Tag Archives: SEO

Building a better business blog. WordPress tips & tricks from @lamikey: Summary from April 13, 2010

This week’s #sbbuzz chat was hosted by the very talented Mikey Hougland, @lamikey. Topics included WordPress hosting, plugins, SEO, WordCamp and more.

  • We’re on every Tuesday from 8-9 pm EST.Β  The next chat will be held on March 30, 2010.
  • You can read the instructions on how to participate here:Β http://sbbuzz.biz/instructions
  • Invite others to join in, help them get started.Β  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us! http://sbbuzz.biz/instructions
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
RisingStarIdeas: Participating in #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us! http://sbbuzz.biz/instructions
lamikey: Hi, I’m Mikey Hougland, designer at @batchblue and ready to dig into WordPress! #sbbuzz
TAPmktg: #sbbuzz – Hello All! Tap Online is a(n) #smb focused web design, development, and hosting firm with a special love for WordPress.
lindadessau: I help coaches & other small biz owners write quality online content for newsletters, blogs, etc. http://snipr.com/t1pw5 (Intro for #sbbuzz
ginabee: Good evening, buzzers! Gina here w/ WriteyTidy writing & content creation. Excited to hear Mikey’s pearls of WordPress wisdom! #sbbuzz
RisingStarIdeas: @lindadessau thanks its always a pleasure meeting people here and learning about some cool tech stuff. #sbbuzz
TraceyHolinka: Hi. I?m a web designr/developr @chaostoclarity. I use WordPress extensively but interested in what others do. #sbbuzz
RisingStarIdeas: hello tech gang! I Find cool free online tools to help small business owners save time and money. #sbbuzz
batchblue: Tonight’s #sbbuzz now starting – covering all things WordPress with a couple of hip designers! Come join us: http://bit.ly/9jZ1FP
SeeboldMarCom: hello all – I am a social media and marketing consultant to large and small biz, gov and npo’s. #sbbuzz
TAPmktg: @TraceyHolinka #sbbuzz: Gotta love WordPress! Such an accessible way to get clients communicating effectively online!
mriggen: @sbbuzz I’m Michelle Riggen-Ransom from @batchblue. I’m also president of the @lamikey fan club. And treasurer. #sbbuzz
sbbuzz: Tonight we have brilliant web designer @lamikey sharing WordPress tips & tricks. Send me any ?s you have for her or the group. #sbbuzz
scoblitz: @sbbuzz Intro: Scott Blitstein, blogger, thinker, go-to guy, and customer experience @batchblue. #sbbuzz
mhelfrich98: #sbbuzz @mhelfrich98 I’m Maureen Helfrich. Planning start-up small business with my husband @studentlifeguru my background is ID and ELEM
sbbuzz: @lamikey Great to have you here for the blogging bonanza. Everyone – feel free to jump in w/follow up questions, but stay on topic #sbbuzz
TraceyHolinka: @TAPmktg Agreed. I use Thesis as a framework. Great combo. #sbbuzz
selahsynergy: Greetings All. Susan here from Selah Synergy. Looking forward to learning tonight as I am going through a WP redesign πŸ™‚ #sbbuzz
mriggen: @mhelfrich98 Hi Maureen – sounds exciting! you’ll have to tell us at pitch time what the new biz is πŸ™‚ #sbbuzz
sbbuzz: Q1 How do you set up a WordPress site? How can you get your own look and feel #sbbuzz?
shipwire: #sbbuzz I just set one up for my personal domain and found the hosted WordPress Very easy. No google analytics though…
shipwire: I’m Nate Gilmore with Shipwire order fulfillment and I help man two WordPress blogs @sbbuzz #sbbuzz
lamikey: @sbbuzz Q1 set up: I recommend a self-hosted solution. There are a number of hosts that make WordPress installation a breeze. #sbbuzz
lamikey: @sbbuzz Q1: WordPress offers additional information on hosts and hosting requirements here: http://wordpress.org/hosting/ #sbbuzz
RisingStarIdeas: A1 true! With the right hosting company you can install wordpress with the click of a button #sbbuzz
michellegust: Q1: many hosts provide fantastico for easy setup of a self-hosted wordpress. #sbbuzz
lamikey: @sbbuzz Q1 look and feel can be customized by changing your theme. there are a number of free and premium themes available or… #sbbuzz
lamikey: @sbbuzz Q1 … you can work with a designer or developer to get a custom theme for your business. #sbbuzz
TraceyHolinka: A1: Bluehost is a great host for WordPress blogs/websites. Use them for most of my clients. http://www.bluehost.com/ #sbbuzz
TAPmktg: #sbbuzz – Make sure your designer knows the ins and outs of WP. No point in having a pretty WP site designed if it can’t be implemented!
sbbuzz: Q2 from @scoblitz How do you choose among the hundreds of different plugins available? What are your go-tos? #sbbuzz
RisingStarIdeas: A2: to me plugins are what makes WordPress the best tool around! #sbbuzz
lamikey: @sbbuzz Q2: Good question and also what I love about WordPress. There are new and better extensions coming out all the time! #sbbuzz
TAPmktg: #sbbuzz: Very carefully? Seriously, I’ve had many clients insist on overloading with plugins. Must prioritize plugins based on goals!
shipwire: Question options: 1. Best SEO extensions for WP? 2.extension for product tutorial like flow? (perhaps just screenshot mgmt) #sbbuzz
TAPmktg: #sbbuzz: Advanced Excerpt, Smart Youtube, various SEO plugins: Ultimate, Platinum, etc.
RisingStarIdeas: @TAPmktg good point. I can not find documented anywhere how many plugins are to many. Do you know? #sbbuzz
TAPmktg: @risingstarideas #sbbuzz: Just pay attention to page load times, that will give you an idea of “too many!”
JoeCascio: I’m an independent developer. And I have had sushi with @lamikey and @mriggen. So there. πŸ™‚ #sbbuzz
lamikey: @sbbuzz Q2 my essentials: Akismet (preinstalled)-spam, All-in-One SEO, WordPress Database Backup. I opt to code some essentials … #sbbuzz
lindadessau: @TAPmktg I’ve noticed that some WP blogs and websites seem a bit slower to load. I didn’t realize it was the plug-ins! #sbbuzz
mriggen: @JoeCascio Good evening, Joe! #sbbuzz
JoeCascio: Most useful WP plugin? Search-Regex. Awesome!! #sbbuzz
lamikey: @sbbuzz Q2 over plugins such as Google Analytics. There definitely is such thing as too many plugins. #sbbuzz
michellegust: @lindadessau Not only can wp-plugins affect load time but also the host itself. #sbbuzz
stellel: #sbbuzz just read this article about “essential” plug-ins: http://bit.ly/9qbYqR Pretty interesting.
lindadessau: @michellegust Can you say more about that? #sbbuzz
sbbuzz: Q3 from @lindadessau Any comments about Typepad versus WordPress and why? #sbbuzz
TAPmktg: @lindadessau #sbbuzz: Too many javascript queries, etc (due to plugins) can slow it down. @michellegust: Very true! Get a good host!
lindadessau: Q3 Please don’t throw tomatoes at the Typepad girl – I’m trying to be open-minded! #sbbuzz
RisingStarIdeas: A2: WP plugins I love incldue: Google analytics, All-in-One SEO, TweetMeme Retweet Button #sbbuzz
michellegust: @lindadessau I’m still learning more about how host can affect site now that Google algo includes load time as well. #sbbuzz
CathyWebSavvyPR: Q2 Go to Plugins, poular est r listed. Askimet (anti spam, AlInOneSEO, Google Analytics, wpdatabasebckup, tweetmeme, add2any #sbbuzz
RisingStarIdeas: @lindadessau funny! no tomatoes I never used Typepad why do you like it? #sbbuzz
CathyWebSavvyPR: Q3 – I am bias as a WordPress girl, but it seems to be winning the war of keeping up w chages, strong pro themes, grt plugins #sbbuzz
RisingStarIdeas: @TAPmktg yes but I need a number range I dont’ want to wait until I break it to find out I have too many plugins #sbbuzz
lamikey: @sbbuzz Q3 Can I get a phone a friend? I haven’t looked at Typepad in probably 5 years. I’m sure a lot has changed. #sbbuzz
CathyWebSavvyPR: Sorry to be late – I’m a PR Pro of 20+ years, who has let her geek girl out of the closet to make tech easy 4 others #sbbuzz
scoblitz: @RisingStarIdeas hard to give that sort of number, some plugins use more resources than others – depends on “which” plugins you use. #sbbuzz
TAPmktg: #sbbuzz – I’ve never done dev for TypePad, but the WP platform & dev community has serious support in terms of extensibility. A good basis.
mhelfrich98: @sbbuzz Q2 over plugins such as Google Analytics. There definitely is such thing as too many plugins. #sbbuzz
lindadessau: @RisingStarIdeas It feels safer to be hosted; there is tech support; I don’t have to worry about upgrades, etc. it’s all handled. #sbbuzz
mhelfrich98: @sbbuzz Q2 my essentials: Akismet (preinstalled)-spam, All-in-One SEO, WordPress Database Backup. I opt to code some essentials … #sbbuzz
CathyWebSavvyPR: try ww.tweetchat.com plugn #sbbuzz – it adds it to your tweets automatically
RisingStarIdeas: @TAPmktg @scoblitz guess there no hard rule that says X amount is to many plugins #sbbuzz
lindadessau: @lamikey LOL, phone away. Fair enough – WP is what you know, so I understand it’s hard to answer. #sbbuzz
CathyWebSavvyPR: @SeeboldMarCom hey check out #SBBuzz – it’s on wordpress how to – NOW til 9pm ET tweetgrid link http://is.gd/brDho
RisingStarIdeas: @lindadessau does typepad point to your own domain name? WP has made it much easier to upgrade to the latest version. #sbbuzz
TraceyHolinka: @RisingStarIdeas You wan to be minimalist with plugins. Number to “break” also depends on theme–how good the code is. #sbbuzz
lamikey: @JoeCascio I would like to nominate Search-Regex for an “arse-saver of the year award”. #sbbuzz
RisingStarIdeas: @lindadessau but upgrading can be a chore if you have a ton of sites or hacked your template. #sbbuzz
sbbuzz: Q4 from @mhelfrich9 Can you use WP on own domain and have good SEO? What are good SEO techniques? #sbbuzz
TAPmktg: @RisingStarIdeas #sbbuzz: Very true! Less is more w/ plugins, though. Let your content be the key element!
CathyWebSavvyPR: yup @jerseymomma there are 2 WP google analytics plugins,1by that name & google analyticator. Thesis theme has a analytic s built-in #sbbuzz
lindadessau: @RisingStarIdeas You can map your Typepad site to your own domain pretty easily. And yes, the auto-upgrade plugins WP are very cool. #sbbuzz
CathyWebSavvyPR: Q4 yes, @mhelfrich9, WP has good SEO -just use a plugin like AllinOneSEO pack & be sure to change yr “permalinks” #sbbuzz
JoeCascio: @lamikey Exactly!! πŸ™‚ I found out about it at WordCampBoston. Makes moving a site from a dev domain to production so easy. #sbbuzz
