know the presence of Twitter. How do you extend that to your public? #sbbuzz
  • shashib: so many good tips from you all tpoday #sbbuzz Small business rocks #sbbuzz
  • marketervirtual: Sorry I meant to say @PRNewswire has Social Media Metrix – anything free metrics though? #sbbuzz
  • JoeManna: @stevenfisher I agree- MLM and other crap is crap. I’m referring to brands that actually deliver the goods and reward people. #sbbuzz
  • strategystew: Automating DMs and autofollows had bitten me bad – have spent months “cleaning” Twitter account for value and no more automation #sbbuzz
  • theforcefield: Q4: Not yet. The closest I’ve come to that is friendfeed. To be honest, I really don’t use it that much. #sbbuzz
  • MECKids: @kimbrotoo We are trying to keep up with our followers and provide information. #sbbuzz
  • lindadessau: @JoeCascio Yes, exactly! @andreajlee recently reminded me that a “sales page” is a coaching conversation. #sbbuzz
  • LisaRedShoesPR: @strategystew Re: branded content… I just stick to who I am. But then I have a hard time separating lisa from red shoes pr. hmm #sbbuzz
  • AlaiaWilliams: @stevenfisher auto-sell-DMs drive me NUTS. cant believe ppl still have them. #sbbuzz
  • helpbusinesses: Q4: I love using as well #sbbuzz
  • CASUDI: @mriggen Increase in bottom line is the best measurement for effectiveness of Mktg and SM 🙂 #sbbuzz
  • JulieDAloiso: I use Hootsuite but use tweetdeck also – no there is not just one tool – yet! #sbbuzz
  • sbsmsummit: metrics help to determine if what you are doing is working. what do you want twitter to do for you? #sbbuzz
  • DanNieves: How has SM helped you with gaining new customers, particularly Twitter & FB? #sbbuzz
  • HotBlogTips: @HardcoreCanada not sure how to spread it, but it seems to grow in leaps and bounds #sbbuzz
  • helpbusinesses: Q4: I think you have to use several tools to analyze your SM activity #sbbuzz
  • JoeManna: @Ndbc Social media is great for loyalty and customer service. Depends on the company though. Social media is an amplifier. #sbbuzz
  • CathyWebSavvyPR: Q4: there are many SM measurement tools from free to $$$: Trakur, @Radian6,, google alerts, aterian, #sbbuzz
  • pmohara: Q4 #sbbuzz @hubspot has good Twitter and Blog tools. @dacort’s & tweeps search
  • mikestenger: Q4: FB insights, Hootsuite, Google Analytics, & at the moment, looking into #sbbuzz
  • SeeboldMarCom: Q#: inform and educate – then your product/service will sell itself #sbbuzz
  • dacort: @sbbuzz Q4. That said, I’m new to actually “doing” social media as a small biz rather than as a means of meeting/communicating. #sbbuzz
  • mriggen: @CASUDI Very true! Need to know where to allocate time/resources to get there, though. #sbbuzz
  • JoeManna: @AlaiaWilliams There’s a movement to stop auto direct messages.
  • lindadessau: @sbsmsummit I’m looking to build relationships and make connections – and have fun “getting my geek on.” #sbbuzz
  • HardcoreCanada: @HotBlogTips Yeah I keep telling myself it is just a sheet of ice I have to break through, just seems like a very thick sheet lately #sbbuzz
  • strategystew: @Timberry Agree with you – consistency with brand is important – like I won’t start spamming all of a sudden 🙂 #sbbuzz
  • CathyWebSavvyPR: @smallbiztrends Q4 I’m reating a spreadsheet of the various tools (pros & cons) so I cna reccomend rt 1 for each client #sbbuzz
  • MECKids: @HotBlogTips Yeah I keep telling myself it is just a sheet of ice I have to break through, just seems like a very thick sheet lately #sbbuzz
  • HotBlogTips: @JoeManna you can stop auto dm’s, just turn off the notification. I do that with every acct I start #sbbuzz
  • sbsmsummit: @lindadessau yeah, nothing better than getting your geek on – the convos are so good! I hear you. #sbbuzz
  • JulieDAloiso: Auto-follows get you in trouble and also doing anything that guarantees you tons of followers in batches. #sbbuzz
  • MECKids: @strategystew I would never spam my followers. It’s always a turn-off. #sbbuzz
  • HardcoreCanada: Q4= I must say if you are having to run multiple Twitter/FB accounts HootSuite is amazing. Saves me a lot of time and hassle. #sbbuzz
  • trueUvoice: @stevenfisher I don’t even answer DMs, especially if there is a link in it. You have to be more imaginative to get my attention. #sbbuzz

smallbiztrends: Q5: How would you respond to those who say social media takes too much time and money? #sbbuzz

  • SteveKoss: True @colderICE the key is to bring new scent of SM triangulation meeting commerce for the elegance cash flow sweet scent #sbbuzz
  • JoeManna: @CathyWebSavvyPR Good suggestion – though every app can be used in MANY different ways. Would be a big chart. 😉 #sbbuzz
  • sbsmsummit: q5. it takes too much money and time not to. it’s an affordable marketing tool. #sbbuzz
  • adevine1: @smallbiztrends I’m enjoying the topic tonight. Is Twitter drying up? The noise level from company spam does make it hard 2 listen. #sbbuzz
  • lindadessau: @smallbiztrends Building a business takes time and consistent effort – whether that’s with SM or other marketing activities. #sbbuzz
  • CASUDI: @smallbiztrends A5: It does take time (time is money) often difficult for small biz to get started & commit #sbbuzz
  • mriggen: @sbbuzz Q5: I would say would you say the same about the telephone? Email? Other ways you are communicating with your network? #sbbuzz
  • Timberry: Q5 “too much” is a tough term. But it does take time. Doing it poorly is worse than not doing it at all. No? #sbbuzz
  • tinafalasca: Q5 – I agree if you don’t know what your’e doing. Good time to call in an expert to show u the ropes. #sbbuzz
  • CathyWebSavvyPR: Q5: How would you respond to those who say social media takes too much time and money? #sbbuzz
  • JoeManna: Q5: Tell me the ROI of a $30K billboard and tell me the ROI of 30 min a day in social media. Better results — Guaranteed. #sbbuzz
  • Toby_Metcalf: @theforcefield not sure about saturation point, but do believe there will not be one tool to aggregate all the traffic #sbbuzz
  • MECKids: Q5: Not really. It’s simple and easy if you know what you want to achieve. #sbbuzz
  • cloudspark: Q5: your customers are waiting for you, why won’t you meet them? focus on 1-2 best channels and meet them online. #sbbuzz
  • Bill4Time: Q5 If it creates positive company rep, reaches out to your market, and connects you to potential opportunities, what’s to waste? #sbbuzz
  • CindyMorus: @AlaiaWilliams I know, it irked me, too. Wonder why they even have it. #sbbuzz
  • helpbusinesses: Q5: Time is money & if this method of using SM does not suite you then fine but U R missing out on new revenue stream #sbbuzz
  • wordsthatwork: @JoeManna difficult but not impossible. Some of the most successful people out there do it beautifully. #sbbuzz
  • stevenfisher: @smallbiztrends If people think SM is a waste they don’t have clear success metrics and not the right tools that work efficently. #Sbbuzz
  • strategystew: Q5: If you think social media takes too much time, you haven’t set specific goals and used focus to achieve them using SM #sbbuzz
  • lyceum: @shashib Thanks for the tip! I have to start follow @wtt & learn more about the service: “user-editable encyclopedia for hashtags.” #sbbuzz
  • JoeManna: Q5: It’s a matter of identifying the problem in the business and deciding if social media can help resolve it. SM = Time. #sbbuzz
  • Timberry: Q5 maybe it’s just me but I find SM takes tons of time. What helps is that I enjoy it while I do it. #sbbuzz
  • sbsmsummit: worked w/non profit today – twitter is a perfect fit. #sbbuzz
  • mikestenger: Q5: One word – Bullsh*t. You can get started fairly easily & with very little expenses. #sbbuzz
  • HotBlogTips: Q5: they will change their minds when the competitor has already established a clear presence… too late… #sbbuzz
  • dacort: @sbbuzz Q5 I would say they need to define their goal and strategy for making use of social media and focus on that. #sbbuzz
  • MECKids: Q5: It shows that your brand is out in the market ready to help/support etc., #sbbuzz
  • trueUvoice: Q5: Outsource your SM to someone who specializes in your niche. It can be very cheap to hire someone to do SM for small business. #sbbuzz
  • HardcoreCanada: @marinel ha I can’t wait til I am able to post there. I definitely will visit for the advice though. #sbbuzz
  • SteveKoss: Q5 @smallbiztrends: Too much time & money a myth, best to show, prove to a skeptic the strategic roadmap to convert with pizzazz #sbbuzz
  • JulieDAloiso: @marinel Q5 How much money do you spend on marketing? This is more economical. #sbbuzz
  • craigsutton: Q5: Id ask, how much did you spend on the phonebook and other traditional ad means? How are those ads doing at representing you? #sbbuzz
  • LisaRedShoesPR: Q5: And advertising doesn’t?? #sbbuzz
  • JoeManna: @wordsthatwork It’s not that ghostwriting is evil, it just takes the right brand, personality and style to be in-sync. #sbbuzz
  • MaryAnnHalford: @CathyWebSavvyPR oops forgot to add #sbbuzz to my tweet – just chiming in on chat!
  • theforcefield: Q5: As time is money, perhaps for some businesses SM may just not fit their goals. I couldn’t necessarily argue with them on it. #sbbuzz
  • CASUDI: @CathyWebSavvyPR A5: I’d say make the time it will be worth it ~ BUT dont go half way, really commit #sbbuzz
  • helpbusinesses: Q5: At the end of the day different strokes for different folks which is why all companies have different level of success #sbbuzz
  • CathyWebSavvyPR: Q5: Yes, SM takes time & $, but the rewards are greater than risk. & the risk of not doing are also large. #sbbuzz
  • HotBlogTips: Q5: why the big press to get every business in SM anyway…. shhhhh it is a secret 🙂 #sbbuzz
  • cjservia: @marinel Awesome. This is great information. Thanks for the reply letting me know about #sbbuzz
  • kikscore: Q5 They often see the light eventually. If not, the convo continues without them. #sbbuzz
  • cdigennaro: Q5- I would say SM is another brick in your biz foundation and needs to be tended to to help your biz grow, #sbbuzz
  • mikestenger: Q5: For big brands, we’re still just talking about paying the team & tools u use. U already do that! #sbbuzz
  • Timberry: Q5 I think SM takes tons of time, very little money. Sure time is money, but the distinction is worth making. #sbbuzz
  • CathyWebSavvyPR: Q5 I ran into that Qu 2day from a designer – showedhim his competitors who are using SM, showed him clients loking 4 designers! #sbbuzz
  • CASUDI: @HotBlogTips For some small biz NOT appropriate ~ one size does not fit all #sbbuzz
  • JoeManna: Q5: just as much as social media can add to your business, it can be a risk. Manage it well. Example: @southwestair. #sbbuzz
  • helpbusinesses: Q5: You need to evaluate your ROI if you think social media takes to much time & U dont see the return #sbbuzz
  • mikestenger: Q5: Social media does take time, but if u have a good focus & structure, not 8 hrs/day kind of time. #sbbuzz
  • helpbusinesses: Q5: Again this all goes back to where is your customer, how do you reach them? #sbbuzz
  • stlconciergeguy: @tinafalasca Interesting. I can see how finding small biz owners is pretty simple. But it’s also pretty broad. #sbbuzz
  • HotBlogTips: @JoeManna don’t tell my dad that, been selling billboards for 30 years! #sbbuzz
  • shashib: Social Media works well when u integrate it into everything that you do #sbbuzz #sbbuzz
  • 3keyscoach: @sbsmsummit Thanks for feedback! Site just got overhaul recently! #sbbuzz
  • CASUDI: @Timberry @CathyWebSavvyPR R we having fun yet? #sbbuzz
  • shashib: @ChristianGAdams agree levels the playing field #sbbuzz
  • AlaiaWilliams: @JulieDAloiso you mean they still print yellow pages??? (j/k) #sbbuzz
  • JoeManna: Q5: It’s a matter of expecting the right results from SM, too. Social media is not for revenue, it’s a branding investment. #sbbuzz
  • CathyWebSavvyPR: @vanessaalfano join in the chat – host @smallbiztrends #sbbuzz
  • stlconciergeguy: @JoeManna Yes you and I have complete profiles. Others may not and still be in your target market. #sbbuzz
  • SeeboldMarCom: Q5: many small biz owners are overwhelmed and perceive a lack of time: training on mobile tools + apps like Tweetfunnel helps #sbbuzz
  • cloudspark: Q5: share insights that how customers shop has changed, it starts with search. SM + good SEO can boost your efforts in search. #sbbuzz
  • kimbrotoo: Q5 Cheapest way to connect to an audience I’ve found. You do have to manage the time though on Twitter. I need to do better. #sbbuzz
  • mikestenger: Q5: The more u put into it, the more u get out of it. U can spend 30 minutes/day on SM & still do well. #sbbuzz
  • CASUDI: @shashib YES, SM is part of the whole ~ elegant integration can really pay off #sbbuzz
  • MECKids: Tip: I have twitter application, firefox plugin, gmail gadget. Integrate it with everything you do. So it won’t be another work. #sbbuzz
  • JoeManna: @HotBlogTips It’s not that billboards are bad; but $ for $, narrowcast media performs better than broadcast. #sbbuzz
  • HardcoreCanada: Q5- it all depends on who is running it. Some people will not do well in it, but the ROI possibilities of SM are extraordinary #sbbuzz
  • cpcllerret: Q5: How much do you pay for email? And Its not about how much time, but what you do with the time. #sbbuzz
  • kikscore: ROI is one thing but #SM is also needed especially today for reputation management. Otherwise negative comments go unanswered! #sbbuzz
  • FranchiseKing: Social Media can be a huge time-sucker, which CAN be a problem if not managed. #sbbuzz
  • HotBlogTips: The real problem is there are too many SM “gurus” clouding what SM is really for…. everyone wants to be a “guru” or “coach” #sbbuzz
  • JoeManna: Q5: I haven’t ever heard a business going under BECAUSE of social media. It’s an investment, not a liability. 😉 #sbbuzz
  • CathyWebSavvyPR: @JoeManna It’snot that billboards are bad – it’s just harder to track ROI and cost is really high – #sbbuzz
  • helpbusinesses: Q5: @MECKids Good point find a application that meets your usage need to interact on social media #sbbuzz

smallbiztrends: Q6: What can be effectively delegated in social media? And what should NEVER be delegated? #sbbuzz

