So this queen bee is heading over to London next week to speak at Jeff Pulver’s 140conf.com conference. Inspired by the trip, we will be spending the evening tonight discussing the opportunities the Web, social media, cloud computing and the extra George Bush hour are giving small businesses in international markets.
Our guest tonight is James Hollow (@jameshollow), a British entrepreneur in Japan, the Co-founder and CEO at alien-eye, Inc a Tokyo based production company that helps international brands localize their product offerings to the Japanese market. James will be joining us from 14 time zones away to discuss the particular challenges a small business faces when offering their product or service internationally.
Please join us tonight from 8:00 PM – 9:00 PM EST to learn more from James and the rest of the #sbbuzz group about building, marketing and supporting a small business overseas.
Networking. We do it to propel our businesses and spread the word about what we do to other people, as humanly as possible. From face to face on to virtual events, we discussed how to get the most out of tweetups, conferences and virtual meetups. How do you use networking to help drive your business? If you missed the chat, share your tips in the comments!
Want to participate in #sbbuzz?
- We’re on every Tuesday from 8-10 pm EST. The next chat will be held on October 13th and will feature using small businesses to fight global climate change. Check out blogactionday.com for more info.
- You can read the instructions on how to participate here: http://sbbuzz.biz/instructions
- Invite others to join in, help them get started. We started this chat to facilitate conversation between small biz owners.
And now on to the summary!
- lindadessau: I help coaches and other small biz owners write content for newsletters, blogs and article sites http://snipr.com/friz9 – Intro for #sbbuzz
- rzazueta: #sbbuzz Hello all! I’m Rob Z., a man in transition business-wise but an expert in all things web.
- chelpixie: I work with small business as a personal assistant, project manager, WordPress fanatic and more. #sbbuzz
- merylevans: Content maven aka writer and editor who plays with words for a living. eHome is http://www.meryl.net and main ID @merylkevans #sbbuzz
- finstoryteller: I’m a financial storyteller, I help organisations tell their story through numbers. I also provide contract/Part-time CFO Services #sbbuzz
- pmohara: Hi all! Long time no tweet. I’m Pamela from @batchblue, co-founder of #sbbuzz & the one pulling the strings behind the #sbbuzz bee tonight
- scoblitz: @sbbuzz Scott Blitstein of eSeMBe, blogger, tech-guy, music lover and good egg. #sbbuzz
- nrohrbach: Neal here, Co-Founder and CCO of @ideaanglers and Art Director for Outdoor Channel Outfitters, stoked for the usual great discussion #sbbuzz
- rongraham1: I, too, help small biz owners and start-ups: Web sites, content development, strategy, full-service. http://bit.ly/FhAcw #sbbuzz
- selahsynergy: @sbbuzz Hi All! Susan here from Selah Synergy dashing in before a late meeting. I am a business strategist and coach. Happy Tuesday! #sbbuzz
- wvpmc: Hi all – Wendy Van Parys Marketing Communictions from CT #sbbuzz
- pmohara: So many friends here tonight – great to see you all! #sbbuzz
sbbuzz: Topic tonight is networking events & how to get the most from them (as attendee, sponsor, speaker) Please send any ?s you want asked #sbbuzz
- selahsynergy: @rzazueta congrats! how exciting. #sbbuzz
- sbbuzz: Q1 What types of events do you regularly attend? Local, far away, big, small, online, offline? #sbbuzz
- wvpmc: @rzazueta so we’ll be hearing all about it next week????? no sneak preview for us bees? #sbbuzz
- rzazueta: @selahsynergy Thank you! I am excited. #sbbuzz
- rzazueta: #sbbuzz Q1: Chamber mixers have always been the best events for me. Anything that lets me actually meet people.
- lindadessau: Q1 – Mostly doing online networking right now (like right now 😉 with occasional live events if there’s a speaker I’m interested in. #sbbuzz
- rongraham1: Q1 – if I have to travel further than, say, 10 miles, there must be some sort of attraction. Went twice to @garyvee‘s, for instance. #sbbuzz
- rzazueta: @wvpmc Not sure I can REALLY publicly sneak preview it yet. But next week, oh yes. #sbbuzz
- rzazueta: @wvpmc Having said that, I did blog about it… but I immediately second guessed it… #sbbuzz
- merylevans: Q1 Mostly online as it’s free of barriers. I’ve been to sxsw.com a couple of times. Thinking about it for 2010. #sbbuzz
- rzazueta: #sbbuzz Q1: I also do seminars for the local library and SBDC. Those are also great networking events.
