#SBBuzz Summer Schedule & Reading List

Welcome to summer everyone!  We are now switching to our #sbbuzz summer schedule which means we will be hosting our usual #sbbuzz chat EVERY OTHER TUESDAY from now through August.  Take these extra evening hours and enjoy more sunsets and fireflies!

This summer we are also introducing a new summer reading list.  Each “off week”  Tuesday, please tweet your recommendation for a small business blog post, article, podcast or book that you think the rest of us should add to our summer reading (or listening) list.  Please tag the message with the #sbbuzzReadIt hashtag and we will keep an ongoing list of the must-reads.

Now you have something to enjoy while sipping cocktails under that sunet!

– Pamela (@pmohara)

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Small Business Marketing Chat Summary from June 1, 2010

Kicking off this month topic of Small Business marketing. Tonight’s discussion covered ideas about how small businesses can identify, understand and communicate with their customers.

  • We’re on every Tuesday from 8-9 pm EST.  The next chat will be held on June 8, 2010.
  • You can read the instructions on how to participate here: http://sbbuzz.biz/instructions
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us! http://sbbuzz.biz/instructions
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
lindadessau: Hi folks! I help coaches and other small biz owners write masterful content for newsletters and blogs http://ht.ly/1SMaF (Intro for #sbbuzz
ginabee: Hi, All! Gina w/ writeytidy.com, content creator to the stars…& everyone else! Happy to discuss & learn marketing w/ everyone. #sbbuzz
TraceyHolinka: I?m a web designr/developr @chaostoclarity. I show small biz & freelancers how 2 take advantage of the web. #chaostoclarity #sbbuzz
bradfordshimp: Howdy hey! I am a writer, publishing useful information for savvy small business owners. #sbbuzz
decker_chris: I’m a technology professional specializing in web development, social media, and helping people communicate. #sbbuzz
janetdmiller: I’m a search engine optimizer (SEO) running my own small business. First time on this chat. 🙂 #sbbuzz
scoblitz: @sbbuzz Hi all – Scott from the Customer Experience team @batchblue. Looking forward to learning a lot from everyone tonight. #sbbuzz
mentormarketing: I provide a comprehensive resource for business professionals who want to learn more about online marketing channels #sbbuzz
stellel: Hi! I’m Christelle, Customer Experience @batchblue software. #sbbuzz
MHBoys: Michael Boys, cloud integrator for SMBs #sbbuzz
mriggen: @sbbuzz Hi all, I’m Michelle Riggen-Ransoms and I’m with @BatchBlue, makers of software for small businesses. #sbbuzz
smitty1966: Jeff Smith – technology director for @edupros – we help businesses and orgs with teaching and training. #sbbuzz
pmohara: Welcome everyone! I’m Pamela with @batchblue and the hostess of the #sbbuzz chat (iow the one wearing the bee costume)
Zimana_: I am a web analytics marketer, helping small businesses update their websites and online marketing #sbbuzz
smitty1966: We use @BatchBlue at @edupros. Love it! #sbbuzz
sbbuzz: Tonight we’re kicking off a month long discussion of small business marketing. Let me know what you want included. #sbbuzz
sbbuzz: Q1 What is the most challenging part of marketing your business? #sbbuzz
bradfordshimp: Q1 – Defining the right niche is way up there for me. Until you do, it is hard to market correctly. #sbbuzz
pmohara: @Zimana_ Hi Pierre! Welcome! #sbbuzz
Zimana_: for Q1 @sbbuzz Processing new marketing information and tools not just for me but for helping clients as well. #sbbuzz
MHBoys: new customers other than referrals are VERY expensive to find – turning that marketing into sales #sbbuzz
TraceyHolinka: @bradfordshimp Q1. Agreed. It took us some time to figure out our niche. Things were smoother after we figured it out. #sbbuzz
pmohara: Q1 #sbbuzz Staying focused is hard. Our communications team has so many brilliant ideas, but not enough elves to do them all.
ginabee: Q1 – Defining my market & finding them. Once they’re identified, it’s easier to explain how I can help them. #sbbuzz
scoblitz: @sbbuzz Q1 – For me it was deciding where to best focus my efforts (time and money) until I could get measurable results. #sbbuzz
mriggen: @sbbuzz Q1 Coming up with new ideas that will translate into new customers is always a challenge. And balancing resources… #sbbuzz
mentormarketing: A1: Focusing on Trends vs. getting stuck on a Fad, is and area I always have to force on my self. #sbbuzz