  • mikestenger: @marketervirtual No, no. Google Adwords is an advertising platform. Google Analytics tracks/shows ur web traffic. #sbbuzz
  • HotBlogTips: @JoeManna I know Joe, but ol’ Pop still doesn’t get this “twitter thing” LOL #sbbuzz
  • MaryAnnHalford: Q5: 1) accept it’s reality 2) show how it’s impacting searchability, 3) find where customers are, 4) set goals & 5) get tools! #sbbuzz
  • JoeManna: @kikscore The ROI in that would be “perception” on “response” #sbbuzz
  • CASUDI: @CathyWebSavvyPR I always have fun, esp when you join a chat ~ good info chats with great contributers like this can be addictive #sbbuzz
  • shashib: Would love to get your feedback on the other aspects of the SBSI at #sbbuzz
  • helpbusinesses: @FranchiseKing That means you are not using the application to interact online I think. What your ROI for using SM? #sbbuzz
  • CathyWebSavvyPR: Programs like @Socialoomph, @peoplebrowsr & @hootsuite – used well, with a strategy behind them can = productive SM #sbbuzz
  • SeeboldMarCom: @joeManna – love the term ‘narrowcast’ in contrast to broadcast! …learned something new on Twitter today! #sbbuzz
  • 3keyscoach: Q5 Hear lots of how to prioritize which part of SM to attend to 1st. I tend to suggest maybe blog 1st & add others as fits biz #sbbuzz
  • shashib: As with all your activities test , rinse and repeat your social media steps till you get the right formula #sbbuzz
  • mikestenger: @MaryAnnHalford Exactly right. It’s processes like that which make things much clearer #sbbuzz
  • sbsmsummit: 6. depends on the biz – I don’t delegate bc I am a small biz #sbbuzz
  • MaryAnnHalford: @CathyWebSavvyPR I would also add Tweetdeck to set of tools #sbbuzz
  • 3keyscoach: @SeeboldMarCom Hadn’t heard narrowcast before. Hmm…learning new stuff too! #sbbuzz
  • helpbusinesses: Q6: Using social media as a PR getting the word out about your accomplishments & knowledge base via demonstration is good #sbbuzz
  • pmohara: Q5 #sbbuzz I find I wish I had more time to spend in Twitter and on blogs – not less. I’ve never regretted investments there.
  • CathyWebSavvyPR: @smallbiztrends Q6 Monitoring should not be delegated 2 low person on totem pole – Needs 2 be tied into strate person #sbbuzz
  • dacort: @sbbuzz Q6 Really depends. As a small biz, I need to be myself. But I can get external help in research, analysis & setup. #sbbuzz
  • MaryAnnHalford: @marinel I think companies and celebs/personalities have to be careful about how much they outsource #sbbuzz
  • cloudspark: Q6: SM key tenet is authenticity, all authorship should be internal to own the relationshps. Measurement, tracking can be delegated. #sbbuzz
  • HotBlogTips: delegation depends on the size of the company…. delegate accordingly, my company everything delegated to ME #sbbuzz
  • helpbusinesses:  Q6: Using social media is great for marketing needs and finding new resources to help expand your business #sbbuzz
  • shashib: Q6 Story telling instead of second guessing what words your audience may want to hear #sbbuzz
  • vanessaalfano: I have done a crazy amount of networking on social media, and met super valuable contacts. #sbbuzz
  • susan_w: Everyone in your biz should be listening to what’s being said about your biz and your competitors #sbbuzz
  • CathyWebSavvyPR: @dacort I like that answer to Q6 #sbbuzz
  • Toby_Metcalf: @theforcefield Different tools for different goals #sbbuzz I use facebook for different things than LinkedIn
  • MECKids: @dacort We have the same problem. The new SM person is not going to understand the brand in one go/ #sbbuzz
  • HotBlogTips: my view on outsourcing SM is the same as I feel about ghostwriting #sbbuzz
  • Zimana_: Q4: The most comprehensive tools are usually tied to the enterprise level analytics. but nothing as a one stop shopping for measure #sbbuzz
  • AlaiaWilliams: A6 #sbbuzz – I don’t delegate SM /c my biz is me and ppl need to know my voice. if they don’t like me, they prob shouldnt work w/me!
  • helpbusinesses: @marinel @3keyscoach @shashib step 2 is interaction. So many ppl dont respond to their followers its crazy #sbbuzz
  • HotBlogTips: keep delegation in house, and give the delegated a FACE (personality) #sbbuzz
  • LauraMattis: @shashib I enjoy listening so much more than speaking/controlling a conversation. Learn so much more, thus able to give more #sbbuzz
  • JoeManna: Q6: Customer service inquires, minor updates, etc. CAN be delegated in social media. #sbbuzz
  • mikestenger: Q6: U gotta make sure they GET the brand & how 2 effectively serve the customer. If not, hire some1 else #sbbuzz
  • SteveKoss: Q6: TECH platforms w/SaaS can be effectively delegated, however NEVER delegate strategy & competitive intelligence of social media #sbbuzz
  • CathyWebSavvyPR: Q6: you can outsource research, training of staff, consulting to help staff ramp up; but tweeting, blogging, content should be in hs #sbbuzz
  • Zimana_: Q4: SM helps further engage clients/customers – you can share your interest, new offers, and news on what you are doing #sbbuzz
  • MaryAnnHalford: @CASUDI know many like Seesmic – use tweetdeck and can attribute it to my participation tonight! #sbbuzz
  • JoeManna: Q6: I would have to cover my eyes and ears if I delegated major branding/sales/biz-dev announcements on Twitter. Being honest. #sbbuzz
  • lindadessau: Q6 You can outsource conversations STARTERS, but then be ready to engage in the conversation yourself. #sbbuzz
  • mriggen: @sbbuzz Q6 Agree with @alaiawilliams @hotblogtips and others. Content should be your own. #sbbuzz
    RS, but then be ready to engage in the conversation yourself. #sbbuzz
  • smallbiztrends: This is the most awesome and active chat! I am learning right and left from you all. Keep the wisdom flowing… #sbbuzz
  • HotBlogTips: there is a difference between delegating and outsourcing to someone that doesn’t even speak the same language as ur market #sbbuzz
  • MaryAnnHalford: @CathyWebSavvyPR agree on tweeting & blogging in hs – video content can be outsourced – training is IMPERATIVE for scale #sbbuzz
  • shashib: alwyas thnak people for feedback even if you do not like it #sbbuzz #sbbuzz
  • mikestenger: @HotBlogTips made a GR8 point. Have a personality w/ur brand & what is said/posted. It goes a long way! #sbbuzz
  • CASUDI: @3keyscoach @AlaiaWilliams ~ Can U actually do any biz if there is NO connection 🙂 #sbbuzz
  • JoeManna: Oh yeah, I don’t mean “outsource” by delegate, I mean other members of the company/business. #sbbuzz
  • helpbusinesses: @lindadessau Outsourcing conversation is dangerous b/c that is your common denominator with customer. Lose that lose customer #sbbuzz
  • shashib: people will give you feedback when they care for your business- cherish it Social media makes it easy for feedback #sbbuzz
  • lindadessau: @MECKids I think people are forgiving if you’re honest about making a mistake and you make up for it by doing it differently. #sbbuzz
  • CathyWebSavvyPR: @cloudspark Agreed – but be careful outsourceing monitoring – be sure the reports get created/read/used by strategy person – #sbbuzz
  • JoeManna: @pmohara You nailed it. It’s good to sync up on top trends impacting the business. Make it a “part” of your business. #sbbuzz
  • kimbrotoo: I’ve decided my blog is a priority then twitter but my work needs attention outside Twitter and blogging. #sbbuzz
  • helpbusinesses: @lindadessau But then you are such a virgin you may botch the union, don’t you think by not knowing the rules of the SM U R on #sbbuzz
  • MaryAnnHalford: @JoeManna yes and also monitor those trends using keywords and twitter/social media monitoring tools – free and paid #sbbuzz
  • CASUDI: @sueyoungmedia Great discussion ~ what do you think can be delegated well in SM? #sbbuzz ~ GR8 to C
  • Zimana_: Q5: SM helps further engage clients/customers – you can share your interest, new offers, and news on what you are doing #sbbuzz
  • cloudspark: if you’re not listening to your customers, i can guarantee that a competitor is. #sbbuzz
  • helpbusinesses: @lindadessau You best way to build a relationship is to know the lay of the land in social media don’t out source initiation #sbbuzz
  • marketervirtual: I believe in what I call “niche social media” where u get online influencers & “work with them”- join where there’s audience already #sbbuzz
  • lindadessau: @helpbusinesses Sure, whoever is helping you needs to be a SM expert and very familiar with your business, clients, content, etc. #sbbuzz
  • vanessaalfano: @CathyWebSavvyPR thx for the heads up on @smallbiztrends conver. Good stuff. A topic I may bring up on @foxnews strategy room tmrw! #sbbuzz
  • strategystew: Q6 – I really don’t think you should delegate your personal account – your personal brand #sbbuzz
  • MaryAnnHalford: @CASUDI some things for delegation: monitoring and content e.g. promotions or video – but with a brand lens to keep consistency #sbbuzz
  • JoeManna: @kimbrotoo To me… Blog > Twitter > Facebook > Forum > Video. Most of the time, but not all. 😉 #sbbuzz
  • strategystew: Q6 – Go ahead a delegate general social media accounts for product lines and brands to their managers #sbbuzz
  • JoeManna: @AngelaAtHp Does HP have policies against, say… taking a Twitpic of an Irish Car Bomb on a friday night w/ industry peers? #sbbuzz
  • susan_w: @smallbiztrends thanks for the great chat! Learned a lot! #sbbuzz
  • NewPR: Whether u want to do social media or not, your customers already are. At the least need to keep an eye on what’s being said. #sbbuzz
  • cpcllerret: @smallbiztrends Q6: Delegate the research, analytics, and data gathering, but keep the message & interaction close to you. #sbbuzz

smallbiztrends: Q7: According to SBSI survey, 45% said they expected social media to be “profitable” for them within 12 mos. Is that realistic? #sbbuzz

  • JoeManna:  DanNieves hahaha, that’s why @briantroy shared with me. He showed some solid examples of that. Impressive. #sbbuzz
  • CASUDI: @MaryAnnHalford YES, just like always keep that brand consistent ~ no matter what is delegated #sbbuzz
  • helpbusinesses: @JulieDAloiso OMG you should see how many ppl fail to respond to key questions sent from their tweet, huge opportunity lost #sbbuzz
  • AngelaAtHp: Real-time feedback, the compliments, the ideas, the complaints = all valuable to drive your biz. Embrace them. #sbbuzz
  • strategystew: Q7 social media profitable in 12 months – depends on the resources and focus dedicated to it #sbbuzz
  • MaryAnnHalford: @smallbiztrends I think that SM can be profitable in 12 months, particularly if integrated w other media used #sbbuzz
  • pmohara: @shashib And you were there when it happened! We’re celebrating the 1 year anniversary at @smallbizsummit #sbbuzz
  • JoeManna: Q7: Social media is already an asset – I guess churning a higher profit is possible if companies EARN TRUST from customers. #sbbuzz
  • shashib: @mriggen just making a point – promote your customers to promote yourself #sbbuzz
  • JohnFMoore: Most #social efforts will take time to become profitable. ROI there in time, sometimes greater cost in early months #sbbuzz
  • mikestenger: Q7: That’s definitely realistic. It’s up to biz’s & companies if they really want it to happen or not. #sbbuzz
  • tylergarns: Q7: IMO social media should be profitable from the get-go. Depends on how you measure profit. #sbbuzz
  • MaryAnnHalford: @smallbiztrends Q7: 1 group that can truly profit = retailers who can integrate SM w print/radio/tv & other media #sbbuzz
  • chatterboxpr: Q7 That tells me that their expectations were wrong from the beginning. #sbbuzz
  • JoeManna: Q7: Market intelligence, support deflection, PR crisis-management are all huge cost savings, and profitable, too. It’s perspective. #sbbuzz
  • JulieDAloiso: @helpbusinesses What bugs me is on Facebook – someone could ask u a question on yr fan page and you get no notification #sbbuzz
  • helpbusinesses: Q7: SM can yield a ROI sooner that 12 month if you learn how to use it correctly for your business. #sbbuzz
  • sueyoungmedia: Social media lets you keep finger on the pulse of your industry, prospects & competition. A must in this market. #sbbuzz #gifb
  • tylergarns: Q7: Retention = profit. New customers = profit. Both can be driven greatly through social media. #sbbuzz
  • mikestenger: Q7: If u slack, are using ineffective methods &/or not taking action 2 improve, then it’s not realistic. #sbbuzz
  • SeeboldMarCom: @JoeManna it was rather intense – felt like being on a treadmill for my brain – kind of liked it! #tweetchat #sbbuzz
  • lindadessau: Q7 Here’s @unmarketing’s story about profitability after 1 year on Twitter #sbbuzz
  • AngelaAtHp: Profitable ROI depends on the what and how. E.g. Insight activities different from coupon sharing. Both have value. #sbbuzz
  • JoeManna: Q7: If you’re not getting value from social media – doesn’t matter if it’s revenue – it’s time to re-evaluate. #sbbuzz
  • NewPR: The Small Business Success survey being discussed is available at #sbbuzz
  • smallbiztrends: For those just joining #sbbuzz chat, the SBSI statistics I am citing about small biz usage of social media are at:
  • JohnFMoore: There are two things to consider though. ROI/Profit is one, Cost of not implementing is other. Both factor in #sbbuzz
  • 3keyscoach: @CASUDI Oh definitely connection has become much more important for all businesses. #sbbuzz
  • CathyWebSavvyPR: Q7 SM to be profitable for 45% of Small biz in 2010? depends o how they count the ROI/profit. I think it’s GREAT! #sbbuzz
  • craignetworker: Q7 what was it @qualman said about Social Media ROI, “do you measure the ROI on your telephone” #sbbuzz
  • sueyoungmedia: @JoeManna Key is to be patient. Value/$ won’t come overnight, but results will come. Stay with it #sbbuzz #gifb
  • mikestenger: Q7: Like w/anything, u must act & improve when u can. If u don’t, growth is stunted & u get stuck. #sbbuzz
  • ardalis: @smallbiztrends Q4: The various services are a good start to measuring social media success. #sbbuzz
  • helpbusinesses: @CASUDI Glad to see someone else in my world most think I’m nuts when I say that. #sbbuzz
  • CathyWebSavvyPR: @smallbiztrends Q7 – the fact that 45% thing SM will be profitable in 20 10 is encouraging. Mo more QU: “can U make $ on Twitter?” #sbbuzz
  • ardalis: @smallbiztrends Q5: You’re doing it wrong. It’s a long-term investment, not short term marketing spend. #sbbuzz
  • sueyoungmedia: Aside from ROI we have to consider Return on trust, credibility, relationships, brand building etc. Priceless. #sbbuzz @GIFB
  • JohnFMoore: @sueyoungmedia Good points but do not completely agree. those things must map to profit, right? #sbbuzz
  • JoeManna: @sueyoungmedia Right on the money – Imagine how much $ per second American Airlines lost with the broken guitar? #sbbuzz
  • ardalis: @smallbiztrends Q7: Depends on if you are starting from a dead stop. Someone with a lg SM presence can make it profitable fast. #sbbuzz
  • mikestenger: Just to let everyone know, @sueyoungmedia is a smart cookie. That is totally not biased by the way. #sbbuzz
  • shashib: @dcphotog tols me she moved and all the new customers she got were thorugh Twitter ( interview to be posted soon) #sbbuzz
  • CathyWebSavvyPR: @3keyscoach Best way to ID which site to start with: Id your goals, ID your audience – research where they “hang out” online/off #sbbuzz
  • tylergarns: Q6: Outsourced & Delegated. 2 diff things. Social media should NEVER be outsourced. Delegated, can be. Depnds on content & delegatee #sbbuzz
  • 3keyscoach: @CASUDI It dawned on me last night that we may be good fit for project. Not sure what yet but we’re creative! Let’s noodle w/ this #sbbuzz
  • JohnFMoore: Collaboration strategies must deliver on goals, only implement when you understand the goals and how to operationalize #sbbuzz
  • CASUDI: @craignetworker what about the ROI of your cellphone? how muc would you lose w/o it? #sbbuzz
  • JoeManna: @JohnFMoore … But must be flexible to adapt to market conditions and “state” of the social media-sphere. 😉 #sbbuzz
  • NewPR: @MYOBTrainer welcome to #sbbuzz
  • CathyWebSavvyPR: @ardalis Good point – profitability via SM depends on the business type, their approach, & how long doing it #sbbuzz
  • helpbusinesses: @JulieDAloiso LOL You like that don’t you, that’s hot. #sbbuzz
  • shashib: Would u agree Social media= ROTC =Return on Trust & Credibility #SBBUZZ
  • JoeManna: @CASUDI I would gain a lot of sleep and save $85 a month. But lose instant contact w/ trusted people. #sbbuzz
  • mikestenger: @AngelaAtHp I’m starting to like u better than Dell. Just don’t let HP skimp on the service, alright? 😉 #sbbuzz
  • MaryAnnHalford: @CathyWebSavvyPR @ardalis – and how they integrate SM with existing channels #sbbuzz
  • JulieDAloiso: I started a new website & added all major social media sites 3 weeks later I was all over page 1 for my business name #sbbuzz #sbbuzz
  • CASUDI: @3keyscoach let’s co- write that post we were discussing ~ I have more input ~ relevant to smallbiz #sbbuzz
  • CathyWebSavvyPR: Q7: profitability 4 SMall Biz using Social Media in 1 year is doable – 15 months – more likely – depend on many factors tho #sbbuzz
  • helpbusinesses: @JulieDAloiso Google does add some value to you usiing SM #sbbuzz
  • SteveKoss: Hammered golden nail @colderICE Q3: Social Media is spy tactics on steroids…Listening is 10x more valuable than speaking with it #sbbuzz
  • craignetworker: @CASUDI I wouldnt be able to loose cellphone, like SM its just too integral in my business now #sbbuzz
  • cpcllerret: @smallbiztrends Q7: The value is very possible, BUT, you have to have that TRUST factor there and known, being genuine. #sbbuzz
  • sueyoungmedia: @JohnFMoore Yes, I believe the other pieces all lead to the pot of gold at the end of the rainbow=profit. #sbbuzz #gifb
  • MYOBTrainer: @newpr Thanks so much trying to work out the #sbbuzz theme – seems to be ROI?
  • KeithBurtis: @shashib ummm, I guess I don’t agree with that. Hard to take that to a C Level exec and convince them to invest #SBBUZZ
  • CathyWebSavvyPR: @3keyscoach @MaryAnnHalford – yes – don;t forget traditional media – it ain’t dead yet. Integrated strategy works best #sbbuzz
  • NewPR: @MYOBTrainer over arching theme is social media adoption by small biz #sbbuzz
  • JoeManna: @MECKids @shashib – Devil’s advocate: How much is a Tweet, Blog post, FB update, etc worth to the “trust” scale? #sbbuzz

smallbiztrends: Q8: How do you keep smallbiz from turning into social media ?haves & have nots”? (when half of small biz don?t even have websites) #sbbuzz