- finstoryteller: #sbbuzz Q1. Networking events tend to be offline, I host a monthly breakfast session for CMAs http://tr.im/AV4z and use meetup …
- whatmakesexpert: Tell Us? IN 140 Char #sbbuzz Hello all! I’m Rob Z., a man in transition business-wise but a.. http://bit.ly/vXHz6
- scoblitz: @sbbuzz Q1: Online and some local events – looking to branch out and do more in the city proper. #sbbuzz
- pmohara: Q1 I do a lot of regional travel (NYC, DC, Boston) to events. I especially like to go to events where I know #sbbuzz friends will be
- DIYMKTchat: Q1 I’ve been combining “live” events with online. I meet someone then connect on LinkedIn #sbbuzz
- chelpixie: Q1 I’ve been to a lot of Podcamps for some reason. Mostly offline, some bigger, but most smaller. #sbbuzz
- selahsynergy: @sbbuzz Q1 “regularly” attend online but targeted events ie. conference or such pull me out of office, dislike “cattle call” events #sbbuzz
- wvpmc: Q1 online + offline prof orgs, some more general networking events – we have a multitude of chamb of comm in this area #sbbuzz
- wvpmc: Q1 interested in recommendatins for really good conferences #sbbuzz
sbbuzz: Q2 For in-person events where do you get the most value (ie from the speakers, exhibits, networking, social events)? #sbbuzz
- merylevans: Q2 Vibrant speakers whom I can lipread well and don’t walk behind me. Networking. #sbbuzz
- rzazueta: #sbbuzz Q2: Definitely from the networking. I like talking to people about their businesses. Gives me ideas and let’s me prepare a pitch.
- pmohara: @DIYMarketers Agreed – best times for me are when I combine online network with offline events. Either with tweet-ups or follow-ups. #sbbuzz
- chelpixie: Q2 speakers depending on subject. I want speakers to teach me something or I’m dissatisfied. Social events are secondary. #sbbuzz
- finstoryteller: #sbbuzz Q2. Speakers help attract the people I want to meet, but their speeches tend to hold less value.
- chelpixie: @merylevans I’d love if events would provide screens with captions or headsets for amplification. #sbbuzz
- wvpmc: Q2 speakers, networking about equal “social” eventrs tend to get too noisy, hard to hear convo #sbbuzz
- lindadessau: Q2 I get inspiration from hearing speakers who have great business stories to tell. Then I feel more alive & confident to network! #sbbuzz
- merylevans: @chelpixie You know I “amen” that! Amplification won’t help me — but it will help many others. #sbbuzz
- finstoryteller: #sbbuzz Q2. Social/informal tend to be the best for being able to speak to new people. To make new connections.
- selahsynergy: @sbbuzz Q2 for me it is all of the above & the energy of the event itself which brings a nice change of pace & inspiration #sbbuzz
- scoblitz: @sbbuzz Q2: I do best at informal / social events, less “pitchy” and more conversational. #sbbuzz
- strategystew: Q2 Love the comments about speakers at networking. They provide great ice-breakers for meeting new folks #sbbuzz
- finstoryteller: @chelpixie #sbbuzz Q2. Sounds like you are talking about events, rather than networking? Noisy = buzz (btw: it’s quieter at the fringes) 🙂
- chelpixie: @merylevans hearing aids only do so much. College gave me a mic for my teachers and a special headset so I could hear them in ear. #sbbuzz
- mcolacurcio: Q2 – Usually get the most value from panel-based session with array of experts weighing in. #sbbuzz
- pmohara: Q2 #sbbuzz I like speakers who are not just pimping a product. I’ve seen some great panel discussions recently.