TAPmktg: #sbbuzz: Yes! Careful mgmt of meta tags via a good SEO plugin, elimination of duplicate content. A good dev will go a long way!
RisingStarIdeas: @scoblitz @TAPmktg @TraceyHolinka what are your “gotta have” plugins? #sbbuzz
CathyWebSavvyPR: Q4 @mhelfrich9 chg permalinks to include at least the%postname%, and use key-word rich headlines, not cutsie ones #sbbuzz
lamikey: @sbbuzz Absolutely! I’m a fan of All-in-One SEO, it automates things and simplifies the process for the SEO beginner. #sbbuzz
CathyWebSavvyPR: Q4 @mhelfrich9 – if not already discussed youse WordPress.ORG not .com on your own domain name/URL #sbbuzz
CathyWebSavvyPR: RT @lamikey: @sbbuzz Absolutely! I’m a fan of All-in-One SEO, it automates things & simplifies process for SEO beginners. [yes!] #sbbuzz
TAPmktg: @lamikey #sbbuzz: Agreed on “All-in-One” – Good for getting things rolling on your WP site!
ImAfterdotcom: On Twitter: sbbuzz: Q3 from @lindadessau Any comments about Typepad versus WordPress and why? #sbbuzz http://bit.ly/92QmJM
ImAfterdotcom: On Twitter: sbbuzz: Q1 How do you set up a WordPress site? How can you get your own look and feel #sbbuzz? http://bit.ly/cWuOPy
lamikey: @sbbuzz Q4 always remember that good content writing optimized for keywords is a must. meta tags alone won’t do it. #sbbuzz
CathyWebSavvyPR: premium themes like headway and thesis both include good SEO options built-in and clean code – helps Goog “like” sites #sbbuzz
CathyWebSavvyPR: @SeeboldMarCom glad you could make it! #sbbuzz
JoeCascio: #sbbuzz When it comes right down to it, SEO is pretty simple. All-in-one give you everything you need. Not rocket science, just diligence.
CathyWebSavvyPR: Q4 @lamikey agreed! content that blance targteed writing 4 yr audience, with good keywords goes a long way. keyword headlines 2 #sbbuzz
sbbuzz: Q5 from @TAPmktg What issues have folks had w/ WP, esp self-hosted, in terms of small business? #sbbuzz
lamikey: @TAPmktg I love it mostly because I’ve never had a problem training anyone to use it! #sbbuzz
CathyWebSavvyPR: Q4 what SEO means – is balancing writi good content 4 people w stuf behind the scenes that search engines like (headlines etc) #sbbuzz
scoblitz: @RisingStarIdeas some more obscure favorites of mine are WPaudio, CDN tools, and Mollom for anti-spam. #sbbuzz
TraceyHolinka: @RisingStarIdeas Broken Link Checker, Google XML Sitemaps, Subscribe To Comments, WP-CMS Post Control, Permalinks Moved Permanently #sbbuzz
mriggen: @sbbuzz Who’s been to WordCamp? Is it useful for newbies, or more for folks who use it a lot? #sbbuzz
CathyWebSavvyPR: Q5 @TAPmktg -what thype of issues? you can set up a blog so it doesn’t look like one #sbbuzz
RisingStarIdeas: @scoblitz @TraceyHolinka Nice WP plugin list thanks! #sbbuzz
CathyWebSavvyPR: @mriggen I am sure moste wordcamps, podcamps, blog camps are great inexpensive unconferences – I started in @podcampphily ’07 #sbbuzz
stellel: #sbbuzz @mriggen I went to WordCamp Boston. There was something for everyone. Really affordable & fun, too!
CathyWebSavvyPR: Q5 @TAPmktg – What a blog dows, with a strong strategy behind it, is allow a smallbiz to showcase their knowledge in a helpful way #sbbuzz
lamikey: @sbbuzz Q5 One problem I’ve had when working w/ clients and small, independent hosts is clarifying who is responsible for updates. #sbbuzz
TraceyHolinka: @RisingStarIdeas Make sure plugins fit your needs. Don’t leave them installed if they don’t. Will slow your blog/website down. #sbbuzz
JoeCascio: WordCamp TOTALLY worth it for newbies. In fact, especially for newbies, just for the people you meet who can help you. #sbbuzz
TAPmktg: #sbbuzz: Many clients are reluctant to “relegate” to WP, when it is a seriously good basis for a site or blog. Anyone in that boat?
CathyWebSavvyPR: @TAPmktg Got it- my clients have seen their WP blog posts get indexed by Google the next day. w/in 1 month front page 4 keywrd #sbbuzz
lamikey: @sbbuzz Q5 fortunately WordPress has become even easier to update to an earlier version. #sbbuzz
CathyWebSavvyPR: @TAPmktg have had one client’s blog have a pagerank of 4 within 6 months (although she is blogging 2/wk & active in Social media) #sbbuzz
FloridaSunSales: @JoeCascio Hoping we get some great bloggers coming to #REBCORL to share with some hungry newbies. #sbbuzz
bradfordshimp: Q5 – Once you get used to the interface, updating WP is easy. Can even do it from Microsoft Word. #sbbuzz
CathyWebSavvyPR: #ChatTIp: mark with star or favorite the tweets of those you found useful & follow them or add 2 a list #sbbuzz
shipwire: #sbbuzz @sbbuzz on the WordPress e-commerce front. There are new plugins. @shopplugin looks well supported. I’ve also seen WP Commerce
sbbuzz: @lamikey Q6 Introduce the cute pooch! πŸ™‚ #sbbuzz
TraceyHolinka: @TAPmktg Putting many of my clients website into WP/Thesis. Most are okay once I explain the benefits. #sbbuzz
mriggen: @sbbuzz Thanks all from WordCamp feedback! Here’s link FYI for folks: http://central.wordcamp.org/ #sbbuzz
RisingStarIdeas: @lamikey awww what a QT! #sbbuzz
bradfordshimp: @TraceyHolinka There has to be a plug in for that!! #sbbuzz
shipwire: @sbbuzz Thx all #sbbuzz http://www.shipwire.com: ecommerce product fulfillment in the U.S., Canada and UK. WordPress integrations too:)
sbbuzz: THanks so much to @lamikey @scoutsprout and everyone for so many great tips tonight! Great discussion. #sbbuzz
lindadessau: @scoutsprout Nice to meet you, and happy birthday! My @chyna_greyound used to tweet. Sadly, she passed away last month. #sbbuzz
TAPmktg: #sbbuzz: My first week here! Looking forward to next week! Thanks for the idea @shipwire. I’ll look into it.
bradfordshimp: Oh, btw, anyone know a good place to find WP plug in designers? Have a few ideas I would like to discuss. #sbbuzz
CathyWebSavvyPR: Small biz need 2 put strategy behind blogging; ID yr audience, write content 2 meet their “pain points”/needs #sbbuzz
Steve_McIntyre: What are the WP lover’s opinion of Joomla? #sbbuzz
sbbuzz: Thanks to everyone for all the great discussion! We’ll get the #sbbuzz summary posted on the site soon at http://sbbuzz.biz
RisingStarIdeas: Visit 101FreeTools.com Your Small Business Toolbox FREE articles, tips, tools & more Follow one of the best best small biz resources #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at http://sbbuzz.net #sbbuzz
bradfordshimp: @sbbuzz You send the summary in the email, right? Trying to make sure I remember to check this one out. #sbbuzz
lamikey: @TAPmktg I haven’t had a problem convincing a client to use WP in a long time. So many great, robust examples and so easy to learn. #sbbuzz
TraceyHolinka: @Steve_McIntyre Joomla is okay for big sites but WP is great for small site & is easier to use. #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night by the folks from @batchblue Come again soon!
lindadessau: @sbbuzz Thanks @lamikey, the bee and everyone! Now take a break from being brilliant: http://www.aweber.com/b/26hSn (pitch time on # #sbbuzz
RisingStarIdeas: @Steve_McIntyre I switch from Joomla to WP. I find WP much easier and way more plugin and theme options #sbbuzz
selahsynergy: Great show tonight. Learned a lot! Pitch: Strategic innovation partner to small business. Find me at http://www.selahsynergy.com. #sbbuzz
mriggen: @sbbuzz Thanks all! I’m with @batchblue, makers of BatchBook Social CRM & other stuff for small biz. Happy birthday @scoutsprout! #sbbuzz
bradfordshimp: The only reason to use Joomla is because you already do. #sbbuzz
pmohara: Hi all – Pamela the #sbbuzz moderator here. Having Tweetdeck probs tonight, so just joined in as the bee. AWESOME discussion.
TraceyHolinka: Great chat. @chaostoclarity helps small biz & freelancers use social networking/media & the Web to grow their biz #chaostoclarity #sbbuzz
scoblitz: @sbbuzz Great chat tonight – thanks @lamikey for the tips! And Happy Birthday @scoutsprout! Can dogs eat donut cake? #sbbuzz
bradfordshimp: Pitch: I host a podcast for small business at AllBizAnswers.com. If you have something to say about small biz, let me know. #sbbuzz
scoblitz: @bradfordshimp even then I would have trouble recommending it… #sbbuzz
lindadessau: @bradfordshimp I wonder if that’s partially true for me and Typepad – I’m SO afraid of the migration nightmare. #sbbuzz
lamikey: @sbbuzz Thanks for letting me chat with you all. Excited to see the great things you all are doing with WordPress! #sbbuzz
stellel: #sbbuzz Happy birthday @scoutsprout! Gonna need a donut cake! Bone shaped?
bradfordshimp: @scoblitz It always seemed too complicated. #sbbuzz
michellegust: Pitch: My company is Mid Columbia Webs which specializes in implementing WordPress for small businesses. Local Search focused. #sbbuzz
Steve_McIntyre: @bradfordshimp the more CMS I know inside and out, the better. #sbbuzz
bradfordshimp: @lindadessau That is a tough one, migration. Glad I got it right in the first place πŸ˜‰ #sbbuzz
mriggen: @sbbuzz Oh also, come vote on what should be our new contact icon! The robots are taking over… http://bit.ly/9dE9Ga #sbbuzz
bradfordshimp: @lindadessau But really, if it is meeting your needs for your site, I wouldn’t change. #sbbuzz
CathyWebSavvyPR: @scoutsprout Happy Birthday to You, Happy Birthday to You, Happy Birthday to You, Happy Birthday to You {les than140 chars!] #sbbuzz
TraceyHolinka: @lindadessau Agree with @bradfordshimp . If it meets your needs then you don’t need to change. #sbbuzz
lindadessau: @bradfordshimp The jury is still out on that! Thanks for your thoughts. #sbbuzz
scoblitz: @lindadessau Typepad is a fine platform, don’t be in a rush to change if what you have works. WP is good but it’s also well hyped. #sbbuzz
CathyWebSavvyPR: Great chat @lamikey. I’m a PR pro who helps people promote their biz: setting up wordpress sites & blog/SM strategy 2 full PRplans #sbbuzz


Filed under marketing, small business, web design

Website Development for Small Businesses: Summary from April 6, 2010

This week #sbbuzz members discussed how they handle Website Development for their small businesses. The discussion included development tools, time management and site analytics. Read on for the web development buzz!