TraceyHolinka: Q1 – Finding inexpensive ways outside of the Internet to reach our target market. #sbbuzz
selahsynergy: @scoblitz I second that. There are so many new options without enuf track record to know what works. So little time. #sbbuzz
pmohara: @TraceyHolinka there are things outside of the internet?? 🙂 #sbbuzz
mentormarketing: A1: Social Media Technology is alsoa pain point for me right now. #sbbuzz
sbbuzz: Q2 What are you doing to find your niche? What would you like to learn more about? #sbbuzz
bradfordshimp: Q1 – Be sure to know that you actually want to work with the customers that you are trying so desperately to reach. #sbbuzz
ginabee: Q1 – Another challenge is finding the time to do any marketing at all when you’re busy actually working your biz. #sbbuzz
bradfordshimp: Q2 – Finding your niche is part self-discovery, part-trial-and-error, and perhaps a dash of luck sprinkled on for good measure. #sbbuzz
smitty1966: Q1-value for $. Focus is key, fostering referals and chosing right channels helps with results. #sbbuzz
bradfordshimp: Q2 – I am personally just trying things, seeing what fits. #sbbuzz
mentormarketing: A2: I am defining my niche based on the audience(s) that need my products and services. W/O customers a product is only an idea. #sbbuzz
Chris_Hendricks: @sbbuzz Q2 What are you doing to find your niche? A2 I ask myself…what am I passionate about #sbbuzz
JoeCascio: @mriggen I know there are many people who need my help. The problem is connecting with them when they’re looking for help. #sbbuzz
mriggen: @sbbuzz We’re kicking off a series of small, in-person events this summer. Enjoy mixing IRL events w/online marketing efforts. #sbbuzz
selahsynergy: @mentormarketing Amen to that! “W/O customers a product is only an idea.” #sbbuzz
lindadessau: Q2 My niche came out of my own professional journey – I started out as a coach, writing my own coaching articles. #sbbuzz
ginabee: Q2 – When everything began fitting together into a bigger picture.That’s *my* niche. Found it by taking work I’m passionate about. #sbbuzz
bradfordshimp: Q2 – With my blog, I am able to see which articles are more popular with my readers. Working on turning those into products. #sbbuzz
lindadessau: @bradfordshimp Excellent! You’re really responding to your market by doing it that way. Not creating out a vacuum. #sbbuzz
sbbuzz: Q3 How do you measure results? Do those results drive your marketing strategy? #sbbuzz
bradfordshimp: Q3 – I have a new way of measuring marketing results – it is called sales. A good result for marketing is new sales. #sbbuzz
janetdmiller: A3 Depends on the tactic, but ultimately, we tie tactics back to customer records so we can see true ROI. #sbbuzz
lindadessau: Q3 It’s sometimes tough to know when to tweak and when to stay with a plan and ride out natural ebbs and flows. #sbbuzz
selahsynergy: @sbbuzz Q3 Results are measured against objectives whether its sales, traffic, subscriptions. Strategy &tactics change in response #sbbuzz
mentormarketing: A3: We measure client satisfaction, Return engagements, and New Sales. #sbbuzz
smitty1966: Q3 results are striaghtfoward since we are so close to our marketing. Lead conversion means we adapt to what works #sbbuzz
ginabee: Q3 – Good ol’ fashioned testimonials r my results – that & repeat business.Best marketing I can do is referring to satisfied clients #sbbuzz
lindadessau: @ginabee Yes, repeat business and referrals are GREAT measurements of success. #sbbuzz
selahsynergy: @ginabee Great to measure satisfaction. Were you satisfied with the prod/service? Would you tell a friend? #sbbuzz
pmohara: Q3 There are some efforts we measure against sales (new promotions) and some we know are immeasurable (like #sbbuzz)
sbbuzz: Q3 What is your most effective marketing effort? #sbbuzz
ginabee: Q3 – Yes, some results are a definable result of an effort and others are just from putting yourself & your biz out there. #sbbuzz
lindadessau: @pmohara Great point about some efforts being immeasurable, or slower (like a newsletter subscriber hiring me after a year!). #sbbuzz
janetdmiller: A3 Word of mouth is by far our best marketing tactic. #sbbuzz
lindadessau: @sbbuzz My most effective marketing effort? Consistently producing masterful content, of course 😉 #sbbuzz
ginabee: Q4 – For what I do, the Internet has served me well for marketing. My biz coach still encourages me to do face-to-face too, though. #sbbuzz