- chelpixie: @finstoryteller bigger events for those two suggestions but networking events are loud. yes I do seek the fringes for conversation. #sbbuzz
- MHBoys: we like speakers that attract our target demographics if there’s time/place to talk after #sbbuzz
- merylevans: @chelpixie Oh the FM. That didn’t work for me. Would a cochlear implant work for you? Sounds like you have better hearing than I. #sbbuzz
- pmohara: I also love following an event I am attending live on Twitter. It’s like getting the color commentary while at the ballgame. #sbbuzz
- lindadessau: @mcolacurcio Agreed – it’s nice to have shorter presentations from a variety of people – better for our short attention spans! #sbbuzz
- strategystew: Tweet chats are an awesome networking event. You get to meet great people in a smaller more intimate setting #sbbuzz
- mcolacurcio: @lindadessau Exactly! A variety of perspectives in one foul swoop. #sbbuzz
- lindadessau: @pmohara When I went to an event that had wireless I’d forgotten my iPod, and then the next one didn’t have the wifi. #sbbuzz
- finstoryteller: #sbbuzz Q2. if it’s a networking event my focus is always on networking, regardless of speaker, they tend to go on too long generally
- merylevans: @finstoryteller Appreciate it when speakers limit to 30 mins (tiring to lipread that long) and interact for rest. Keynotes torture. #sbbuzz
sbbuzz: Q3 from @wvpmc What are your recommendations for really good conferences? #sbbuzz
- mcolacurcio: I just did 4 guest posts for @smallbiztrends on planning TweetChats if that helps: http://bit.ly/kAkXs #sbbuzz
- finstoryteller: @merylevans #sbbuzz If it’s a Networking event, 30mins is too long for a speak. Max 15mins. 5mins to thank sponsors, next events, 10mins …
- pmohara: @lindadessau I tend to go to social media centric events, so there’s a wifi frenzied crowd. 🙂 #sbbuzz
- merylevans: Q3 Depends on conf type. sxsw.com attracts a wide variety including many bloggers and social media folks. #sbbuzz
- chelpixie: Q3 Podcamp for beginners/intermediate to podcast and SM. MarketingProfs events, Inbound Marketing Summit. #sbbuzz
- mcolacurcio: Q3: I love specialized content at conferences that you can’t get elsewhere. Ragan.com’s conferences are great. #sbbuzz
sbbuzz: Q4 from @lindadessau Do you prefer to network with your colleagues (potential referral sources) or your prospective clients or both? #sbbuzz
- wvpmc: @sbbuzz Q4 both #sbbuzz
- merylevans: Q4 Both. Never limit yourself. Meet new folks, stay strong with current folks. #sbbuzz
- lindadessau: Q4 For me they’re often one and the same – my clients make the best referral sources, and I am a member of my own target market! #sbbuzz
- nrohrbach: Q4: I’ve seen networking with colleagues lead to more potential clients than mingling with potential clients themselves. #sbbuzz
- chelpixie: @sbbuzz Definitely both. Most of my business is referrals, so introductions help. #sbbuzz
- finstoryteller: #sbbuzz Q4. Both.
- lindadessau: Q4 I also like what @finstoryteller said earlier about speakers who attract you, because then you’ll meet like-minded people #sbbuzz
- pmohara: @chelpixie Hey, this is our 1 year anniversary – I met you at #IMS last year! See how awesome combo offline/online networking is!! #sbbuzz
- finstoryteller: @merylevans #sbbuzz Q4. Agreed! Nuturing your network is just as important if not more so than building it!
- lindadessau: @nrohrbach Me too! So now I’ve come to appreciate and plan for that. #sbbuzz
- selahsynergy: @sbbuzz Q4 I prefer networking w colleagues as it gets me out of home office. Clients are natural by good relationships/referrals #sbbuzz
- mcolacurcio: Q4 – both, but somehow I always end up chatting/trading war stories with competitors. Always fun to talk to! #sbbuzz
- scoblitz: @sbbuzz Q4: Both – either can be productive and lead to good things. #sbbuzz
- lindadessau: @selahsynergy I was just thinking today that I could use a “field trip” (I was passing a school bus while walking my dog 😉 #sbbuzz
- chelpixie: @pmohara Oh wow. You’re right. I’d met @mriggen already but not you! Such good things come from conferences 🙂 #sbbuzz
- pmohara: Q4 #sbbuzz I usually go to network with colleagues, partners & friends. Any time I go trying to sell just feels too salesy. #sbbuzz
- selahsynergy: @lindadessau so true. that is one way to put it…field trips. Maybe without the school bus, eh? #sbbuzz
sbbuzz: Q5 How do you follow-up after events? #sbbuzz
- smallbiztrends: Small business chat going on right now, until 10 pm New York time. @sbbuzz #sbbuzz
- pmohara: OK – I’m literally getting too caught up in this conversation. I keep forgetting to post the next question. #sbbuzz
- merylevans: Q5 Connect! LI, Twitter, FB. Email and get in touch depending on connection at conference. Review notes. Act on 1-3 tips @ a time. #sbbuzz
