Category Archives: marketing

Sales Strategy: Chat Summary from 7/13/2010

We’re chatting about Sales this month. We discussed Sales Strategies for small businesses and how to measure the results.

  • Weโ€™re on alternate Tuesdays (in the summer) from 8-9 pm EST.ย  The next chat will be held on July 27, 2010.
  • You can read the instructions on how to participate here:ย
  • Invite others to join in, help them get started.ย  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
pmohara: Hi all – Pamela from @batchblue here. I’m the moderator of the #sbbuzz chat, so let me know if you have any special requests.
scoblitz: @sbbuzz Hi All – Scott Blitstein, part of the @batchblue customer experience team. Currently air-conditioning-less here in Chicago. #sbbuzz
CraigElias: #sbbuzz @CraigElias I share insights on how to get new customers by harnessing Trigger Events #sbbuzz
ginabee: Good evening Everyone! Gina from looking forward to once again partaking of the communal wisdom herein. #sbbuzz
stellel: Hellooooooo! I’m Christelle and I’m on the Customer Experience team too. Nice to see everyone this evening! #sbbuzz
CraigElias: Enjoy the extra tweets about #sales and #triggerevents as I attempt to participate in my first #sbbuzz
samuraivt: Hi #sbbuzz, I’m Anthony owner of Samurai Virtual Tours. Servant helping people and the businesses they work for.
lindadessau: Hi all, it’s Linda from the Content Mastery Guide – editor and ghostwriter (intro for #sbbuzz
sbbuzz: Tonight we’re kicking off month long discussion of small business sales efforts. Send me any ?s you want included. #sbbuzz
sbbuzz: Q1 Do you have a formal sales strategy? What does it include? #sbbuzz
lindadessau: @JenPowter Welcome, Jen! Nice to see you here ๐Ÿ™‚ #sbbuzz
batchblue: @JenPowter Hi Jen, welcome! Your program sounds cool! #sbbuzz
JenPowter: @lindadessau Hi Linda – I SO owe you an email…to follow, I promise! #sbbuzz
JenPowter: @batchblue Hi, Great to meet you! #sbbuzz
CraigElias: My strategy is focused on relationships with those who are just like my best customers and those who typically become them #sbbuzz #sbbuzz
MHBoys: we have a 51-step marketing plan that works well when we have the time to follow – changes revolve around verticals and geography #sbbuzz
lindadessau: @CraigElias Well said! #sbbuzz
mriggen: @sbbuzz Our strategy has been to provide stellar service but we’re looking at formalizing it more. Adding some resources to support. #sbbuzz
lindadessau: Every time I think of an answer, I realize I’m talking about marketing versus sales. #sbbuzz
pmohara: Q1 Our sales strategy includes a great deal of customer education and service. That & my mom facebooking her friends ๐Ÿ™‚ #sbbuzz
MHBoys: @lindadessau how do you separate the effort between sales and marketing in solo or small companies? #sbbuzz
ginabee: @lindadessau That’s a great point – I wonder what the difference *really* is? #sbbuzz
CraigElias: To make #marketing relevant to #sales, make it 1:1 instead of 1:many. It’s amazingly simple and effective #sbbuzz
lindadessau: @MHBoys I’m just starting to piece this together, but marketing is what attracts people to enter into a sales conversation. #sbbuzz
pmohara: @lindadessau a very blurry line. I think of marketing as the flirting and sales as the actual date. ๐Ÿ™‚ #sbbuzz
lindadessau: I like how this article explains it: #sbbuzz
lindadessau: I love the spiritual approach to sales (e.g., @MarkHeartofBiz), but I need more practice/awareness to bring it into the moment. #sbbuzz
sbbuzz: Q2 from @MHBoys @sbbuzz How does a small business lower the cost of finding new customers? #sbbuzz
lindadessau: What’s occurring to me right now is that I need to have WAY more conversations (practice) than I’m having. #sbbuzz
JenPowter: I think of marketing as cre8ing awareness so people know what I do/what I offer. Sales is when they buy it & become a customer #sbbuzz
CraigElias: Focus on those who are most likely to buy in the short term based upon an #TriggerEvents that make it more important or relevant #sbbuzz
ginabee: Q2 – Creativity. Traditional methods are expensive and not even all that effective today. #sbbuzz
lindadessau: @sbbuzz Q2 Finding clients is very inexpensive with social networking tools. #sbbuzz
MHBoys: we have a combo marketing/sales plan and budget – it gets expensive when we work it (especially in labor) … #sbbuzz
JenPowter: Q2: Deliver exceptional value so you’re current customers become your raving fans and help promote you & your biz #sbbuzz
CraigElias: Another favorite strategy of mine is to follow up bounced emails. #sbbuzz
MHBoys: @CraigElias looks like I’ll be learning about #TriggerEvents #sbbuzz
ImAfterdotcom: On Twitter: sbbuzz: Q2 from @MHBoys @sbbuzz How does a small business lower the cost of finding new customers? #sbbuzz
lindadessau: @CraigElias Tell us more about how you do that, Craig – my latest campaign had quite a few bounces! #sbbuzz
mriggen: @sbbuzz Q2: Look at actual costs on ads, events etc. & how it converts. Surprising how much it can cost to acquire new customers. #sbbuzz
CraigElias: You can turn every bounced in email into three or even four #sales opportunities #sbbuzz
CraigElias: #1 If they were a customer follow them, #2 If they weren’t talk to the person who takes their place – they want to change things #sbbuzz
CraigElias: #3 the person who took their place where did they come from? That company also has someone new in the job who want to make changes #sbbuzz
mriggen: @sbbuzz Q2 (cont.) I’m reading @jaffejuice ‘s “Flip the Funnel” about creating customer fans, very relevant to this conversation! #sbbuzz
MHBoys: @lindadessau A2 I find more value in vendors and current clients than new clients with social networking tools (might be me). #sbbuzz
mriggen: @lindadessau Indeed, time is a challenge regardless of what you’re doing. Part of the problem (er…opportunity ๐Ÿ˜‰ #sbbuzz
stellel: @mriggen I might need to borrow that book… ๐Ÿ˜‰ #sbbuzz
sbbuzz: Q2 I’d also recommend @ducttape‘s Referral Engine. Awesome read. #sbbuzz
CraigElias: Another strategy is to get better #referrals. Ask people for referrals to those who just got a job as… insert ideal job title here #sbbuzz
mriggen: @stellel I’ll put it in the @batchhaus library when I’m done – it’s quite good. #sbbuzz
pmohara: @samuraivt Good point. We forget how powerful a good website is. #sbbuzz
lindadessau: @mriggen I guess I meant that because most of my marketing efforts are free or low cost, it’s important to measure my ROI of time. #sbbuzz
sbbuzz: Q3 Do you have more than one sales channel (ie a product & a service)? How do you expand to new ones? #sbbuzz
lindadessau: @MHBoys Referrals sources and collaborators also – though I’ve definitely gotten clients directly. #sbbuzz
CraigElias: To expand sales channels #1 add a service to your product and sell it to your existing customers. #sbbuzz
lindadessau: @sbbuzz Q3 Recently I re-branded to make sure all “channels” were housed on the same site. #sbbuzz
CraigElias: #2 Keep the product and target customer the same and expand your geography #sbbuzz
JenPowter: Q3: working on creating offerings/products at a number of different price points – great for my business, great for my clients #sbbuzz
elizabethcrouch: Q3 yes & looking for a PR/marketing/publicist person or firm 2 extend reach .. too much time spent on trying *free* channels #sbbuzz #sbbuzz