mentormarketing: A4: @janetdmiller I agree WOM is like being handed a sale that is already closed. #sbbuzz
smitty1966: Q3- Getting out in front of potential clients. Conferences, shows and workshops. #sbbuzz
janetdmiller: @mentormarketing Absolutely! And I find networking to be key to word of mouth. #sbbuzz
ginabee: @mentormarketing Ain’t it the truth. Ain’t it the truth! #sbbuzz
pmohara: @lindadessau Exactly.. You can’t put a number on community, good will, collaboration, idea sharing and friendship. #sbbuzz
MHBoys: @bradfordshimp how do you systematically tie the sales to specific marketing campaigns #sbbuzz
sbbuzz: Q5 What marketing tools & techniques would you like to learn more about? #sbbuzz
bradfordshimp: @MHBoys Depends. For some, you can track via code. Others, you just ask. Also, you can set up individual web landing pages. #sbbuzz
janetdmiller: A5 I find ad retargeting fascinating. Would like to learn more about mobile and TV as they evolve too (like with Google TV). #sbbuzz
bradfordshimp: Q5 – I would like to learn how to better use Facebook and LinkedIn to bring in sales. #sbbuzz
bradfordshimp: @janetdmiller Good one. Mobile is going to be huge (going to be??) so this is an area we can all learn more about. #sbbuzz
mentormarketing: A5: I think it would be good to learn about email platform advanced features, FB pages, Linkedin Q&A these are on my short list. #sbbuzz
bradfordshimp: Q5 – I want to learn more about Apps as marketing. #sbbuzz
janetdmiller: @bradfordshimp I think mobile has amazing potential for local-based businesses too. #sbbuzz
pmohara: @bradfordshimp Google Apps? #sbbuzz
lindadessau: @bradfordshimp Agreed. I’d be interested in learning more about mobile marketing, also. #sbbuzz
bradfordshimp: @janetdmiller I agree. I have a friend who just released a local tourism app that points to all the best places. #sbbuzz
bradfordshimp: @pmohara No, just apps in general (yes, google apps as well). Providing bite sized tools that point the way to a bigger sale. #sbbuzz
sbbuzz: Thanks for the ideas, folks. We’ll dig in to these more the next few chats. So be sure to COME BACK! 🙂 #sbbuzz
janetdmiller: I’d also love to learn more about Android apps for marketing. RT @pmohara: @bradfordshimp Google Apps? #sbbuzz
mentormarketing: A5: Article marketing best practices, and a deep dive into picking your content distribution sites. #sbbuzz
bradfordshimp: Where did that hour just go? #sbbuzz
sbbuzz: And somehow it is already what we affectionately call Pitch Time. Please tell us a little about your business. #sbbuzz
MHBoys: think of mobile as an extension of the internet in the short term – make sure all material (and website) are accessible via mobile #sbbuzz
lindadessau: I’m taking a stand for the quality of your content! Read my manifesto at http://bit.ly/content-creation-manifesto (pitch time on #sbbuzz
TraceyHolinka: @chaostoclarity helps small biz & freelancers use social networking/media & the Web to grow their biz #chaostoclarity #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at http://sbbuzz.net #sbbuzz
bradfordshimp: Pitch: Releasing my first e-book soon (next week?). I will be giving it away free to email subscribers of http://allbizanswers.com #sbbuzz
bradfordshimp: It is on the value of the customer after the sale, testimonials, referrals, second sales, having a follow up plan … #sbbuzz
sbbuzz: Thanks to everyone for great new topic ideas! We’ll get the #sbbuzz summary posted on the site soon at http://sbbuzz.biz
ginabee: Those who do, do. Those who need it put into just the right words contact me: http://www.writeytidy.com #sbbuzz
TraceyHolinka: @bradfordshimp Looking forward to your ebook #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night 8-9 PM ET by the folks from @batchblue Come again soon!
scoblitz: @sbbuzz I’m going to pitch http://freelancecampchicago.org/ on June 26th – would love to connect with folks there if you’re close. #sbbuzz
smitty1966: Learning made easy. We can be found here @edupros. Great chat tonight. Cheers. #sbbuzz
bradfordshimp: @scoblitz Thinking about heading out that way some time, have a brother in law roaming around out there. #sbbuzz
lindadessau: @bradfordshimp Congrats on the upcoming book! I just subscribed so I’ll get my copy! http://ht.ly/1SN6V #sbbuzz
mriggen: @scoblitz Yes, what you said! @batchblue will be at http://freelancecampchicago.org/, come say hello! #sbbuzz
bradfordshimp: @lindadessau Cool, thanks! #sbbuzz
pmohara: #sbbuzz Pitch – Pamela here from & @batchblue makers of BatchBook Social CRM (when not busy sbbuzzing)