- nrohrbach: Q5: My most successful after event follow-ups have been invitations to another casual meeting: lunch, round of golf, etc #sbbuzz
- lindadessau: Q5 I follow up by email and/or Twitter and/or LinkedIn, continue conversation, send link to 1 of my special reports if applicable #sbbuzz
- mcolacurcio: Q5 – we typically get online events transcribed (castingwords is great) and post to our Web site (great for SEO) #sbbuzz
- merylevans: @mcolacurcio I wish more would do that! But then again, I have enough to read as is. #sbbuzz
- wvpmc: @mcolacurcio tell me more about that #sbbuzz
- smallbiztrends: Q5 How do you follow-up after events? A: Via email and Twitter, LinkedIn and Facebook. Flurry of new “connections” post-event. #sbbuzz
- pmohara: I try to e-mail everyone I met w/in a few days of the conference, but it’s hard since I’m usually behind in work from being out. #sbbuzz
- selahsynergy: RT@merylevans:Q5 Connect! LI,Twitter,FB. Email &get in touch depending on connection @conference.Review notes.Act on 1-3 tips @time. #sbbuzz
- MHBoys: follow up with email, LinkedIn and phone calls – less so Twitter and Facebook #sbbuzz
- mcolacurcio: @wvpmc Sure. We get audio or video files transcribed into the text of the convo (HTML file) and post to our web site. #sbbuzz
- MHBoys: phone calls work well because people rely so much on email now #sbbuzz
- mcolacurcio: @merylevans It is really handy for participants to access what was said after-the-fact. Great for interviews as well. #sbbuzz
- finstoryteller: #sbbuzz Q5. My most important tool for following up after an event http://twitpic.com/kjoo1 (the back of my business card) 🙂
- lindadessau: @pmohara Yeah, that’s a good point. How do you follow up from conference and catch up with your work at the same time? #sbbuzz
- finstoryteller: #sbbuzz Q5. Connect! LI, Twitter, FB. Email and get in touch depending on connection . Review notes. . (via @merylevans) -That covers it!
- spideas: @smallbiztrends Using a survey tool (Survey Monkey, etc) is a way to understand the value delivered. #sbbuzz
- pmohara: If any social media follow-up, I’ll do LinkedIn and Twitter. And sometimes send a good old fashioned note. #sbbuzz
- selahsynergy: @mcolacurcio thanks for the tip. I have used a VA for transcription but will have to check it out. #sbbuzz
- merylevans: @mcolacurcio Indeed. I just remember sxsw-i producing a LOT of content online and just couldn’t read it all even a little each day. #sbbuzz
- MHBoys: we schedule event follow up in our marketing plan #sbbuzz
- scoblitz: @sbbuzz Q5: It depends on the event and person, what we discussed and their expectation of next steps. #sbbuzz
- smallbiztrends: @spideas Good point, Scott. If you’ve hosted the event, a survey will help understand value and ways to improve next time. #sbbuzz
sbbuzz: Q6 Do you sponsor any events? If so, what type of return do you hope to get? #sbbuzz
- finstoryteller: #sbbuzz Good Night all, I have to sign off and attend a networking event here in Vancouver 🙂 See you all next time!
- lindadessau: @finstoryteller Nice meeting another Canuck, Stewart, goodnight! #sbbuzz
- thebrewcrew: Plan how U will follow up BEFORE the event. Yr engagement at the event shld take into account yr post-event campaign #sbbuzz
- wvpmc: @finstoryteller great to see you – hope you have a productive evening! #sbbuzz
- chelpixie: @sbbuzz I follow up by following on Twitter. Researching to find out more about the people I’ve met and add to appropriate socnets. #sbbuzz
- lindadessau: @thebrewcrew Great point – why invest the time and money without planning adequate time for follow up? Same with taking courses. #sbbuzz
- nrohrbach: I gotta jet guys, last minute road trip in the morning, will be up in the @desireescales neck of the woods. #sbbuzz
- thebrewcrew: @lindadessau Thx Linda. Apparently 79% of leads are never followed up. Because we don’t plan before event & after event swamped? #sbbuzz
- pmohara: We do sponsor some small, more personal events. Spending $10K plus to spray CRM in people’s faces as they walk by just isn’t fun. #sbbuzz
- wvpmc: it’s not just the initial follow-up we need to plan for – also succeeding contacts – all too often is once and done #sbbuzz
- lindadessau: @thebrewcrew Yes, I’ve heard over and over again that it doesn’t take much to stand out because so many never follow up. #sbbuzz
sbbuzz: Q7 What are you favorite events for online networking? (no, we are not just fishing for compliments) 🙂 #sbbuzz
- dothewoo: Re event sponsorship, important to set Smart, Measurable, Achievable, Realistic, Timely objectives. #sbbuzz
- thebrewcrew: #Event sponsorship is not just about the time at the event. Imp to leverage activity with pre- and post-promotion #sbbuzz
- lindadessau: @dothewoo @pmohara Can you say more about sponsorship? Even on a small scale – how to decide where to put dollars? #sbbuzz