  • CASUDI: @craignetworker so how do U put a value on your cell phone? How much biz does it contribute to ? #sbbuzz
  • NewPR: @MYOBTrainer we were citing stats from a new study released by @netsolcares at #sbbuzz
  • mikestenger: “There’s a reason u have 2 ears & 1 mouth: Listen 2x as much as u talk.” Are u listening in social media? #sbbuzz
  • 3keyscoach: @MYOBTrainer Eventually everything has to come to ROI for #smallbiz. Must be prudent in investing time, $, & energy #sbbuzz
  • MaryAnnHalford: @tylergarns it may also mean evaluating more than just SM!!!! #sbbuzz
  • JohnFMoore: I love #social but remember it is only a channel, make sure your customers are there first. #sbbuzz
  • JoeManna: Q8: Customers will let them know one way or another… Employees will tell their superiors, as well. #sbbuzz
  • CASUDI: @sueyoungmedia Pay / ROI = gaining credibility ~ I really like that #sbbuzz
  • leoraw: @smallbiztrends A8 I tell any small business that if they can fill out an online form, they can put up Facebook Fan page. #sbbuzz
  • theforcefield: Q7: Hmm. I’m not sure profitability from SM can be measured in quantifiable numbers in every business or industry across the board. #sbbuzz
  • CathyWebSavvyPR: Q8 Everyone involved in Social Meida and blogging need to commit to “bring a biz friend.” Show 1 biz peep how it works 4 you! #sbbuzz
  • JoeManna: Q8: It’s only a matter of time until a business has to realize they need to monitor their brand and reply to customer demand. #sbbuzz
  • JohnFMoore: Social media usage does not ensure trust, credibility. It is bull horn. Good msgs amplified, as are the bad #sbbuzz
  • 3keyscoach: @smallbiztrends A8 Listen 2 emotional reasons why hesitating even 4 website. Easy to know in head, hard when feeling overcommitted #sbbuzz
  • JoeManna: @CathyWebSavvyPR My response is it adds up, but finding the right metrics for your business is really what counts. #sbbuzz
  • MECKids: Q8: Make the smallbiz the importance of SM and how it can help build a brand for them. Everyone loves brand, don’t they? #sbbuzz
  • MYOBTrainer: I am MYOB consultant and use video & twitter to answer FAQ #sbbuzz
  • CrippleCreekBBQ: Q8 Social media is the great equalizer. It isn’t about he have’s and havenot’s. Its about shaking hands and being real. #sbbuzz
  • helpbusinesses: Q8 some #smbiz don’t have customer using SM so they don’t need use SM unless they seek to open a new revenue stream. #sbbuzz
  • CathyWebSavvyPR: @JoeManna When all those are linked together, & content is in alignment w/ cmpy & customer pain pts = huge trust builder #sbbuzz
  • AngelaAtHp: Q8: I think companies are working to reach out more to help smallbiz access free resources to build their brand. #sbbuzz
  • jletourneau: @JohnFMoore ” #social is only a channel” – I thought being #social was about behavior! 🙂 #sbbuzz
  • JoeManna: It’s building blocks: I would not recommend Facebook Pages to a small biz who doesn’t have a Website. Let’s be honest. #sbbuzz
  • dacort: @sbbuzz Q8 Rule #1 of social media, there are no rules in social media. Most approaches are unique to biz – find similar to emulate. #sbbuzz
  • AngelaAtHp: Q8: Social media can help build awareness of a have-not’s expertise to turn the cornerinto a have. #sbbuzz
  • MECKids: Count everyone on social networking sites-common accounts=number of people #online for business and ready for conversation. #sbbuzz
  • JohnFMoore: @jletourneau Plus, I am just a social anti-guru anyway, what do I know? 🙂 #sbbuzz
  • MaryAnnHalford: SM made simple + websites made simple for small businesses = More Revs = more jobs #sbbuzz
  • tylergarns: Q8: Survival of the fittest. Those who want it bad enough will get it. Should we worry about “haves & have nots” in business? #sbbuzz
  • MECKids: Q8: How do you keep smallbiz from turning into social media ?haves & have nots”? (when half of small biz don?t even have websites) #sbbuzz
  • JulieDAloiso: The hardest thing about setting up a #fb page is finding the link to set one up! #hint it is on the login screen where no one goes #sbbuzz
  • pmohara: Q8 #sbbuzz I think the social media “haves” are the risk takers and if they can get it right deserve the rewards.
  • OrlandoInc: @smallbiztrends I would argue that social media can allows some have nots to become haves #sbbuzz
  • 3keyscoach: Q8 Just thinking, it might be useful to keep tech talk to minimum. Can be intimidating or offputting to some #smallbiz folk. #sbbuzz
  • the_networks: Pamela: Q8 #sbbuzz I think the social media “haves” are the risk takers and if they can get it right d… #socialmedia
  • CathyWebSavvyPR: @smallbiztrends Q8 – with free software – there is NO excuse 4 a small biz not 2 have a website! #sbbuzz
  • JoeManna: @tylergarns Exactly, it’s the free market. If I’m get value in listening & engaging in social media and my competitor isn’t – 2 bad. #sbbuzz
  • NewPR: @3keyscoach Q8: How do u keep smallbiz from turning in2 social media haves & have nots (when 1/2 small biz don?t even have websites) #sbbuzz
  • footenotes: @smallbiztrends Maybe Small biz sh mimic countries where they are skipping websites, going directly to mobile #sbbuzz
  • CASUDI: @MaryAnnHalford YES, If we don’t all help Small Biz ~we will not have the opportunity to replace the many permanently lost jobs #sbbuzz
  • theforcefield: Q8: it has been my experience a lot of the “have nots” are have nots by choice. #sbbuzz
  • MECKids: Q9: Social media and numbers. Its importance? #sbbuzz
  • JoeManna: @3keyscoach I agree – what is the best way to introduce tech topics to a business? Start from results and go backward? #sbbuzz
  • CathyWebSavvyPR: @OrlandoInc yes – although time does equal money in many respects – the actual $ barrier 2 Social Media entry is low #sbbuzz
  • MECKids: @3keyscoach I disagree keeping the techtalk to min. They should learn it? Don’t they. Technology=growing faster.. #sbbuzz
  • AngelaAtHp: Q8: Haves can and should share knowledge and how-tos with have-nots to improve their profession and community. #sbbuzz
  • 3keyscoach: @mikestenger I don’t think I even saw question since chat is moving so fast. You have loads of company in your corner. #sbbuzz
  • MaryAnnHalford: @CathyWebSavvyPR agree on WP software – but it is still intimidating for SB’s – know from my pals owning SBs & I simplify 4 them! #sbbuzz
  • JohnFMoore: Haves and have nots also situational. not all markets, geographies, ready for #social haves #sbbuzz
  • MECKids: @OrlandoInc yes – although time does equal money in many respects – the actual $ barrier 2 Social Media entry is low #sbbuzz
  • cjservia: @JulieDAloiso And I’d add that it is always important to develop a vanity URL too. #sbbuzz
  • ardalis: @smallbiztrends Q8: Why do I, as a ‘have’ want there to be no ‘have nots’ ? More business for my #smallbiz #sbbuzz
  • CathyWebSavvyPR: Too many interesting new people to follow after this chat – my lists will be growing tonight! #sbbuzz
  • sueyoungmedia: @JoeManna Sorry but if a sm biz owner doesn’t have website, crawl into bed & pull covers over head. #sbbuzz #gifb
  • JoeManna: @MECKids If consumers have Facebook – why shouldn’t the business? Gotta level with your customers and prospects. #sbbuzz
  • 3keyscoach: @JoeManna I’d say so but I’m partial to results/measurements. For some people,easier to go w/ what they know 1st, get them comfy #sbbuzz
  • CathyWebSavvyPR: @MaryAnnHalford Me too – a part of my niche is that I can translate “techtalk” into simple English = SM less intimidating #sbbuzz
  • JoeManna: @sueyoungmedia LOL… but not all small businesses _need_ a website… most do. The ones who don’t can’t complain. Srsly. #sbbuzz
  • cjservia: @sueyoungmedia It is so easy now to develop an effective web site. I agree. #sbbuzz
  • dacort: @CathyWebSavvyPR Technology is still daunting if a smallbiz isn’t savvy. Have talked with some that check email once/week! #sbbuzz
  • shashib: #sbbuzz small business need translators for geek to english
  • MECKids: @CathyWebSavvyPR I totally agree. Understand technical and non-technical stuff and explaining them to #smallbiz is great. #sbbuzz
  • MYOBTrainer: Opera is a form of communication just like social media is-u may not understand but need to respect #sbbuzz
  • 3keyscoach: @MECKids Of course they have to learn it eventually. Reduce anxiety & then show how relevant #sbbuzz
  • Zimana_: A8: Sources like Mashable best for preventing have/have nots — not evry biz can use SM, but should have access to latest info #sbbuzz
  • JoeManna: @dacort Ouch. I get the shakes if I don’t check email in an hour. #sbbuzz
  • 3keyscoach: @newpr Thanks for repeating Q8. #sbbuzz
  • CASUDI: @CathyWebSavvyPR @MaryAnnHalford You BOTH can make a difference being able to communicate simply & make SM less intimidating #sbbuzz
  • CathyWebSavvyPR: @smallbiztrends @mikestenger Q8 show them your blog, how easy to update/make changes. do a tradeout. send em an ebook. show results #sbbuzz
  • MaryAnnHalford: @smallbiztrends when is #smallbiz? would like to refer folks . . . #sbbuzz
  • sueyoungmedia: I am not loving the labels of “have” and “have not’s”- not sure why. Just saying #sbbuzz #gifb
  • dacort: @smallbiztrends Initial steps are just education. Visit your local chamber of commerce meetings and help learn about social media. #sbbuzz
  • theforcefield: @KathyHerrmann Businesses who use SM can use it in different ways, in combination with other tools. #sbbuzz
  • OrlandoInc: @CathyWebSavvyPR Yes, time is money..all the more reason to have a strategy and benchmarks #sbbuzz
  • JoeManna: If social media doesn’t compliment your sales, customer service, product/service or business — Don’t do it. You’ll be burned. #sbbuzz
  • CathyWebSavvyPR: @OrlandoInc yes – the biggest boost a small biz can have in makeing SM effective – put strategy behind it! #sbbuzz
  • MaryAnnHalford: @sueyoungmedia but think of how many who never start b/c they think they have to be tech savvy! #sbbuzz
  • helpbusinesses: Q8 Using SM is a choice to grow your business & if U R not using it then your choice so that isnt a “have not” perse #sbbuzz
  • MECKids: @shashib Agree – going to local #tweetups and connecting with local thought leaders in social media is a great way to learn [free]. #sbbuzz
  • CathyWebSavvyPR: Better yet @shashib@dacort & @smallbiztrends – those of us Haves – should give workshops at ou local Chamber of commerce #sbbuzz
  • helpbusinesses: Q8 Small business must go where their customer are & grow with their customer which isnt necessarily using SM #sbbuzz
  • tylergarns: 1 on 1 most ppl sell authentically. 1 to many (behind the curtain of the net) is where ppl go wrong. SM requires full authenticity #sbbuzz
  • shashib: Twitter Talk And Small Business Success Index Results 2/23/2010 – Small Business Radio on Blog Talk Radio #sbbuzz
  • 3keyscoach: @JulieDAloiso What is advantage of Google profile? #sbbuzz
  • JoeManna: @MeganMcQ Love the example – Toyota though had product defect and zero social media msgs. #sbbuzz
  • MackCollier: #sbbuzz We are talking about letting the social media strategy determine the tactics, and not the other way around, right?
  • MECKids: Having a person with tech & non-tech skills imp for smallbiz. #sbbuzz
  • MaryAnnHalford: @3keyscoach Google Profile = another tool to enhance searchability #sbbuzz
  • SMOSEOSEM: #sbbuzz We are talking about letting the social media strategy determine the tactics, and not the other way around…
  • helpbusinesses: Q8 Using social media isnt a tech savvy move if you know how to use the internet you can use any SM plateform #sbbuzz
  • 3keyscoach: @sueyoungmedia SM is no go w/out content. Can learn as you go. #sbbuzz #GIFB
  • JoeManna: @MeganMcQ Great resource on the Edelman’s Trust Barometer ( ) #sbbuzz
  • JulieDAloiso: @3keyscoach You can tie in all of your sm profiles and tells google to connect them all #sbbuzz
  • CathyWebSavvyPR: 3keyscoach: @JulieDAloiso advantage of Google profile: it comes up at bottom of pg when search 4 yr name & links 2 SM footprint #sbbuzz
  • meganmcq: @JoeManna,I believe trust = every transaction a company makes w/ customers.1 bad transaction=bad;14M bad transactions=Toyota #sbbuzz
  • helpbusinesses: Q8: saying you need to be tech savvy for SM usage is a misnomer. #sbbuzz
  • JoeManna: @briantroy Yup – the topic for the mention is for the #sbbuzz & social media, ROI, metrics and value. You’d love it.
  • MECKids: @helpbusinesses not tech savvy but understand it. #sbbuzz
  • 3keyscoach: @helpbusinesses Is tech-aware better term? #sbbuzz
  • CathyWebSavvyPR: @ardalis Q8 -Ther’s plenty of business 4 all of us. If more small biz come online, then I can do more strategy work, less tactics #sbbuzz
  • MaryAnnHalford: @3keyscoach my pleasure – with all the emphasis on content & SM, we also alwys need to think about searchability #sbbuzz
  • cdigennaro: @CathyWebSavvyPR agreed, i have shared my SM knowledge with small biz via lunch & learns, etc #sbbuzz
  • JoeManna: @shashib I’ll let @jaybaer take the cake on that: “Twitter is not a social media strategy.” #sbbuzz
  • JohnFMoore: Yes, if your goals require #social, define strategy, tactics, metrics 4 success, in that order #sbbuzz
  • 3keyscoach: @MaryAnnHalford It’s good to review why a particular tool makes it easier or more effective. #sbbuzz
  • CathyWebSavvyPR: to my twitter followers _ I’m so sorry for s many tweets, but I hope they ahve be of value. @smallbiztrends chat has been great! #sbbuzz
  • JulieDAloiso: @3keyscoach Yes and you can use the same google account 4 your buzz, google analytics webmaster tools #sbbuzz
  • JoeManna: To bridge the gap in the haves/have-nots — entrepreneurs need to become less competitive and more collaborative. #sbbuzz
  • alizasherman: Q8: Have & have nots? Is that really a social media question? Jumping in late. Thought I time warped back to 90s & talking about Web #sbbuzz

sbbuzz: And thank you to @shashib and @growsmartbiz for the SBSI statistics discussed tonight #sbbuzz

  • dacort: And Q8 drew a lot of comments w/over 80 tweets! RT @shashib: 1,508 tweets, 182 contributors, 215.4 tweets per day #sbbuzz
  • pmohara: Pamela here from @batchblue and hostess of #sbbuzz. Thanks so much to @smallbiztrends and @shashib for bringing so many friends tonight!
  • leoraw: Thanks so much to @smallbiztrends and @shashib and to our hostess @pmohara #sbbuzz


Filed under small business, social media, summary

@sbbuzz Roadmap for 2010: Summary for Jan. 5, 2010

Happy New Decade @sbbuzzers!  Welcome to 2010.  We spent last week’s chat laying out a roadmap for small business for the next year.  We got some good ideas (and some interruptions by Twitter).  We’d like to hear your thoughts.  What would you include in a roadmap for small businesses this year?

Want to join the next @sbbuzz chat?  Join us Tuesday, January 12, 2010.

  • We’re on every Tuesday from 8-9 pm EST.
  • You can read the instructions on how to participate here:
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Happy decade & welcome to #sbbuzz, a Tweetchat for the next hour. Join us! #sbbuzz
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in messages 6)Have fun #sbbuzz
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz #sbbuzz
sbbuzz: @Timberry oh rats – well hi to the family! we’ll miss you (and might hit you up for advice later) 🙂 #sbbuzz
lindadessau: Hi #sbbuzz! I help coaches and other small biz owners write content for newsletters, blogs and article sites. #sbbuzz
scoblitz: @sbbuzz Hi All – Scott from eSeMBe – I rushed home to be here with you all. Am I late? #sbbuzz
lindadessau: @scoblitz Glad to hear I’m not the only one who plans my Tuesdays around this awesome chat 😉 #sbbuzz
selahsynergy: Happy 2010 ! Susan from Selah Synergy here excited to discuss the new year. #sbbuzz
MHBoys: Hello, Michael here with On-Site Technical Solutions – support SMB technology. Did it hit 80 today? #sbbuzz
ginabee: Hi everyone, Gina with Glad to join you all in the New Year! #sbbuzz
desireescales: Happy New Year! Hope you all had a relaxing holiday. Missed you guys/gals! #sbbuzz #sbbuzz
sbbuzz: Tonight we’re talking plans for a 2010 Roadmap to Success yearlong project for planning and documenting small business success #sbbuzz
sbbuzz: The idea is to work as a group to outline and then document a step by step roadmap to success – innovative ideas needed! #sbbuzz
sbbuzz: Q1 What topics would you include if drawing a map for a new business owner from start-up to success? #sbbuzz
scoblitz: @sbbuzz Q1 Do you mean things like funding, marketing, finding first client etc? #sbbuzz
sbbuzz: And FYI – if want to see the lady behind the bee check out @pmohara. I’m on the backup machine tonight – different OS is killing me #sbbuzz
selahsynergy: @sbbuzz Q1 A destination is required. A vision. #sbbuzz
sbbuzz: Yes, exactly! RT @scoblitz: @sbbuzz Q1 Do you mean things like funding, marketing, finding first client etc? #sbbuzz
lindadessau: Q1 Start-up success necessities: Profile of your ideal client and a list of their most pressing problems #sbbuzz
bradfordshimp: Business plan, marketing and sales systems, business systems, collaboration #sbbuzz
desireescales: @sbbuzz You’ll love it eventually. We podcasted about it today on #sbbuzz
sbbuzz: Plan is a new topic each month, set goals for ourselves, document progress and leave breadcrumbs for those following behind #sbbuzz
desireescales: Q1: Guts, a sense of humor and the smarts to know when to ignore people who tell you it can’t be done. Do it anyway! #sbbuzz
scoblitz: @selahsynergy Absolutely – the destination is key – but it’s all the stops along the way make the trip so much fun. #sbbuzz
desireescales: Q1: A good website is very essential. ; ) #sbbuzz
ginabee: Q1: Choose a niche & try not to be distracted by other shiny things. Not to be inflexible, but try to stay on your own track. #sbbuzz
scoblitz: @sbbuzz Looks like TweetChat is lagging behind #sbbuzz
MHBoys: Q1 assuming a business plan/vision, a marketing/sales plan regularly updated seems to be missing from many SMB #sbbuzz
sbbuzz: Q2 What is the best way to present or communicate a business roadmap to a new business? (geeky ideas welcome!) #sbbuzz
selahsynergy: @scoblitz So, so true. It is the process, the journey, the mileposts that brings the vision to life. #sbbuzz
bradfordshimp: Q2 – I think in some kind of workbook, step by step fashion, with checklists #sbbuzz
scoblitz: @sbbuzz Q2 I’ve been doing some mind-mapping the last month or so – can be very helpful to see things laid out graphically #sbbuzz
Chris_Hendricks: Q2 What is the best way to present or communicate a business roadmap to a new business? (geeky ideas welcome!) #sbbuzz
sbbuzz: Any other ideas – a project website, a video series, on-demand podcasts? Brainstorm away! #sbbuzz
desireescales: @sbbuzz All of the above. I think we can all do this. We’re already doing stuff like this on #sbbuzz
selahsynergy: @sbbuzz Q2 I prefer a Quarterly (3-5 yr) or Monthly (12-18 month) timeline – tool can be simple as spreadsheet, complex as PM softwr #sbbuzz
TNSinc: #sbbuzz Q2 I Think Mind maps maybe a little buzzy right now, but I love them.
MHBoys: we use a customer solutions roadmap for internally – spreadsheet/powerpoint listing our customers and who has what solutions so far #sbbuzz
rongraham1: Q1 – a well-prepared business plan should BE that roadmap the small-business owner seeks. If that owner can’t make one, we can help. #sbbuzz
NewBusinessHawk: @sbbuzz #sbbuzz Remember in any presentation its better if its a show! format and style count as much as content!
sbbuzz: Q3 – If we collectively map our success (and challenges) – any metrics we could track as a group that would help a new business? #sbbuzz
rongraham1: Q2 – are we talking about presenting a roadmap to a business owner from outside the business? Somehow that doesn’t sound right. #sbbuzz
TNSinc: #sbbuzz Q2: We use a 3-D pyramid for our projects, base = foundations, side 1- marketing, 2- operations, 3- transactions, 4- crm
rongraham1: @sbbuzz, I just can’t get away from the business plan then. this is one of a good plan’s most critical roles. #sbbuzz
sbbuzz: @rongraham1 we’re mapping out year for ourselves (esp. those of us in charge of organizing this) & documenting journey for others #sbbuzz
sbbuzz: @rongraham1 by mapping out the year, I mean of #sbbuzz chats. So looking at topics and then how to best document them
sbbuzz: Q4 Any other suggestions for capturing the brilliance of the #sbbuzz community for our fellow small biz friends?
rongraham1: @sbbuzzz, OK. I must’ve mis-read that – sure looked like Q1 read different. But for what you describe, a wiki can serve there too. #sbbuzz
MHBoys: what is and how to structure a workable sales/marketing plan #sbbuzz
desireescales: @sbbuzz Q4: There’s a map for that. Brilliance that is. #sbbuzz
desireescales: @sbbuzz An Sbbuzz blog where we all share our brillance. #sbbuzz
desireescales: @sbbuzz A Buzzup and a Ning Group for us to participate in. #sbbuzz
MHBoys: to @bradfordshimp point earlier, systems available to SMBs #sbbuzz
leoraw: Regarding explaining #sbbuzz – I envision the Qs in a medium gray with colorful answers of others indented below with avatars in fun format
rongraham1: @lindadessau, @desireescales, there already IS an #sbbuzz blog… isn’t there? And if there is, is it not already brilliant?
desireescales: @lindadessau Actually, we already have the blog set up at we just need to formalize it. #sbbuzz
sbbuzz: @desireescales Awesome ideas all! #sbbuzz
desireescales: @rongraham1 There’s so much potential there. Right now, its one person posting our brilliance. They need to hear it from all of us! #sbbuzz
rongraham1: I have been experimenting with short courses over Twitter and am encouraged by the early results. We could do that! #sbbuzz
sbbuzz: OK – I think we have some great ideas to work with. Thanks for the jam session everyone! #sbbuzz
lindadessau: @rongraham1 That sounds really interesting! “Short courses over Twitter.” #sbbuzz
desireescales: @rongraham1 How about webinars done by one of us each month or something similar? #sbbuzz
sbbuzz: Now it’s our favorite Pitch Time. Please tell us a little about your business. #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz w/topic sign up at (mailings start next week) #sbbuzz
rongraham1: @desireescales, actually, the same material can of course be organized in many forms. We do a short course on Twitter, then –> FB. #sbbuzz
MHBoys: On-Site Technical Solutions provides Cloud Computing solutions to SMBs (and still supports legacy technical solutions) #sbbuzz
desireescales: @rongraham1 Keep going….you’re on to something. #sbbuzz
rongraham1: Pitch time already? Where DOES the time go? Clarity Strategic,, business strategy and support. #sbbuzz
lindadessau: Pitch time on #sbbuzz: How to write a top 10 article that will demonstrate your expertise to prospective customers
wvpmc: Hoping to make more robust in 2010 – your comments, suggestions welcome! #sbbuzz
pmohara: Pamela here revealing my secret identity at the end tonight. I’m @batchblue and @sbbuzz and excited for another year with you all!! #sbbuzz
aneclecticsoul: I help small biz, individuals and non-profits reach the Hispanic market in USA and Puerto RIco #sbbuzz
rongraham1: Anyway, if you are on #sbbuzz and are interested in the dynamics of a short course, I will run one on “prototyping” in a few days. 🙂
selahsynergy: @sbbuzz So slow tonight, I missed Q’s 3, 4 +. I will try to make sense of the chat after reading the notes. Until next week! #sbbuzz
hacool: @wvpmc I just fanned you there. I think making regular posts is key. here’s mine #sbbuzz
wvpmc: @rongraham1 using a webcam? posting on slideshare? #sbbuzz
pmohara: @selahsynergy I was having the same problem. Too much technology fail for me tonight. I need chocolate! 🙂 #sbbuzz
shashib: #sbbuzz pitch time : Happy New year from Network Solutions & pls follow @nsoffers & check our free websites at
wvpmc: @hacool absolutely agree – critical mass of diverse fans helps #sbbuzz
rongraham1: @wvpmc, no, actually, over twitter. A course on any subject can be split into sentences. Hopefully even at below 140 characters. LOL #sbbuzz
hacool: @wvpmc true, it takes awhile to build them. Another handy thing is adding FBML to make a custom tab w/ more info #sbbuzz
desireescales: @wvpmc Just threw it out there. I’ll talk to @pmohara about it soon. #sbbuzz
aneclecticsoul: Can u share an example? RT @scoblitz: I’ve been doing some mind-mapping the last month or so – #sbbuzz

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Filed under small business, summary, tools

Small Business, Management and Technology: Summary from December 15, 2009

We all have systems for managing our business communications, contacts and workflow.  This week’s @sbbuzz chat focused on technology and how small businesses use it to manage things a little better or easier.