  • We’re on every Tuesday from 8-9 pm EST.Β  The next chat will be held on March 30, 2010.
  • You can read the instructions on how to participate here:Β http://sbbuzz.biz/instructions
  • Invite others to join in, help them get started.Β  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us! http://sbbuzz.biz/instructions
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
samuraivt: Planning or participating in #sbbuzz chat tonight…Before LOST starts. Tonight’s topic is website development for small biz.
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
cjservia: Business protection services – Lighthouse Continuiity Partners, LLC #sbbuzz
bradfordshimp: Hi again folks. I love small business. I write about and for SMB and design sites and write content for SMB sites. #sbbuzz
BeckyMcCray: Hi, Becky from Oklahoma. Cattle rancher and entrepreneur. Playing in both @#agchat and #sbbuzz tonight. πŸ™‚
ginabee: Good evening, everyone! Gina w/ WriteyTidy writing services/content creation here. #sbbuzz
lindadessau: Hi everyone, I’m glad to be here! I help coaches with their content marketing at http://tinyurl.com/ydw9p6y (intro for #sbbuzz)
theflaggagency: Hi Chuck, Cruise consultant and writer from Canton, GA #sbbuzz
scoblitz: @sbbuzz Hi Everyone – Glad to be back! Scott from @batchblue, blogger, go-to guy, eater of ice cream. #sbbuzz
lindadessau: @theflaggagency Oooo, I think Chuck should host the next meeting at HIS workplace! #sbbuzz
pmohara: Hi all – Pamela here once again from @batchblue and official moderator of #sbbuzz Nice to see so many familiar (and a few new) faces!
helpbusinesses: Hey All, Jacqueline Global business manager to small businesses helping start, manage & run their companies http://www.businesspipeline.com #sbbuzz
Patrysha: @sbbuzz Patrysha Korchinski, speaker, author, marketer, publicist, mom πŸ™‚ #sbbuzz
samuraivt: Hello #sbbuzz I’m Anthony, we provide marketing tools including virtual tours, websites, and consulting. Also a certified Hubspot partner.
sbbuzz: Tonight’s topic is website development and maintenance. Send me ?s you want discussed with the group #sbbuzz
jencrutch: Hi All – Jennifer from Gather Arts Organizing in Indiana #sbbuzz #sbbuzz
sbbuzz: Q1 What do you use your business website for? #sbbuzz
JodyPadarCPA: #sbbuzz Hey…Jody a cpa from chicago
st8creative: Hi There #sbbuzz I am Carol with ST8 Creative Solutions that provides great websites and internet Marketing #sbbuzz
mriggen: @sbbuzz Hi I’m Michelle Riggen-Rasome from @batchblue, makers of BatchBook social CRM. #sbbuzz
BeckyMcCray: Q1 #sbbuzz My liquor store website is info only – no ordering allowed. All my biz websites include blogs to share info with customers.
lindadessau: Q1 I use my website to tell the story of how I help clients with content marketing, and what’s possible for them if they do it well. #sbbuzz
ginabee: Q1 – Advertising & making my portfolio available. Also contact info. #sbbuzz
pmohara: @BeckyMcCray I hope you accidentally answer some #agchat questions here. We need some good dirt. πŸ˜› #sbbuzz
Patrysha: @sbbuzz My goal is to attract clients, some days all it seems to do is attract dust and spammers #sbbuzz
JodyPadarCPA: #sbbuzz seems like a “brochure” trying to make it “social”
BeckyMcCray: @pmohara I can provide manure, too, if needed. #agchat #sbbuzz
cjservia: Q1 #sbbuzz Mine is for sharing information and general marketing at this time. May offer products specifically later.
bradfordshimp: Q1 – To share useful information and to attract visits and convert those visits into leads. #sbbuzz
samuraivt: A Q1 Our website showcases our work and generates leads for our business. #sbbuzz
theflaggagency: Q1: Our bus website is to inform clients on everything from cruise wear to suppliers to destination info. Never had sale from it. #sbbuzz
st8creative: @Q1 Showcase our portfolio and get customers to get ask for a quote #sbbuzz
scoblitz: @sbbuzz Q1- a virtual business card – a place for people to learn more about me. #sbbuzz
lamikey: @sbbuzz Hi I’m Mikey Hougland designer from @batchblue, makers of BatchBook social CRM. #sbbuzz
jencrutch: Q1: easy contact, before&after, blog w/2x wk updates #sbbuzz
mriggen: @sbbuzz Q1 We use batchblue.com to help folks find out more about our product, our company & of course, sign up for an account! #sbbuzz
Patrysha: @sbbuzz Of course, that’s mostly because I don’t spend the time on my own site the way I would like to #sbbuzz
bradfordshimp: I think a small biz website needs to work – which usually means either attracting new prospects or educating current ones. #sbbuzz
BeckyMcCray: Q1 #sbbuzz How many of us are guilty of working on clients, and neglecting our own websites??
samuraivt: #sbbuzz Surprised more ppl aren’t mentioning lead generation as a top reason they use their website for.
st8creative: I think a small biz website need to be one of its main marketing tool #sbbuzz
mriggen: @sbbuzz Q1 @bradfordshimp makes a good point: what *should* a small biz website do? #sbbuzz
Patrysha: @BeckyMcCray Yup that would totally describe me…thier sites are always more fun to work with… #sbbuzz
lamikey: @sbbuzz Q1- a place for small business to learn how to better utilize their contacts to grow their business w/ our software. #sbbuzz
JodyPadarCPA: know what i want…not creative enough to get there and limited by “canned” site #sbbuzz
jencrutch: Q1 it can take ppl many contacts/education before they’ll allow me to come into home. website can be one. #sbbuzz
bradfordshimp: @BeckyMcCray Hmm, the cardinal sin. I am trying to get better and improving my site first, using it as a testing ground. #sbbuzz
scoblitz: @samuraivt my business site isn’t designed for lead generation but rather lead education. #sbbuzz
bradfordshimp: Wrote a post on this. A small biz website should be useful – http://tinyurl.com/yf4bynx #sbbuzz
bradfordshimp: @scoblitz But does it also convert those leads after it educates them? #sbbuzz
ginabee: @scoblitz Nice way to put it! That goes along w/ your whole philosophy of client empowerment. #sbbuzz
michellegust: Q1: Guilty. Client’s websites always take priority over my own. #sbbuzz
st8creative: education makes better and long lasting leads #sbbuzz
samuraivt: @scoblitz Education is important, and can be one good goal, but once they are educated what would you hope they do? #sbbuzz
CathyWebSavvyPR: @sbbuzz I use my website as a homebase to provide useful info 4 clients/prospects 2help them decide 2 hire me (+ Tw, LI, FB) #sbbuzz
bradfordshimp: I am kind of on a crusade, as a web guy focused on small biz, to see just how useful sites can be for small biz. #sbbuzz
samuraivt: @scoblitz @mriggen even said “& of course, sign up for an account!” That is a good measurable goal. #sbbuzz
sbbuzz: Q2 What tools do you use to maintain your web site? Blog site, Google sites, CMS, other? #sbbuzz
Patrysha: @samuraivt To my mind that is what attracting clients means…lead generation, part of the package #sbbuzz
JodyPadarCPA: #sbbuzz I want to make mine a “summer” home. Where clients can come and be comfortable with interactive exchanges of files
cjservia: Q2 #sbbuzz I use Joomla with additional plugins including vTiger CRM. Still learning the tools and how to use them to generate leads.
CathyWebSavvyPR: belated intro – 20 yr PR pro integrating Social media into the marketing mix 2 get results 4 clients #sbbuzz
scoblitz: @bradfordshimp @samuraivt conversion is important, and should be better – but goal wasn’t to generate new leads. #sbbuzz
lindadessau: Q2 I’m a Typepad girl (I know, not as popular as WordPress) for my blog and several websites. I’ve also used Google Sites & Weebly. #sbbuzz
Patrysha: @JodyPadarCPA You’d be surprised what you can accomplish with just a little time if you do want to tackle it yourself #sbbuzz
jencrutch: Q2 using WordPress for my biz site #sbbuzz
jpwint: #sbbuzz MODx modxcms.com . Awesome and easy to extend.
CathyWebSavvyPR: Q2 I use WordPress.org to run my blog-based website with the Thesis premium them, also use aedway them 4 client sites #sbbuzz
BeckyMcCray: Q2. #SBBuzz I’m still a happy Blogger user. The new design tools are vastly improved.
bradfordshimp: Q2 – HUGE fan of WordPress. Currently using the Headway theme to manage both of my main sites. #sbbuzz
lamikey: @sbbuzz Q2- Radiant CMS, WordPress, Google Analytics #sbbuzz
michellegust: Q2: WordPress. Use for developing clients sites as well. #sbbuzz
samuraivt: @scoblitz Leads or some sort of conversion…thanks for the clarification…tough to say it all in 140 characters..#sbbuzz
st8creative: Q2- Rss feeds, blogs blog posts or else – as long as up to date #sbbuzz
jencrutch: Q2 I have a personal blog on Blogger and it’s so much more intuitive for me. #sbbuzz
ginabee: Q2 – WordPress seemed the best choice for a quick, attractive site that was customizable enough & fit my needs. #sbbuzz
samuraivt: A Q2 WordPress and Joomla are the main CMS’s we use for our sites and our clients’ sites. #sbbuzz
scoblitz: @samuraivt @mriggen is a master – I learn something every day from her. #sbbuzz
bradfordshimp: @scoblitz Right, but I think we should be sending leads to an amazing marketing tool that will seal the deal. We could all do better #sbbuzz
CathyWebSavvyPR: @JodyPadarCPA cool _ I LOVE that description of a use for a business website #sbbuzz