- smallbiztrends: Q7 What are you favorite events for online networking? A: Twitter events are interactive and foster the most networking. #sbbuzz
- mcolacurcio: Q7 – I like it when Web casts or in-person events are summarized on Twitter. I’ve found the combos work best (webcast + Twitter) #sbbuzz
- scoblitz: @sbbuzz Q7 Twitter chats are the only online events I participate in. I do quite a bit of networking in user forums though. #sbbuzz
- LogicommInc: @pmohara Besides, spraying CRM in peoples’ faces can get you punched. Ask certain very large CRM outfits:) #sbbuzz
- pmohara: Q7 #sbbuzz I find webinars great for learning and Twitter chats great for networking. That real time thing makes a difference. #sbbuzz
- LogicommInc: Twitter chats and LinkedIn groups are our two main events..and like @scoblitz, some user forums from time to time #sbbuzz
- smallbiztrends: Webinars accompanied by a Twitter back-channel are ideal. Nice combo, in my opinion. Information + networking. #sbbuzz
sbbuzz: Q8 How do you measure your success at a networking event? #sbbuzz
- LogicommInc: BTW – I’ve found most webinars to be too long. 30 mins is all I have time for…most tend to be glorified PPT shows #sbbuzz
- LogicommInc: Success at a networking event – I measure by new relationships formed and by current ones energized. Both often lead to new biz #sbbuzz
sbbuzz: All- join next week as part of #blogactionday.com we will be using our small biz superpowers to combat global climate change! #sbbuzz
We tweet, we chat, we blog, we ping. But how many of the #sbbuzzers have taken the plunge into podcasting? We’ve invited some of our smartest friends to come share their experiences in producing a podcast for their small business. We’ll be talking all aspects of podcasting; tools needed, important interview skills, what works and what doesn’t.
Our guests include Bernie Borges (@berniebay), CEO of Find and Convert and author of Marketing 2.0. He interviews an impressive array of business owners and experts and publishes them on his Find and Convert blog. Also joining us is Joe Cascio (@joecascio), a social media darling and contributor to the Push My Follow podcast series.
Please join us tonight from 8:00 PM – 10:00 PM EDT for #sbbuzz to learn and share more about podcasting for small business.
We talked a lot about the adventures in Chamber of Commerce this week on SBBuzz. Locally many small businesses can gain a lot from getting involved in their Chamber of Commerce efforts. We talked with several Chamber members about how they are using social media to reach members, organize events and tell small business owners about what’s going locally.
If you’ve always wondered what value you can find as a small business at your local Chamber and what they are doing with social media, this chat is bound to lead to some great ideas for small businesses and local communities alike.
If you have a small business question that you need answered or knowledge to share with others, here’s when, where and how to participate!
- Next buzz-up is Tuesday, June 2nd from 8:00 PM – 10:00 PM Eastern Time. Join us – We’ll get your small biz questions answered.
- Know small businesses that need help? Spread the word! The more voices, the better the conversation.
- Instructions for participating are at http://sbbuzz.biz/instructions
- Below is a summary of the most recent discussion. To see the full conversation, go to: http://bit.ly/HtXmV
sbbuzz: Seriously kids, let’s get down to biz. Q1)What has been most successful online marketing campaign (define success however you want)? #sbbuzz
- helpbusinesses: Q1: when we provided scholarships to small biz that was our most successful campaign b/c it filled a hugh need #sbbuzz
- Timberry: Q1: I’d say Zappos might be a good candidate. And how about basecamp (37 signals)? #sbbuzz
- BrentLeary: Q1: the most successful I’ve seen was Barack Obama’s presidential campaign #sbbuzz
- Timberry: Q1: Yes, of course! I second @brentleary on the Obama campaign. #sbbuzz
- mriggen: @sbbuzz Q1 We’ve had success with partnerships & contests. And though not a “campaign”, Twitter has been v. helpful for us #sbbuzz
- bizrighter: @helpbusinesses how did the scholarship work, did you prequalify the businesses? #sbbuzz
- proulx: Must mention @garyvee in same breath as any great online marketer. #sbbuzz
- fsphotography: Q1: email campaign after an event with around 200 people, get 5 clients after I send the gallery link. #sbbuzz
- helpbusinesses: @bizrighter yes we pre qualified everyone it worked great #sbbuzz
- lisamcg: Q1: promoting download of a industry report prior to a industry tradeshow – generated qualified leads at the show! #sbbuzz
- rzazueta: Q1 #sbbuzz What made Obama’s work is that they built a community – too much online mktg is stuck in old one-direction communication.