Happy Holidays everyone from the @sbbuzz team!

  • We’re on every Tuesday from 8-9 pm EST.  The next chat will be held on December 22h, 2009!
  • You can read the instructions on how to participate here:
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
bradfordshimp: Hi everyone, Bradford here from #sbbuzz
shanemacsays: I play music, a lot of weddings, and I am co-founder of web dev/media company, @m2volt. #sbbuzz
scoblitz: @sbbuzz Hi all, Scott from eSeMBe. I’m ready to talk tech tonight! #sbbuzz
ginabee: Good evening, all! Gina with writing services/content creation. Glad to be back. #sbbuzz
pmohara: Pamela here from @batchblue and the moderator (as the #sbbuzz bee) for the chat. Don’t laugh if I start repeating myself. 🙂
sbbuzz: @scoblitz I thought we’d get you jazzed with this topic. Hope you’ve got some nimble fingers! #sbbuzz
sbbuzz: Tonight we’re talking about ways of connecting your different small business technologies to make them more useful #sbbuzz
scoblitz: @sbbuzz I’m ready! #sbbuzz
sbbuzz: Q1 What are you doing on your blog/website to connect to other systems (social media, e-mail marketing, etc.) & how? #sbbuzz
shashib: Hi everyone participating in #sbbuzz hope your week is going well
bradfordshimp: Q1 – Plugins like Tweetmeme and services like Feedburner help connect my blog with other services. #sbbuzz
helpbusinesses: Q1: We’re about to switch out site to connect to all the social network out there. Redesign it to fit our new marketing for 2010 #sbbuzz
Squashberry: #sbbuzz
shashib: I am the Social Media Swami of Network Solutions @netsolcares #sbbuzz
BizIncubation: Also going on tonight, “ways of connecting your different small business technologies to make them more useful” #sbbuzz #sbbuzz
shashib: #sbbuzz Q1 What are you doing on your blog/website to connect to other systems ?
Squashberry: #sbbuzz, I am a cofunder in an advertising company
scoblitz: @sbbuzz Q1) I link to my twitter profile and capture email addresses for a newsletter. On my personal blog I have a twitter page. #sbbuzz
shanemacsays: There are so many “To-Dos” but in my mind “To-Dont’s” are as critical to keeping readers. No autotweet, no auto responders, etc. #sbbuzz
IACEZ: Q1 We have FB, Twitter, Youtube, Flickr & Slideshare in the sidebar of our blog & our blog posts automatically post 2 Twitter & FB. #sbbuzz
adriarichards: I help business owners become empowered through technology #sbbuzz
Laurimufson: #sbbuzz /via @sbbuzz Is it always good idea to connect with your Twitter acct on your website?
adriarichards: Q1 Streamling my lead process using Highrise and Google Apps, centralizing images on Flickr, videos on YouTube and #sbbuzz
DeeMcCrorey: Greetings! I am the Chief Risk Guru of Risktaking for Success #sbbuzz
shanemacsays: I agree with @bradfordshimp for the useful ones, Tweetmeme and feedburner. Don’t Forget Email Newsletter/Tips like @mailchimp #sbbuzz
scoblitz: @shanemacsays I agree, I don’t do any auto-tweets. If I post it, it comes direct from me. #sbbuzz
pmohara: My favorite WordPress plugin is the Flickr display. I think the pictures add a lot of life to the blog/ #sbbuzz
bradfordshimp: I push my blog to Twitter, but don’t include my Twitter feed on my blog. #sbbuzz
BizIncubation: A1: blog/website has our social media links/twitter feed. allows ppl to share our website content on social media networks #sbbuzz
shanemacsays: @Laurimufson I find if you speak directly in your tweets and not autofeed from rss usually higher CTR. #sbbuzz
scoblitz: @pmohara I always wanted to do that but I never take any pictures of anything. #sbbuzz
bradfordshimp: @scoblitz I do send some auto-tweets. When I share something on Google Reader, it goes to FriendFeed and Twitter. #sbbuzz
AmyDesmarais: @IACEZ how do u like slideshare? Havent played with it but read an article about it’s biz utility today #sbbuzz
shanemacsays: @bradfordshimp @scoblitz There is value is auto sharing useful articles but when automated its easy to forget and over share #sbbuzz
pmohara: @scoblitz I bet if you publish them you’ll take more. I think a frequently updated Flickr stream reveals a lot about a business #sbbuzz
BizIncubation: @AmyDesmarais I love slideshare.. think its one of the most awesome tool out there! #sbbuzz
IACEZ: @AmyDesmarais Love it! We use it to make tutorials of common processes our clients may need help with in our application. #sbbuzz
sbbuzz: Q2 What are you doing w/e-mail to connect to other systems (social media, CRM, etc.) & how? #sbbuzz
adriarichards: The most useful tool on my blog? Contact form is an embedded Google form so all inquiries go right into an online spreadsheet #sbbuzz
ImagineGraphics: A1: Labor intensive personalized cross pollination is my strategy. Automatic cross posting loses the authentic ‘voice’ & annoys. #sbbuzz
bradfordshimp: Q2 – Using Mailchimp which connects to Twitter and Batchbook (also Highrise). Contacts move through easily. #sbbuzz
scoblitz: @pmohara For WordPress Tweet Blender lets you filter @replies from what you display on your blog. Very nice. #sbbuzz
bradfordshimp: Collect on CRM, send to email list, publish to Twitter. #sbbuzz
ImagineGraphics: A2: email newsletter with frequent links to FB pg and blog. And BTW, I love MyEmma e-mailing provider. #sbbuzz
BizIncubation: Q2 always include links to social media in email signature-use wise stamp or a similar product #sbbuzz
pmohara: I use Gmail & have it synced to my CRM (BatchBook, of course) and my Blackberry #sbbuzz
scoblitz: @sbbuzz I use email to populate both CRM and To-Do list. I love being able to convert emails to other formats easily. #sbbuzz
adriarichards: Q2 plan workflow on paper, define functionality, identify tools to save time or centralize data, test it #sbbuzz
helpbusinesses: Q2: @BizIncubation I find many ppl follow or view my social network link in my email signature. #sbbuzz
adriarichards: Q2 Rememberthemilk can turn starred email onto tasks #sbbuzz
BizIncubation: @helpbusinesses A lot of times ppl don’t realize that you are on the social media sites. its a nice gentle reminder. #sbbuzz
ImagineGraphics: Not sure how many people follow us on multiple platforms but I try to post content in slightly different ways to not bore. #sbbuzz
scoblitz: @sbbuzz Q2: I also connect Twitter to other apps – I can add to-dos, appointments and set timers all through Twitter. #sbbuzz
adriarichards: Q2 I forward or bcc lead emails to @37signals Highrise app #sbbuzz
BizIncubation: @pmohara I haven’t had any issues with wise stamp yet.. unfortunately it doesn’t work in google chrome only with firefox #sbbuzz
adriarichards: Q2 I manage support requests with @zendesk via email #sbbuzz
leoraw: Coming in late…installed Sexy Bookmarks WP plugin and it’s great for easily sharing a post. #sbbuzz
DeeMcCrorey: A1: #sbbuzz Use FB, Twitter (blog/vlog/website), YouTube, Flickr. Figuring out how to add our new virtual learning site to the mix.
shanemacsays: @adriarichards Heard about @zendesk a while back… Might check out again. thanks. #sbbuzz
adriarichards: Q2 I manage projects on @activeCollab and Basecamp via email #sbbuzz
pmohara: @BizIncubation other problem is I have several identities – @pmohara @batchblue@sbbuzz so I just point to URLs (dont pull feeds) #sbbuzz
scoblitz: @adriarichards I love Zendesk, especially now that I can view ticket history in my CRM #sbbuzz
sbbuzz: Q3 What are you doing w/your mobile phone to connect to other systems and how?#sbbuzz
leoraw: @ImagineGraphics also post differently on varied platforms. Audiences + expectations vary. Easier to discuss on FB but fewer ppl #sbbuzz
adriarichards: @shanemacsays They’re releasing new features all the time. @Twitter uses @Zendesk at #sbbuzz
jescarter: Q3: Sending emails, docs and clips to @evernote; a great way to keep track of miscellaneous stuff. #sbbuzz
ChrisKrysinski: Q2 Use my phone to post to Posterous and then auto post that to other outlets #sbbuzz
AmyDesmarais: @BizIncubation in additions to creating presentations – do u find slideshare drives traffic #sbbuzz
BizIncubation: Q3 I have sm apps on my mytouch.. it’s the best thing I could have done.. i take a pic, put it on facebook, twit pic+flickr #sbbuzz
pmohara: Q3 – I sync BlackBerry w/gmail. I also use Tiny Twitter to access Twitter. I need to find more BBerry apps, but who has time? #sbbuzz
ImagineGraphics: A3 hard to post content when I’m away from the office, so I just use mobile phone to listen to others (FB & Twitter) periodically. #sbbuzz
BizIncubation: Q3 if i go to a conference, i blog about it there and then and tweet all via my phone! #sbbuzz
BizIncubation: @AmyDesmarais absolutely.. it helps me explain my expertise, share my knowledge. I do get hits from slideshare back to my website #sbbuzz
DeeMcCrorey: Q2 #sbbuzz I use Google docs and wikis for collaboration / managing projects with dispersed teams.
scoblitz: @sbbuzz Q3: Goosync keeps my Gcal and Google contacts up to date with my mobile. #sbbuzz
shanemacsays: Mobile is so broad and so many apps for everything. Im going to just say, iPhone. Works great. #sbbuzz
lindadessau: Q3 Arrived late & catching up. I don’t have a smartphone yet but I’m saving for an iPhone – I do have TweetDeck on my iPod, though. #sbbuzz
pmohara: I also have my CRM system as a contact in BBerry, so I can copy all messages into it. #sbbuzz
mercutiom: Q3 – I upload photos to Flickr tagged with my URL, tweet a ton, and check-in with Foursquare and connect to others #sbbuzz
adriarichards: Q3 Google Apps for domain email on your iPhone, Blackberry, Android a must have #sbbuzz
AmyDesmarais: Q3 I’m on tweet deck mobile right now! En route to a soccer game (don’t worry not driving) mobile is key when rushing around #sbbuzz
scoblitz: @pmohara I love Tiny Twitter – I do post pics from my phone with it to Twitpic. #sbbuzz
mercutiom: Q3 – cont’d, I also have email and GCal synced to keep me on task throughout the day. #sbbuzz
scoblitz: @sbbuzz I think it’s so cool that our data is so transportable – can use almost anywhere and keep in sync. #sbbuzz
adriarichards: I track my billable time on the iPhone with @harvest #sbbuzz
pmohara: @scoblitz @adarowski once told me to learn to do that (instead of e-mailing him pics to post on our site). One day I will… #sbbuzz
IACEZ: Q4 Contractors are naturally self-driven people- that’s why they’re contractors. #sbbuzz
DeeMcCrorey: A3 #sbbuzz: I blog and tweet using phone…great for event coverage. But interested in other tools folks are using (lots of gr8 ideas here!)
adriarichards: There is an iPhone app for Highrise CRM called Top floor #sbbuzz
pmohara: Q4 What else are you duct taping together? Browser plugins, Google gadgets, what makes your life easier? #sbbuzz
sbbuzz: Q4 What else are you duct taping together? Browser plugins, Google gadgets, what makes your life easier? #sbbuzz
adriarichards: I use @getclicky to monitor blog traffic in real time and there’s a great mobolie interface #sbbuzz
adriarichards: Twitter DM’s go to iPhone with “push” technology #sbbuzz
adriarichards: Skype mobile for phones #sbbuzz
BizIncubation: Q4 browser plugins like wise stamp, website analytics like google analytics, word press plugins like twitter feed… #sbbuzz
adriarichards: Calendar for iPhone syncscwithbGoogle calendar #sbbuzz
scoblitz: @sbbuzz Q4 I’m hooked on browser bookmarklets that let me capture, file, and blog what I find online really quickly and easily. #sbbuzz
shanemacsays: Using twitter to communicate more and more I use Tweetie 2 for iphone all the time. #sbbuzz
adriarichards: Use @Timebridge to schedule appointments with folks. iPhone app also available #sbbuzz
lindadessau: Q4 I use @TimeDriver for scheduling, and it links with my Google Calendar to see when I’m busy and free. #sbbuzz
adriarichards: Use Flickit to post photos directly to Flickr #sbbuzz
leoraw: A4 A fan of Google Alerts – plug something in, and then read news on that topic later. Currently have “Small Biz” as alert #sbbuzz
pmohara: Q4 We’ve (and by that I mean the tech team) have set up greasemonkey add-ons for firefox to grab/link data in dif sites #sbbuzz
adriarichards: If you use Tweetmeme on your blog or website, it will auto generate short urls for mobile folks #sbbuzz
pmohara: I have anything with an RSS feed (BatchBook feeds, blogs, forums) go to Google Reader for quicker reads. #sbbuzz
sbbuzz: And now it is what we affectionately call Pitch Time. Please tell us a little about your business. #sbbuzz
merylevans: I prefer to get my reads in email or in Twitter. I never look at Google reader or anything like that anymore. #sbbuzz
IACEZ: @AmyDesmarais You can find a couple here: 🙂 #sbbuzz
shanemacsays: We build websites and work to tell people about it! Some call it Social Media, we call it communication. #sbbuzz
merylevans: Aw, a little late for conversation. #sbbuzz
lindadessau: That went fast (b/c I was late)! Pitch: Create free advertising that brands you as an expert in your niche #sbbuzz
bradfordshimp: Pimping out my blog in 2010. Giving away some free ads to build momentum. Check it out at #sbbuzz
sbbuzz: Don’t forget #sbbuzz! If you’d like a once-a-week e-mail reminder of #sbbuzz chats sign up at #sbbuzz
scoblitz: @sbbuzz Pitch: eSeMBe helps you make sense of and use all the neat techie stuff that got discussed tonight! #sbbuzz
bradfordshimp: I provide advice for small business owners on All Biz Answers and am co-building a collaborative biz community at Idea Anglers #sbbuzz
leoraw: If any of you are Facebook users, would love to have you join my FB page for Websites for Small Biz #sbbuzz
pmohara: Pamela here from @batchblue small business CRM. We stir up great #sbbuzz conversations and organize the new connections in BatchBook.
sbbuzz: Thanks to everyone for another great discussion! We’ll get the #sbbuzz summary posted on the site soon at
BizIncubation: Pitch: Co founder of a new media consulting firm-work with businesses & nonprofits to help them realize the power of social media. #sbbuzz
scoblitz: @sbbuzz Pitch: I also run a music / photo blog at – I’m currently reviewing my albums in haiku. #sbbuzz
shashib: #sbbuzz great conversation favorited tips Pitch : enter this fun #nsbiztip contest by giving your own tip
shanemacsays: I’m also a wedding singer/entertainer playing shows all over the country. #sbbuzz
merylevans: Will there be a chat next week or holiday break? #sbbuzz
ginabee: Pitch: WriteyTidy turns out tidy text! Words I can do…Thank goodness I’ve got a tech guy! #sbbuzz
lindadessau: Thanks everyone – I’m traveling next week so happy holidays and I’ll see you in two weeks! #sbbuzz
bigcloudmedia: @sbbuzz. Big Cloud Media provides web services that increase ROI. Web design, development, seo, etc. #sbbuzz
IACEZ: Thx for a great chat everyone! Pitch: IAC-EZ is an easy-to-use online accounting SaaS app for small businesses. #sbbuzz


Filed under small business, summary, tools

Summary December 7, 2009: Small biz in 2010

Summary December 7, 2009
Topic: Small business in the coming year, 2010!

Know a small business owner who could use the advice from other small businesses?  Join us!