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June Topic of the Month: Small Business Marketing

What does marketing mean to your small business? Whether you are selling subscription based clean underwear (my favorite new small business Manpacks.com) or writing services with a flair (such as our own Contentmasteryguide.com or Writeytidy.com) it is important that you understand who your audience is and the best way to communicate with them.

So we will be spending time tonight discussing how small businesses can identify, understand and communicate with your customers and identifying mark3eting topics that we would like to spend the rest of this month digging into a little further.

Please join us tonight from 8:00 – 9:00 PM EDT to discuss our small business marketing strategies.

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Customer Service Chat Summary from May 25, 2010

We discussed small business customer service. The tools you can use, empowering your team, and strengthening your relationships with your customers.

  • We’re on every Tuesday from 8-9 pm EST.  The next chat will be held on June 1, 2010.
  • You can read the instructions on how to participate here: http://sbbuzz.biz/instructions
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.
scoblitz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us! http://sbbuzz.biz/instructions
scoblitz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me 5)Use #sbbuzz in all messages 6)Have fun! #sbbuzz
scoblitz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
selahsynergy: Hello Sbbuzz friends. Susan here from Selah Synergy ready to chat about small business. Oooops, did I forget my hat? #sbbuzz
scoblitz: I’m Scott Blitstein – Customer Experience with @batchblue and we’re going to talk all about Customer Service tonight. #sbbuzz
ginabee: Hello all! Gina from writeytidy.com writing & content creation. So happy to be here tonight with the sbbuzz gang once again! #sbbuzz
scoblitz: Co-hosting tonight is friend and co-worker @stellel #sbbuzz
ginabee: @scoblitz So you’re wearing your Customer Service hat tonight… #sbbuzz
stellel: I’m Christelle Lachapelle Customer Experience with @batchblue and trusty hat-wearing side-kick to @scoblitz #sbbuzz
southrngurl6489: Hi. I’m Jenn, an aspiring business woman and full time student. Nice to meet you all. #sbbuzz
mikestenger: I’m late, I’m late, I’m late…for a very important #sbbuzz
scoblitz: Our Bee is busy attending an event tonight so we’re jumping in with our Bee Hats to keep the conversation going. #sbbuzz
ginabee: @stellel Awesome Customer Service hats! Looking good for wrocking Customer Service!!! #sbbuzz
mikestenger: Mike here. Social media consultant with an ass-kicking passion. Expert or guru not in my vocabulary. #sbbuzz
icebluebanana: I am mark, and I write for icebluebanana.com. Also, I work as a consultant, which is very customer service intensive. #sbbuzz
scoblitz: OK – let’s jump right in and talk Customer Service. #sbbuzz
BlueDelivered: Hi I’m Dawn… didn’t know we were supposed to wear a hat to this party! #sbbuzz
scoblitz: Q1) How do you know when you need a dedicated customer service person? #sbbuzz
mikestenger: Q1: When u can’t handle all the interaction ur currently getting. Customers are getting left behind. #sbbuzz
icebluebanana: Q1 – great question – likely when that is one think that you can’t keep up with – risky hiring someone you don’t know though. #sbbuzz
DiSnEyTRAVELmum: A1. When customer service is suffering due to growth — time to add someone new. #sbbuzz
southrngurl6489: Q1) How do you know when you need a dedicated customer service person? When you are just keeping up with the CS and other tasks #sbbuzz
BlueDelivered: Q1: when you can’t meet the needs of your customers right away #sbbuzz
mikestenger: Q1: Also, if ur current CS staff is overloaded. Time to hire. #sbbuzz
icebluebanana: @mikestenger Hey Mike. Nice to be here. Seems like a good group – tough subject, which is nice. #sbbuzz
mikestenger: Q1: If ur staff is overloaded, not good. Customers are neglected, really not good! #sbbuzz
DiSnEyTRAVELmum: Our business is two people right now — we both do everything — however, there r times I have to slow down b/c 2 busy. #sbbuzz
scoblitz: @mikestenger Great – how do you monitor that effectively? #sbbuzz