CraigElias: #3 Keep the product and geography the same but find a new market for what you sell. #sbbuzz
JenPowter: Or the reverse +serv 2 prod. RT @CraigElias: 2 expand sales channels add a service 2 ur product & sell it 2 your existing customers. #sbbuzz
mriggen: @samuraivt Totally true re: website. I’m a mentor for an incubator group, that’s one of the first things I tell ’em. #sbbuzz
pmohara: @samuraivt we love Hubspot. Great advice – and very relevant for attracting new customers inexpensively #sbbuzz
CraigElias: #4 Focus on your competition not competitors. A jewelry store who views other jewelry stores as the competition is missing the boat #sbbuzz
MHBoys: @elizabethcrouch good point – at some level when the business grows we’ll have to delegate internally or externally #sbbuzz
CraigElias: Men buy jewelry for special occasions. The other things they buy – chocolates, flowers, perfume etc. are the competition. #sbbuzz
mriggen: @CraigElias This is what we @batchblue refer to as “hugging it out” ๐Ÿ™‚ #sbbuzz
samuraivt: @mriggen too many ppl and businesses wanting to get into social media but completely ignoring optimizing their website. #sbbuzz
sbbuzz: Q4 How do you measure your sales results? #sbbuzz
samuraivt: Q3 developing new products we think about corresponding web pages or even new websites and URLs also FB pages. #sbbuzz
lindadessau: Q4 I had a great system going with BatchBook SuperTags to track where clients were coming from, but I haven’t been doing it ๐Ÿ˜ฆ #sbbuzz
CraigElias: You measure sales results first based upon activity and then based upon results. It’s a mistake to only measure results #sbbuzz
JenPowter: Q4: Can’t wait to hear the answers, need to get better at this #sbbuzz
lindadessau: @CraigElias What do you mean by measuring sales activity versus results? #sbbuzz
kimpagegluckie: Re: Q3 I have services (consult & classes) – trying to put a product to my service, not the inverse. Growth curve for me! #sbbuzz
CraigElias: Analyze past wins to know which activities lead to winning customers and then do more of these activities. aka #WonSalesAnalysis #sbbuzz
samuraivt: A4 Show me the money. #sbbuzz
kimpagegluckie: Q4 Money is last measure. List growth, web traffic changes, direct questioning, referrals… all midpoint measures of sales process. #sbbuzz
lindadessau: @CraigElias Right, so aren’t you essentially measuring results (i.e., winning customers)? What am I missing? #sbbuzz
tiasparkles: @lindadessau @JenPowter @Elizabethcrouch I hear some bzzz bzzz #sbbuzz in my ears
elizabethcrouch: @CraigElias on Q4: how do you measure, then quantify activity that leads to results #sbbuzz
kimpagegluckie: Q4 Have a target date. Pick 3 time periods from start to then to evaluate how’s it working. If it’s not, tweak or change. #sbbuzz
pmohara: Q4 Measuring sales results is looking at metrics (traffic, trials, usage, conversions, longevity) & spotting the patterns (or holes) #sbbuzz
mriggen: @samuraivt After they show it to you, they can show it to me! #sbbuzz
CraigElias: I am measuring results initially but I’m analyzing which activities lead to results and then focusing on those activities #sbbuzz
sbbuzz: Q5 What sales efforts/strategies would you like to learn more about?#sbbuzz
samuraivt: A4 sales and marketing isn’t just about #’s, popularity, branding it is about closing sales and making some money. #sbbuzz
lindadessau: @CraigElias I see – yes, looking at all those numbers and metrics will make my head swim – need to put it in context. #sbbuzz
CraigElias: Even if you have a sales team on commission a good 5-10% of their total compensation should be based on activities completed #sbbuzz
articlemuse: Linda Dessau: I like how this article explains it: #sbbuzz
lindadessau: @samuraivt Absolutely – stats, etc. don’t mean much if you’re not earning enough to keep your business (and life) going! #sbbuzz
elizabethcrouch: @articlemuse thank you! #sbbuzz
kimpagegluckie: @samuraivt A4 – yes it’s about money, but some focus on money too fast & don’t know to brand, build reputation for longevity $$ #sbbuzz
lindadessau: @CraigElias Take the action and let the outcome take care of itself ๐Ÿ™‚ #sbbuzz
MHBoys: A5 measuring social media impact on sales (but also branding and marketing efforts) #sbbuzz
pmohara: Q4 Agreed it is not just the numbers – but the stories behind #s. Why the big jump? How to replicate? #sbbuzz
sbbuzz: Alas, we have come to the end of our chat. It is now Pitch Time. Please tell us a little about your business. #sbbuzz
CraigElias: @lindadessau That’s a keeper! You said it better than I did. Lots to be said for being succinct in your messaging #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at #sbbuzz
mriggen: @sbbuzz Q5 Interested to see info re: traditional sales now integrating w/social media. Who’s doing it well? Is there a difference? #sbbuzz
lindadessau: @CraigElias Thanks ๐Ÿ™‚ It’s been nice having you at our chat – I hope you’ll be back. #sbbuzz
elizabethcrouch: thank you everyone .. this goes so fast! #sbbuzz
JenPowter: Wow – that was fast! Thank you ~ #sbbuzz
pmohara: Thanks to everyone who joined in tonight – great to see some new friends here! #sbbuzz
MHBoys: On-Site Technical Solutions moves business to the Cloud for better & less expensive tech – become a fan at #sbbuzz
kimpagegluckie: @elizabethcrouch Thanks! I just discovered this just and dropped in at the end. So hello. Put it in my calendar. Great group! #sbbuzz
pmohara: I’m Pamela from @batchblue Social CRM and the lady behind the @sbbuzz bee #sbbuzz
lindadessau: Thanks for a great chat everyone, thanks @pmohara for hosting! Please connect with me at Content Mastery Guide #sbbuzz
sbbuzz: Thanks to everyone for all the great discussion! We’ll get the #sbbuzz summary posted on the site soon at
elizabethcrouch: @lindadessau is a super succinct writer! Each of you is courageous in biz! #sbbuzz
mriggen: @sbbuzz Thanks all! I’m with @batchblue – we make software for small business and host this chat. Great info tonight! #sbbuzz
CraigElias: I’d love the chance to apply my ‘stuff’,at no-charge, to those who participated. Text or call my cell# +1.403.874.2998 if interested #sbbuzz
lindadessau: @elizabethcrouch Thanks ๐Ÿ™‚ #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night 8-9 PM ET by the folks from @batchblue Come again soon!
JenPowter: @andreajlee Hey Andrea!! We just had a little #wtlead reunion #sbbuzz
samuraivt: Goodnight all in #sbbuzz. Pleasure chatting with you all.
kimpagegluckie: That WAS fast. Abt me – I teach part time entrepreneurs how to grow their business no matter how limited their resources (marketing) #sbbuzz
MHBoys: thanks for the RTs @elizabethcrouch @lindadessau @ImAfterdotcom @stellel @sbbuzz @JenPowter #sbbuzz
mriggen: @CraigElias Wow that’s awesome Craig! Will follow up, thanks for offer! #sbbuzz
elizabethcrouch: @CraigElias thank you! let’s all stay connected in thought, word, actions! #sbbuzz
mriggen: @sbbuzz Inspired by @CraigElias – if you sign up for new BatchBook account, use promo “batchfriend” for 30 extra free days! #sbbuzz

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Topic of the Month: Sales

We’re halfway through the summer and things are heating up!!ย  This month we are tackling every small business owner’s favorite topic: Sales.ย  We will be chatting about the different approaches to small business sales, channel opportunities and staffing a sales team.