JodyPadarCPA: #sbbuzz that why I’m here need to learn about all this website stuff myself
Patrysha: @sbbuzz Q2 WordPress girl here, used to do everything in Dreamweaver…still can in a pinch, have used Joomla for clients… #sbbuzz
st8creative: @ ginabee wordpress is a favorite around here too! #sbbuzz
bradfordshimp: For those looking to self-design, I suggest Artisteer for WP themes, Homestead for full sites, but also like Squarespace. #sbbuzz
scoblitz: @sbbuzz Q2: Usually Drupal or WordPress although Squarespace is becoming a new favorite. #sbbuzz
michellegust: @bradfordshimp Yep, artisteer is good but lots of very nice premium wp themes if only doing one site. #sbbuzz
mriggen: @scoblitz Gah you are too kind! I owe much to @lamikey. She’s the (wo)man behind the curtain πŸ™‚ #sbbuzz
bradfordshimp: The flexibility of WordPress and the great plug ins make it a real winner for me. #sbbuzz
JodyPadarCPA: @CathyWebSavvyPR #sbbuzz I want my clients so comfortable they never want to leave me…starts with my website
bradfordshimp: @michellegust True, unless you are like me and like to rearrange the furniture frequently, so to speak #sbbuzz
GLHancock: Q2 Dreamweaver and Blogger until the end of this month. I have two sites used to provide info for writers, attract editing clients #sbbuzz
bradfordshimp: I used to run my Poetry website on Homestead. I changed the look completely every month. Loved the flexibility. #sbbuzz
sbbuzz: Q3 Who does maintenance of your site (design, content and development)? How do you find time? #sbbuzz
lindadessau: Q3 I’ve been maintaining my sites myself (though someone else designed) but am now handing it over to a virtual assistant (HOORAY!). #sbbuzz
bradfordshimp: Q3 – I maintain my own and provide content management for clients. I recommend Small Biz to get some help in this area. #sbbuzz
CathyWebSavvyPR: Q4 Id do the site maintenance. SOmetimes I get so busy working on client strategies & sites, thatI neglect my own. #sbbuzz
JodyPadarCPA: #sbbuzz Problem with most sm bus website is that they are sterile…think of a waiting room how do you want it to be
st8creative: Q3 – Our Creative Director and Marketing specialist – no they don’t have enough time #sbbuzz
bradfordshimp: A biz owner may have time to blog once a week, for instance. Hire someone to fill in the gaps to make the blog more effective. #sbbuzz
GLHancock: Q3 Me, myself & I make/take the time. Not always timely, tho. My 2nd site is/was for writers’ websites sales. Nonprofit! #sbbuzz
scoblitz: @sbbuzz Q3 @ginabee is my content queen but I do the maintenance. I am due for a redesign. #sbbuzz
CathyWebSavvyPR: Q3b do have WordPress gurus & designer peeps who I go to when I need more thant I can do. I’m tech savvy, but know my limits #sbbuzz
ginabee: Q3 – I provide content (I’d better – I’m a writer!) I had LOTS of input on design but for maintenance, well, I know a guy πŸ˜‰ #sbbuzz
lindadessau: That’s one of the best lessons I internalized from #wtlead in March – for me, the tech stuff is a distraction from my creative work. #sbbuzz
cjservia: Q3 #sbbuzz I do. Hard 2 find time some times, but I work it out. I’ve tried 2 make it so simple that I have no excuse not 2 keep it updated.
st8creative: – They are too busy doing it for our lovely small business clients πŸ™‚ #sbbuzz
jpwint: Agree with @JodyPadarCPA. Most small business sites are like a waiting room with a year old copy of Time magazine #sbbuzz
theflaggagency: Q3 a Company called Primero has a package called Webtreepro. It allows for pushed locked and editable content for franchise owners #sbbuzz
samuraivt: We do our own site maintenance. When we find the time it is through self discipline and by measuring to see what we can improve. #sbbuzz
CathyWebSavvyPR: @bradfordshimp Q3 agreed – akso you can offer guest posts to folks to branch out for your site. #sbbuzz
jencrutch: I update blog 2X wk and before/after page 1X wk. #sbbuzz
mriggen: @sbbuzz Q3 We’re lucky to have an in-house designer @lamikey who is WordPress guru but I do most of content & try to use our CMS. #sbbuzz
GLHancock: @lindadessau Interesting — I find the tech stuff immensely creative! #sbbuzz
pmohara: Q3 Our communications director (@mriggen) & designer (@lamikey) do all maintenance. They do jam sessions once a week & crank #sbbuzz
bradfordshimp: @CathyWebSavvyPR Indeed, that is a good move. #sbbuzz
CathyWebSavvyPR: @GLHancock Me too – I guess it’m my inner geek coming out of the closet; but tech is kind of like a way more fun jigsaw puzzle #sbbuzz
mriggen: @pmohara We’re at my house jamming tonight in fact! And doing sbbuzz and drinking wine (shhh…don’t tell the boss πŸ˜‰ #sbbuzz
lindadessau: @GLHancock Oh me, too, and I love it, but it’s not my core work. I get it out of my system doing two websites for causes I love. #sbbuzz
JodyPadarCPA: will be hiring for major redesign but need to find an easy way for me to keep it real. #sbbuzz
lamikey: @sbbuzz Q3 @mriggen does the writing, I add the jazz hands. time? I’d like to find some more of that! #sbbuzz
bradfordshimp: I just started using Word to publish my blog posts. It really is as easy as writing a document, so anyone can do it, even biz owners #sbbuzz
bradfordshimp: @JodyPadarCPA You just need an easy way to add your own content and a designer who knows how to listen. #sbbuzz
CathyWebSavvyPR: @lamikey WRNING bad pun Alert: spare time – what’s that – when Uhave extra herbs n spices in the kitchen (get it -spare Thyme) groan #sbbuzz
BeckyMcCray: Q3. #sbbuzz Do all my own website maintenance on Blogger. But it’s easy enough I can delegate to most anyone.
GLHancock: Being your own site designer and content provider is the best of all worlds! Activates & satisfies both sides of the brain. #sbbuzz
JodyPadarCPA: @bradfordshrimp exactly.nobody cares about tech tax stuff. they need a place to exchange with me #sbbuzz
bradfordshimp: @CathyWebSavvyPR That WAS a groaner! Probably works better verbally – lol. #sbbuzz
mriggen: Kristina Halvorson (@halvorson) is amazing source for info about content strategy & writerly stuff. http://www.braintraffic.com/ #sbbuzz
michellegust: There are even blackberry & iphone apps so you can publish content to wordpress. blogging on the go! #sbbuzz
bradfordshimp: @JodyPadarCPA Its Shimp, btw. What you need to do is find out what customers care about that relates in some way to the biz. #sbbuzz
st8creative: maybe some project management @bradfordshimp You just need an easy way to add your own content and a designer who knows how to listen #sbbuzz
sbbuzz: Q4 How often do you update your site? Any tips for keeping content fresh? #sbbuzz
CathyWebSavvyPR: #Chat Tip: hit the star button and favorite people with interesting content – go back later & follow/add 2 lists #sbbuzz
jpwint: Q4 Make a production calendar. That is one useful carry over the newspaper world. A calendar forces you to find a reason to publish #sbbuzz
JodyPadarCPA: @bradfordshimp sorry about the shrimp! #sbbuzz
Patrysha: @CathyWebSavvyPR At least you warned us first…lol #sbbuzz
BeckyMcCray: Q4. #sbbuzz I post to my sites whenever I have a new story to tell or something useful to share with customers.
CathyWebSavvyPR: @bradfordshimp no ist’s pretty bad verbally too (the typos don’t help) – but I love the oppty for PUNishment. #sbbuzz
st8creative: usually depends on the industry. Tip = get help ! #sbbuzz
GLHancock: Q4 If you front your site with a blog (and blog frequently) that takes care of the “fresh” factor. #sbbuzz
bradfordshimp: Q4 – Daily. Looking to increase that for AllBizAnswers.com. Need regular experts and writers to help out. #sbbuzz
CathyWebSavvyPR: Q4 – need 2 do more, but need to put up a featurebox – every time I go to chage my current (old) post, it converts a client 4 me #sbbuzz
scoblitz: @sbbuzz I love contributing regularly to the @batchblue blog. My own site doesn’t get updated often enough though. #sbbuzz
bradfordshimp: @JodyPadarCPA No problem, common mistake. Just ask anyone here! #sbbuzz
mriggen: @sbuzz Q4 We update marcomm site when we have new features/partners to announce. We *try* to update blog 2-3 times a week. #sbbuzz
CathyWebSavvyPR: Q4: fresh content ideas – guest blog posts, roundups of important articles, answer your client’s core pain points #sbbuzz
JodyPadarCPA: So clients will be coming to my site daily/weekly to exchange doc…what do i give them “a cheesecake recipe” #sbbuzz
BeckyMcCray: Q4. #sbbuzz if you use other tools like Delicious or Flickr, use their widgets to add fresh updates to your website, too.
Patrysha: @sbbuzz Depends on the week…fresh content goes to my email list more often than to the website #sbbuzz
lindadessau: Q4 I aim to blog twice a week & there’s a RSS feed of my blog on every page of my website. #sbbuzz
ginabee: Q4 Mine only needs updating when info changes. I don’t have a biz blog yet so when there’s something new to say, I’ll say it. #sbbuzz
CathyWebSavvyPR: Q4 Fresh content ideas – create an editorial calendar, ID client pain points, hit 1/wk – PR, Social Media, Blogging, strategy #sbbuzz
bradfordshimp: @CathyWebSavvyPR Ahh, the pun within the pun! #sbbuzz
GLHancock: When you add a new page or file to your site, update your sitemap files and notify search engines that use them. #sbbuzz