DiSnEyTRAVELmum: @mikestenger I never want to neglect clients — CS is key in my biz. #sbbuzz
mikestenger: Up for a GR8 discussion? Get in & join us here at #sbbuzz
stellel: @DiSnEyTRAVELmum Do you have customer service staff in your business? #sbbuzz
mikestenger: @scoblitz Pay attention to their workload & any concerns via staff. Many having same issue? Make changes. #sbbuzz
scoblitz: Q2) How do you stay in the customer service loop when you are no longer the one doing it? #sbbuzz
DiSnEyTRAVELmum: @stellel My partner and myself do CS, PR, Marketing, Booking, Writing, Itineraries EVERYTHING. #sbbuzz
southrngurl6489: Q2) You periodically check in with customers, customer satisfaction surveys #sbbuzz
AboutWDW: #sbbuzz Q1: If you are that busy, it may be time to reevaluate your prices — raising them may increase profit and keep you from going nuts.
BlueDelivered: Q2: I think this is the biggest challenge… finding staff that will care as much as you do (or close to it) #sbbuzz
icebluebanana: monitoring is difficult, and the reason you need at least one person you can trust (unless you have money for phone monitoring..) . #sbbuzz
mikestenger: Q2: Keep in close touch with staff on a consistent basis. Don’t wanna get behind if any problems. #sbbuzz
icebluebanana: and @southrngurl6489 Q2) You periodically check in with customers, customer satisfaction surveys #sbbuzz (great!)
scoblitz: Q3) Follow up from @ginabee – How do you find people who will care as much as you do to help your customers? #sbbuzz
DiSnEyTRAVELmum: Im just going to retweet all your A2 since I don’t delicate yet. Sandra #sbbuzz
bostonmarketer: @mikestenger What’s #sbbuzz?
mikestenger: Q2: Regarding customers themselves, every once in a while reach out to them & ask questions. #sbbuzz
stellel: Surveys are a great idea! #sbbuzz
DiSnEyTRAVELmum: @bostonmarketer Small Business Buzz #sbbuzz
DiSnEyTRAVELmum: We just hired a P/T sales person — she started with enthusiasm — but not much now. sigh. #sbbuzz
BlueDelivered: Anyone else having tweetdeck issues?#sbbuzz
BlueDelivered: @southrngurl6489 @scoblitz thanks for the info on tweetdeck #sbbuzz
scoblitz: Lets try again – Q4 -What specific tools do you use to provide customer service? #sbbuzz
southrngurl6489: Q4- I’d love to know….research for future needs 🙂 #sbbuzz
mikestenger: Q4: I don’t know…email, phone, Skype, those tools 🙂 #sbbuzz
icebluebanana: Q4 – face to face always best – tools = phone, then chat, then email – old fashioned, I guess #sbbuzz
scoblitz: Q5: How do you empower your employees to provide excellent customer service? #sbbuzz
icebluebanana: Q5 – listen to what they think about improving the service & use suggestions if they are good #sbbuzz
selahsynergy: @scoblitz Q5: Essential! The sooner every employee realizes they are empowered to create a customer experience, the better. #sbbuzz
ginabee: Q5 – Seems to me that communication from the inner sanctum of the co. & great listening on both sides will arm cs w/ tools they need #sbbuzz
southrngurl6489: Q5: Give them guidelines to make decision calls, and stand by them if they make appropriate calls #sbbuzz
scoblitz: @selahsynergy I agree! #sbbuzz
stellel: @selahsynergy Great way to put it! #sbbuzz
scoblitz: Feels like we got cut short but now it is what we affectionately call Pitch Time. Please tell us a little about your business. #sbbuzz
selahsynergy: @stellel @scoblitz Thanks.I think it’s more about creating a customer-focused culture than procedures (tho procedures help growth) #sbbuzz
scoblitz: If you’d like a once-a-week e-mail reminder (including the topic) sign up at http://sbbuzz.net #sbbuzz
scoblitz: Thanks to everyone for the great but brief discussion! We’ll get the #sbbuzz summary posted on the site soon at http://sbbuzz.biz #sbbuzz
selahsynergy: @scoblitz Thanks for the chat. Fun and informative as always. #sbbuzz
icebluebanana: lots of great ideas in here #sbbuzz
stellel: Thanks everyone! Great chatting with you all! #sbbuzz
scoblitz: Thanks to all – especially to @stellel for co-hosting and for the nifty Bee Party Hat! #sbbuzz
ginabee: Pitch: You know your business inside & out but can you write about it? I put your brilliance into words! http://www.writeytidy.com #sbbuzz
ginabee: Yes, thanks to @scoblitz & @stellel for fantabulous moderation despite the technical difficulties. Your hats were niftylicious! #sbbuzz