Please join us tonight from 8:00 โ€“ 9:00 PM EDT to brainstorm with us the best way to improve your sales efforts.

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Filed under business start-up, customers, marketing

Finding Your Niche Chat Summary from 6/15/2010

Continuing our month long discussion of marketing your small business. How do you find and define the right niche for your product or services? When should you expand your niche? Follow along with our discussion.

  • Weโ€™re on every Tuesday from 8-9 pm EST.ย  The next chat will be held on June 22, 2010.
  • You can read the instructions on how to participate here:ย
  • Invite others to join in, help them get started.ย  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
lindadessau: Hi folks! I help coaches and others write masterful content for their newsletters and blogs (Intro for #sbbuzz
ginabee: Hello everyone! Gina here from WriteyTidy writing & content creation. I’m so happy to be here to discuss niches tonight! #sbbuzz
leoraw: Hi all! I build websites, esp. WordPress or Drupal. Sometimes I write at about web building or social media. #sbbuzz
scoblitz: @sbbuzz Hi All – I’m Scott and I work @batchblue on the Customer Experience team. I help folks do cool and productive stuff. #sbbuzz
sbbuzz: Hi everyone – Pamela here from @batchblue and the host of #sbbuzz. Excited for the chat tonight!
selahsynergy: Hi everyone. Susan here from Selah Synergy, small biz consultant and coach looking forward to another chat. #sbbuzz
pmohara: Uh oh – one of those nights! Trying again – Pamela here from @batchblue and the host of #sbbuzz. Excited for the chat tonight!
TraceyHolinka: Hi. I?m a web designr/developr @chaostoclarity. I show small biz & freelancers how 2 take advantage of the web. #chaostoclarity #sbbuzz
lindadessau: @pmohara That’s okay, we recognized you in the bee suit ๐Ÿ™‚ #sbbuzz
stellel: Hi, I’m Christelle and I work @batchblue, too! #sbbuzz
stellel: @sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us! #sbbuzz
sbbuzz: Tonight we’re discussing how to find the right niche for your business. Send me any ?s you want included. #sbbuzz
sbbuzz: Q1 Are you targeting a specific niche? How did you narrow your market? #sbbuzz
smitty1966: Hi folks Jeff – Technology guy for @edupros. Hopping on for a few. #sbbuzz
lindadessau: Q1 Re: niche – it was natural for me to work with coaches because I’m a certified coach and I’ve been in the field since 2002. #sbbuzz
TraceyHolinka: A1 We noticed a pattern of who our clients were and explicitly started target that group. #sbbuzz
ginabee: Q1 – I started out as a generalist to learn where my talents & interests were. Looking to zero in on passions soon, though. #sbbuzz
smitty1966: Q1) Have to understand your core prospects, who they are, what they do and what they buy! #sbbuzz
selahsynergy: @sbbuzz Q1 wish I could say my niche was well defined up front but it evolved over time as my exec clients became biz owners #sbbuzz
leoraw: Q1 – My niche is small to med. biz or orgs in NJ – my clients’ niches tend to be New Jersey people as well. #sbbuzz
smitty1966: Q1) Niche – Yes existing client profiles help. Need to revisit and categorize. #sbbuzz
ginabee: @selahsynergy I think that’s preferable because it’s so much more realistic, based upon your real world experiences #sbbuzz
DiSnEyTRAVELmum: Q1a. My niche market can be from fine dining lovers to families, golfers, runners, weddings, honeymoons. #sbbuzz
dothewoo: Good question RT @sbbuzz: Q1 Are you targeting a specific niche? How did you narrow your market? #sbbuzz
selahsynergy: @ginabee I am lucky – the organic approach worked for me but it’s easier with a service business #sbbuzz
dothewoo: It takes research & analysis to identify the market and discipline & bravery to stick to it #sbbuzz Q1
leoraw: Q How did you narrow your market? A – even though 1can do online, nice to be able to meet ppl in person or to know geographical area #sbbuzz
CathyWebSavvyPR: Q1) I target non-profits and small biz, plus some solopreneur coaching & blog set up. many have similar needs, so the targeting #sbbuzz
smitty1966: Q1) Narrowing your market, u can use of Google adwords. Great tools to understand markets and keyword searches. Test too! #sbbuzz
DiSnEyTRAVELmum: I get a lot of help from Disney about target markets. #sbbuzz
leoraw: @smitty1966 Can you be more specific about “Test too”? Thanks. #sbbuzz
CathyWebSavvyPR: Q1) I guess I narrowed my niche by creating content that interests my potential prospects & clients. It helps right client’s find me #sbbuzz
DiSnEyTRAVELmum: I made the mistake of targeting a market that I really had no passion for – – BACKFIRE. #sbbuzz
samuraivt: A1 No very specific niche. When we started we thought it would be RE agents but bad market and other B2B success changed us. #sbbuzz
pmohara: Our niche is WIMs – wired, innovative, mobile small biz. Rather than go for verticals we want the cream of all industries’ crops #sbbuzz
smitty1966: With Adwords you can set up Test ads that can follow a certain demographic and then track conversions. Geography a strong feature. #sbbuzz
ginabee: @DiSnEyTRAVELmum There’s a lot to be said about where your passions lead you – hopefully the $ is there too or… #sbbuzz
sbbuzz: Q2 How are you making your niche public – letting customers know who IS and IS NOT supposed to buy your product/service? #sbbuzz
lindadessau: @pmohara Can you say more about vertical niche versus — (how you would describe yours)? #sbbuzz
selahsynergy: @DiSnEyTRAVELmum I was in a similar situation when I fell out of love with the whole corp thing so dropped exec coaching #sbbuzz
smitty1966: If the ad is not working – change parameters or just pause it or delete. #sbbuzz
DiSnEyTRAVELmum: @ginabee I thought “Hey! I’ll target Golfing at Disney market” I don’t golf so I didn’t have passion to move forward with it. #sbbuzz
lindadessau: @sbbuzz Q2 I put their name in the title of my book ๐Ÿ˜‰ #sbbuzz
DiSnEyTRAVELmum: Q2a. Example: I don’t market to teachers in the middle of the school year, but I’m a presence a couple months b4 Cmas/Summer #sbbuzz