mriggen: @sbbuzz oh man, this is the BEST from @chrisbrogan for blog post ideas. Oldie but goodie (not him, the post πŸ™‚ http://bit.ly/Sr8N #sbbuzz
MediaCollective: Q4 we recommend our dev clients to post quality info vs frequency filler of no value #sbbuzz
CathyWebSavvyPR: @ginabee let’s get you up & runign with a business blog by the enf=d of the month – thy realy can help educae & convert clients #sbbuzz
theflaggagency: Q4 Website updated regularly at the corporate level. I try to blog twice a week or daily when on a cruise or other trip. #sbbuzz
CathyWebSavvyPR: @bradfordshimp I will say that second one IS good,and is my favorite pun. Thx 4 opty 2 use it! #sbbuzz
sbbuzz: Q5 What aspect of site development/maintenance would you like to learn more about? #sbbuzz
JoeCrockett: Good evening folks. Hope you don’t mind me dropping in late in the convo #SBBuzz
cjdub: Q4 I try to add general industry-related blurbs in my area of work at least daily and then more specific “my voice” posts weekly #sbbuzz
GLHancock: @MediaCollective Quality rules! #sbbuzz
cjservia: Q5 #sbbuzz – RSS Feeds, Mailing Lists.
ginabee: @CathyWebSavvyPR A biz blog is my next step…too busy to implement it right now, though. #sbbuzz
CathyWebSavvyPR: Q5 I’d like 2 know more about tweaking the look & feel of WordPress sites – Thesis & Headway themes do it…but I’d like 2 know more #sbbuzz
jpwint: Q5 Heard a cool speech from Cisco about dynamic content for customer segments. How can small biz do that? That’s what I want to know #sbbuzz
CathyWebSavvyPR: @JoeCrockett welcome! #sbbuzz
JodyPadarCPA: #sbbuzz how do you have time for all this content without “buying” it
MediaCollective: Q4: keep content fresh, RSS is your best friend, twitter fav’s for the week & trends = relevent idea fodder #sbbuzz
GLHancock: Q4 Just remembered my Twitters show up on my blog page, too. So it is updated as frequently as I tweet. #sbbuzz
CathyWebSavvyPR: @ginabee What you can do during your few quite moments – is begin 2 build yr blogging strategy, structrue, goals. #sbbuzz
bradfordshimp: Q5 – Would like to improve coding skills, but that might take me into software dev, apps, plug ins, etc. #sbbuzz
cjdub: Q5 – I’m trying to develop better platform integration across all my social touchpoints with my site. #sbbuzz
jpwint: @JodyPadarCPA “time for content without buying it” And how do you know how much content you need to achieve your objectives? #sbbuzz
BeckyMcCray: @ActiveIngreds Howdy! #sbbuzz
cjdub: Q5 – …without going too generic. I don’t want my site to have the same social toolbar you see everywhere (not that that’s bad) #sbbuzz
ActiveIngreds: @BeckyMcCray thank you! #sbbuzz
CathyWebSavvyPR: @jpwint Small biz can create an editorial calendar – after IDing their audience segments – write info targeting each aud. needs #sbbuzz
BeckyMcCray: Q5. #sbbuzz I’m always learning more about WordPress and integrating with other services. I hate it, but I’m learning. πŸ˜€
jpwint: @bradfordshimp Why do you want to improve you coding skills? I had the same though, then decided to leverage to others instead #sbbuzz
st8creative: Q5- better ways of integration #sbbuzz
JodyPadarCPA: @jpwint No idea…I know nobody reads the content I have now. #sbbuzz
scoblitz: @sbbuzz Q5 I’m actually learning to let the experts be experts and getting away from the design type work. #sbbuzz
CathyWebSavvyPR: @cjdub yes – connecting the social media dots can be a great business development tool #sbbuzz
lamikey: @sbbuzz Q5 we’re currently tackling analytics. better tracking conversions and traffic would help w/ content strategy. #sbbuzz
bradfordshimp: @jpwint Its the nerd in me. But you are right, and I am afraid it will only lead to distraction. #sbbuzz
sbbuzz: Sorry for the folks just joining – but we are nearing the end. It’s now Pitch TIme – tell us more about your business #sbbuzz
michellegust: @JodyPadarCPA Are you sure they aren’t reading? Do you have any analytics software implemented? #sbbuzz
jpwint: @cjdub Have you seen the toolbar at @marketingprofs MarketingProfs.com? #sbbuzz
GLHancock: @lamikey Analytics is probably the final tool I need to perfect, too. What are you using? #sbbuzz
CathyWebSavvyPR: @JodyPadarCPA s you’ve checked your google analytics and no one is reading your site. hard 2 belive – we can help! πŸ˜‰ #sbbuzz
ginabee: Q5 I simply want to continue learning a bit here & a bit there about it all so I’m not so reliant on my go-to guy. He’s so $$$! πŸ˜‰ #sbbuzz
ActiveIngreds: @sbbuzz does the chat go until 10pm? #sbbuzz
Patrysha: @sbbuzz I’d like to learn more about the pyschology of navigation, colour -plus other things to increase conversions #sbbuzz
michellegust: Analytics can also provide other ideas for content. #sbbuzz
YourGoToGuy: I dabble in WordPress small biz sites, membership sites, and email campaigns with a storytelling approach. #sbbuzz
cjdub: Dang, missed out on a bit tonight. I’ll have to go back and read over the discussion. Good chat, though – Thanks folks! #sbbuzz
pmohara: @ActiveIngreds Welcome! Q5 What aspect of site development/maintenance would you like to learn more about? #sbbuzz
cjservia: We help businesses prepare alternative management plans. Preparation is key to survival, and written plans are key to preparation. #sbbuzz
bradfordshimp: http://broadrivercreative.com helps small biz tell their story and connect with customers via website and online marketing. #sbbuzz
JodyPadarCPA: @CathyWebSavvyPR Actually, tons of people are..but i don’t know how to do analytics hence why I’m going to prof redo. #sbbuzz
ActiveIngreds: @pmohara thanks so much! #sbbuzz
GLHancock: Pitch: writing/editing/publishing guide at writers-edge.info and sometimes designing website for writers at hancockwebsites.com #sbbuzz
familyfoodie: @sbbuzz Thank you all the great info tonight! For us newbies, it is sooo helpful #sbbuzz
st8creative: we are webdesign and online marketing agency. 360o. degree online presence managed with us. #sbbuzz
sbbuzz: @ActiveIngreds No, sorry. We only go until 9. We’ll be posting a summary of the chat very soon at http://sbbuzz.biz #sbbuzz
theflaggagency: @sbbuzz We R fee based cruise consultants who specialize in selecting, marketing and administering cruises for groups of all sizes. #sbbuzz
ActiveIngreds: A5 – how to have a built in SM platform within my site #sbbuzz
Patrysha: @sbbuzz Pitch – Join me for coffee starting next week on http://bit.ly/cz0fTT #sbbuzz
BeckyMcCray: Wow! #sbbuzz went extra fast tonight! My businesses: tourismcurrents.com, liquor store, cattle, grant writing, and speaking. beckymccray.com
cjservia: Thanks #sbbuzz. Always great to learn through everyone’s experiences here. See you next Tuesday!
bradfordshimp: If you are looking to extend your brand, I am looking for experts and writers at ABA, maybe even offering some residual income. @ me #sbbuzz
cjdub: I own @mediabelle, a content and marketing strategy services company focused on small and medium sized biz. contentandstrategy.com #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at http://sbbuzz.net #sbbuzz
GLHancock: @sbbuzz How can you prevent us from lingering and chatting among ourselves? #sbbuzz
lindadessau: I’m standing up for the quality of your content! Read more at: http://bit.ly/content-creation-manifesto – thanks for the chat, all! #sbbuzz
ginabee: Pitcheroo: http://www.writeytidy.com provides compelling content so you can do what YOU do best. #sbbuzz
ActiveIngreds: @Patrysha cute idea #sbbuzz
mriggen: @Patrysha Josh Porter @bokardo is my favotire writer/designer on those topics. He’s at http://bokardo.com/ #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night by the folks from @batchblue Come again soon!
lamikey: @GLHancock I use Google Analytics for most of our tracking. SEO moz offers some great tools as well. #sbbuzz
JodyPadarCPA: If you need help with your taxes πŸ™‚ #sbbuzz
bradfordshimp: @GLHancock You know, I have often wondered about that. Thought of starting and “after chat” #sbbuzz
CathyWebSavvyPR: Q5 Wordpres.org tip: if you do NOTHING else, please change yr permalinks 2 include at least the postname – Much better SEO #sbbuzz
scoblitz: @sbbuzz wow – time flew this week. Great chat everyone! #sbbuzz
michellegust: Pitch: Small Business web design utilizing wordpress. #sbbuzz
ActiveIngreds: I partner with organizations needing assistance in marketing, strategy, & innovation – am on LinkedIn too #sbbuzz
scoblitz: @lamikey I’m a sucker for the Spy feature in Clicky. #sbbuzz
mriggen: @sbbuzz I’m Michelle with @batchblue. We make software for small business owners and run thesmallbusinessweb.com. Bye all! #sbbuzz
st8creative: thank you everybody! got some interesting info! if you need some help in building your presence online http://www.st8.la πŸ™‚ #sbbuzz
sbbuzz: Thanks to everyone for all the great discussion! We’ll get the #sbbuzz summary posted on the site soon at http://sbbuzz.biz
CathyWebSavvyPR: #sbbuzz pitch: 20 yr PR pro helping clients integrate blogging & ocial media into their marketing strategy ( I make tech easy)
BlogLuvr29: Check out my new blog post Marketing Tips http://bit.ly/cNrvnj #sbbuzz
pmohara: High fast ball: Pamela here from @batchblue – the host of this increasingly educational chat. Thanks to you all! #sbbuzz