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Customer Service

So, you’ve attracted those new customers. They love your products and services! What’s next?

Join us for tonight’s chat where we’ll dive in to how to provide an excellent customer service experience, the tools you can use, empowering your team, and strengthening your relationships with your customers. What works and what doesn’t?

Please join us tonight from 8:00 – 9:00 PM EST to share your ideas about Customer Service.

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Leadership Roles & Opportunities Chat Summary from May 18, 2010

We chatted about the different types of leadership opportunities that are available within our business, our community, our industry and our network.  And how to know which opportunities are worth pursuing.

  • We’re on every Tuesday from 8-9 pm EST.  The next chat will be held on May 25, 2010.
  • You can read the instructions on how to participate here: http://sbbuzz.biz/instructions
  • Invite others to join in, help them get started.  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us! http://sbbuzz.biz/instructions
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
mikestenger: I’m a redhead with a pink hat who just so happens to consult w/businesses via social media. U? #sbbuzz
bradfordshimp: Hi all, Bradford Shimp here. I think for a living. #sbbuzz
rongraham1: Hullo @sbbuzz and group. I’m here to accelerate the process of getting a business off the ground. Pitching is my big problem. LOL #sbbuzz
pmohara: Hi all and welcome! Pamela here from @batchblue. I’m the moderator of this chat and the herder of baby bees #sbbuzz
stellel: Hello! Christelle here, customer Experience for @batchblue software… #sbbuzz
PatRobeck1ofHis: Hi everyone, first time to this chat, saw @mikestenger here so figured it was worth checking out. #sbbuzz
sbbuzz: Tonight’s topic is leadership opportunities for small biz owner. Send me any questions you want discussed with the group. #sbbuzz
eproulx: #sbbuzz I’m Erik Proulx. Maker of lemonademovie.com and blogger at pleasefeedtheanimals.com. Evolving business daily.
sbbuzz: Q1 What does it mean to be a leader? In what ways are you a leader in your business or community? #sbbuzz
kimbrater: Hi all #sbbuzz. I’m Kim, partner @AntHillMarketing a brand development and marketing firm in Portland.
bradfordshimp: Q1 – Leadership is about serving and sharing. #sbbuzz
pmohara: @eproulx Hiya Eric – nice to see you here! Are you bringing your movie to Providence, yet? #sbbuzz
kimbrater: @sbbuzz Being a leader means having vision, passion, courage, commitment and focus. #sbbuzz
mikestenger: Q1: Being a leader means being at the center of serving & helping those in ur niche or profession. #sbbuzz
PatRobeck1ofHis: btw, I am owner w/wife of a BnB, @BonnyPeacock, in Ohio, and also have a FT day job. #sbbuzz
rongraham1: The leader passes the glory to others when things go well and takes the bullet when things don’t. #sbbuzz
kimbrater: Q1: Leadership is about not being afraid to make mistakes and taking the heat when things go awry…and then fixing them. #sbbuzz
PatRobeck1ofHis: Leadership means taking chances and stepping out before others do. #sbbuzz
eproulx: Q1: Leadership is moving target for me. But mostly means being so passionate about what you do that others want to do it with you. #sbbuzz
mikestenger: Q1: To be a true leader, u must have passion, dedication, & a desire to help others IMO. #sbbuzz
kimbrater: In a small biz setting, leadership means positioning your company for growth as well as taking out the trash. #sbbuzz
kimbrater: @mikestenger Yep. Passion, courage, vision, focus and commitment. That’s leadership. #sbbuzz
sbbuzz: Q2 from @rongraham1 which is more important: geographical community leader, business-type leader or Internet community leader. Why? #sbbuzz
wvpmc: Q2 – for what purpose? each has its place #sbbuzz
PatRobeck1ofHis: Q2 depends on nature of your business, and can shift day to day. #sbbuzz
kimbrater: @eproulx Agree. Passion is a huge part of it. But not all. #sbbuzz
pmohara: Q1 I find leadership is more about communicating the goal and empowering others to accomplish it. Less about me doing it myself. #sbbuzz
mikestenger: YES! @kimbrater made a GR8 point. Likewise, if u can’t grow urself, how can u expect to grow anything else? #sbbuzz
GetPushing: Hello! I’m a PR/marketing/sm firm owner. 3 years. New to #sbbuzz.
scoblitz: @sbbuzz Q2) hi all – sorry I’m late. I think it depends upon the nature and scope of your goal. Each has its merits. #sbbuzz
PatRobeck1ofHis: Q1, @pmohara Not always doing it yourself, but, being willing to get in the trenches with the troops when needed. #sbbuzz
GetPushing: Q1 leadership is more about communicating the goal & empowering others to accomplish it. Less about me doing it myself. #sbbuzz RT @pmohara
GetPushing: Q1 Setting an example & framework create the tools for others to follow your leadership. #sbbuzz
kcolaco: @pmohara well said #sbbuzz
kimbrater: Q2: Why separate these “types” of leadership? They are intertwined in my mind. #sbbuzz
pmohara: @PatRobeck1ofHis Yes, I agree. Hard part is knowing when you’re being helpful in the trenches & when you’re needed elsewhere. #sbbuzz
rongraham1: @kimbrater, so you do not recognize three separate, and often independent, audiences? Oh, afraid I can’t quite agree with you there. #sbbuzz
jonathanfields: @eproulx To me, leadership is about putting service before supremacy. Invert the funnel. #sbbuzz
kimbrater: @pmohara @PatRobeck1ofHis leadership also means letting go and trusting the ppl you hire. If you hire great ppl they will deliver #sbbuzz