samuraivt: A2 We do lots of in person networking. We build relationships, always try to educate, seek to refer and be referred not just sell. #sbbuzz
TraceyHolinka: Q2 We blog about topics that our target market is interested in. Also give lots of talks at related organizations. #sbbuzz
CathyWebSavvyPR: Q2) I’m in the process of defining customers a little etter on my site – been drafting it on paper, time 2 take it 2 the screen #sbbuzz
lindadessau: @CathyWebSavvyPR Thanks ๐Ÿ™‚ Not too subtle, eh? #sbbuzz
CathyWebSavvyPR: Q2) something is working though, I get clients who find me on one SN site, read my blog, check me out & call 2 discuss proj #sbbuzz
CathyWebSavvyPR: Q2) But when I better define who my audience is, and further match content 2 their needs equals a fuller sales pipeline #sbbuzz
pmohara: @lindadessau Rather than targeting certain biz type (hotels, schools, etc) we target 1% of any industry that’s innovating first. #sbbuzz
CathyWebSavvyPR: @lindadessau what is your book title? if I may ask? #sbbuzz
ginabee: Q2 – I hate to keep harping on the passion thing, but when you do what you love, you are advertising it in every interaction. #sbbuzz
dothewoo: A2 To make sure that customers know if I am targeting them: Content that is relevant to them; offers that will work for them plus… #sbbuzz
sbbuzz: Q3 Q Is it possible to be too focused? Has anyone needed to expand their niche?#sbbuzz
lindadessau: @CathyWebSavvyPR The Customizable Style Guide for Coaches Who Write #sbbuzz
dothewoo: A2 ….cont….A page on my website that describes “you”, what u are going through, what u need…So folk will recognise themselves #sbbuzz
DiSnEyTRAVELmum: @sbbuzz yeppers #sbbuzz
lindadessau: @pmohara So would you say you focus on “psychographics” (innovative, creative) versus demographics? #sbbuzz
selahsynergy: @dothewoo Seriously, loooove your biz name! #sbbuzz
CathyWebSavvyPR: Q3) I am not too focused, but I have just added a reasonably-priced hourly coaching option 4 solopreneurs – it’s been working #sbbuzz
m4bmarketing: Q3 Yes if there are not enough customers who will buy on a regular basis or market too crowded #sbbuzz
TraceyHolinka: A3 If your don’t have enough business that might be a sign Ur to focus. Tricky 2 know. #sbbuzz
samuraivt: A3 We began focused on the real estate industry just before things got tough there. Not good timing to depend on work there. #sbbuzz
lindadessau: @ginabee Absolutely, Gina – passion shines through every word, spoken or written. #sbbuzz
CathyWebSavvyPR: @sbbuzz Sorry …I guess my answer to Q2 was more about expandins services than expanding the niche – butI focused on solopreneurs? #sbbuzz
DiSnEyTRAVELmum: I need to feel personally connect with my market [hence the bomb w/the golfing at disney idea] so I started a Weigh Loss Vlog cont’ #sbbuzz
dothewoo: @selahsynergy Thank you Susan. One of the ways of identifying my niche is the folk who ‘get it’ and can connect to it. #sbbuzz
CathyWebSavvyPR: Just an aside – who knew – I just got my Chico’s catalog & they’re on Twitter @LoveChicos…have 2 chk em out #sbbuzz
DiSnEyTRAVELmum: I will connect with others who share my need to loss weight. Building relationships for mutual benefits and support. #sbbuzz
selahsynergy: @sbbuzz Q3 Yes, my niche expanded as biz cut consult/coach budgets. Lower price point content sells to different markets #sbbuzz
TraceyHolinka: @DiSnEyTRAVELmum Agreed. Personal connection makes it more natural & more enjoyable. #sbbuzz
scoblitz: @lindadessau Psychographics are now my new most favorite thing. Thanks! #sbbuzz
lindadessau: @scoblitz You’re welcome! Just trying to get my head around it all ๐Ÿ™‚ #sbbuzz
ginabee: Q3 – It occurs to me that a philosophy of “focused yet nimble” might be prudent. Must have something more to offer than the core. #sbbuzz
DiSnEyTRAVELmum: @TraceyHolinka I feel like a fake if I don’t feel a personal connection. #sbbuzz
pmohara: @lindadessau That’s what we’ve done – works well for our biz. I wouldn’t do it if I was selling Amish furniture supplies, tho #sbbuzz
DiSnEyTRAVELmum: @KevinLyons YIKES that’s a lot of chats! #sbbuzz
CathyWebSavvyPR: @selahsynergy Yes, I did that 2. cosulting or coaching w solopreneurs – wish I’d done it sooner. less time intensive, lower cost #sbbuzz
selahsynergy: @ginabee Amen! Flexibility, resourcefulness are essential for biz. Ford couldn’t sell black cars forever and survive #sbbuzz
sbbuzz: Q4 What type of criteria do you use to define your niche – geographic, demographic, industry, psychographics, what? #sbbuzz
samuraivt: A3 We expanded services as we discovered new passions and also in response to difficult economic times. #sbbuzz
lindadessau: @samuraivt Nice to remember the reason we’re entrepreneurs – we get to choose who we work with – we’re never trapped! #sbbuzz
pmohara: @samuraivt DId you expand services to the same target market? Or expand your market? #sbbuzz
DiSnEyTRAVELmum: Q4a. My niche is all over the place. Most of my business is word of mouth. #sbbuzz
selahsynergy: @CathyWebSavvyPR Wish I had changed sooner. But, it keeps me learning – new techniques to market products rather than services #sbbuzz
ImAfterdotcom: sbbuzz: #sbbuzz chat in 30 minutes. Wondering what a Twitter chat is or how to participate? See our instructions at …
m4bmarketing: Q4 All plus attitudes and behaviour #sbbuzz
TraceyHolinka: A3 We expanded how we delivered R services but R target audience is the same. Allows us to provide services 2 more people. #sbbuzz
lindadessau: Q4 So far I’ve been focused on industry to define my niche (coaches) – but I’ve been doing some thinking… #sbbuzz
CathyWebSavvyPR: @selahsynergy I’m working to add the prouct part of my biz 2, but I enjoy the one on one thing too #sbbuzz
CathyWebSavvyPR: Wondering what a Twitter chat is or how to participate? See our instructions at … #sbbuzz
CathyWebSavvyPR: RT @sbbuzz: Q4 What type of criteria do you use to define your niche – geographic, demographic, industry, psychographics, what? #sbbuzz
dothewoo: Vertical or horizontal markets.Can help 2define. RT @pmohara: @samuraivt expand services 2 same target market? Or expand ur market? #sbbuzz