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Filed under marketing, small business, tools, Uncategorized, web design

Kicking Off the Topic of the Month: Website Development

In this age of a thousand online identities, sometimes we forget to take care of granddaddy of them all – your business website.Β  So for the rest of this month we will be talking to web designers, SEO experts, developers and more to learn best practices for using your website to attract customers, educate clients, communicate your personality and so much more.

We will kick-off the topic tonight with an open discussion on what #sbbuzz members are currently doing, what is working, what is not, and what we need to learn more about.

Please join us tonight from 8:00 – 9:00 PM EST to discuss learn more about the tools and best practices for making the most out of your website.

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All about SEO : Summary from September 22, 2009

Last week’s #sbbuzz chat opened the door for us to have a discussion about a mind bender for many: SEO.Β  We focused on the best and low cost ways small businesses can do SEO effectively.

This week we’re not having an #sbbuzz chat (as mistakenly noted in the last summary), our very own @pmohara will be presenting with @mriggen at Web Inno in Boston!Β  We’ll have more #sbbuzz next week, so stay tuned!

  • Sbbuzz-ups are every Tuesday, next up is October 6th, 2009 from 8:00 PM – 10:00 PM Eastern Time. Join us – We’re here to facilitate the conversation between small business owners.
  • Know small businesses that need help? Let them know when this chat happens, help them get started on Twitter and let’s talk!
  • Instructions for participating are atΒ http://sbbuzz.biz/instructions
sbbuzz: Welcome one and all to #sbbuzz, a Tweetchat for next 2 hours of small biz talking about technology. Join us! http://sbbuzz.biz/instructions
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: To start off we have introductions: 1 message about you and your business and whatever else we need to know. #sbbuzz
bradfordshimp: Bradford Shimp here, I help small businesses with web solutions … and more. Also write a blog. #sbbuzz
smallbiztrends: Tweet chat starting on small business and technology, for next 2 hours. Search for or use tag #sbbuzz to participate.
Kmacopy: #sbbuzz Hi all. Freelance marketing copywriter, SEO articles, web content, and more. Haven’t been on an sbbuzz chat in a while.
MHBoys: Michael Boys with On-Site Technical Solutions, Inc., IT Department to small and mid sized business in Southern California, 1st time #sbbuzz
pmohara: Hi all – Pamela here from @batchblue and your hostess with the mostest here on #sbbuzz
scoblitz: @sbbuzz Scott Blitstein – Owner of eSeMBe, blogger, tech go-to guy, music lover and all around good guy. #sbbuzz
merylevans: Content maven aka freelance writer and editor here from Plano, TX and my online office at http://www.meryl.net. #sbbuzz
Whistletree: @Whistletree here. We provide free and toll free conferencing, webinar and podcasting services. #sbbuzz
NateRich: Howdy! Nate Rich here, Video Editor | Motion Graphics artist | Creative . What up! #sbbuzz
sbbuzz: Our discussion topic for #sbbuzz tonight is SEO. Please send me any questions you’d like discussed with the crowd.
deneki: Hi guys! Andrew with Deneki Outdoors – I run fly fishing lodges. #sbbuzz
black_hattitud: http://minurl.fr/yoq Our discussion topic for #sbbuzz tonight is SEO. Please send me an.. http://bit.ly/48tyg #seo
emergeformen: Hi all – EMERGE For Men here – we offer a product that will enhance hair for those suffering from male pattern baldness #sbbuzz
natecrobertson: @natecrobertson Hello! Founder and president of Ascend Technology Services, IT Support and consulting for small biz in Washington DC #sbbuzz
pmohara: @scoblitz @bradfordshimp Identity crisis, guys? I hardly recognized ya. πŸ™‚ #sbbuzz
wvpmc: Hi all – Wendy Van Parys Marketing Communications from CT #sbbuzz #smbiz
rjleaman: Hi all – Rebecca (blogger) here. I’ll be mostly lurking tonight, loads of work to do – but didn’t want to miss another one entirely! #sbbuzz
rzazueta: #sbbuzz What’s shakin’? Rob Z – Web Develope to the stars here.
emergeformen: @sbbuzz – how do we send you questions? Just to the #sbbuzz hashtag? Sorry, this is my first tweet chat! #sbbuzz
rzazueta: #sbbuzz but a horrible typist, apparently.
colderICE: Hi all – Joining in on the fun tonight, be nice cause I am a newbie πŸ˜‰ #sbbuzz
bradfordshimp: @pmohara That’s what Scott really looks like in real life. #sbbuzz
virtuallyideal1: Hello everyone. Kyra here. Fun VA πŸ™‚ #sbbuzz
merylevans: @rzazueta Ha! We figure you are a developer or you’ve developed πŸ˜‰ Stars? Like the sun or whom? πŸ™‚ #sbbuzz
scoblitz: @bradfordshimp @pmohara I think it’s a striking resemblance actually #sbbuzz
selahsynergy: @sbbuzz Hi All! Susan here from Selah Synergy hoping to learn about SEO tonight. #sbbuzz
atonti: MoFuse helps small businesses to have a mobile website for less time and money. We can help you understand your mobile audience #sbbuzz
njtwtads: From AZ, love tweeting and want to help those that don’t. Started njtwtads w/ sister #sbbuzz
scoblitz: @pmohara my old avatar was lost in the great twitter update of ’09 #sbbuzz
rzazueta: @merylevans Half developed, still developing. And all my clients are stars, dahling. #sbbuzz
BizMoneySaver: Greetings everyone. Lisa here from IT Mechanic. Interested in learning something new. #sbbuzz
selahsynergy: @colderICE Welcome colderICE! #sbbuzz
emergeformen: @sbbuzz – I’d like to know what cost-effective ways a small biz can do SEO. I know it can be expensive, capital is tight πŸ™‚ #sbbuzz
sbbuzz: Q1 How are you keeping up with SEO efforts? DO you do it yourself? Have staff? Outsource? #sbbuzz
pmohara: @scoblitz I’m liking the half gloves! #sbbuzz
rzazueta: #sbbuzz Q1: I do it myself (but that’s my job πŸ˜‰ I’m VERY wary of so-called SEO experts.
Infusionsoft: Need help with SEO? join #sbbuzz for next 2 hrs of small biz talking about technology http://sbbuzz.biz/instructions (via @sbbuzz)
emergeformen: Depends on what qualifies as “SEO”. I’ve used Google Webmaster tools, but we don’t have staff..so I guess it’s just “us” πŸ™‚ #sbbuzz
deneki: Q1: doing my best to keep up with it myself! #sbbuzz
scoblitz: @sbbuzz Q1: It’s all me, but my efforts haven’t been too significant beyond some basics. #sbbuzz
colderICE: All of our SEO is done in house…and ummm I AM the house its in LOL #sbbuzz
BizMoneySaver: I do my own SEO to save money and it’s also my job. I setup Google Alerts and RSS feeds to stay on top of new SEO trends. #sbbuzz
emergeformen: Q1: @scoblitz – yes, same here. Can’t see many small biz owners going the full SEO route – it’s a tough ROI IMHO #sbbuzz
rzazueta: #sbbuzz I’m very zen on SEO. Build good online relationships, exchange links with relevant, solid sites and it takes care of itself.
sanjeevaggarwal: Does anyone use tools like LotusJump or WebCEO for SEO? #sbbuzz #sbbuzz
bradfordshimp: Q1 – Do my own SEO, but focus more on quality and quantity of content than anything else. Working on backlinks, etc. #sbbuzz
rzazueta: #sbbuzz Write blog posts, share your links on Twitter, FB, etc. get the word out there. Let your fans talk you up.
Whistletree: Q1 We’ve outsourced SEO, but question doing so. #sbbuzz
rzazueta: #sbbuzz form good joint marketing ventures, do some guest blogging, whatever… all of that extends your reach and helps Google find you.
pmohara: Q1 we use @hubspot to find keywords, monitor rankings.The hard part is @mriggen‘s work speaking keywordese in a natural way #sbbuzz
emergeformen: @rzazueta – that’s helpful info – we’ve got a twitter site, but haven’t yet considered blog posts or FB…yet #sbbuzz
scoblitz: @rzazueta I don’t do any formal link exchanges but I do benefit from some high profile quality sites that link to mine. #sbbuzz
chuckCGAZ: From AZ financing business owners through FACTORING A/R’s. Need to lrarn SEO. #sbbuzz
sbbuzz: Q2 from @emergeformen What cost-effective ways can a small biz do SEO? #sbbuzz
smallbiztrends: @sanjeevaggarwal We have used LotusJump for purposes of identifying places to get visibility online. #sbbuzz
BizMoneySaver: Q1 Found that online press releases work along with other social media (i.e Twitter, FB, etc.). #sbbuzz
rzazueta: @emergeformen If you write good content that useful to your customers and keyword-laden, that’s a HUGE SEO boon. #sbbuzz
bradfordshimp: Q2 – I think one of the best ways to do SEO is to blog regularly. Also, guest post. #sbbuzz
scoblitz: @pmohara I use some of the free tools that @hubspot provides – they are very helpful. #sbbuzz
rzazueta: #sbbuzz Q2: Write a blog, blend SEO into your other mktg efforts (online joint ventures, etc.), get involved in relevant online communities
deneki: Q2: provide quality content and update it regularly. That’s rule #1 for sure. #sbbuzz
deneki: Agreed with @bradfordshimp – regular blog posts are key. #sbbuzz
NateRich: Q2 I also find blogging to be my best friend. It really pushes relativity and gets nice results. #sbbuzz
rzazueta: #sbbuzz One thing that hasn’t changed since the early days of the web – Content is King.
rzazueta: #sbbuzz Q2: Also, make extra certain yoru site is built to be easily indexed by the search engines.
emergeformen: @bizmoneysaver – will press releases help a consumer oriented biz? #sbbuzz
rzazueta: #sbbuzz Sites done in all Flash = invisible to Google.
rzazueta: #sbbuzz don;t hide navigation in JavaScript, Flash or images with ALT tags, etc. Do a “View Source” on your site to see what spiders see.
scoblitz: @sbbuzz Q2 – Google Webmaster Tools are free can give some good info on keywords and how your site is indexed. #sbbuzz
wvpmc: @emergeformen I hard link key word phrases in press releases #sbbuzz
bradfordshimp: @smallbiztrends I’ve used LotusJump as well. I liked it, just couldn’t keep up with it. But very nice for pointing out options. #sbbuzz
MHBoys: @bizmoneysaver do you have good sites to publish online news releases? #sbbuzz
chuckCGAZ: Q My web page is a ourc copy? How can I SEO this site? or is it a wasted effort? #sbbuzz
emergeformen: @rzazueta – I followed this advice with our site. No FLASH, and indexed to Google within a week! #sbbuzz
bradfordshimp: If you have a local business, try blogging about local news and events, and tie in offers to sports events, etc. #sbbuzz
rzazueta: @scoblitz Exactly – I look at those and think, “Wow, how can I get OTHER people to link to me?” #sbbuzz
BizMoneySaver: Press release can help consumer oriented businesses. It helps raise awareness about your business. #sbbuzz
Kmacopy: Q2 blogposts, press releases and weaving keywords naturally into your site copy are some of the easier “free” ways to boost rankings.#sbbuzz
bradfordshimp: @rzazueta Right, its my understanding that you should keep the coding simple and clean. #sbbuzz
rzazueta: #sbbuzz Make sure every trade org or whatever you’re a member of links to your site – including chamber of commerce, etc.
Kmacopy: Q2 generally press releases done for SEO purposes don’t have to be as newsworthy as traditional releases #sbbuzz keep forgetting my hashtag!
KelsonV: All-Flash sites are also invisible to smartphone users, even with iPhone & Android. @rzazueta #sbbuzz
rzazueta: #sbbuzz And try to convince them to not use the nofollow tag – it no longer really affects your Google juice.
Kmacopy: Q2 do have to be careful that you don’t “stuff” keywords into your copy. Spiders don’t like that. #sbbuzz
emergeformen: @bizmoneysaver – thx, must be the corp marketing person in me. Always thought those were just for the wires (am I dating myself?) πŸ™‚ #sbbuzz