  • We’re on every Tuesday from 8-9 pm EST.  The next chat will be held on December 15h, 2009!
  • You can read the instructions on how to participate here:
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Q1 What will a successful 2010 look like for you? #sbbuzz
shanemacsays: Hello, Shane here from @m2volt, thinking about already being 2010 is ahhhhh! #sbbuzz
ginabee: @sbbuzz Q1 – Clients! #sbbuzz
BeckyMcCray: Q1 – a successful 2010 will see me better integrating my many lines of consulting and technology business. #sbbuzz
lindadessau: Q1 A successful 2010 for me would be full of more joy, more rest, more perfect clients and more income. #sbbuzz
spaceflight: RT @sbbuzz: Q1 What will a successful 2010 look like for you? #sbbuzz
bradfordshimp: Q1 – Goals include turning my blog into a business and opening up a member community for entrepreneurs helping each other. #sbbuzz
ChrisKrysinski: Q1 – more clients, more profits, increased efficiency and smooth company performance #sbbuzz
Patrysha: Q1 A successful 2010 will mean more clients and finishing another book or two #sbbuzz
ginabee: Q1- My biz coach has given me an assignment to identify my next goal – pick a client & pursue. Gotta get that process down! #sbbuzz
annaleeblysse: Q1 – Goals include increasing social networking while working on products. #sbbuzz
pmohara: Q1 Hmm, so many things. I’d like to see more resources available in #sbbuzz & the small business web. And more customers not a bad idea 🙂
scoblitz: @sbbuzz Q1: 2010 will see a shift towards more business and less consumer. More projects and less hardware. #sbbuzz
Jillfoster: Launching a new service + cultivating new community online & offline @sbbuzz re – Q1 What will a successful 2010 look like for u? #sbbuzz
lindadessau: @Patrysha Q1 I’d also like to create more books/products in 2010! #sbbuzz
ChrisKrysinski: Q1 – I’ll also add an emphasize on more technology in the workplace, more integrated communication #sbbuzz
mriggen: @sbbuzz Q1: I want to do more things to surprise and delight our customers. #sbbuzz
Jillfoster: Some’a this! RT @lindadessau: Q1 A successful 2010 would be full of more joy, more rest, more perfect clients and more income. #sbbuzz
StarSpangledGrl: Just getting back on my feet financially will be a success for me. @sbbuzz re – Q1 What will a successful 2010 look like for u? #sbbuzz
scoblitz: @sbbuzz Q1 It’s time to step up, step out, and really make things happen. #sbbuzz
adriarichards: Q1 Success in 2010 will see me tighten my focus on what I’m really good at vs what I can do #sbbuzz
pmohara: @Jillfoster Hi lady! So nice to see you. Grab a blanket and settle in. 🙂 #sbbuzz
lindadessau: @mriggen Sounds fun, I can’t wait! #sbbuzz
sbbuzz: Q2 What is your Big Hairy Audacious Goal (BHAG) for 2010? #sbbuzz
lindadessau: @adriarichards And how about adding what we LOVE to do!! #sbbuzz
shanemacsays: Q1 More gigs, write book, speek at colleges about careers. #sbbuzz
Chris_Hendricks: RT @sbbuzz: Q1 What will a successful 2010 look like for you? A1 Prosperous in every way… #sbbuzz
scoblitz: @mriggen Might I suggest donut cake for everyone? #sbbuzz
SweetSoaps: #sbbuzz Ellen owner of SweetSoaps handcrafting dreams via soap,using humor to draw u in!
Jillfoster: @scoblitz Good to be here at #sbbuzz (from new #sbbuzzer in DC)
lindadessau: Q2 My Big Hair Audacious Goal (BHAG) for 2010 is to pay myself to take a vacation 🙂 #sbbuzz
bradfordshimp: Q2 – Just one? Well, I’m leaving behind a steady paycheck, so I guess its simply to succeed. #sbbuzz
BeckyMcCray: q2 BHAG – I think that would be the new book I’m working on with @barrymoltz. #sbbuzz
Patrysha: Q2 If I could get at least one more community running a version of the promotion I developed this summer #sbbuzz
mriggen: @scoblitz Were it that I could!! #sbbuzz
annaleeblysse: Q2 Biggest goal is to make 2010 the year online endeavors reach the level of income that self-employment reality not dream. #sbbuzz
mriggen: @BeckyMcCray Hi Becky – congrads about the book, that’s awesome! #sbbuzz
ginabee: Q2 – Feel like a jill of many trades now (out of necessity) – would be a real BHAG for me to create a tightly focused career path. #sbbuzz
shanemacsays: Q2 To figure out “What’s Next” #sbbuzz
adriarichards: @lindadessau I’m already doing what I love so that’s marked “DONE” #sbbuzz
ChrisKrysinski: Q2 – Reaching my preferred level of work flow automation. Wouldn’t take rocket science but it’s quite a journey ahead. #sbbuzz
lindadessau: @adriarichards Awesome! #sbbuzz
JoeCascio: @BeckyMcCray Howdy Becky.. this can’t be your first time on #sbbuzz
adriarichards: Q2 Travel to 3 locations outside the US — Q2 What is your Big Hairy Audacious Goal (BHAG) for 2010? #sbbuzz
scoblitz: @sbbuzz Q2 I have a goal, but there are many paths to “it” and just what “it” is could take many forms. #sbbuzz
Jillfoster: @pmohara Thx you so much! Great seeing you. It’s great too being with the #sbbuzz mojo finally. Thx for helping us all convene.
pmohara: My BHAG would be triple size of @batchblue & an office space on the boat (so I guess a boat needed, too…) #sbbuzz
BeckyMcCray: @JoeCascio I’ve been to just a few #sbbuzz chats. I was even the guest once!
bradfordshimp: @scoblitz Sounds like my kind of goal. Finding that I just have to bite down on a thing or two and see if it tastes good. #sbbuzz
lindadessau: @adriarichards Well, let me know if one of them is Toronto, Canada – we’ll meet for coffee 🙂 #sbbuzz
Patrysha: @lindadessau Cool 🙂 I knew I was going to like this chat #sbbuzz
ChrisKrysinski: Q2 – whatever the BHAG is, it will take time and money, something not always easily available to the small biz #sbbuzz
sbbuzz: Q3 What are you going to stop doing in 2010? #sbbuzz
bradfordshimp: @lindadessau Toronto. You’re just on the other side of the lake from me. Too bad about that fast ferry. #sbbuzz
Patrysha: Q3 Stop giving away too much for free and stop wasting time on doubts… #sbbuzz
mriggen: @pmohara Q2 I know a VP of Technology that would +1 for the boat 🙂 #sbbuzz
lindadessau: Q3 – What am I going to stop doing in 2010? Great question!! Saying to yes to the wrong things, just for the $ or out of habit. #sbbuzz
bradfordshimp: Q3 – Going to stop working at the family business. Also going to stop making excuses and wasting time. #sbbuzz
adriarichards: Q3 Stop accepting work simply because someone will pay. New Factors: enjoyment, strategy and client fun level #sbbuzz
BeckyMcCray: Q3 I’m cutting down on standalone websites for clients, in favor of more integrated marketing projects. #sbbuzz
Chris_Hendricks: My 3 BHAG is to remodel home, buy a new car, and travel to Norway… #sbbuzz
lindadessau: @bradfordshimp Yeah, that ferry was cool – I took it once on a drive to Pennsylvania. #sbbuzz
adriarichards: @lindadessau we’re matching on that answer! #sbbuzz
ChrisKrysinski: Q3 – Definitely will do more analytics to identify inefficiencies and hopefully come up with thoughtful solutions to stop waste #sbbuzz
Jillfoster: To launch video/audio series on the funny + fearful “adventures” of public speaking, RT @sbbuzz: Q2 What is your BHAG for 2010? #sbbuzz
bradfordshimp: @mriggen I think the gentle rocking of a boat would put me to sleep every afternoon. Come to think of it, great place for an office! #sbbuzz
annaleeblysse: Q3 – Stop wasting time with fun online things that don’t really help further goals. #sbbuzz
lindadessau: @adriarichards Very cool. I could also relate to what you said about what you’re really good at versus what you can do. #sbbuzz
ginabee: Q3 – To stop worrying about things that are beyond my control & utilizing the energy for working toward my goals. Real zen, huh? #sbbuzz
scoblitz: @sbbuzz Q3: What a great question – we focus so much on adding more we don’t think about what we can take away. #sbbuzz
shanemacsays: Q3 What are you going to stop doing in 2010? Using Sharepoint or MS Office. Google Apps all the way! #sbbuzz
shashib: BHAG for 2010 is to get 50k fans for our facebook page #sbbuzz
nyasha: RT @adriarichards: Q3 Stop accepting work simply because someone will pay. New Factors: enjoyment, strategy and client fun level #sbbuzz
lindadessau: RT @ginabee: Q3 – To stop worrying about things that are beyond my control & utilizing the energy for working toward my goals. #sbbuzz
bradfordshimp: I think I’ll add another BHAG – to find more ways to team up with people to bring about mutual success. I love doing that! #sbbuzz
pmohara: Q3 Stop trying to solve new problems in old ways. Need to come up with new ways more often. #sbbuzz
shashib: @ginabee good advice #sbbuzz
sbbuzz: Q4 How do you communicate your goals to your team? #sbbuzz
adriarichards: Doing #sbbuzz for the first time. Interesting Twitter + crowdsource + business
lindadessau: RT @pmohara: Q3 Stop trying to solve new problems in old ways. Need to come up with new ways more often. #sbbuzz
mriggen: @adriarichards Loving your answers! If work isn’t fun, what’s the point? #sbbuzz
ginabee: @shashib Thanks – now comes the hard part…implementation! #sbbuzz
adriarichards: Q4 Communicate Goals: write them down daily, tell people, repeat them aloud, review daily, #sbbuzz
jescarter: Checking out #sbbuzz. Interesting conversation going on now.
bradfordshimp: Q4 – I just kinda put my goals out there. Sometimes I have to adjust. Having feedback on them makes them more realistic. #sbbuzz
scoblitz: @sbbuzz Q4 I have this amazing telepathic connection to my team, I just think it and he knows about it right away. #sbbuzz
leoraw: RT @adriarichards: Q3 Stop accepting work simply because someone will pay. New Factors: enjoyment, strategy and client fun level #sbbuzz
annaleeblysse: @bradfordshimp I agree finding more people w/similiar biz that want to share/network would really help further goals. #sbbuzz
BeckyMcCray: Q4 Since I work with other independent contractors, I need to improve how I communicate goals to the whole team. #sbbuzz
ChrisKrysinski: Q4 – meeting or personal communication; working on more formal methods and cloud-like solutions #sbbuzz
adriarichards: @mriggen yes, you die in life if work isn’t fun #livingdead. I quit my job cold turkey. Never looked back #sbbuzz
Patrysha: Q4 – My team is all virtual…so communication is via webchat, phone and email oh except the kids I just yell at them or IM them #sbbuzz
bradfordshimp: @annaleeblysse Yeah, this is a big growth generator and something that more of us need to tap in to. #sbbuzz
lindadessau: Q4 I’ll be setting up some phone meeting to chat with team members about 2010 goals. #sbbuzz
adriarichards: @BeckyMcCray Have you tried Basecamp, Activecollab or RememberTheMilk to communicate team goals? #sbbuzz
lindadessau: @leoraw Leora, there you are! #sbbuzz
bradfordshimp: @adriarichards Ah, thats about where I’m at. Looking forward to not looking back! #sbbuzz
TammyMunson: My intro – Tammy , social media director for Jane Wayne gear and freelance social media content producer , army wife #sbbuzz
leoraw: @lindadessau Hi – got distracted by family life – then I saw it was way past 8 pm! Enjoying reading all the ideas. #sbbuzz
ChrisKrysinski: @beckymccray Google Sites might also be a nice company portal through which to communicate to employees #sbbuzz
jescarter: Q4: Team is independent contractors, geographically dispersed, so mostly use email, chat and sometimes phone to stay connected. #sbbuzz
Patrysha: @TammyMunson Hi gf! We have to take time to catch up soon! #sbbuzz
mriggen: @TammyMunson Hi Tammy! Just jump in, we’re rolling away talking about goals etc. for 2010 🙂 #sbbuzz
pmohara: Q4 Start by opening up a discussion, so I just added an agenda item to next week’s team meeting RE: 2010 goals. #sbbuzz
TammyMunson: @Patrysha absolutely!!! its been AGES!!!!!!!! lol #sbbuzz
ginabee: Q4 – As a solo biz, I still have to go thru the process of identifying & articulating my goals to myself & doing things toward them #sbbuzz
sbbuzz: Q5 How are you going to track progress on achievement of your goals? #sbbuzz
leoraw: @shanemacsays I like the idea of using Google Apps to replace other software! Told this to someone using expensive custom software. #sbbuzz
lindadessau: Q5 I’m going to stay accountable by working with a coach and other support team members. #sbbuzz
pmohara: Q5 Do I have to track progress? Can’t I just get the boat? 🙂 #sbbuzz
ChrisKrysinski: Q5 – through customer satisfaction rates, employee satisfaction, and analytical measures #sbbuzz
bradfordshimp: @ginabee Amen. #sbbuzz
BeckyMcCray: Q5 I have a monthly check in with my Board of Advisors, a group of peers. We cheer each other on, and hold each other accountable. #sbbuzz
adriarichards: Q5 My goals are on my blog’s “About” page. I move items from “To Do” to “Completed” for all to see #sbbuzz
TammyMunson: we use conf calls, basecamp and virtual conf rooms to establish goals and communicate on their progress #sbbuzz
andreayap: Q4 No such thing as overcommunicating. Group Dump > Email Recap > Indivdual follow ups > Group dump, again #sbbuzz
scoblitz: @sbbuzz Q5 Toodledo allows me to attach tasks to goals but I’ve not used that function – should dig in to it before year end. #sbbuzz
bradfordshimp: Q5 – I plan to look monthly at where I am at. If I am not where I want to be, I will need to figure what to fix. #sbbuzz
leoraw: @adriarichards I like that! I’d like to see your ‘About’ page and how you list your goals. #sbbuzz
pmohara: @BeckyMcCray that sounds great – how did you form that group? Is it virtual? #sbbuzz
scoblitz: @sbbuzz Q5 Regular review is critical – so easy to lose sight of goals in day to day grind. #sbbuzz
KevinShopTab: Q5 – ShopTab prides itself on its direct customer relations for customer service and app help! using social media to stay in touch!! #sbbuzz
jescarter: Q5: Using short- and long-term plans. Periodically evaluate progress against them. For online goals, google analytics. #sbbuzz
RubisSolutions: Check out hashtag #sbbuzz for conversations about Small Business Chat (via @netsolcares)
TammyMunson: Q5 surveys, social media metrics, and customer satisfaction #sbbuzz
Patrysha: Q5 My big gaudy thermometer, monthly review sessions & my bank account #sbbuzz
ginabee: Q5 – I’m already pretty adept at goal setting. The kick in the pants to achieve them will come from coach & myself working together. #sbbuzz
adriarichards: .@leoraw #sbbuzz
sbbuzz: Q6 Who do you ask to help you achieve your goals? #sbbuzz
bradfordshimp: @beckymcray That does sound good indeed. One of my goals is to develop out a group that can encourage each other. #sbbuzz
StuffSmart: @sbbuzz Q5 surveys, social media, and customer satisfaction surveys #sbbuzz
annaleeblysse: Q5 – I use POD company @Zazzle services and they keep great recorts I just keep basics off line. #sbbuzz
bradfordshimp: @ginabee How did you find your coach? Any suggestions? #sbbuzz
StuffSmart: sbbuzz Q6 other people in my field #sbbuzz
BeckyMcCray: @pmohara The advisory board came out of SOBCon08, and is all virtual. #sbbuzz
ChrisKrysinski: Q6 – employees, personal contacts, family, God #sbbuzz
adriarichards: Q6 Life Coach, SCORE mentors, peer mentors, God, Twitter — Who do I get help from to achieve goals? #sbbuzz
leoraw: @adriarichards Nice! Long. I like your goal to visit Jerusalem – well worth it! I also do web technology work. #sbbuzz
bradfordshimp: Q6 – Ah, not enough people. I tend to try on my own when I should be asking for help at every turn. There is power in collaboration. #sbbuzz
lindadessau: Q6 Who do I ask for help to achieve my goals? God, my coach, and other support team members. #sbbuzz
Patrysha: Q6 – Everyone…lol…lots of ppl I tap for expertise, support, inspiration…whatever I need #sbbuzz
BeckyMcCray: @bradfordshimp The board is very, very positive. Highly recommended! #sbbuzz
leoraw: Q6 husband, friends, current clients, new ppl I meet via Twitter or in person in New Jersey – sometimes my kids help me! #sbbuzz
annaleeblysse: Q6 – Friends, relatives … word-of-mouth … Example: if I send you a mug will you tell people where you got it. #sbbuzz
ginabee: Q6 – Not enough people! I tend to isolate myself. Well, just my wonderful sweetie @scoblitz & he’s probably tired of it by now! #sbbuzz
mriggen: @sbbuzz Q5 Getting proper metrics reporting in place, pulling data from various different places to make it easier to analyze. #sbbuzz
crussell6481: @sbbuzz #sbbuzz mentors
jescarter: Q6: For help to achieve goals? I ask God, peer mentors, myself and wise friends. #sbbuzz
TammyMunson: Q6 — depends on the area that needs to be address… usually someone with real expertise iin that area #sbbuzz
pmohara: Me, too! RT @bradfordshimp: Q6 I tend to try on my own when I should ask for help at every turn. There is power in collaboration #sbbuzz
BeckyMcCray: Q6 – Interesting theme. Most of us don’t ask other people to help us achieve our goals. #sbbuzz
scoblitz: @sbbuzz Q6 @ginabee helps me out a lot. We make a good team. #sbbuzz
sbbuzz: Q7 Lastly, how did you do with your 2009 goals? #sbbuzz
lindadessau: @scoblitz, @ginabee, you guys are lucky 🙂 #sbbuzz
ginabee: @scoblitz Yeah, mushy stuff aside, we really do compliment one another. #sbbuzz
StuffSmart: @sbbuzz Q7 Lastly, how did you do with your 2009 goals? Met and exceded them 🙂 #sbbuzz
Patrysha: @sbbuzz Q7 Went in a completely different direction than I intended, but richer for it #sbbuzz
adriarichards: Hey! I want to point out we haven’t discussed any technology items yet #lastquestion #sbbuzz
BeckyMcCray: Q7 – I did really well with 2009 goals, topped most of them. A few I just barely made. And one is going to go down to the wire! #sbbuzz
scoblitz: @sbbuzz Q7: I was hoping to plan them in tonight’s chat! #sbbuzz
bradfordshimp: Q7 – Didn’t go far enough fast enough, but got a good start on things in 2009. Really a year of learning. #sbbuzz
andreayap: Q6 customers , really – my goals start and end with customers #sbbuzz
lindadessau: Q9 How did I do with my 2009 goals? I fell short on the earnings – got very distracted mid-year and took some time to bounce back. #sbbuzz
ChrisKrysinski: Q7 – goals were achieved slower in 2009, would blame the restrictive economy #sbbuzz
Timberry: Quick hello to #sbbuzz tonight … I wish I could be there , I miss it, but at least I can wave on my way between places … best wishes!
bradfordshimp: @scoblitz Nice. I was going to go for something like that, but you nailed it! #sbbuzz
leoraw: Q7 In some ways I did great in 2009, with new clients and networking, but wish it were more. So I give myself a B+ for goals #sbbuzz
lindadessau: @bradfordshimp Q7 That’s just what I was going to say – I learned TONS in 2009 and grew a LOT (including some growing pains). #sbbuzz
mriggen: @Timberry Hi Tim! Bye Tim 😀 ! #sbbuzz
bradfordshimp: @Timberry Hello. Could have used your wisdom on planning for 2010! See you around. #sbbuzz
leoraw: @Timberry Thanks for checking in! Nice to see your smiling face. #sbbuzz
pmohara: @adriarichards Some nights are more tech than others. Sorry if you expected something else – feel free to make suggestions for next #sbbuzz
adriarichards: Q7 How did I do for Goals in 2009? #walkingonsunshine #beyondwildestdreams #sbbuzz
annaleeblysse: Q7 – I met level of sales/growth that I’d set. Seemed like a lot at the time. Chipped away one month at time & made it. #sbbuzz
andreayap: 2009 goals? Wait, let me twitters search what they were again… #sbbuzz
chadweinman: Hello – i’m tragically late. #sbbuzz
sbbuzz: And now it is what we affectionately call Pitch Time. Please tell us a little about your business. #sbbuzz
BeckyMcCray: @Timberry Howdy! #sbbuzz
ginabee: Q7- Goal was status quo & ended up with a load of unrealized potential !Never could have guessed this is where I’d be at this point! #sbbuzz
lindadessau: Pitch: How to write a top 10 article that will demonstrate your expertise to prospective customers #sbbuzz
scoblitz: @sbbuzz Q7 2009 was a challenging year, but one of learning and one of good progress in a few key areas. Bring on 2010! #sbbuzz
adriarichards: @pmohara ah. will do. This was fun. I’m just a geek so I love to talk techie! #sbbuzz
bradfordshimp: I am CSO of Idea Anglers. I want to invite everyone here over to the new site and the free beta membership – #sbbuzz
shanemacsays: President of @m2volt (web dev and marketing) and I am a wedding singer/musician on the weekends.. #sbbuzz
AegeanLou: @sbbuzz Q6 I ask those who have practical experience in leading from the front. #sbbuzz