TraceyHolinka: A4 With the reach of the Internet we don’t target geography but over 50% of R clients are local. Go figure. #sbbuzz
pmohara: Q4 I’ve already answered this one, so I’ll just hum a little tune now. Hmm hmm hmm hm hm hm. ๐Ÿ™‚ #sbbuzz
lindadessau: @TraceyHolinka Yeah, the longer I’ve been online, the more I seem to come up in local searches also. #sbbuzz
TraceyHolinka: @pmohara Can’t get that tune out of my head… #sbbuzz
CathyWebSavvyPR: Q4) something inbetween? I uses demographics & research to find where they “hang out” then develop content 2 meet their needs #sbbuzz
selahsynergy: @CathyWebSavvyPR Same here. I am a people person so that’s where my energy comes from. #sbbuzz
americare: Q4: we are able to focus based on our service – home-based non-medical caregiving – for anyone in need, senior, new mom, etc. #sbbuzz
CathyWebSavvyPR: @sbbuzz Q4) online geography with a demographic & phsychographic twist …2 id my audience #sbbuzz
samuraivt: @pmohara We refined our product and targeted new markets. In addition we added mew services. #sbbuzz
ginabee: Q4 – Is good ol’ supply & demand a viable way to define? I have an ability that others don’t & I can supply that. There’s my niche. #sbbuzz
pmohara: Q4 About 30% of our business is international. Was not a target or niche – but we are adapting (updating currencies, legalese, etc.) #sbbuzz
lindadessau: @ginabee I can relate to what you just said – “I (we) have an ability that others don’t and we can supply that. There’s our niche.” #sbbuzz
sbbuzz: Q5 Can you target more than one niche market at a time? #sbbuzz
DiSnEyTRAVELmum: @pmohara My market accidentally expanded out of country! #sbbuzz
pmohara: @TraceyHolinka Sorry – I’m evil. ๐Ÿ™‚ #sbbuzz
samuraivt: @lindadessau Agreed, remembering those things is important. Doing what you love is one of the keys to success. #sbbuzz
CathyWebSavvyPR: @pmohara Yes, I just had an author from Australia approach me – after following on Twitter & readig my blog. Need 2 see if it’ a fit #sbbuzz
lindadessau: @sbbuzz The risk when trying to target more than one niche at a time is that one or both of them will get confused or lost. #sbbuzz
DiSnEyTRAVELmum: Q5a. yep. my business counts on multi-markets #sbbuzz
selahsynergy: @sbbuzz Q5 You bet. Of course, it may cost you to create and deliver a different message to a different target. #sbbuzz
leoraw: With social media 1 can address 1 niche in one place and another in another place – so it is possibility to market in multiple ways #sbbuzz
CathyWebSavvyPR: @sbbuzz Q5) It ‘s probably not ideal, but in this economy, you kinda have 2. Putting all yr eggs in 1 basket is scarier now #sbbuzz
lindadessau: @sbbuzz You want your business/website to feel like HOME for your target niche – so if more than one, it may not feel that way. #sbbuzz
CathyWebSavvyPR: @lindadessau Q5) I know several biz owners who have multiple websites, OR several sites under one umbrella site see @TimBerry‘s site #sbbuzz
lindadessau: @leoraw Yes, exactly! That seems the way to address that – a different home base for each niche – but it complicates things a bit. #sbbuzz
ginabee: Q5 – I think if they are somewhat related it is possible. Some similar skills can be generalized for different audiences & purposes. #sbbuzz
lindadessau: @CathyWebSavvyPR Yes, it certainly can be done if it’s done well ๐Ÿ™‚ #sbbuzz
ginabee: @samuraivt I agree – it would be nice to be a “purist” but we may not always have that luxury! #sbbuzz
pmohara: @CathyWebSavvyPR I think international markets are challenging , which can make it more fun. And boy can they innovate. #sbbuzz
CathyWebSavvyPR: @samuraivt, @DiSnEyTRAVELmum, & @TraceyHolinka thankfor RT’s #sbbuzz
CathyWebSavvyPR: @pmohara would love to chat briefly if you have a moment sometime – follow & DM contact info? #sbbuzz
sbbuzz: And now it is what we never call Celtics Time (but it is Pitch TIme). Please tell us a little about your business. #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at #sbbuzz
TraceyHolinka: I?m a web designr/developr @chaostoclarity. I show small biz & freelancers how 2 take advantage of the web. #chaostoclarity #sbbuzz
DiSnEyTRAVELmum: I am a travel agent specializing in Disney. & just started a Weight Loss Vlog to keep me accountable. Sandra #sbbuzz
lindadessau: How to write a top 10 article that will demonstrate your expertise to prospective customers (pitch time on #sbbuzz
sbbuzz: And another chat has FLOWN by – how does this always happen?? We’ll get the #sbbuzz summary posted on the site soon at
samuraivt: A3 like the idea some of you are mentioning re: dif online places for dif markets. Landing pages, FB pages, websites. #sbbuzz
sbbuzz: Thanks so much to everyone for contributing to the conversation. What a great way to learn. #sbbuzz
lindadessau: Thanks for another great chat everyone! Good night and thanks to our bee-autiful hostess! #sbbuzz
DiSnEyTRAVELmum: I also write for a magizine for families who have children with disabilities like me. Support, Resource. #sbbuzz
CathyWebSavvyPR: Pitch: 20 yr PR pro who let her inner geek girl out of the closet in 2007. I help non-profits & #smallbiz w Strategy & How 2 #sbbuzz
DiSnEyTRAVELmum: Thank you everyone! It was nice meeting you all! Sandra #sbbuzz
pmohara: @lindadessau Awes shucks – you’re making this bee blush. ๐Ÿ™‚ Thanks! #sbbuzz
leoraw: Thanks everyone for another great chat – I learn more so I can teach my clients. Love the conversation and ideas. #sbbuzz
CathyWebSavvyPR: Also, if any one is in DC, I’ll be there 6/17 pm 4 @LifeTuner‘s (client) Social Media & Money panel 2 @themotleyfool & @Feedthepig + #sbbuzz
CathyWebSavvyPR: @pmohara thanks #sbbuzz
samuraivt: We’re Samurai Virtual Tours: virtual tours, websites, inbound marketing. We capture, create, communicate for your success. #sbbuzz
ginabee: Content creativity for websites, newsletters, social media & more! I use my words to tell your story. #sbbuzz
pmohara: Thanks everyone for the great chat! Pamela here from @batchblue psychographic CRM for small biz #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted Tuesday nights 8-9 PM ET by the folks from @batchblue Come again soon!