rzazueta: @bradfordshimp Precisely. Another trick is to code for the blind – add useful ALT tags to images, make sure text is in HTML, etc. #sbbuzz
rzazueta: @KelsonV And to anyone behind a strict corporate firewall. #sbbuzz
BizMoneySaver: @MHBoys I use prweb.com a lot. As well as some free ones. #sbbuzz
sbbuzz: Q3 Why does SEO have such a bad rap? #sbbuzz
wvpmc: @BizMoneySaver which are your favorite free ones? #sbbuzz
rzazueta: Q3: ‘Cause there are a LOT of shady folks who will take your money with few results. #sbbuzz
rzazueta: #sbbuzz Q3: in SEO, a lot of folks focus on traffic. But traffic that doesn’t convert into paying customers is worthless.
merylevans: @sbbuzz It’s more complicated than many think, rules keep changing and spammers abuse it. #sbbuzz
shipwire: To save shipping costs place your best sellers in multiple warehouses geographically close to your buyers #sbbuzz http://www.shipwire.com
rzazueta: #sbbuzz Using a variety of tactics – both shady and kosher – I can get you TONS of traffic. But most SEO folks won;t help with conversions.
BizMoneySaver: @wvpmc Some of my favorite free ones are free-press-release.com, prlog.com, and pr.com to name a few. #sbbuzz
NateRich: Q3 – Because people try to make irrelevant content relevant. They try to cheat the system. Easier 2 fake it than actually b rel. #sbbuzz
black_hattitud: http://minurl.fr/yoq #sbbuzz Using a variety of tactics – both shady and kosher – I can.. http://bit.ly/3HLiq5 #seo
shipwire: @wvpmc we hardlink our press releases too. Great tip. #sbbuzz
scoblitz: @rzazueta Mine have mostly been a result of the relationships I’ve built. Links are never the goal but sure can be a nice benefit #sbbuzz
chuckCGAZ: Q4 My page is a purch site. Can I SEO this? #sbbuzz
rzazueta: @merylevans SEO is far simpler than most people think. If you have great, fresh content and are active online, SEO just happens. #sbbuzz
joemagennis: Q3) Hi all, how’s everyone 2night. Question is really about the people not the practice. Well optimized sites are just good business #sbbuzz
shipwire: @rzazueta do you think that Video will “soon” be the new king of “content”. Thinking about Bing placement #sbbuzz
scoblitz: @merylevans speaking of spammers – SEO talk sure brings the Twitter bots out in full force. #sbbuzz
merylevans: @rzazueta Many folks (me too) have fresh content, listen and participate… yet search engines continue to not reward us. #sbbuzz
rzazueta: @scoblitz I think this is the best way to get custoemrs. Build relationships, make it worth linking to you. SEO follows. #sbbuzz
SweetBizNews: Joining in late to discussion. I keep hoping that “content is king” #sbbuzz
BizMoneySaver: Google Analytics is a good free tool to help determine what’s working on your site as well as SEO. #sbbuzz
wvpmc: @rzazueta thoughts on how email (newsletter, for example) links to website affect ranking? #sbbuzz
colderICE: Q3 SEO is like magic, magicians do tricks & only other magician know how its done. Slight of hand, camera angles, smoke and mirrors #sbbuzz
rzazueta: @shipwire Sure seems like it’s going to be, but it will never replace written content. Video is too difficult to deal with. #sbbuzz
mattgillooly: @sbbuzz – Q3 – because their rhymes aren’t tight. #sbbuzz
emergeformen: @bizmoneysaver – we use Google Analytics as well #sbbuzz
rzazueta: @merylevans Are you getting a lot of links back to your site? Are you making your content easy to share? Do you encouraging sharing? #sbbuzz
Kmacopy: @shipwire Because spiders don’t index video, it would be hard for video to become the new king in terms of rankings #sbbuzz
merylevans: @rzazueta Si, oui, ja. #sbbuzz
rzazueta: @wvpmc Newsletter links do little for SEO unless that email is posted somewhere accessible to Google. #sbbuzz
BizMoneySaver: I’ve found that writing articles and adding a link back to my website helps with SEO as well as linking building. #sbbuzz
rzazueta: @Kmacopy Plus, have you ever tried to get something like a recipe off a video? Great for showing technique, lousy for research. #sbbuzz
SweetBizNews: Should we all start writing shorter posts? #sbbuzz
colderICE: Q3: The real deal is simply to go to http://ow.ly/qB4x #sbbuzz
rzazueta: @merylevans Are you getting a lot of linkbacks to your content? Do those links contain the keywords you’re targeting? #sbbuzz
MHBoys: @merylevans how do you make the content easy to share? #sbbuzz
Kmacopy: @rzazueta Yeah. Great point! lol Still have to match content with the right medium. #sbbuzz.
joemagennis: @Kmacopy @rzazueta .. my understanding is that there are attempts being made to index flash content. Is that fact? #sbbuzz
emergeformen: @rzazueta – +1 – video is also more time consuming. How many SMEs can devote time to developing something worthy? #sbbuzz
wvpmc: @rzazueta is bing creating new rules for SEO? how about getting ready for web 3.0? #sbbuzz
sbbuzz: Q4 How do you balance writing good copy with getting good Google juice? #sbbuzz
merylevans: @rzazueta Yes — I’m fortunate to write for some good sites and often have linkbacks on correct topics. #sbbuzz
JoeManna: @sbbuzz Creating semantic, relevant copy for people and Google will follow. (pun intended) #sbbuzz
rzazueta: @wvpmc Ha, what’s your definition of Web 3.0? Mine is ubiquity. I don;t think Bing is really changing the game too much… #sbbuzz
merylevans: @MHBoys Blog has sharing tools. Ppl RT links. My main ID is @merylkevans. Might help to see that. #sbbuzz
bradfordshimp: Q4 – The balance is weighting far more on the side of good copy. #sbbuzz
Kmacopy: @emergeformen Video is also pricier 2 if you’re having to outsource; I’m not talking You Tube videos. Cheaper to write a content pg. #sbbuzz
rzazueta: #sbbuzz However, Twitter is… Google, Bing and others are now looking at freshness and relevance to current events and trends as a marker.
wvpmc: @rzazueta web 3.0 > semantic web #sbbuzz
colderICE: Q4 Your copy should be written to SELL while you ads can be written for GOOGLE and neither of the two should be confused IMHO #sbbuzz
emergeformen: Q4: Wow – alhough I’ve been published, writing good copy isn’t easy…I’d say focus first on copy, get the “juice” later #sbbuzz
rzazueta: @joemagennis That’s a fact, but it’s not easy. Not all Flash content is stored as readable text… #sbbuzz
rzazueta: @joemagennis My inderstanding is that Google is still trying but it’s not as big a focus. #sbbuzz
Kmacopy: @joemagennis I would imagine indexing flash is likely to be around the corner, but I don’t know for sure. #sbbuzz
Kmacopy: Q4 I’m partial of course as a writer, but good writing always prevails, in customer’s eyes and in Google’s. #sbbuzz
sbbuzz: Don’t forget to send me a DM or message w/o the hashtag with questions you want discussed with the group. #sbbuzz
rzazueta: @wvpmc The semantic web theoretically makes it easier to index information, but I don;t think it will change things too much… #sbbuzz
JoeManna: A good publisher monitors their Web stats; bounce rates are a close indicator that show relevance to visitors. #sbbuzz
rzazueta: @wvpmc At the end of the day, it’s still about good content placed in a readable format. The semantic web gives more control… #sbbuzz
rzazueta: @wvpmc …over how a site is read, but the spammers will still game it. #sbbuzz
JoeManna: @rzazueta The semantic Web also helps people logically follow a piece of copy. Headings, Lists, Alt/Title attributes, etc. #sbbuzz
Kmacopy: @colderICE A good copywriter should be able 2 write copy that sells (or compels people to act) and which features keywords naturally #sbbuzz
rzazueta: #sbbuzz It’s my opinion that SEO is really kind of dead. You’re best off putting your links directly in front of your customers.
scoblitz: @sbbuzz Q4 I just write my copy and let the rest take care of itself. #sbbuzz
rzazueta: #sbbuzz SEO relies too much on serendipity. It’s still important, but the competition is just too tight.
JoeManna: @rzazueta But spammers can’t game the consistency of a fresh Website with good content. I see weak tactics from their part. #sbbuzz
rzazueta: #sbbuzz Identify blogs and sites where your customers are and get involved – guest blog, write articles, etc.
pmohara: Q4 Compelling writing has been our focus, but we do pay attention to a consistent us of keywords and it has paid off. #sbbuzz
rzazueta: @JoeManna That’s not really the semantic web doing that – you can also do it with CSS. It’s less for readers and more for browsers. #sbbuzz
CompeteSEO: @rzazueta #sbbuzz How is SEO not putting link directly in front of your customers searching what you have to offer? Unless your SEO is weak.
rzazueta: @JoeManna Spammers constantly game the system this way. This is why pagerank relies so heavily on linkbacks from trusted sites. #sbbuzz
joemagennis: @rzazueta I agree about Dead statement. Universal & personalized search makes ranking relative. Focus on converting content #sbbuzz
rzazueta: #sbbuzz It still amazes me how often I see my writing on some spammer’s site because they stole it.
colderICE: I think I will add this to the conversation that a good Title will TRUMP good Copy πŸ˜‰ #sbbuzz
rzazueta: @SEM_SEO_SMO It does do that, but in a very slapshot way. You’re there next to competitors and presumably relevant links… #sbbuzz
JoeManna: @rzazueta But trusted sites have become aware of their PageRank and have nofollowed user-content. It minimizes abuse. #sbbuzz
rzazueta: @SEM_SEO_SMO IS a link on Google better than a link on, say, a trusted site in your industry that contains an article you wrote… #sbbuzz
rzazueta: @SEM_SEO_SMO proving your expertise in the field? #sbbuzz
nrohrbach: Running late, fish weren’t biting #sbbuzz
CompeteSEO: @rzazueta figures you would talk down about SEO when your homepage has PR0. If you had any SEO success, you would be pro-SEO. #sbbuzz
rzazueta: #sbbuzz To be clear: I don;t think SEO is not worthwhile, I just think it’s been played up as far more important than it really is.
wvpmc: @rzazueta @SEM_SEO_SMO what matters is being where your best prospects, customers are #sbbuzz
writerobrien: #sbbuzz Q# Becauze companies farm out SEO to cheap writers who write cheaply. Pay good writers, get good writing. Period.
rzazueta: @wvpmc Precisely. And I like the halo effect that comes from being on a trusted site better than Google. #sbbuzz
JoeManna: @rzazueta I agree, a lot of hype in the industry. Writing content for a robot will only net so much return; write for people. #sbbuzz
wvpmc: @rzazueta do’t you think SEO is most helpful in long tail biz mktg? #sbbuzz
writerobrien: @colderICE #sbbuzz I agree. A good title catches the search engines more quickly than the content.
CompeteSEO: @rzazueta #sbbuzz Want to see results? Get a bunch of bookmarks to your next blog post, on any site. I can get you 1200 social bookmarks.
sbbuzz: All – don’t forget this is a friendly discussion. We love hearing everyone’s opinion as long as it is constructive. #sbbuzz
rzazueta: @wvpmc Only if you have a big catalog that serves the long tail. Otherwise, you’re talking about a niche. #sbbuzz
nrohrbach: @JoeManna exactly, write for people! Those backlinks are pretty valuable in the equation as well #sbbuzz
rzazueta: @wvpmc Better to target and nail that niche – get to know exactly where they are. #sbbuzz
JoeManna: @sbbuzz A little conflict never hurt anyone. πŸ˜‰ It builds character. #sbbuzz
rzazueta: @wvpmc I think SEO in the long tail really only helps bigger companies like Amazon or eBay. #sbbuzz
sbbuzz: Q5 How much attention do you pay to keywords? How often do you review them (if at all)? #sbbuzz