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Summary December 1, 2009: Holiday Promotions and Celebration

Summary from December 1, 2009
Topic: Holiday promotion ideas, celebration and gifts.

sbbuzz: Tonight we are sharing ideas for holiday promotions, celebrations and gifts. Send me any ?s you want included in the chat. #sbbuzz
wvpmc: @andreayap where? I’m in SW Fairfield County #sbbuzz
bradfordshimp: @pmohara Haha. When you say it like that I think maybe I should start a restaurant chain with that name. #sbbuzz
ginabee: @bradfordshimp Yet to be seen, I guess… #sbbuzz
sbbuzz: Q1 What holiday promotions or giveaways are you doing? #sbbuzz
lindadessau: Q1 I’m sending out a special audio surprise (shhhh – it’s me singing a holiday tune) #sbbuzz
mriggen: @sbbuzz Is it December all ready? Dang, that sneaks up an a person! Especially a marketeer 🙂 #sbbuzz
TNSinc: #sbbuzz Q1 What holiday promotions or giveaways are you doing? Free Shipping Is King
pmohara: @bradfordshimp I have a Bubba Gump image on that for some reason…. 🙂 #sbbuzz
merylevans: I’ve already mailed gifts to my clients w handwritten note, success book and notebook with company logo. #sbbuzz
andreayap: ah, Ripple100 Will Design Your Micromarketing Campaign In 30 Minutes, Free:
mriggen: @sbbuzz Q1 We’re doing custom-designed hot beverage transporters. Also trying to work something up with a cool card company… #sbbuzz
scoblitz: @sbbuzz Q1 In the past I’ve tried to tie promotions to new PCs and such but with little success so I don’t really market the holiday #sbbuzz
iheartdesign: @sbbuzz free shipping for sweet tooth jewelry with code freeship09 online at #sbbuzz
pmohara: @merylevans I think you are at the wrong chat. This one is for the procrastinators! 🙂 #sbbuzz
bradfordshimp: Q1 – Not sure yet. Thinking I will come up with something on Christmas Eve when I do the rest of my Christmas shopping. #sbbuzz
desireescales: Hello #sbbuzz ers! Sorry I’m a little late. Desiree Scales from Bella Web Design here.
merylevans: @pmohara Heh! I did food early on, but feared food allergies and special diets. So try to do books. #sbbuzz
bradfordshimp: @desireescales Hi Desiree, you look different. Maybe its just my glasses. #sbbuzz
mriggen: @bradfordshimp Brad you need to smile in your picture! I like the glasses though 🙂 #sbbuzz
TNSinc: @pmohara @merylevans I think you are at the wrong chat. This one is for the procrastinators! 🙂 #REDtime for an over achiever flag #sbbuzz
desireescales: Q1 I think we’re going paperless this year and sending videos to our clients via Any thoughts? #sbbuzz
Patrysha: @sbbuzz Q1 Gearing up to promote a small biz marketing year plan program #sbbuzz
desireescales: @bradfordshimp Oh LOL. Very funny. #sbbuzz
bradfordshimp: @mriggen Hey, that is a smile. Oh, and would you like to borrow a razor? #sbbuzz
desireescales: @bradfordshimp Supporting World AIDS Day today. Doing my part. #sbbuzz
wvpmc: Q1 cookies if I get them done – if not, clients want to know why I didn’t LOL #sbbuzz
scoblitz: @mriggen @bradfordshimp or grow a mustache – they seem to be all the rage #sbbuzz
desireescales: @mriggen I agree, a smile would be a very nice addition to the glasses. #sbbuzz
pmohara: Q2 Do you do anything special for your customers at the holidays or on anniversaries? What do you do? #sbbuzz
selahsynergy: @merylevans I like that idea. I usually do food but should have thought of allergies. Making a note for next year – books! #sbbuzz
sbbuzz: Oops – Q2 Do you do anything special for your customers at the holidays or on anniversaries? What do you do? #sbbuzz
bradfordshimp: @desireescales Surprise visits from Santa would be great for your videos. #sbbuzz
desireescales: @bradfordshimp Bring your suit! #sbbuzz
mriggen: @desireescales I like the idea of a video. We did a fun one last year on our blog. Going to try & do something like that again. #sbbuzz
bradfordshimp: I’m tempted to put up the picture where I’m not smiling… #sbbuzz
mriggen: @bradfordshimp @scoblitz I guess it’s change my avatar night! #Movember is so yesterday! #sbbuzz
desireescales: @mriggen Very cool. We might give a donation to a great cause in our client’s names. Thinking aloud here. Well, over here that is. #sbbuzz
Patrysha: @sbbuzz Q2 Cards for everyone and little personalized gifts for the ones I am close to #sbbuzz
desireescales: @mriggen Let it be known I was following you and I am again. I never meant to leave you! #sbbuzz
lindadessau: @desireescales That’s such a nice idea (and good to see you, by the way!) #sbbuzz
mriggen: @sbbuzz FYI, babies make terrible interview subjects (though cute!) 🙂 #sbbuzz
sbbuzz: Q3 What plans do you have for holiday celebrations or gifts for your staff/vendors (we promise not to tell)? #sbbuzz
desireescales: @lindadessau Nice to “see” you too? (Read you?) #sbbuzz
desireescales: @pmohara I think everyone stopped to watch the video! CUTEEEE!!! #sbbuzz
lindadessau: @desireescales Read you – loud and clear (?) #sbbuzz
desireescales: Q3: Healthy Christmas bonuses! #sbbuzz
mriggen: @desireescales Thanks for letting it be known! I don’t worry about that stuff too much, so no worries 🙂 #sbbuzz
bradfordshimp: Q3 – I am not really a fan of parties. And I hate secret santa, sorry. #sbbuzz
desireescales: @lindadessau Get it? Read not see… ha ha #sbbuzz
TNSinc: #sbbuzz Q# staff/consultants are getting prepaid wii cards, since I know they all have one.
pmohara: @desireescales I know I did! 🙂 #sbbuzz
lovingunme: @lindadessau Get it? Read not see… ha ha #sbbuzz: @lindadessau Get it? Read not see… ha ha #sbbuzz
desireescales: @mriggen Now I’m wondering if @pmohara got “unfriended” too. I’ll have to check! #sbbuzz
scoblitz: @sbbuzz Q3 My boss doesn’t give me anything – he can be sort of a scrooge… #sbbuzz
bradfordshimp: @scoblitz At least he smiles in his picture… #sbbuzz
desireescales: @lovingunme Nice. Yer blocked. #sbbuzz
desireescales: @scoblitz Are you kidding? My boss already bought my present and I deserved every diamond in it! Tee hee! #sbbuzz
rongraham1: Q3 – I once worked for NASA. Their annual holiday calendar one year excluded Christmas but included “Bodhi Day.” #sbbuzz
mriggen: @sbbuzz Q3 We’re hoping to work with Providence Geeks to do a food drive again this year as a team. #sbbuzz
bradfordshimp: @desireescales I don’t think she was smiling either. Thankfully TweetChat can block those out. #sbbuzz
selahsynergy: @sbbuzz Q3 For my “staff of one”, perhaps a few days off and some spa time – well-deserved. #sbbuzz
rongraham1: Q3 – My organization at NASA had a Christmas party that year that took up most of the building – it was join in or take vacation. #sbbuzz
pmohara: Q3 – you saw our annual holiday party. Cookie baking with the kiddos. We usually to do a grown-up celebration post holidays. #sbbuzz
merylevans: Been trying to send annual gifts earlier in the year to show I appreciate them year-round, not holiday season. #sbbuzz
andreayap: Salvator will be flowing friday, dec 18 at stroke of 4. my latest find and now fave beer:
desireescales: @bradfordshimp It was kind of funny though in a sick sort of way. Still deserves el-blocko. #sbbuzz
rongraham1: Q3 – this year, as principal of my own start-up, I have tweets that, if RTd, will lead to a free gift. “Holiday” gift though. #sbbuzz
scoblitz: @mriggen I love that idea. Thoughtful ways to mark the holidays are much more meaningful and make better memories than “stuff” #sbbuzz
bradfordshimp: @desireescales Its weird spam. It seems to be triggered by certain phrases. What a waste of everyone’s time. #sbbuzz
desireescales: Q3: Its hard with people working in different states. We’re going to try and have a get together after the holidays, in spring. #sbbuzz
andreayap: 4 comments down – oh how i love thee – a man’s testimonial on how bocks converted his wife #sbbuzz
mriggen: @andreayap Ooo, beer recommendations! That’s a good one! Thanks for the tip. #sbbuzz
lindadessau: @desireescales Way to go, that’s the spirit! Diamonds are a girl’s best friend 🙂 #sbbuzz
pmohara: Q5 What do you do to personally & professionally to re-energize this time of the year? #sbbuzz
sbbuzz: Ack – Q5 What do you do to personally & professionally re-energize this time of the year? #sbbuzz
merylevans: Q5 I don’t think I’m gonna re-energize this time. Hubs laid off, so constantly on edge as freelance sole-breadwinner. #sbbuzz
rongraham1: @desireescales seems to want a free gift. Wrong one to RT though. LOL #sbbuzz
shipwire: q3) Given the economy & need…we are going to make a donation in vendor/customer name. lottery to pick the charity. #sbbuzz
merylevans: Q5 In fact, I felt guilty throughout Thanksgiving break for not working. It would not be the case if he hadn’t lost his job. #sbbuzz
bradfordshimp: Q5 – This time of year is all about family. Spending time with them, especially the kids, re-energizes and re-focuses me. #sbbuzz
desireescales: Is this me or what? #sbbuzz
lindadessau: Q5 I look back at the gifts, accomplishments and lessons of this year, and ahead to my goals for next year #sbbuzz
desireescales: @rongraham1 At least you got this joke. #sbbuzz
lindadessau: @merylevans Sorry to hear that you’re feeling so much pressure 😦 #sbbuzz
rongraham1: Dang. Missed Q4. There’s a separate discussion of Q2 started at – but I bet it’s everywhere. #sbbuzz
bradfordshimp: @desireescales Bring on the bling!! #sbbuzz
desireescales: Q5: I knit, get a massage, rinse, repeat. #sbbuzz
rongraham1: @desireescales, THIS joke? There have been others? #sbbuzz
AndrewNim: @sbbuzz #sbbuzz This is my first year as a company, so thinking about best way to send out cheer, newsletter, cards, ecards….
desireescales: @merylevans DM me and let me know what he’s looking for. #sbbuzz
bradfordshimp: Q5 – Professionally, I am changing gears on focusing much more heavily on my blog, so its not all play, no work this holiday. #sbbuzz
rongraham1: Q5 – there is only one thing I want. Only one thing that can re-energize. A day or two with my kids. That present, I may not get. #sbbuzz
sbbuzz: @rongraham1 Actually – here’s Q4 Do you participate (as a business) in any community events during the holidays? #sbbuzz
andreayap: Q5 write every greeting card like i mean it, no hallmark cliches #sbbuzz
ginabee: Q5 I’m feeling re-energized by the start of my brand new freelance writing biz, WriteyTidy. Should keep me focused thru holidays! #sbbuzz
scoblitz: @sbbuzz Q5 We put a lot of thought and effort in to our family holiday gifts which gives us a lot of joy this time of year. #sbbuzz
rongraham1: Q4 is a good question. I wish I were doing more. There are a couple soup kitchens. Maybe I can pitch in. Yeah. Not a bad idea. #sbbuzz
desireescales: @ginabee Congrats and good luck on your new venture! #sbbuzz
mriggen: @merylevans Sorry to hear that Meryl. What line of work is he in? Maybe we can help… #sbbuzz
wvpmc: Q5 heightened awareness to reach out and offer help, support, joy to others #sbbuzz
TNSinc: Q4 #sbbuzz We donate a day to cook and deliver for elder care meals.
rongraham1: @ginabee, I’d be interested in hearing more about your venture – maybe outside of this. #sbbuzz
lindadessau: @TNSinc Nice! Tomorrow is my first shift (this year) playing music for an Out of the Cold program – my 4th or 5th year now. #sbbuzz
wvpmc: @merylevans what can we do to help, Meryl? (been there done that – you both will be in our prayers) #sbbuzz
sbbuzz: Sorry for rapid fire Q4 & Q5 – this shortened time slot has me packing them in. 🙂 #sbbuzz
merylevans: @mriggen Thanks, all. He’s IT mgr/PM/sys engineer who has done it all except software development. #sbbuzz
desireescales: Q5: Our church does a Kidsmas for Women’s Shelters in the area for kids who are “hiding” from abusers. We always volunteer. #sbbuzz
TNSinc: Q5 #sbbuzz I personally recharge after the holidays, since my retail clients suck my brain dry at this time.
merylevans: @TNSinc I love that! and @desireescales kidsmas. Very nice. #sbbuzz
ginabee: @desireescales Thanks so much! It’s my gift to myself, a long time coming. #sbbuzz
mriggen: @sbbuzz Q5 Sending coffee to local troops, donating coats, clothes, food, delivering meals. And lots of family time. #sbbuzz
pmohara: Q5 Holidays mean lots of crafts projects (that will be presents) with the kids & holiday baking. That re-energizes me. #sbbuzz
desireescales: @ginabee Owning a business is one of the greatest gifts you can give yourself. Its hard work but worth every minute. #sbbuzz
rongraham1: @mriggen, you must be doing that coffee thing via Borders. They’re selling a bag ten feet away from me now. LOL #sbbuzz
ginabee: @rongraham1 That would be great! I look forward to hearing from you. What’s the best way to connect? #sbbuzz
pmohara: Agreed! RT @desireescales: Owning a business is one of greatest gifts you can give yourself. Its hard work but worth every minute. #sbbuzz
scoblitz: @desireescales @ginabee She saw all of the fun I was having… #sbbuzz
rongraham1: @ginabee, follow me and let me return follow, for starters. LOL #sbbuzz
andreayap: this year miami and key west – want to road trip via Charleston, Savannagh, but wife wants to jet blue it from JFK #sbbuzz
ginabee: @desireescales Absolutely, especially when you feel the work you’re doing is your true calling. #sbbuzz
desireescales: @scoblitz Funny! My daughter asked me if I was glad I was done working today. I said, nope, I was having fun. She about fainted! #sbbuzz
pmohara: @andreayap I like your plan better. Cookies shmookies. 🙂 #sbbuzz
ginabee: @rongraham1 okey dokey #sbbuzz
sbbuzz: Wow – we’ve already hit Pitch Time. Please tell us a little about you and your business. #sbbuzz
mriggen: @rongraham1 No, my mom’s coffee company actually ( But if I were there, I’d drink Borders (don’t tell my mom)! #sbbuzz
scoblitz: @sbbuzz went quick this week! #sbbuzz
scoblitz: @sbbuzz Pitch: eSeMBe offers efficiency focused technology solutions for micro-biz http://esembe.comWe help you get things done! #sbbuzz
andreayap: @pmohara @TNSinc the problem with road trip is the drive back. auto train? hmmm, honey! #sbbuzz
TNSinc: #sbbuzz I have to go do some client care, All of you writers on here please DM me, I have a project in the works launching in 6 wks.
bradfordshimp: provides advice for small biz owners. Now offering advertising with a twist #sbbuzz
ginabee: @scoblitz Sure did – my first but I’ll be back! #sbbuzz
lindadessau: How to write a top 10 article that will demonstrate your expertise to prospective customers – pitch time on #sbbuzz
janapyx: @sbbuzz little office, specialized in procurement and promotion abroad. trade shows, events, services from and to Brazil. 5 year old.#sbbuzz
desireescales: I’m pitching @rongraham1 tonight. Entrepreneur, Writer, Engineer, Teacher, Big Talker, Joker. Great blog #sbbuzz
bradfordshimp: This 1 hour stuff is a piece of cake. I am used to pushing through the tired to stay up for the great content for 2 hours. #sbbuzz
Patrysha: @sbbuzz an integrated marketing consultant specializing in small town small business and cooperative marketing efforts #sbbuzz
desireescales: @bradfordshimp Me 2! But I’m glad its shorter. I can go knit now! #sbbuzz
merylevans: Pitching my husband was plenty 🙂 #sbbuzz
ginabee: Pitch: WriteyTidy’s my name and turning out tidy text is my game. I have a passion for prose – Let me write for you! #sbbuzz
bradfordshimp: If Desiree is pitching Ron, then I’ll pitch her great Media Connection interview. Watch it here and learn -//- #sbbuzz
desireescales: @merylevans Aw! #sbbuzz
bradfordshimp: @desireescales I can’t believe you knitted that sweater. You’ve got the skills! #sbbuzz
mriggen: @sbbuzz Pitch-o. I’m Michelle Riggen-Ransom and I make up words to confuse @andreayap. Plus work @batchblue software. #sbbuzz
rongraham1: Pitch. OK. I finally have a start-up of my own, and the Web site in a day or two. In the meantime, on FB. #sbbuzz
desireescales: Good night everyone. See you next week! #sbbuzz
pmohara: Pamela here from @batchblue – social CRM for small businesses & Twitter conversation starter. 🙂 #sbbuzz
desireescales: @bradfordshimp Thanks….7 years of mad skillz dude. I might make you a hat one day if you’re nice… #sbbuzz
lindadessau: Thanks for another fun chat, everyone! Good night! #sbbuzz
bradfordshimp: @desireescales Oh, I’m nice, its badboyshrimp you need to watch out for. #sbbuzz