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Small Business Marketing Chat Summary from June 1, 2010

Kicking off this month topic of Small Business marketing. Tonight’s discussion covered ideas about how small businesses can identify, understand and communicate with their customers.

  • Weโ€™re on every Tuesday from 8-9 pm EST.ย  The next chat will be held on June 8, 2010.
  • You can read the instructions on how to participate here:ย
  • Invite others to join in, help them get started.ย  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
lindadessau: Hi folks! I help coaches and other small biz owners write masterful content for newsletters and blogs (Intro for #sbbuzz
ginabee: Hi, All! Gina w/, content creator to the stars…& everyone else! Happy to discuss & learn marketing w/ everyone. #sbbuzz
TraceyHolinka: I?m a web designr/developr @chaostoclarity. I show small biz & freelancers how 2 take advantage of the web. #chaostoclarity #sbbuzz
bradfordshimp: Howdy hey! I am a writer, publishing useful information for savvy small business owners. #sbbuzz
decker_chris: I’m a technology professional specializing in web development, social media, and helping people communicate. #sbbuzz
janetdmiller: I’m a search engine optimizer (SEO) running my own small business. First time on this chat. ๐Ÿ™‚ #sbbuzz
scoblitz: @sbbuzz Hi all – Scott from the Customer Experience team @batchblue. Looking forward to learning a lot from everyone tonight. #sbbuzz
mentormarketing: I provide a comprehensive resource for business professionals who want to learn more about online marketing channels #sbbuzz
stellel: Hi! I’m Christelle, Customer Experience @batchblue software. #sbbuzz
MHBoys: Michael Boys, cloud integrator for SMBs #sbbuzz
mriggen: @sbbuzz Hi all, I’m Michelle Riggen-Ransoms and I’m with @BatchBlue, makers of software for small businesses. #sbbuzz
smitty1966: Jeff Smith – technology director for @edupros – we help businesses and orgs with teaching and training. #sbbuzz
pmohara: Welcome everyone! I’m Pamela with @batchblue and the hostess of the #sbbuzz chat (iow the one wearing the bee costume)
Zimana_: I am a web analytics marketer, helping small businesses update their websites and online marketing #sbbuzz
smitty1966: We use @BatchBlue at @edupros. Love it! #sbbuzz
sbbuzz: Tonight we’re kicking off a month long discussion of small business marketing. Let me know what you want included. #sbbuzz
sbbuzz: Q1 What is the most challenging part of marketing your business? #sbbuzz
bradfordshimp: Q1 – Defining the right niche is way up there for me. Until you do, it is hard to market correctly. #sbbuzz
pmohara: @Zimana_ Hi Pierre! Welcome! #sbbuzz
Zimana_: for Q1 @sbbuzz Processing new marketing information and tools not just for me but for helping clients as well. #sbbuzz
MHBoys: new customers other than referrals are VERY expensive to find – turning that marketing into sales #sbbuzz
TraceyHolinka: @bradfordshimp Q1. Agreed. It took us some time to figure out our niche. Things were smoother after we figured it out. #sbbuzz
pmohara: Q1 #sbbuzz Staying focused is hard. Our communications team has so many brilliant ideas, but not enough elves to do them all.
ginabee: Q1 – Defining my market & finding them. Once they’re identified, it’s easier to explain how I can help them. #sbbuzz
scoblitz: @sbbuzz Q1 – For me it was deciding where to best focus my efforts (time and money) until I could get measurable results. #sbbuzz
mriggen: @sbbuzz Q1 Coming up with new ideas that will translate into new customers is always a challenge. And balancing resources… #sbbuzz
mentormarketing: A1: Focusing on Trends vs. getting stuck on a Fad, is and area I always have to force on my self. #sbbuzz
TraceyHolinka: Q1 – Finding inexpensive ways outside of the Internet to reach our target market. #sbbuzz
selahsynergy: @scoblitz I second that. There are so many new options without enuf track record to know what works. So little time. #sbbuzz
pmohara: @TraceyHolinka there are things outside of the internet?? ๐Ÿ™‚ #sbbuzz
mentormarketing: A1: Social Media Technology is alsoa pain point for me right now. #sbbuzz
sbbuzz: Q2 What are you doing to find your niche? What would you like to learn more about? #sbbuzz
bradfordshimp: Q1 – Be sure to know that you actually want to work with the customers that you are trying so desperately to reach. #sbbuzz
ginabee: Q1 – Another challenge is finding the time to do any marketing at all when you’re busy actually working your biz. #sbbuzz
bradfordshimp: Q2 – Finding your niche is part self-discovery, part-trial-and-error, and perhaps a dash of luck sprinkled on for good measure. #sbbuzz
smitty1966: Q1-value for $. Focus is key, fostering referals and chosing right channels helps with results. #sbbuzz
bradfordshimp: Q2 – I am personally just trying things, seeing what fits. #sbbuzz
mentormarketing: A2: I am defining my niche based on the audience(s) that need my products and services. W/O customers a product is only an idea. #sbbuzz
Chris_Hendricks: @sbbuzz Q2 What are you doing to find your niche? A2 I ask myself…what am I passionate about #sbbuzz
JoeCascio: @mriggen I know there are many people who need my help. The problem is connecting with them when they’re looking for help. #sbbuzz
mriggen: @sbbuzz We’re kicking off a series of small, in-person events this summer. Enjoy mixing IRL events w/online marketing efforts. #sbbuzz
selahsynergy: @mentormarketing Amen to that! “W/O customers a product is only an idea.” #sbbuzz
lindadessau: Q2 My niche came out of my own professional journey – I started out as a coach, writing my own coaching articles. #sbbuzz
ginabee: Q2 – When everything began fitting together into a bigger picture.That’s *my* niche. Found it by taking work I’m passionate about. #sbbuzz
bradfordshimp: Q2 – With my blog, I am able to see which articles are more popular with my readers. Working on turning those into products. #sbbuzz
lindadessau: @bradfordshimp Excellent! You’re really responding to your market by doing it that way. Not creating out a vacuum. #sbbuzz
sbbuzz: Q3 How do you measure results? Do those results drive your marketing strategy? #sbbuzz
bradfordshimp: Q3 – I have a new way of measuring marketing results – it is called sales. A good result for marketing is new sales. #sbbuzz