- BrentLeary: Q1: starting Technology for Business Sake podcast was probably it for me personally #sbbuzz
- Timberry: Q1: Some great individual effort awards to @pamslim, @smallbiztrends, @ducttape, @guykawasaki, built foundations of smallbiz blogs #sbbuzz
- BethBridges: Q1: Generally improving the perception of @ClovisChamber as being leaders in technology, not stuck in 50’s, responsive to business #sbbuzz
sbbuzz: Q2 Any reason a small business should NOT have a presence in social media (Twitter, Facebook, any of them)? #sbbuzz
- bradfordshimp: Q2 – They shouldn’t have a presence just to sell, sell, sell. #sbbuzz
- rzazueta: Q2 #sbbuzz If you can;t handle the commitment to keep up the relationships you build, SM can hurt more than it can help.
- helpbusinesses: Q2: only because they don’t understand how to use the media to help them build their business or customer base #sbbuzz
- rzazueta: #sbbuzz Q2: Looks bad to have not tweeted, blogged of FBed in two months.
- bradfordshimp: Q2 – Also, don’t venture in to social media until you have the time to figure out what you are doing and then do it right. #sbbuzz
- scoblitz: @sbbuzz Q2 – If you can’t listen or talk back it might be better off not to start the conversation. #sbbuzz
- Timberry: Q2: not if it isn’t part of a strategy. Not if they’re just doing it because people say they should. #sbbuzz
- mriggen: @sbbuzz Q2 I think if it doesn’t come naturally, don’t do it. You won’t be happy devoting time to it, nor will you succeed. #sbbuzz
- desireescales: Q2: If you aren’t an “out of the box” type of thinker, social media isn’t for you. #sbbuzz
- Timberry: Q2: I’d ask others about this, but I saw it’s not something to dabble in, takes a lot of time and effort. #sbbuzz
- desireescales: Q2: Small businesses shouldn’t use social media if they post less than once a week and/or don’t want to keep up with it. #sbbuzz
- BethBridges: Q2: Don’t get on any SM until you understand how to be excellent Face2Face networker: ie, give first, don’t sell, longterm perspectv #sbbuzz
- lisamcg: Q2: If the small business isn’t going to put in the time, then it’s a waste of time for them to even think about it! #sbbuzz
- desireescales: Q2: If you expect returns within 30 days from social media, you shouldn’t play in this space. #sbbuzz
- helpbusinesses: Q2: social media for small business is a great task for them to delegate to a virtual assistant #sbbuzz
- helpbusinesses: Q2: just make sure the virtual assistant understand the goals you of using that media & you business as well #sbbuzz
- eproulx: One person who follows you on twitter or registers for your blog is part of your “Tribe” and should be treated like royalty. #sbbuzz
sbbuzz: Q3 from @sanjeevaggarwal How much time do you spend looking at content on all the various social networking sites? Any process? #sbbuzz
- Smallbizlabs: According to recent research by Network Solutions, 12% of smallbiz under 100 employees use social media #sbbuzz
- fsphotography: Q3: I try to keep it around 30min to 1h a day – Except for tonight! #sbbuzz
- DaivRawks: I leverage the social media to FIND me the content I want – ride the wave, rather than crashing against it. #sbbuzz
- mmangen: @sbbuzz Q3: I get email alerts for groups on LI & spend a good time on Twitter connecting w/people. #sbbuzz
- PricelessTeam: Q3: A little over an hour throughout the day to gain inspiration and learn new things. #sbbuzz
- rzazueta: #sbbuzz Q3: Too much time! 😉 I break it down – once in the morning, once around lunch, opnce in the evening – keep it to an hour
- deneki: Q3: Mostly ‘with my coffee’– 30-45 mins in the morning. #sbbuzz
- helpbusinesses: Q3: I follow people that provide timely information I can use for my clients and myself. If they are not content driven, no attentio #sbbuzz
- desireescales: Q3: Uh, does that include Tweet Chats? 1 to 3 hours p/d on a non #sbbuzz day. Add 3 more to that on Tuesdays.
- lindadessau: Q3 I usually try to batch my social media time and other tasks like email. I need to protect client project time & really focus. #sbbuzz
- BrentLeary: Q3: Google Reader is great for frictionless content filtering/sharing with those you interact with through Gmail. #sbbuzz
- rzazueta: #sbbuzz Q3: But I idle in Twitter all day because I can answer and ask questions that help myself and others. Very Easy.