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Summary November 24, 2009: Tech We’re Thankful For

Summary for November 24, 2009:

Topic: Tech you are thankful for.

sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
smallbiztrends: The #sbbuzz small business chat is starting – topic is tech you’re thankful for. See for how to participate
shipwire: Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
TNSinc: #sbbuzz TNS – Small Business Marketing Mentor.
jasondetar: Hello everyone, new to twitter, hosting company small business owner, SCORE counselor #sbbuzz
smallbiztrends: This is Anita Campbell, Editor of Small Business Trends – nice to join you all tonight. #sbbuzz
mriggen: @sbbuzz Hi I’m Michelle Riggen-Ransom from BatchBlue Software. We make BatchBook, a social CRM for small businesses & entrepreneurs. #sbbuzz
mriggen: @jasondetar Hi Jason, welcome to the Twittersphere! #sbbuzz
shipwire: hey all. U.S. and international ecommerce order fulfillment provider. Nate G is manning twitter right now for #sbbuzz
scoblitz: @sbbuzz Hi All – Scott Blitstein of eSeMBe – small biz solution provider, tech and blogger guy. #sbbuzz
SharonMc: Hi everyone work in PR, previous chamber of commerce staffer, my biz:marketing and education for solopreneurs/small biz owners #sbbuzz
CathyWebSavvyPR: INTRO: I’m Cathy Larkin PR Pro of 20 yrs lets her inner geek girl out to help promote your business & make technology easy #sbbuzz
natecrobertson: #sbbuzz Nate Robertson founder of Ascend Technology Services supporting IT for small biz
pmohara: Pamela here from @batchblue and the hostess of #sbbuzz chat. Welcome all!
dmourey: Hi all, this is deborah I am a SCORE counselor and principal of consulting co, help small biz every day #sbbuzz
mriggen: @CathyWebSavvyPR We love inner geek girls 🙂 #sbbuzz
craignetworker: #sbbuzz Craig here, based in Auckland, in the business of business development and new media and still on the never ending learning curve
CathyWebSavvyPR: @mriggen I often say Social Media allowed me to let my inner geek girl out of the closet to play…ahem work ; ) #sbbuzz
sbbuzz: Tonight’s episode is inspired by last year’s “What I’m Thankful For” article by favorite tech writer @scoblitz #sbbuzz
dgoerlich: Hi all! I’m Dave, partner in and (hopefully tech someone is thankful for). #sbbuzz
sbbuzz: Q1 What business technology are you most thankful for? #sbbuzz
gdevore: Hello, Greg DeVore from Blue Mango Learning Systems, we develop ScreenSteps #sbbuzz
virtualbiz4u: Laura here from @virtualbiz4u founder of Virtual Business Solutions Joomla and WordPress Consultant who helps small biz everyday #sbbuzz
helpbusinesses: Q1: I’m most thankful for the internet & computers. #sbbuzz
shipwire: @craignetworker nice site, reminds me that I’m very thankful for online webinars & being able to connect virtually very easy now #sbbuzz
OnSiteStudios: @sbbuzz I’m most thankful for the internet – a most amazing communications network. #sbbuzz
smallbiztrends: Well, I’m thankful for Prfessor, @dgoerlich! #sbbuzz
TNSinc: Q1 – #sbbuzz I am thankful for open source CMS platforms.
mriggen: @sbbuzz Q1 Well Twitter is an obvious one, right? Also gmail & Google in general. We use tons of their stuff @batchblue. #sbbuzz
SharonMc: Most thankful for mobile technology – allows me to work anywhere, better life balance #sbbuzz
craignetworker: #sbbuzz the CRM software would have to be the greatest asset to any business, without it we would be endlessly chasing tails (tales)
shipwire: agree @mriggen Very happy for google apps 4 domain. More thankful for that when a laptop fails. #sbbuzz
pmohara: I’m thankful for my Blackberry. I could not run my business on my own schedule without that mobility. #sbbuzz
natecrobertson: Q1 – #sbbuzz Over the last few months I’ve really learned to love @Xobni
scoblitz: @sbbuzz wow – honored to have inspired an sbbuzz chat. My choices from last year still stand – with one addition. #sbbuzz
cjdub: Q1 – I couldn’t survive without my Google Calendar’s email and SMS updates. #sbbuzz
gdevore: @sbbuzz – I am a big fan of Zendesk right now. Really works well for help desk. #sbbuzz #sbbuzz
dgoerlich: Top 3 for me: Basecamp, AgileZen and HootSuite. Wouldn’t be nearly as effective without those tools. #sbbuzz
CathyWebSavvyPR: A1: I’m thankful 4 WordPress, Twitter, Cell Phones/Skype, Gmail/Google cal.,, #sbbuzz
jasondetar: Well I’d have to say the Internet as it’s what allows me to have my business, and to work anywhere (even #panerabread)! #sbbuzz
virtualbiz4u: Most thankful for remote technology like google docs,pcanywhere to name a few so I can work anywhere #sbbuzz #sbbuzz
CathyWebSavvyPR: @natecrobertson what’s @Xobni? #sbbuzz
shipwire: Thankful for user generated content. Blog posts, forums and the ability to get the story out or flesh the topic out. #sbbuzz
dgoerlich: We are also finding Google Wave to be a very useful tool as well. #sbbuzz
leoraw: A1: I have become a big WordPress fan – love setting up WP sites for clients. #sbbuzz
brightbiz: Most thankful for my iPhone and mobile technology in general, means I can work on the go and clients are always taken care of! #sbbuzz
shipwire: Also really thankful for Atlassian’s Jira. Great project management technology. #sbbuzz
pmohara: Also agree w/@shipwire & @mriggen that google apps and cloud apps come in a close second. Hardware shmardware. 🙂 #sbbuzz
leoraw: @dgoerlich how do you use Google Wave? I am new to playing with it. #sbbuzz
shipwire: @dgoerlich got any extra invites 🙂 (you saw that one coming didn’t you?) #sbbuzz
natecrobertson: @CathyWebSavvyPR @Xobni is an Outlook addin that helps you organize your email and integrate with social media sites #sbbuzz
CathyWebSavvyPR: A1: also I think Batchbook looks very interesting Cust Rel Mngr meets Social Media connections. #sbbuzz
mriggen: @dgoerlich REALLY! Very interesting. I still find Google Wave to be a bit..crushing. Did it take long to get adoption? #sbbuzz
gdevore: @dgoerlich How do you use Google Wave? We have started using it as a wiki of sorts. #sbbuzz
CathyWebSavvyPR: @dgoerlich Agree, It will be more effective once more people get invites and up to speed on Google Wave #sbbuzz
pmohara: @dgoerlich Are you using wave in your business? What are you using it for? #sbbuzz
dgoerlich: @leoraw We are using it for team collaboration that isn’t directly project or product related. #sbbuzz
smallbiztrends: First question in #sbbuzz chat: what technology are you thankful for? Answers include: CMS, mobile tech, Google Apps, Zendesk, Basecamp
dgoerlich: @shipwire Sorry – no invites yet. But yea, saw that coming.. hehehe. #sbbuzz
mriggen: @sbbuzz re: Google Wave. Came across this week at Web 2.0, good for starters: #sbbuzz
natecrobertson: @CathyWebSavvyPR #sbbuzz
shipwire: For the service industry/hourly billing types I’ve been hearing great stuff about @freshbooks for invoicing #sbbuzz
CathyWebSavvyPR: @pmohara I am just startig t use Google wave in it’s simplest form to collaborate on editing documents with clients. #sbbuzz
scoblitz: @sbbuzz Q1: For technology in general – my mobile broadband card gets me connected anywhere – lets me at the web tools I use. #sbbuzz
CathyWebSavvyPR: @natecrobertson Thx, but I don’t use outlook. I use Gmail on my PC laptop and Entorage on my older MAC destoop. #sbbuzz
dgoerlich: @mriggen Headline post on our blog right now- 10 Tips to Better Google Wave Conversations. #sbbuzz
craignetworker: #sbbuzz first impression of Google Wave was underwhelming, good collaborative tool and ahead of its time six months ago. but…
natecrobertson: I can confirm that @freshbooks is a great product that makes invoicing and billing SO much easier #sbbuzz
shipwire: Very thankful for the SaaS business model. Without it Shipwire wouldn’t be in business. Paying for what you use…Great model! #sbbuzz
mriggen: @shipwire We use @freshbooks & love them. Of course, they’re a biz partner of ours but we wouldn’t partner unless product was great! #sbbuzz
sbbuzz: Q2 What business advice are you most thankful for? #sbbuzz
mriggen: @dgoerlich Thanks for link! Favorited to check out :)! #sbbuzz
smallbiztrends: Tech I love includes iPod Touch (personal entertainment system when traveling) and HP MIni netbook (easier than lugging full laptop) #sbbuzz
dgoerlich: @shipwire totally agree on SaaS model. That’s what our business is founded upon. #sbbuzz
leoraw: A1 “Do a little for each client to make them feel like you hear them when you have a lot going on” #sbbuzz
andreayap: My thankyou funnel: web > google; open source; LAMP; mantis; social media; > ripple100 #sbbuzz
virtualbiz4u: @smallbiztrends agree -mini netbook is so much easier to lug then full laptop #sbbuzz
cpaboise: Just joining in #sbbuzz
mriggen: @sbbuzz Q1 Also love Skype – allows me to see & talk to my kids every morning when I’m traveling. Hugely important. #sbbuzz
TNSinc: Q2 – #sbbuzz The most meaningful advice I ever received was the simplest, under promise and over deliver.
dgoerlich: @hootsuite just deployed some really cool updates this AM. Heck of a tool. I’m using it exclusively as my twitter client. #sbbuzz
gdevore: @mriggen can you use Freshbooks for recurring billing on a SASS product? #sbbuzz
virtualbiz4u: A2 That Microsoft was built during a recession so think BIG #sbbuzz #sbbuzz
shipwire: KISS – Keep it Simple Stupid. words to live and design by. @tnsinc bravo “under promise, over deliver” #sbbuzz
cpaboise: A1 tech I love-iPhone, paperless doc mgrs #sbbuzz
dgoerlich: Best Advice: When you own the business, you don’t do what your business does. You are in sales first and foremost. #sbbuzz
mriggen: @gdevore Hmm..not sure. @freshbooks, you listening ;)? #sbbuzz
SharonMc: Best biz advice I received: seek out an experienced mentor #sbbuzz
jasondetar: Q2: The best advice I ever got was to be completely honest in everything, and to never allow bridges to be burnt. #sbbuzz
virtualbiz4u: A1 Quickbooks Online for keeping up with billable hours #sbbuzz #sbbuzz
craignetworker: #sbbuzz Q2: Achieving goals by dusting off the strategic plan. Make it relevant and make it part of your daily business activity
CathyWebSavvyPR: A1 advice from @GetResults a client,/friend/mentor (30 yrs biz exper). “keep the pipeline full” always have work in the pipeline #sbbuzz
shipwire: @mriggen agree on Skype…saves a fortune when we’re dealing with overseas customers. Also great for customer support. #sbbuzz
scoblitz: @sbbuzz Q2 Selling is like shaving, if you don’t do it every day you’re a bum 🙂 #sbbuzz
dgoerlich: @CathyWebSavvyPR absolutely – pipeline is your lifeline! Another Q2 answer from me: “Coffee is for closers.” 😉 #sbbuzz
pmohara: My favorite advice came on #sbbuzz from @MikeMcDerment who said business success comes from “1000 tiny victories”
andreayap: Q2 – Best biz advice came from pops: find what you love and don’t worry about money #sbbuzz
smallbiztrends: Second question posed in #sbbuzz small biz chat: What business advice are you most thankful for?
mriggen: @sbbuzz Q2: At, was told to “go explore the Internet” (in 1997). Haven’t stopped since. And agree with @andreayap 🙂 #sbbuzz
shipwire: Great answers @andreayap @scoblitz (lol, loce that one), @cathywebsavvypr (very very true) #sbbuzz
cpaboise: A2- best advice, don’t let ’em see you sweat. If you act confident, client will have confidence in you. #sbbuzz
gdevore: Q2: Winston Churchill – “Never, never, never, never give up.? Unless of course you run out of money 😉 #sbbuzz
natecrobertson: A2 – It’s not what you know but who you know. Not who you know but who knows you. Networking is a very powerful tool. #sbbuzz
smallbiztrends: @curtisgray and @RGreenberg – so you two are both MiFi fans. They are handy, aren’t they? #sbbuzz
cpaboise: Yeah, but money can be found RT @gdevore: Q2:Churchill-“Never, never, never, never give up.? Unless of course you run out of money #sbbuzz
mikesekine: @sbbuzz Q2 Keep it simple and don’t be afraid to outsource! #sbbuzz
sbbuzz: Q3 What business decision are you most thankful for? #sbbuzz
shipwire: BRAVO PART II 🙂 RT @mikesekine: @sbbuzz Q2 Keep it simple and don’t be afraid to outsource! #sbbuzz
cpaboise: Q3 To leave the world of being someone’s employee and go out on my own full time for good. #sbbuzz
andreayap: “Find your passion, not $” transcends tactical, even strategic – the only reason i can endure is i LOVE my work/vocation #sbbuzz
natecrobertson: A3 – The decision to leave my full time job and run my business full time #sbbuzz
gdevore: Q3: Focus on one thing and do it better than anyone else. #sbbuzz
scoblitz: @sbbuzz Q3 Deciding to work with a biz / marketing coach right when I started. Got me focused and helped define my message. #sbbuzz
pmohara: Q3 that’s a tough one (& I knew it was coming : ). I’d say starting the business, finding my co-founders & finding the right staff. #sbbuzz
shipwire: Couldn’t find a way to say this better. RT @gdevore: Q3: Focus on one thing and do it better than anyone else. #sbbuzz
CathyWebSavvyPR: A2: fav quote: The greatest good you can do 4 another is not just 2 share yr riches but 2 reveal 2 him his own Benjamin Disraeli #sbbuzz
mriggen: @sbbuzz Q3 Leaving corporate job when they shut down a new moms’ group I started. They’re out of business, I’m still a mom 🙂 #sbbuzz
dgoerlich: I’ve gotta agree with the others that have said this – quitting the job and being a full time entrepreneur. #sbbuzz
leoraw: A3: to keep focusing on my business while almost everyone else I know is job-oriented. And to keep learning, studying. #sbbuzz
TNSinc: Totally Agree Nate RT @natecrobertson A3 – The decision to leave my full time job and run my business full time #sbbuzz
cpaboise: Q3 Pricing my services appropriately. As much as I truly want t o help smbiz, they need to pay for the value I give them. #sbbuzz
andreayap: Q3 – As startup CEO, best decision is to decide decisively daily #sbbuzz
natecrobertson: @scoblitz Same for me except deciding to take a sales/bd class early on. Helped in so many ways #sbbuzz
CathyWebSavvyPR: A3: Starting my blog. It gives me a way to showcase my knowlege/expererience while helping others and attracting potn’l clients #sbbuzz
dgoerlich: A3: a close 2nd for me would be the decision to be rabidly protective of ownership of my business. Don’t take on a ton of partners. #sbbuzz
CathyWebSavvyPR: A3: also finding the right partners – am working with/forming a couple of virtual agencies. working together as needed on Projs #sbbuzz
smallbiztrends: Best biz decision for me was to stop consulting part-time & focus on growing my publishing business. Can’t serve two masters forever #sbbuzz
cpaboise: A3 And continuing to teach. Some of the most fulfilling work I do, and it usually results in a client down the road. #sbbuzz
pmohara: Q4 What business mistake are you most thankful for? #sbbuzz
AmyDesmarais: Q3 – to be persistent and bug my now co-founder @andreayap #sbbuzz 🙂
pmohara: Oops – haven’t made that mistake in a while…try again 🙂 #sbbuzz
sbbuzz: Q4 What business mistake are you most thankful for? #sbbuzz
craignetworker: Q3 – Collaborating with others who in the past were regarded as competitors #sbbuzz
shipwire: A3 making the tough choice not to take a tough customer #sbbuzz
jasondetar: Q4: failing at my first business, because then I wouldn’t have succeeded at my second. haha #sbbuzz
lutherlowe: #sbbuzz A1: A2: Don’t solicit feedback; focus on great cust service. It will come organically.
IACEZ: Oh no, I’m so late! #smbiz #sbbuzz
leoraw: A4 Difficulty with an early client has helped me be upfront about expectations, clarify before problems arise #sbbuzz
cpaboise: Participating on #sbbuzz so excuse the frequent tweets.
mikesekine: A4: What mistakes? LOL #sbbuzz
CathyWebSavvyPR: A1: 15 Features of Google Wave| Step by Step: [had 2 find it] #sbbuzz
mariaduron: #sbbuzz A4: I’m most grateful for the mistake of biz partners – learned what I like, don’t like + what to look out for.
craignetworker: Q4 – The biggest mistake in business is not admitting you have made a mistake, you fool only yourself #sbbuzz
CathyWebSavvyPR: Participating on #sbbuzz so excuse the frequent tweets. join us: small biz & technology
IACEZ: Q1 I am thankful for the Internet in general because without it I would not have my wonderful job! #sbbuzz
pmohara: Q4 My last gig before starting @batchblue was a consulting job to find a good small biz CRM. I failed, so we developed one instead. #sbbuzz
natecrobertson: A4 #sbbuzz The mistakes have been many and everyone has been a learning experience. Pricing services too low @ 1st was a huge learning exp
cpaboise: A4 Biz mistake really was not-quitting my job right after the big recession bagan in Oct 2008 #sbbuzz
SharonMc: Q4: Taking on more than I could handle and outsourcing ineffectively. I now take outsourcing very seriously. #sbbuzz
leoraw: 15 Features of Google Wave| Step by Step: via @CathyWebSavvyPR #sbbuzz
jsbagain: joining late following @CathyWebSavvyPR here…hello! #sbbuzz
TNSinc: Q4 – #sbbuzz Mistakes are the best learning tools I have, I make them often!
mariaduron: #sbbuzz A4: And, the next biggest was taking on ANY customer instead of targeting+ getting only gr8 customers, which is what I do now
TNSinc: @CathyWebSavvyPR #sbbuzz thanks for finding the google wave step by step guide.
jsbagain: @mariaduron yes, I call it a carefully currated collection of clients – be picky! #sbbuzz
cpaboise: A4 Also slacking on collections at first-I don’t do that anymore. #sbbuzz
mriggen: @sbbuzz Q4 In past, coming in at too low of a salary. I tell younger women to ask for more $. Gives you room to negotiate. #sbbuzz
scoblitz: @pmohara that one worked out well for me also #sbbuzz
mariaduron: @jsbagain EXACTLY! Yet, that’s hard to do when UR wanting a client – period. Best lesson – hardest to learn! #sbbuzz
pmohara: We’ve also made some costly outsourcing mistakes. We now know to understand our need better before outsourcing it . #sbbuzz
CathyWebSavvyPR: A4: “mistake” of spending a year learning/absorbing/reading/experienting w/ ocial Media B4 launching new biz phase. #sbbuzz
CathyWebSavvyPR: @TNSinc no problem, that’s why I love – I jsut had to log back in & search. @jsbagain welcome #sbbuzz
shanemacsays: Finding out that everyone DOESN’T know what you do. You have to tell your story, clearly. #sbbuzz
sbbuzz: Q5 What business resource are you most thankful for? #sbbuzz
shipwire: @mariaduron Agree. We have a free trial so pull in quite a lot of interest; that doesn’t mean we are not client selective #sbbuzz
CathyWebSavvyPR: @mriggen Agreed, the best time to negotiate a slary is in the hiring process, if done carefullly. there is usually a range #sbbuzz
andreayap: Taking on too much too soon – and being humbled into relentless focus, 1 battle at a time #sbbuzz
craignetworker: A4 – Mistake not getting in2 Social Media sooner. hard to imagine that in NZ a huge percentage of SME still dont even have a website #sbbuzz
mariaduron: #sbbuzz – that’s easy! A5: Computer+the internet =I can do biz anywhere! w00T!
cpaboise: Q5 No question, it’s my network of biz colleagues and cleints. #sbbuzz
mariaduron: @shipwire Good point – free trial doesn’t mean UR not selective – I like that! #sbbuzz
leoraw: Business Resources – Twitter, Facebook, and of course @sbbuzz #sbbuzz
CathyWebSavvyPR: A5: Twitter – I find clients/prospects, biz partners, useful info to keep me up 2 speed,links 2 grt blogs, conversation & friends #sbbuzz
shanemacsays: #twitter has been a blessing. #facebook is who I already know, #twitter is who should I know. #twitterhas been a major resource #sbbuzz
shipwire: @documaker and @pmohara any tips or exercises that we can teach for people thinking about outsourcing? #sbbuzz
natecrobertson: A5 My network of contacts/centers of influence/mentors They make doing biz much easier and much more fun #sbbuzz
craignetworker: Q5 – Most valuable business resource would have to be external advice and mentors. #sbbuzz
cpaboise: A5 Also SCORE!!! #sbbuzz
mriggen: @sbbuzz Q5 It’s the people I’ve met through social media. Connecting online and then in real life has been amazing for us. #sbbuzz
shipwire: q5 – our partners! Without them we would have no where near the effectiveness. We do our piece of the puzzle and so do they. #sbbuzz
virtualbiz4u: A3 Telecommuting for the last 20 years back when no one knew what they word even meant #sbbuzz
cococompany: @smallbiztrends #sbbuzz re: biz advice/thankful 4: always have ur atty look things over no matter large or small….
shipwire: Nice!!! RT @shanemacsays: #facebook is who I already know, #twitter is who should I know. #twitterhas been a major resource #sbbuzz
mriggen: @shipwire @documaker @pmohara I see a great blog post in the making 🙂 #sbbuzz
CathyWebSavvyPR: A5 – blogging” @copyblogger & problogger; small biz @smalbiztrends [client] @SmallBizChat (I’m co-host but I learn a lot) & clients #sbbuzz
scoblitz: @sbbuzz Q5 Twitter has been huge for me – have met some amazing people and have learned so much from them. #sbbuzz
craignetworker: @CathyWebSavvyPR have to admit Twitter is a great biz tool. Had a love hate relationship with it for a long time, over that now #sbbuzz
TNSinc: Q5 #sbbuzz – The most valuable resource I have are my mentors.
jsbagain: Q5 ease of connection via SM – expanded universe of contacts/other brains! #sbbuzz
andreayap: @AmyDesmarais – slow, i just GOT your A3 – ya it all started with your bug! #sbbuzz
shanemacsays: @craignetworker I hear ya, then realize every experience on twitter is unique. Try tell someone the value then they follow garbage #sbbuzz
shipwire: @mriggen @documaker @pmohara I’m game for that blog post. Lets do it! Learnings to determine if you are ready to outsource! #sbbuzz
jasondetar: Q5: Well I’m a little biased, but I’d have to say SCORE 🙂 #sbbuzz
mriggen: @jsbagain That’s mine too 🙂 #sbbuzz
virtualbiz4u: A5 client referrals have been a great resource of continued business #sbbuzz
sbbuzz: Now it is our Pitch Time – quick message about yourself and your business, puh-leeze 🙂 #sbbuzz
CathyWebSavvyPR: @craignetworker Not me, my inner Geek Girl found Twitter & fell in love. I’ve had 2 get a Twitter restraining oder a few times.. 😉 #sbbuzz
lindadessau: Q5 For my niche market of coaches, the biz resource I’m most thankful for is #sbbuzz
scoblitz: @mriggen I need to do more of the real life meetups – move the connections away from just online. #sbbuzz
cpaboise: Love these chats, but I gotta go-husband sez dinner’s ready! Til next time… #sbbuzz
shipwire: thx for a great chat everybody. Plz partner with us for #ecommerce shipping & product fulfillment #sbbuzz
lindadessau: Sorry to have been so late tonight, was on a conference call – will catch up when the summary is posted! #sbbuzz
lutherlowe: #sbbuzz A1 same as A5. Great tips/best practices for local businesses & starting point for unlocking free listing.
mriggen: @scoblitz Definitely, Scott! You are one of our fave “Internet friends”! Need to meet up IRL for sure 🙂 #sbbuzz
CathyWebSavvyPR: Pitch: Social Media/PR coach with 20 yrs PR experience, blogging strategy & set up. I can translate from geek speak 2 easy English #sbbuzz
cpaboise: Pitch-I’ the Boise area’s small business source and resource, Help smbiz grow survive and thrive-tax and smbiz planning a specialty #sbbuzz
IACEZ: Q5 I agree!! RT @mariaduron: #sbbuzz – that’s easy! A5: Computer+the internet =I can do biz anywhere! w00T!