kimbrater: @rongraham1 Of course there are always different audiences, but leadership is leadership…you don’t change it based on audience. #sbbuzz
GetPushing: Q2 Now really effective leadership requires a bit of all 3. Community leadership brings together geo & business, as applicable. #sbbuzz
wvpmc: Some overlap, but key differences between manager and leader – small biz owner ideally is both #sbbuzz
sbbuzz: Q3 Does leadership in your community or industry mean success for your business? #sbbuzz
pmohara: @kimbrater great point! #sbbuzz
GetPushing: @eproulx To me, leadership is about putting service before supremacy. Invert the funnel. #sbbuzz (via @jonathanfields) very good point
kimbrater: Q3: Leadership doesn’t always equal success…it depends on how you define success. #sbbuzz
bradfordshimp: Q3 – I don’t think its an automatic correlation. #sbbuzz
GetPushing: Q3 Not necessarily, but it helps, boosts connections therefore opportunities. #sbbuzz
bradfordshimp: Q3 – Part of it is that someone may be better at something like communication then they are at their business. #sbbuzz
PatRobeck1ofHis: Q2&3, Leadership doesn’t always mean having employees, you lead your business community, neighborhood, networks online. #sbbuzz
rongraham1: @kimbrater, can’t agree with you there either, I’m afraid. You may not change principles, but actions do change based on need. #sbbuzz
mikestenger: Q3: It does when that leadership is used properly & action is taken, especially of those involved. #sbbuzz
kimbrater: @rongraham1 We’ll agree to disagree then. #sbbuzz
wvpmc: Q3 can certainly help, but no guarantee – networking usually benefits co #sbbuzz
Kennybosco: Q3 As an artist,a leader doesn’t have to be a success in business to be a valued leader necessarily. IMHO. #sbbuzz
rongraham1: @kimbrater, that happens to me at least once weekly. LOL #sbbuzz
PatRobeck1ofHis: Depends on what you call success, if you lead a group off a cliff, you may be a leader, but success may be a stretch. #sbbuzz
kimbrater: @rongraham1 That makes two of us then 😉 #sbbuzz
scoblitz: @sbbuzz Q3 I don’t think it guarantees success by any means. May be more opportunity or a “personal success.” #sbbuzz
rongraham1: @kimbrater, I have an interesting follow-up for you then. What’s more important for the leader: to understand or to be understood? #sbbuzz
pmohara: Q3 I hate the idea of pursuing leadership for leadership sake. I want my business to succeed, not to be followed. #sbbuzz
kimbrater: @rongraham1 Interesting q…let’s post to the group. “What’s more imp for the leader: to understand or to be understood?” #sbbuzz
PatRobeck1ofHis: I don’t think a leaders goal is to be a leader, but, they desire some outcome. #sbbuzz
sbbuzz: Q4 What opportunities have you found for leadership in your communtiy or industry? #sbbuzz
icebluebanana: Q2 none. all are needed for a community to succeed. #sbbuzz
kimbrater: @rongraham1 Equally important for a leader. You have to be able to listen to take action but also give direction for other to act. #sbbuzz
jmanos: @kimbrater @rongraham To be understood… #sbbuzz #sbbuzz
PatRobeck1ofHis: @kimbrater Needs to make the vision understood, to accomplish mission, but, needs to understand audience. #sbbuzz
wvpmc: to understand or be understood? depends on the leader, depends on his desired outcome #sbbuzz
rongraham1: @jmanos, I argue that there is no being understood without we understand first. Otherwise, we’re doing “command and control.” #sbbuzz
rongraham1: @wvpmc, now, now, no more “depends.” You have some awesome experience. I, for one, wanna hear it. “=_ #sbbuzz
jmanos: @rongraham1 Very true. But if never understood, is it possible to truly lead others? #sbbuzz #sbbuzz
emilyfitzhugh: @KimBrater chiming in here on that one. I think as a leader it is more important to understand than to be understood. #sbbuzz
PatRobeck1ofHis: Q4 Shown others how to be charitable, w/o giving away the farm. #sbbuzz
eproulx: Q4: My community are the vast number of people who are lethargic about their careers.Trying to lead by example, evolve in real time. #sbbuzz
kimbrater: @PatRobeck1ofHis Agree…a great leader has the ability to do both well. #sbbuzz
wvpmc: @rongraham1 touche #sbbuzz
rongraham1: @jmanos, true, but this isn’t either-or. You ensure you’re understood by soliciting feedback. You don’t tell ’em and let ’em go. #sbbuzz
pmohara: I vote for understand. I’ve got to get it if there is any hope of ever communicating it to the team. #sbbuzz
kimbrater: @emilyfitzhugh They are both important. Have to understand to take action but be understood in order to communicate well. #sbbuzz
PatRobeck1ofHis: I know I need to work on being understood, being a visual person, I talk too fast for some people. #sbbuzz
rongraham1: @PatRobeck1ofHis, that’s a rare person who knows himself well enough to recognize his own learning style. LOL #sbbuzz
wvpmc: @rongraham1 my personal leadership style very other directed – but I know many successful leaders who care little what others think #sbbuzz
pmohara: My favorite type of leader RT @eproulx: Q4: My community are people who are lethargic about careers.Trying to lead by example. #sbbuzz
emilyfitzhugh: @KimBrater I have been in that roll many a time. Handling budget, Social Media, management, then dragging boxes to recycling 🙂 #sbbuzz
PatRobeck1ofHis: Passion may get folks motivated, but, when they hit a rough spot, if they don’t understand the plan, they make bad decisions. #sbbuzz
rongraham1: @wvpmc, you’re right. But we are not talking about the opinions of others. We’re talking about understanding. Do we HEAR ’em? #sbbuzz
PatRobeck1ofHis: @rongraham1 I think in big pictures. #sbbuzz