- BethBridges: Q3: More on Twitter than I should 😀 and less on LI and FB than I need. But Twitter is so easy to dip into for just a few minutes. #sbbuzz
- helpbusinesses: Q3 I read this people content in my down time. Evenings or when there is a lull in the day. #sbbuzz
- bradfordshimp: Twitter plays in the background for me all day. I have to make time to read blogs. Sort of music vs. talk shows for me. #sbbuzz
- scoblitz: @sbbuzz Q3 I spend “some” time each day, less than I would like to but more than I should. #sbbuzz
- vpbx: Google Alerts are great for content; saves lots of time. Also, follow the buzzworthy that are relevant to your biz. #sbbuzz
- mriggen: @sbbuzz Q3 I spend a lot of time per day, but that is a big part of my job as Comms Director. Average 40% of average workday? #sbbuzz
sbbuzz: Q4 from @joemagennis What are chambers using social media for? Attract members? How are you implementing? #sbbuzz
- BethBridges: Q4: Attracting some members, communicating with exist members who pay more attn to Tweets than emails, noninvasive reminder on event #sbbuzz
- Will_Burns: Q4 We use sm tools to attract members, engage local biz people, advocate public policy positions #sbbuzz
- BethBridges: Q4: enhancing our rep as leaders w/business communty, helping members learn, give referrals to members (by seeing non-members needs) #sbbuzz
- brownjc0: Our chamber is about 70 members and I doubt 10 ever tweeted. We call old members to get them to renew. Our dues are $15. Cheap. #sbbuzz
- Will_Burns: Q4 It is also a great way to gather insights – listen to find out what’s important to local people and businesses #sbbuzz
- wiseleo: @brownjc0 That’s simply too small. Not enough critical mass. Do you host joint events with other chambers? #sbbuzz
- BethBridges: Q4: Even for members who don’t us SM, their opinion of us improves. They think we’re “cooler”, even if they dont kno what SM is 😀 #sbbuzz
- jesshibb: Q4 @fredcochamber uses SM to provide community info & reach out to members & non-members we don’t always see at events. #sbbuzz
- brownjc0: @wiseleo We sometimes do joint events but the closest chamber is over 25 mies away, younger, more business oriented as should be. #sbbuzz
- vpbx: Q4: Also it’s about providing content that adds value – help followers by informing and not just selling. #sbbuzz
- jesshibb: Q4 #sbbuzz One of our members told us she decided to renew because she was so excited about our social media outreach. Great for retention.
- scoblitz: @bradfordshimp My local chamber links to an image of a sample home page for a possible site redesign. #sbbuzz
- mmangen: @jesshibb that is really great. SM still seems to be catching on in our area but Chamber is hosting a SM class w/Hubspot this month #sbbuzz
- rzazueta: #sbbuzz I know my local chamber is VERY behidn the times web-wise. Been trying to get them up to speed, but time and cost are issues.
- joemagennis: @Will_Burns @BethBridges Do you end up “consulting” w/ members about adding SM to their marketing toolbox? #sbbuzz
- mriggen: @sbbuzz Q4 Looks like there’s quite a few Chambers on Facebook. Seems like a good way to get started for less techie orgs. #sbbuzz
- nrohrbach: Q4: our “under 40” group thru the chamber has LinkedIN & Facebook accounts. I think I’m still the only one who’s posted to either #sbbuzz
- Will_Burns: @joemagennis We help people connect to local members who are smarter than me about sm strategies. http://tr.im/mv4H #sbbuzz
- BethBridges: @joemagennis Yes. 1 hr training every third month. I offer personal 1 on 1, lots ppl say they “want to learn” but few take up offer #sbbuzz
- jesshibb: @mmangen We’ve received so much interest from members that we’re hosting an all-day SM conference on 6/5. http://bit.ly/wP0M1 #sbbuzz
sbbuzz: Q5 #sbbuzz What have been your most successful social media events? Online only or mix? #sbbuzz
- Will_Burns: Face to fact still works best for us, but many chambers are working more sm elements into events, with live twitter, flickr streams #sbbuzz
- brownjc0: We sponsor several events – Xmas Tree Lighting, Yard sale, Xmas fair, Squirrel roundup, basque BBQ, Citizen of Year Dinner etc. #sbbuzz
- jesshibb: Q5 #sbbuzz Not sure, I’ll let you know after our social media conference on 6/5. 😉 http://bit.ly/wP0M1 #fredsmc
- VenangoChamber: SM is a great compliment to our typical Chamber activities. Our members are catching on fast #sbbuzz
- jesshibb: Ditto @will_burns – We like to refer members who do full-time SM consulting. #sbbuzz
- curtmoss: @VenangoChamber I agree. I think Chambers can use SM tools to do the things they are already doing, but faster w/more input. #sbbuzz #sbbuzz
- wiseleo: Q5. We have massively successful tweetups here in Silicon Valley. 100+ people and sometimes 200+ #sbbuzz