JoeManna: Local search SEO is not new, it’s just more common now to search for local establishments. It’s hot because ppl ignored it so long. #sbbuzz
rzazueta: #sbbuzz Q5: All the time, and not just for SEO. Great way to get marketing and business ideas as well.
leoraw: @rzazueta yes, I agree – often one is writing for a niche and not to be found by anyone in the whole wide world. Perfect that niche. #sbbuzz
writerobrien: @colderICE #sbbuzz What I mean is start with a good title and, of course, make sure the content is fantastic. Good writing is a given.
JoeManna: Q5: I monitor several major phrases to monitor changes and activity. Brand awareness/monitoring and Monthly SEO/SEM volume, too. #sbbuzz
nrohrbach: Q5: I pay a lot of attention to keywords, use them as a thesaurus, review them quarterly. #sbbuzz
rzazueta: @leoraw Yup, and if you REALLY get to know that niche, they’ll learn to trust you and recommend you to others. #sbbuzz
Kmacopy: Q5 You should review keywords periodically because the way people search and the terms they use change over time. #sbbuzz
leoraw: Q5 every few months I go through sites and work on keywords. For some sites (like library) I don’t bother – they promote locally. #sbbuzz
JoeManna: @colderICE Whenever I land on a larger Web property that has long-tail products, I immediately leave. #sbbuzz
BizMoneySaver: Q5: Google Alerts can help monitor keywords as well. I use it all the time in addition to my web logs and Google Analytics. #sbbuzz
colderICE: @wvpmc @rzazueta SEO over TIME carries more weight than any other factor used by the SERPs (search engine rank pages) #sbbuzz
leoraw: @BizMoneySaver I have used Google Alerts a bit; you are right, should use it more for keywords! Automated. #sbbuzz
emergeformen: Q5: for our biz, keywords are highly relevant. Think of how many baldness remedies exist – you want to know what terms are searched #sbbuzz
rzazueta: @colderICE Don’t apologize – it’s my opinion and I may be wrong. How do you make it work for you? #sbbuzz
JoeManna: Q5: While not SEO, it relates to the human aspect of content relevance — monitoring social media spaces is useful for buzz-tracking #sbbuzz
rzazueta: @colderICE Good point… I think I was confusing long tail SEO with long tail selling… But I still say targeting a niche is best #sbbuzz
bradfordshimp: Keywords are more important for me with business sites, don’t worry about them as much on my blog, because I write what I want to. #sbbuzz
rzazueta: @colderICE Plus, if it’s truly a long-tail type niche and you’re one of the few targeting it, SEO ought to be a natural. #sbbuzz
rzazueta: #sbbuzz Yikes – I gotta run home. I apologize for dominating this discussion like this – SEO is a hot button topic for me.
rzazueta: #sbbuzz But, as always, I feel like I learned a lot. You guys flippin’ rock!
colderICE: @rzazueta I just put out so much junk that it gets shelf life, LMAO #sbbuzz And I have been doing the same lines on some sku’s for years
sbbuzz: q6 from @Whistletree Does SEO work for dynamic websites? We are always upgrading our website, how does that impact SEO? #sbbuzz
bradfordshimp: @rzazueta See ya! #sbbuzz
JoeManna: Keyword relevance is becoming more important, I’ve seen more long-tail searches more than before. 2-4 word phrases = dominance. #sbbuzz
JoeManna: @rzazueta Thanks for participating. It’s my first #sbbuzz tweetchat. #sbbuzz
rzazueta: @JoeManna WHOA! Welcome, then! Look forward to seeing you at the next one! #sbbuzz
Kmacopy: Q6 I think dynamic sites have an advantage, because spiders want fresh content. #sbbuzz
bradfordshimp: I think good reviews and write ups are just as important for a web product, such as Whistletree, as any SEO. #sbbuzz
joemagennis: @Whistletree make sure you have a good permalink structure in place at the start. Don’t break backlinks by changing site too often. #sbbuzz
bradfordshimp: @joemagennis Great advice! I broke my backlinks once and learned that lesson. Luckily I wasn’t too far in. #sbbuzz
wvpmc: @JoeManna welcome! #sbbuzz
colderICE: Q5: I try to monitor about once a quarter or 4x a year diligently, and we amp up everything in the 4th Q to maximize traffic #sbbuzz
JoeManna: Dynamic sites gain equity the more they update. Should make use of all on-page SEO elements (titles, meta desc, headings, etc.). #sbbuzz
BizMoneySaver: @joemagennis Great point! This is so important with blogs. WordPress does a good job of handling this for us. Just have to be aware. #sbbuzz
merylevans: @joemagennis Yeah, good advice. Unfortunately, I started blogging in 2000. Was too far along for any changes. Dislike dates in URL #sbbuzz
Kmacopy: #sbbuzz. Alright everyone. I’ve gotta run now. Enjoyed chatting and learning!
joemagennis: @merylevans @BizMoneySaver .. right. WP lets you custom structure. I also dislike dates and use keyword rich permalink structure #sbbuzz
Whistletree: @JoeManna Thanks, that makes sense. #sbbuzz
MHBoys: #sbbuzz thanks and a pleasure meeting everyone. see you next time, lots of useful information
leoraw: @merylevans If you don’t have numbers in your permalinks and you have large blog, you could have slow site. So dates=good. #sbbuzz
JoeManna: A nice clean URL structure helps dynamic sites grow logically; Agreed to not make URL changes (even if 301’ing it). #sbbuzz
leoraw: I need to write a post about permalink structure and why for large blogs it is good to use numbers like post num or date. #sbbuzz
JoeManna: @joemagennis What’s your preferred mix? I enjoy “category/postslug” in WP. #sbbuzz
deneki: @JoeManna 301’ing it? #sbbuzz
sbbuzz: Q7 from @scoblitz What do peple think of recent info from Google that keyword meta tags are ignored http://bit.ly/NEPkP ? #sbbuzz
JoeManna: @deneki 301 Redirect … a permanent redirect, passing along PageRank. Often causes Google to sandbox a URL to be safe. #sbbuzz
deneki: @JoeManna Gotcha – thanks. #sbbuzz
JoeManna: Q7: I think meta tags are completely abused as an industry and Google paid minimal benefit to it. Meta description is where it’s at. #sbbuzz
joemagennis: @leoraw would love to see post so I can re-consider the process. @JoeManna .. that’s the format, but I’ll tweak the slug at times #sbbuzz
sbbuzz: Oops- misspelling credited to the bee, not the scoblitz. πŸ˜› #sbbuzz
JoeManna: Q7: cont’d – Google has way too many factors to weigh in a site’s quality; meta tags aren’t on the top of the food chain. #sbbuzz
leoraw: Q7 – keyword meta tags – one less thing to worry about – title tag most imp, then description tag; what’s in your H1 and H2 also #sbbuzz
emergeformen: @JoeManna – I agree, although I haven’t used meta description, the meta tagging was so abused, Google had to ignore. #sbbuzz
sbbuzz: Announcement: No #sbbuzz chat next week. We will be in DC attending the #growsmartbiz conference http://tinyurl.com/gsbiz #sbbuzz
JoeManna: @emergeformen Meta descriptionsare golden, especially if it supplements titles. About 180 characters as a lede for the page. #sbbuzz
joemagennis: Q7) I thought that was already a discounted factor, didn’t realize it was a new update. #sbbuzz
leoraw: @joemagennis Meanwhile you can read this geeky post to understand the permalink problem http://bit.ly/eAIRg #sbbuzz
colderICE: #sbbuzz Q7: I think Google ignores meta keyword, but NOT meta descriptions so not all tags are completely irrelevant… http://ow.ly/qBjZ
merylevans: @joemagennis It was WP — but it was just too late when I realized the date problem. #sbbuzz
merylevans: @leoraw Well, not that big. About 3000 posts in nine years. #sbbuzz
JoeManna: @joemagennis Google has long held ‘no comment’ on Meta Tags, but officially they ruled them out. But we all know it had little rank. #sbbuzz
BizMoneySaver: Alt tags that contain relevant keywords are also important. I also include relevant keywords with my image file names and others. #sbbuzz
JoeManna: @merylevans A well planned, big 301-redirect would be OK; penalized temporarily but all backlinks would pass along juice. #sbbuzz
joemagennis: @leoraw thanks for that. Very interesting. I need to study that some more. #sbbuzz
sbbuzz: Q8 Who do you trust to give you SEO advice? #sbbuzz
colderICE: I gained alot of knowledge…Great chat guys, gotta run, but I will b back in 2 weeks for the next one! #sbbuzz
JoeManna: @colderICE Have fun, nice to meet you on #sbbuzz #sbbuzz
leoraw: @joemagennis I got it off the WordPress Codex http://bit.ly/TO40L (Read the Manual, it helps! πŸ™‚ #sbbuzz
deneki: Q8: I’ve learned a lot about SEO from @problogger #sbbuzz
JoeManna: @sbbuzz Q8: I trust no one source, specifically. I prefer experience over practice, results over theory. #sbbuzz
wvpmc: @colderICE glad you could join us tonight! #sbbuzz
leoraw: @colderICE thanks for joining, nice to meet you! #sbbuzz
leoraw: Q8 I read 10 different posts on one topic and try to figure out what makes the most sense. Like Permalink Structure! #sbbuzz
scoblitz: @sbbuzz Q8 My fellow sbbuzzers of course… am learning a lot tonight! #sbbuzz
JoeManna: Q8: To be honest, I follow the blackhats so I know what I won’t do. Generally, Google targets blackhats –with reason. #sbbuzz
leoraw: Q8 @manikarthik has a nice SEO blog http://www.dailyseoblog.com/ #sbbuzz
joemagennis: @leoraw I just never considered the site loading factor as it relates to permalink structure. #sbbuzz
leoraw: @joemagennis It might be that it has to get REALLY large for it to be a problem. And maybe they’ll fix it? #sbbuzz
JoeManna: @leoraw I think the culprit is when you have duplicate post slugs; with caching, performance is a tiny problem. πŸ™‚ #sbbuzz
BizMoneySaver: Q8 http://www.seomoz.org/blog along with http://www.sitepoint.com/blogs are two that I read pretty often. #sbbuzz
sbbuzz: Q9: Any other resources you would recommend for learning more about (or keeping up with) SEO? #sbbuzz
JoeManna: Q8: Test, ask around, trial and error is the best learning tool. Not all SEO pieces of advice is relevant to every industry. #sbbuzz
BizMoneySaver: You can setup a Google alert for SEO or SEM and choose which information you would like to read further. This is what I do. #sbbuzz
wvpmc: @JoeManna curious about your comment re: industry specificity – please elaborate #sbbuzz
BizMoneySaver: Q9: I would also suggest finding podcasts on SEO or SEM. I like them because they are FREE :>). #sbbuzz
Chris_Hendricks: I like Ed Taylor’s tactics on SEO just watched his latest video http://www.edtaylor.com/ashland.html #sbbuzz
emergeformen: Q9: attend a sbbuzz-up! #sbbuzz
JoeManna: @wvpmc Example… what works great for an carpet cleaner in SEO might not work for a graphic designer. Bottom line: relevance. πŸ™‚ #sbbuzz
JoeManna: Q9: Google around where you have deficiencies and see if SEO/SEM would improve it. Many great articles/minds out there. #sbbuzz
leoraw: Q9 I learn a lot from looking at Google Analytics and Google Webmasters stats. Just remembering to take a look can give ideas. #sbbuzz
ImmersionIT: @AcquireCom interesting discussion tonight on SEO, do a hash search for #sbbuzz
pmohara: Q9 I mentioned @hubspot before – they have a TON of great content on creating great content. Figures, huh? πŸ™‚ #sbbuzz
wvpmc: @JoeManna are you referring to different keyword phrases – or different techniques #sbbuzz
joemagennis: Q9) I subscribe to email newsletters from WebProNews http://bit.ly/6R93L & WebProBusiness http://bit.ly/1474l5 good insights. #sbbuzz
JoeManna: @wvpmc All the above. On-page SEO is relatively the same, but at different angles of attack. #sbbuzz
sbbuzz: That ends tonight’s SEO throw-down. Thanks all for the passionate discourse. Great to have so many new faces! #sbbuzz

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