janetdmiller: A3 Depends on the tactic, but ultimately, we tie tactics back to customer records so we can see true ROI. #sbbuzz
lindadessau: Q3 It’s sometimes tough to know when to tweak and when to stay with a plan and ride out natural ebbs and flows. #sbbuzz
selahsynergy: @sbbuzz Q3 Results are measured against objectives whether its sales, traffic, subscriptions. Strategy &tactics change in response #sbbuzz
mentormarketing: A3: We measure client satisfaction, Return engagements, and New Sales. #sbbuzz
smitty1966: Q3 results are striaghtfoward since we are so close to our marketing. Lead conversion means we adapt to what works #sbbuzz
ginabee: Q3 – Good ol’ fashioned testimonials r my results – that & repeat business.Best marketing I can do is referring to satisfied clients #sbbuzz
lindadessau: @ginabee Yes, repeat business and referrals are GREAT measurements of success. #sbbuzz
selahsynergy: @ginabee Great to measure satisfaction. Were you satisfied with the prod/service? Would you tell a friend? #sbbuzz
pmohara: Q3 There are some efforts we measure against sales (new promotions) and some we know are immeasurable (like #sbbuzz)
sbbuzz: Q3 What is your most effective marketing effort? #sbbuzz
ginabee: Q3 – Yes, some results are a definable result of an effort and others are just from putting yourself & your biz out there. #sbbuzz
lindadessau: @pmohara Great point about some efforts being immeasurable, or slower (like a newsletter subscriber hiring me after a year!). #sbbuzz
janetdmiller: A3 Word of mouth is by far our best marketing tactic. #sbbuzz
lindadessau: @sbbuzz My most effective marketing effort? Consistently producing masterful content, of course ๐Ÿ˜‰ #sbbuzz
ginabee: Q4 – For what I do, the Internet has served me well for marketing. My biz coach still encourages me to do face-to-face too, though. #sbbuzz
mentormarketing: A4: @janetdmiller I agree WOM is like being handed a sale that is already closed. #sbbuzz
smitty1966: Q3- Getting out in front of potential clients. Conferences, shows and workshops. #sbbuzz
janetdmiller: @mentormarketing Absolutely! And I find networking to be key to word of mouth. #sbbuzz
ginabee: @mentormarketing Ain’t it the truth. Ain’t it the truth! #sbbuzz
pmohara: @lindadessau Exactly.. You can’t put a number on community, good will, collaboration, idea sharing and friendship. #sbbuzz
MHBoys: @bradfordshimp how do you systematically tie the sales to specific marketing campaigns #sbbuzz
sbbuzz: Q5 What marketing tools & techniques would you like to learn more about? #sbbuzz
bradfordshimp: @MHBoys Depends. For some, you can track via code. Others, you just ask. Also, you can set up individual web landing pages. #sbbuzz
janetdmiller: A5 I find ad retargeting fascinating. Would like to learn more about mobile and TV as they evolve too (like with Google TV). #sbbuzz
bradfordshimp: Q5 – I would like to learn how to better use Facebook and LinkedIn to bring in sales. #sbbuzz
bradfordshimp: @janetdmiller Good one. Mobile is going to be huge (going to be??) so this is an area we can all learn more about. #sbbuzz
mentormarketing: A5: I think it would be good to learn about email platform advanced features, FB pages, Linkedin Q&A these are on my short list. #sbbuzz
bradfordshimp: Q5 – I want to learn more about Apps as marketing. #sbbuzz
janetdmiller: @bradfordshimp I think mobile has amazing potential for local-based businesses too. #sbbuzz
pmohara: @bradfordshimp Google Apps? #sbbuzz
lindadessau: @bradfordshimp Agreed. I’d be interested in learning more about mobile marketing, also. #sbbuzz
bradfordshimp: @janetdmiller I agree. I have a friend who just released a local tourism app that points to all the best places. #sbbuzz
bradfordshimp: @pmohara No, just apps in general (yes, google apps as well). Providing bite sized tools that point the way to a bigger sale. #sbbuzz
sbbuzz: Thanks for the ideas, folks. We’ll dig in to these more the next few chats. So be sure to COME BACK! ๐Ÿ™‚ #sbbuzz
janetdmiller: I’d also love to learn more about Android apps for marketing. RT @pmohara: @bradfordshimp Google Apps? #sbbuzz
mentormarketing: A5: Article marketing best practices, and a deep dive into picking your content distribution sites. #sbbuzz
bradfordshimp: Where did that hour just go? #sbbuzz
sbbuzz: And somehow it is already what we affectionately call Pitch Time. Please tell us a little about your business. #sbbuzz
MHBoys: think of mobile as an extension of the internet in the short term – make sure all material (and website) are accessible via mobile #sbbuzz
lindadessau: I’m taking a stand for the quality of your content! Read my manifesto at (pitch time on #sbbuzz
TraceyHolinka: @chaostoclarity helps small biz & freelancers use social networking/media & the Web to grow their biz #chaostoclarity #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at #sbbuzz
bradfordshimp: Pitch: Releasing my first e-book soon (next week?). I will be giving it away free to email subscribers of #sbbuzz
bradfordshimp: It is on the value of the customer after the sale, testimonials, referrals, second sales, having a follow up plan … #sbbuzz
sbbuzz: Thanks to everyone for great new topic ideas! We’ll get the #sbbuzz summary posted on the site soon at
ginabee: Those who do, do. Those who need it put into just the right words contact me: #sbbuzz
TraceyHolinka: @bradfordshimp Looking forward to your ebook #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night 8-9 PM ET by the folks from @batchblue Come again soon!
scoblitz: @sbbuzz I’m going to pitch on June 26th – would love to connect with folks there if you’re close. #sbbuzz
smitty1966: Learning made easy. We can be found here @edupros. Great chat tonight. Cheers. #sbbuzz
bradfordshimp: @scoblitz Thinking about heading out that way some time, have a brother in law roaming around out there. #sbbuzz
lindadessau: @bradfordshimp Congrats on the upcoming book! I just subscribed so I’ll get my copy! #sbbuzz
mriggen: @scoblitz Yes, what you said! @batchblue will be at, come say hello! #sbbuzz
bradfordshimp: @lindadessau Cool, thanks! #sbbuzz
pmohara: #sbbuzz Pitch – Pamela here from & @batchblue makers of BatchBook Social CRM (when not busy sbbuzzing)