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Filed under summary

International Small Business – Summary for November 10th, 2009

With our bee camping out in London this week, we had a very special international guest appear on @sbbuzz chat last week.  James Hallow (@jameshollow) braved the 14 hour time zone difference to tell us a little about international small businesses and to relate his experience with the differences in the Japanese market for products.

Know a small business owner who could use the advice from other small businesses?  Join us!

  • We’re on every Tuesday from 8-9 pm EST.  The next chat will be held on November 17th, 2009!
  • You can read the instructions on how to participate here:
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.

sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz

  • lindadessau: I help coaches and other small biz owners write content for newsletters, blogs and article sites – Intro for #sbbuzz
  • IACEZ: Also joining #sbbuzz tonight for a chat on international small biz efforts!
  • lindadessau: @helpbusinesses Hi Jacqueline, nice to see you! #sbbuzz
  • helpbusinesses: We help manage, run, and grow business via onsite & phone consultation #sbbuzz
  • BlakeGroup: Hello, Amy here. I do creative services (graphic design, writing, SM, etc) for clients in utilities, education, tech, prof services #sbbuzz
  • helpbusinesses: @lindadessau Hi Linda nice to be here, I’ve missed many weeks. Glad to see regular team in place. #sbbuzz
  • scoblitz: @sbbuzz Scott from eSeMBe – introducing efficiency focused technology solutions to micro biz. I also write about tech and business. #sbbuzz
  • mriggen: @sbbuzz Michelle Riggen-Ransom from @batchblue. Did TweetChat get all fancy? “Toggle font”? Must be a British term 😉 #sbbuzz
  • pmohara: Pamela here from @batchblue and the real life person who dresses up as the bee each week to moderate this chat. 🙂 #sbbuzz
  • IACEZ: Hello everyone! Jessica Routier, IAC-EZ- the online bookkeeping app for small biz. Happy to be here! 🙂 #sbbuzz
  • CSuiteAdvisors: Nancy from @CSuiteAdvisors. CSA supports profl practices and sm biz owners achieve successful growth transitions. #sbbuzz
  • jameshollow: INTRO: My company alien-eye is a Tokyo based web marketing + localization specialism. I come from UK, 7 yrs in Japan + counting #sbbuzz
  • AndrewNim: Hi everyone, I do technical project management, web, systems and some social media for smb’s in NZ. #sbbuzz
  • tuyen_truong: Hi everyone, I’m Tuyen, founder of TeamWork Live, a project tracking tool that helps people juggle a lot of projects. #sbbuzz
  • merylevans: Content maven aka writer and editor from Plano, TX, and, who helps clients build relationships & pubs inform readers. #sbbuzz
  • helpbusinesses: @merylevans how are you? #sbbuzz

sbbuzz: Tonight’s topic is small business international efforts. Send me any questions you want included in discussion. #sbbuzz
sbbuzz: Now we will be directing ?s to our guest @jameshollow, CEO of Welcome, James! #sbbuzz
sbbuzz: Everyone feel free to jump in w/thoughts or follow-up ?s (but stay on topic!) #sbbuzz

jameshollow: thanks guys. very cool to be meeting you all like this. fire away! #sbbuzz

sbbuzz: Q1: What are the greatest challenges to offering your product/service to international customers? #sbbuzz

  • merylevans: @helpbusinesses Well, you want the honest answer or the typical answer? You? #sbbuzz
  • lamikey: @pmohara turn on your webcam ‘cus i’m not buying it. #sbbuzz
  • jameshollow: while you all think where to start, I want to highlight the reason that anyone would ever take on another market… #sbbuzz
  • helpbusinesses: Q1: Ours is language barriers at times when the owners do not speak english or their english is not so great. #sbbuzz
  • jameshollow: Opportunity! There is a chance that what you offer has the same or higher value in another market than it does at home. #sbbuzz
  • mriggen: @jameshollow Q1 interested to hear your perspective. For us it’s timezone for CS; currency; keeping up w/changing countries! #sbbuzz
  • helpbusinesses: @merylevans I prefer honesty, it does the everyone good. #sbbuzz
  • BlakeGroup: I have a client where the CEO/exes are in US; marketing/sales HQ in the UK. Some challenges. Each group thinks “I’m right”. #sbbuzz
  • jameshollow: Q1: language is the first one for sure. It creates at least one more step in every process. before that there could be a culture gap #sbbuzz
  • merylevans: @helpbusinesses I’m not sure about that… hubs has been laid off. I know he’s not the only one, but we need to get him back to work #sbbuzz
  • helpbusinesses: @mriggen Q1: We take all payments on credit cards so that helps out a lot. Some charge int’l fee but U know what U charge #sbbuzz
  • jameshollow: depends on the context – translation might be adequate, but usually re-contextualizing the issue into the local culture is better #sbbuzz
  • helpbusinesses: @mriggen Q1: I also find many international customers use Amex. #sbbuzz
  • mriggen: @helpbusinesses Our issue was displaying different currencies within our app. We sorted it out after int’l customers pointed it out! #sbbuzz
  • jameshollow: case-stdy: iTunes in japan cannot rely on card payments – manyyoung Japanese don’t have them. here business driven by pre-paid cards #sbbuzz
  • helpbusinesses: @merylevans In all out troubles there are many opportunities & chances to start over. Look past the trouble & see the answers. #sbbuzz
  • AndrewNim: Language is possibly the smaller concern, there are large overseas english speaking markets. Then its contest as @jameshollow says #sbbuzz
  • helpbusinesses: @merylevans Look far enough and that’s all U’ll see promise. #sbbuzz

sbbuzz: Q2: How do you maintain multilingual translations of your site/product? Any special tricks or tools? #sbbuzz

  • mriggen: @jameshollow Re-contextualizing sounds tough. Imagine many small biz can’t open onsite operations, or pay to hire local folks. #sbbuzz
  • tuyen_truong: @jameshollow re-contexualizing a site would be the dream but it seems creating a translated site is an already big undertaking #sbbuzz
  • merylevans: @jameshollow I have a client in Russia and I do their editing for them so they can sound good to English speakers. #sbbuzz
  • helpbusinesses: Q2: While we should we dont have our site translated into other languages by click of the option. Most come via reading site as is #sbbuzz
  • jameshollow: Q1: @mriggen recontextualizing is tough. but in many cases it is necessary, even at the business model level. but rewards canbe huge #sbbuzz
  • helpbusinesses: @mriggen Glad you worked that out. I can see how it could be over looked. #sbbuzz
  • mriggen: Q2 We’ve had requests for Japanese, Spanish and other languages for our help docs etc. May have to do that at some point – others? #sbbuzz
  • shipwire: @jameshollow joining a bit late. We over storage and shipping for SMB’s in the U.S., Canada and UK. Very familiar w/ these issues #sbbuzz
  • helpbusinesses: Q2: Our market has numerous opportunity on a national level but we R happy to receive the international crowd. #sbbuzz
  • shipwire: @sbbuzz re q2. I often counsel ecom merchants with inventory in different countries to use store categories to internationalize #sbbuzz
  • jameshollow: the language barrier is coming down. #mygengo is an online translation community with very professional service + ‘good enough’ #sbbuzz
  • AndrewNim: Sbbuzz are we missing the first question, why are you going overseas? #sbbuzz
  • shipwire: @mriggin outsource your international “local” storage and shipping. Then you have local people in the market and get local shipping #sbbuzz
  • jameshollow: a ‘good enough’ translation might be the first step – will not satisfy all, but still makes you more visible in other languages #sbbuzz
  • tuyen_truong: re:Q2: I know Facebook has a tool that allows their users to create translations for them. Anyone know of such a tool to allow this? #sbbuzz

sbbuzz: Q3 from @collectivesoft Are there any tools/services out there that help to localize your site/product for specific countries? #sbbuzz

  • helpbusinesses: I’ll put them in my prayers but the need to ask what’s the next step I need to take in my career & focus on THAT not getting a job #sbbuzz
  • mriggen: @shipwire Ah but we sell a virtual product 😉 #sbbuzz
  • jameshollow: here is the ‘good-enough’ translation service again: #sbbuzz
  • helpbusinesses: @merylevans The universe seeks efficiency not desperation. #sbbuzz
  • shipwire: @andrewNim ecom is global. Intern’l shipping is hugely expensive. Store product in local markets and operate like local busines #sbbuzz
  • AndrewNim: @jameshollow #sbbuzz would that work okay if the context was right? #sbbuzz
  • mriggen: @sbbuzz The bee is going to London, in fact! To talk about Twitter, fancy that. Plus @batchblue has lots of lovely int’l customers. #sbbuzz
  • BlakeGroup: @jameshollow Are you seeing fewer differences among customers in different countries as social media use grows? #sbbuzz
  • shipwire: @mriggen fantastic, you just have the currency, language and support issues and not physical delivery. #sbbuzz
  • jameshollow: Q3: i do not know any to be honest. with a localization to Japan i doubt they would work, but maybe they could elsewhere #sbbuzz
  • jameshollow: @BlakeGroup good question. in japan the big patterns trend in the same way, but the details differ:details are the differentiators! #sbbuzz
  • shipwire: @jameshollow how do you counsel businesses for local VAT/GST compliance? Any tips? #sbbuzz
  • jameshollow: e.g. moba-ge + gree are gaming based mobile communities here that are huge. you get virtual credits for game based interaction #sbbuzz
  • BlakeGroup: @jameshollow Details as in: types of products available, methods of advertising, pricing, packaging, target audiences? #sbbuzz
  • jameshollow: @AndrewNim in principle it works – depends on the margin of the product you are selling! #sbbuzz
  • jameshollow: @shipwire for japan you need to set up a Jp legal entity and get a good tax lawyer. no tool for that yet that i know of. #sbbuzz
  • IheartLSI: don’t rely on google translations!! find a native speaker to edit the translations so that it will read well and make sense 🙂 #sbbuzz
  • shipwire: @jameshollow yup I’m seeing the same in Canada and the UK. I’ve got some how to guides with the links to the gov’t agencies. #sbbuzz
  • jameshollow: @BlakeGroup yes – unfortunately all those. but don’t forget the opportunities – there has to be a value advntge. e.g. whiskey #sbbuzz
  • jameshollow: @BlakeGroup throughout the Jp bubble Moet Hennessey sold scotch whiskey as the biz gift of choice. they literally made billions. #sbbuzz
  • mriggen: @IheartLSI Do you have any recommended services for translation? Liked @jameshollow‘s suggestion. #sbbuzz
  • shipwire: agree with @iheartLSI take time 4 real translation. Anybody know a service like Mechanical Turk to submit blogs for transl’tn? #sbbuzz
  • tuyen_truong: @jameshollow mygengo looks interesting. thx. do you have personal experience with them? #sbbuzz
  • jameshollow: customrs are the same everywhere. they will put up with bad service (e.g. machine translatn) if the value back is enough. if not… #sbbuzz

sbbuzz: Q5 How should a small business do sales/marketing/pr in another country? All online & local efforts, too? #sbbuzz

  • shipwire: @jameshollow…yes myg looks very compelling. #sbbuzz
  • BlakeGroup: @jameshollow Yes…do diff branding than in US based on culture. Important to recognize, incorporate into biz/PR plans. Great opps! #sbbuzz
  • IheartLSI: @mriggen sorry, we’ve just used people in our network… haven’t tried any professional service #sbbuzz
  • jameshollow: @tuyen_truong mygengo: yep – it rocks. i know the founders. their dual service model is smart: “high quality” and “good enough” #sbbuzz
  • tuyen_truong: @jameshollow your whisky comment made me think of Lost In Translation: “For relaxing times…Suntory Times!” #sbbuzz
  • helpbusinesses: Q5: I believe sml biz should focus on their niche local market first & expand as they master & move to other markets in other areas #sbbuzz
  • shipwire: @blakegroup are you saying full product/company branding or just “localization”? #sbbuzz
  • jameshollow: another eg is online learning community they have a dual model for Jp vs US. (Jp are hardcore adult students). same backend #sbbuzz
  • BlakeGroup: @shipwire Definitely locally. I see this w/ global client. We change promo materials, ads for @ continent. But could go deeper. #sbbuzz
  • jameshollow: @shipwire i think both are viable. case by case. but usually you want to keep you ‘foreigness’ and use it to your advantage. #sbbuzz
  • shipwire: @sbbuzz q5 for product companies they can leverage local country marketplaces (ebay, Amazon, etc) to test price points. #sbbuzz
  • IheartLSI: @BlakeGroup Danon yogurt is an example, in France Danone- to market to americans they changed the spelling & focus #sbbuzz
  • jameshollow: even if you introduce a new service to a market you can be copy-catted quickly by locals. so your foreignness should have a +value #sbbuzz
  • jameshollow: Q5: if at all possible find a local shop that knows the market but is also savvy enough to know what you are back home #sbbuzz
  • shipwire: q5. if you have product that sells $$$ you have rebranding options; many SMB’s want to deploy a small amount of inventory and test. #sbbuzz

sbbuzz: Q6 from @andrewnim How useful have Govt export agencies been in helping? #sbbuzz

sbbuzz: Time flies! It is now what we affectionately call Pitch Time. Everyone – please tell us a little about your business. #sbbuzz


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