kimbrater: @PatRobeck1ofHis Ain’t that the truth. Passion is great, but lots of ppl are passionate. But listening and communicating is critical #sbbuzz
wvpmc: @rongraham1 some don’t and apparently don’t need to #sbbuzz
pmohara: So true RT @PatRobeck1ofHis: Passion get folks motivated, but if they don’t understand the plan, they make bad decisions. #sbbuzz
rongraham1: @PatRobeck1ofHis, if you gotta do it, go big or go home is what I say. LOL #sbbuzz
kimbrater: @rongraham1 You can’t “hear ’em” if you don’t listen. They can’t hear you if you don’t understand and communicate. #sbbuzz
eproulx: @PatRobeck1ofHis So much of being a leader is just deciding to be. Passion is the first great step. Confidence can be learned. #sbbuzz
kimbrater: @rongraham1 @PatRobeck1ofHis “go big or go home” –> my mantra of the week. Awesome. #sbbuzz
Kennybosco: @eproulx Well said on Q4. Leadership in my community has led to the trap of too much compromise. #sbbuzz
rongraham1: @wvpmc, I probably need an example, but it sounds like a “command and control” model. Works for some, no doubt; I don’t care for it. #sbbuzz
kimbrater: @eproulx You really think confidence can be learned? #sbbuzz
emilyfitzhugh: @KimBrater yes! And as a leader, internally understanding team & their thoughts, feedback, I think creates strong culture>strong biz #sbbuzz
bradfordshimp: Sometimes being the leader is just to get sick of being scared to step out, or get sick of sitting on the bench. #sbbuzz
bradfordshimp: @kimbrater I think confidence can be learned through practice. Its kind of like exercise. #sbbuzz
eproulx: @kimbrater Absolutely. It’s learned through incremental successes. #sbbuzz
PatRobeck1ofHis: I think I learned it as I matured. RT @kimbrater: @eproulx You really think confidence can be learned? #sbbuzz
pmohara: @kimbrater @eproulx I think confidence comes from experience. Maybe not learned in traditional sense, but improved over time. #sbbuzz
PatRobeck1ofHis: @bradfordshimp Right, you don’t see the right stuff happening, and step up to make something happen. #sbbuzz
sbbuzz: ANother chat flies by. It is now Pitch Time. Please tell us a little about your business. #sbbuzz
wvpmc: I think a good leader listens to input, facilitates positive skills of the team, isn’t afraid to make tough decisions when needed #sbbuzz
rongraham1: @kimbrater, can confidence be learned? I don’t wanna go all Law of Attraction here, but Natalie Merchant speaks to it… (1/2) #sbbuzz
bradfordshimp: @PatRobeck1ofHis Yeah, that is how it works for me, anyway. #sbbuzz
kimbrater: @pmohara Your def makes sense. Improved makes sense bec there’s a part of confidence that you either have or you don’t. #sbbuzz @eproulx
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at http://sbbuzz.net #sbbuzz
sbbuzz: Thanks to everyone for all the great discussion! We’ll get the #sbbuzz summary posted on the site soon at http://sbbuzz.biz
PatRobeck1ofHis: That was a quick hour. #sbbuzz
rongraham1: @kimbrater, “you know I am one of the wonders, of God’s own creation; and as far as you see you can offer no explanation.” (2/2) #sbbuzz
bradfordshimp: Check out my blog at http://allbizanswers.com and consider subscribing. #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night by the folks from @batchblue Come again soon!
emilyfitzhugh: @sbbuzz hey thank you. checked in late. will try and catch more next time. good stuff. #sbbuzz
pmohara: I’m Pamela from @batchblue social CRM and the leader of the @scoblitz fan club #sbbuzz
rongraham1: Clarity Strategic, http://claritystrategic.com/, assists with @KellyKarius‘ There’s No Such Thing As A Bully program, and others. #sbbuzz
eproulx: Trying to make a business out of motivating people to get off their asses. Easy, right? pleasefeedtheaniamls.com & lemonademovie.com #sbbuzz
PatRobeck1ofHis: If you are traveling thru Ohio, visit http://www.TheBonnyPeacock.com for a very private BnB, close 2 the Amish, golfing, wineries, & NFLHoF #sbbuzz
scoblitz: @sbbuzz Pitch: Scott Blitstein from @batchblue – sbbuzzing live from the Batchhaus! #sbbuzz
scoblitz: @pmohara <blush> #sbbuzz
jmanos: @bradfordshimp Will do, thanks. #sbbuzz
bradfordshimp: @scoblitz You in RI? How is it? #sbbuzz
pmohara: I got to meet #sbbuzz legends @scoblitz & @ginabee in person this week. WHo’s the queen bee now? Oh yeah, still me.
PatRobeck1ofHis: I also tweet as @BonnyPeacock, which does lead some to think I am a woman. #sbbuzz
PatRobeck1ofHis: @pmohara: Thanks for moderating, it was successful, no fist fights! LOL #sbbuzz
scoblitz: @pmohara now that you’ve met us – are we still welcome to come back next week? #sbbuzz
scoblitz: @bradfordshimp It’s beautiful here – great town, made even greater by the great people! #sbbuzz
kimbrater: @pmohara Great discussion #sbbuzz. Thanks for moderating. Will stop by again.
pmohara: @kimbrater THanks – great chatting with you. Please do come back. #sbbuzz

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Leadership Roles

Wonder sometimes what it means to be a leader?  And how do you recognize leadership opportunities?  And how to you know which opportunities will help to grow you and your business, or which ones will stretch you too thin and be a distraction?  Tonight’s #sbbuzz chat we will be discussing the different types of leadership opportunities that are available within our business, our community, our industry and our network.  And how to know which opportunities are worth pursuing.

Please join us tonight from 8:00 – 9:00 PM EST to learn more about opportunities to lead the business charge.

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Filed under networking, small business, social media, time management