- Will_Burns: Q5 Here is an old school chamber event in Michigan where they are adding sm elements http://tr.im/mv5E#sbbuzz
- helpbusinesses: Q5: We give 30 Minutes free on Fridays & Small Business call with their questions usually end up retaining our services #sbbuzz
sbbuzz: Q6 What has been most successful for your members using social media for local networking? #sbbuzz
- Will_Burns: Q6 I think it depends on the goals of individual member companies. Email and blogs are great ways to showcase your expertise. #sbbuzz
- helpbusinesses: Q6: Twitter has been great for my clients and even facebook but twitter has better ratings of translating followers to customers #sbbuzz
- curtmoss: Q6 I’ve seen several chambers create nice communities of followers using Twitter where they all end up co-promoting each other. #sbbuzz
- helpbusinesses: Q6: Overall social media has made local business national and/or international business. More Exposure demographically #sbbuzz
- Will_Burns: Q6 Some chambers, including @fredcochamber have great linkedin groups that really take advantage of the discussion features as well #sbbuzz
sbbuzz: Q7 from @mmangen What businesses will receive the most value by joining their local Chamber? #sbbuzz
- bradfordshimp: Q7 Great question. And I think it depends on the make up of the Chamber and what they have to offer. #sbbuzz
- CSuiteAdvisors: Q7 Not all Chambers are created equal…IMHO #sbbuzz
- BethBridges: @mmangen This is not an early-adopter community. I think more ppl will get on board later, by then maybe have member co who’ll do it #sbbuzz
- jesshibb: We’re strict about limiting our LinkedIn group to members only. Discussions are very active, members use to promote themselves. #sbbuzz
- curtmoss: Q7 The ones that receive the most value are the ones that PERCEIVE the most value. Depends on how the chamber tells the story. #sbbuzz
- Timberry: Q7: one factor affecting this is businesses serving local business, focused on local target markets, are obviusly good candidates. #sbbuzz
- wiseleo: Q7 I am no longer a member of my local chamber. Wrong mix for my business. I get customers through adwords and tweetups. #sbbuzz
- helpbusinesses: Q7: Every Chamber is different & you should look to see who they members are & attend 1 of there free events to see if it works 4 U #sbbuzz
- Will_Burns: Q7 Like anything else, I think the value you receive depends more on the goals of your business and your efforts #sbbuzz
- Will_Burns: Q7 Our members who receive the most value are often those who add the most value – participate on committees, volunteer, etc #sbbuzz
- jesshibb: Q7 Those who are willing to invest time, effort & make chamber part of their marketing & biz plan are the ones who gain the most. #sbbuzz
- BethBridges: Q7: If your business can’t benefit from more connected w/other businesses & community, you have bigger ?’s than whether to join CoC #sbbuzz
- mriggen: @sbbuzz Q7 I’ve met some great people at Chamber events. Not necessarily customers, but great vendors, other nice folks. #sbbuzz
- BethBridges: Q7: If your Chamber doesn’t fit needs, you can work with it to add what you & others might want. I’ll never say “no” to volunteers! #sbbuzz
sbbuzz: Q8 from @rogersanchez What online social media have you found to be most successful in drawing members/client? #sbbuzz
- wiseleo: Q8 Without a doubt, Twitter. Facebook is too personal. LinkedIn is TERRIFIC for tracking endorsements (I have some heavy hitters) #sbbuzz
- Will_Burns: Q8 Twitter for connecting with interesting members and prospective members | Blogging for advocating pro-biz public policy #sbbuzz
- curtmoss: Q8 I know that @danielklotz at Lancaster PA Chamber has found prospects and converted them to members via Twitter. #sbbuzz
- curtmoss: Q8 I agree with Will_Burns Blogging offers chance to show members what you’re doing AND reach prosepcts, too. #sbbuzz
- PricelessTeam: Q8: Twitter! Much easier to find like-minded entrepreneurs and create niche-specific connections. #sbbuzz
- eproulx: Q8: Blog first, twitter second. I know LinkedIn has immense targeting power, but I haven’t taken the time to master it yet. #sbbuzz
- BethBridges: @wiseleo I appreciate your comments. You’re giving me good perspective: ie there’s a bell curve of participation on SM, at a certain #sbbuzz
- wiseleo: @eproulx I connect on Twitter first, and then sometimes we escalate it to LinkedIn. Different level of engagement. #sbbuzz
- BethBridges: @wiseleo level, someone who is completely immersed in SM may be much less interested in CoC membership due to lack of local cnnxn. #sbbuzz
- @helpbusinesses: Q8: The key is to have fun marketing online, meeting your objectives while winning your new customers #sbbuzz
sbbuzz: Q9 Do you have suggestions on things small bizzes can do to encourage their own chamber’s social media efforts? #sbbuzz