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Building a better business blog. WordPress tips & tricks from @lamikey: Summary from April 13, 2010

This week’s #sbbuzz chat was hosted by the very talented Mikey Hougland, @lamikey. Topics included WordPress hosting, plugins, SEO, WordCamp and more.

  • Weโ€™re on every Tuesday from 8-9 pm EST.ย  The next chat will be held on March 30, 2010.
  • You can read the instructions on how to participate here:ย
  • Invite others to join in, help them get started.ย  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
RisingStarIdeas: Participating in #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
lamikey: Hi, I’m Mikey Hougland, designer at @batchblue and ready to dig into WordPress! #sbbuzz
TAPmktg: #sbbuzz – Hello All! Tap Online is a(n) #smb focused web design, development, and hosting firm with a special love for WordPress.
lindadessau: I help coaches & other small biz owners write quality online content for newsletters, blogs, etc. (Intro for #sbbuzz
ginabee: Good evening, buzzers! Gina here w/ WriteyTidy writing & content creation. Excited to hear Mikey’s pearls of WordPress wisdom! #sbbuzz
RisingStarIdeas: @lindadessau thanks its always a pleasure meeting people here and learning about some cool tech stuff. #sbbuzz
TraceyHolinka: Hi. I?m a web designr/developr @chaostoclarity. I use WordPress extensively but interested in what others do. #sbbuzz
RisingStarIdeas: hello tech gang! I Find cool free online tools to help small business owners save time and money. #sbbuzz
batchblue: Tonight’s #sbbuzz now starting – covering all things WordPress with a couple of hip designers! Come join us:
SeeboldMarCom: hello all – I am a social media and marketing consultant to large and small biz, gov and npo’s. #sbbuzz
TAPmktg: @TraceyHolinka #sbbuzz: Gotta love WordPress! Such an accessible way to get clients communicating effectively online!
mriggen: @sbbuzz I’m Michelle Riggen-Ransom from @batchblue. I’m also president of the @lamikey fan club. And treasurer. #sbbuzz
sbbuzz: Tonight we have brilliant web designer @lamikey sharing WordPress tips & tricks. Send me any ?s you have for her or the group. #sbbuzz
scoblitz: @sbbuzz Intro: Scott Blitstein, blogger, thinker, go-to guy, and customer experience @batchblue. #sbbuzz
mhelfrich98: #sbbuzz @mhelfrich98 I’m Maureen Helfrich. Planning start-up small business with my husband @studentlifeguru my background is ID and ELEM
sbbuzz: @lamikey Great to have you here for the blogging bonanza. Everyone – feel free to jump in w/follow up questions, but stay on topic #sbbuzz
TraceyHolinka: @TAPmktg Agreed. I use Thesis as a framework. Great combo. #sbbuzz
selahsynergy: Greetings All. Susan here from Selah Synergy. Looking forward to learning tonight as I am going through a WP redesign ๐Ÿ™‚ #sbbuzz
mriggen: @mhelfrich98 Hi Maureen – sounds exciting! you’ll have to tell us at pitch time what the new biz is ๐Ÿ™‚ #sbbuzz
sbbuzz: Q1 How do you set up a WordPress site? How can you get your own look and feel #sbbuzz?
shipwire: #sbbuzz I just set one up for my personal domain and found the hosted WordPress Very easy. No google analytics though…
shipwire: I’m Nate Gilmore with Shipwire order fulfillment and I help man two WordPress blogs @sbbuzz #sbbuzz
lamikey: @sbbuzz Q1 set up: I recommend a self-hosted solution. There are a number of hosts that make WordPress installation a breeze. #sbbuzz
lamikey: @sbbuzz Q1: WordPress offers additional information on hosts and hosting requirements here: #sbbuzz
RisingStarIdeas: A1 true! With the right hosting company you can install wordpress with the click of a button #sbbuzz
michellegust: Q1: many hosts provide fantastico for easy setup of a self-hosted wordpress. #sbbuzz
lamikey: @sbbuzz Q1 look and feel can be customized by changing your theme. there are a number of free and premium themes available or… #sbbuzz
lamikey: @sbbuzz Q1 … you can work with a designer or developer to get a custom theme for your business. #sbbuzz
TraceyHolinka: A1: Bluehost is a great host for WordPress blogs/websites. Use them for most of my clients. #sbbuzz
TAPmktg: #sbbuzz – Make sure your designer knows the ins and outs of WP. No point in having a pretty WP site designed if it can’t be implemented!
sbbuzz: Q2 from @scoblitz How do you choose among the hundreds of different plugins available? What are your go-tos? #sbbuzz
RisingStarIdeas: A2: to me plugins are what makes WordPress the best tool around! #sbbuzz
lamikey: @sbbuzz Q2: Good question and also what I love about WordPress. There are new and better extensions coming out all the time! #sbbuzz
TAPmktg: #sbbuzz: Very carefully? Seriously, I’ve had many clients insist on overloading with plugins. Must prioritize plugins based on goals!
shipwire: Question options: 1. Best SEO extensions for WP? 2.extension for product tutorial like flow? (perhaps just screenshot mgmt) #sbbuzz
TAPmktg: #sbbuzz: Advanced Excerpt, Smart Youtube, various SEO plugins: Ultimate, Platinum, etc.
RisingStarIdeas: @TAPmktg good point. I can not find documented anywhere how many plugins are to many. Do you know? #sbbuzz
TAPmktg: @risingstarideas #sbbuzz: Just pay attention to page load times, that will give you an idea of “too many!”
JoeCascio: I’m an independent developer. And I have had sushi with @lamikey and @mriggen. So there. ๐Ÿ™‚ #sbbuzz
lamikey: @sbbuzz Q2 my essentials: Akismet (preinstalled)-spam, All-in-One SEO, WordPress Database Backup. I opt to code some essentials … #sbbuzz
lindadessau: @TAPmktg I’ve noticed that some WP blogs and websites seem a bit slower to load. I didn’t realize it was the plug-ins! #sbbuzz
mriggen: @JoeCascio Good evening, Joe! #sbbuzz
JoeCascio: Most useful WP plugin? Search-Regex. Awesome!! #sbbuzz
lamikey: @sbbuzz Q2 over plugins such as Google Analytics. There definitely is such thing as too many plugins. #sbbuzz
michellegust: @lindadessau Not only can wp-plugins affect load time but also the host itself. #sbbuzz
stellel: #sbbuzz just read this article about “essential” plug-ins: Pretty interesting.
lindadessau: @michellegust Can you say more about that? #sbbuzz
sbbuzz: Q3 from @lindadessau Any comments about Typepad versus WordPress and why? #sbbuzz
TAPmktg: @lindadessau #sbbuzz: Too many javascript queries, etc (due to plugins) can slow it down. @michellegust: Very true! Get a good host!
lindadessau: Q3 Please don’t throw tomatoes at the Typepad girl – I’m trying to be open-minded! #sbbuzz
RisingStarIdeas: A2: WP plugins I love incldue: Google analytics, All-in-One SEO, TweetMeme Retweet Button #sbbuzz
michellegust: @lindadessau I’m still learning more about how host can affect site now that Google algo includes load time as well. #sbbuzz
CathyWebSavvyPR: Q2 Go to Plugins, poular est r listed. Askimet (anti spam, AlInOneSEO, Google Analytics, wpdatabasebckup, tweetmeme, add2any #sbbuzz
RisingStarIdeas: @lindadessau funny! no tomatoes I never used Typepad why do you like it? #sbbuzz
CathyWebSavvyPR: Q3 – I am bias as a WordPress girl, but it seems to be winning the war of keeping up w chages, strong pro themes, grt plugins #sbbuzz
RisingStarIdeas: @TAPmktg yes but I need a number range I dont’ want to wait until I break it to find out I have too many plugins #sbbuzz
lamikey: @sbbuzz Q3 Can I get a phone a friend? I haven’t looked at Typepad in probably 5 years. I’m sure a lot has changed. #sbbuzz
CathyWebSavvyPR: Sorry to be late – I’m a PR Pro of 20+ years, who has let her geek girl out of the closet to make tech easy 4 others #sbbuzz
scoblitz: @RisingStarIdeas hard to give that sort of number, some plugins use more resources than others – depends on “which” plugins you use. #sbbuzz
TAPmktg: #sbbuzz – I’ve never done dev for TypePad, but the WP platform & dev community has serious support in terms of extensibility. A good basis.
mhelfrich98: @sbbuzz Q2 over plugins such as Google Analytics. There definitely is such thing as too many plugins. #sbbuzz
lindadessau: @RisingStarIdeas It feels safer to be hosted; there is tech support; I don’t have to worry about upgrades, etc. it’s all handled. #sbbuzz
mhelfrich98: @sbbuzz Q2 my essentials: Akismet (preinstalled)-spam, All-in-One SEO, WordPress Database Backup. I opt to code some essentials … #sbbuzz
CathyWebSavvyPR: try plugn #sbbuzz – it adds it to your tweets automatically
RisingStarIdeas: @TAPmktg @scoblitz guess there no hard rule that says X amount is to many plugins #sbbuzz
lindadessau: @lamikey LOL, phone away. Fair enough – WP is what you know, so I understand it’s hard to answer. #sbbuzz
CathyWebSavvyPR: @SeeboldMarCom hey check out #SBBuzz – it’s on wordpress how to – NOW til 9pm ET tweetgrid link
RisingStarIdeas: @lindadessau does typepad point to your own domain name? WP has made it much easier to upgrade to the latest version. #sbbuzz
TraceyHolinka: @RisingStarIdeas You wan to be minimalist with plugins. Number to “break” also depends on theme–how good the code is. #sbbuzz
lamikey: @JoeCascio I would like to nominate Search-Regex for an “arse-saver of the year award”. #sbbuzz
RisingStarIdeas: @lindadessau but upgrading can be a chore if you have a ton of sites or hacked your template. #sbbuzz
sbbuzz: Q4 from @mhelfrich9 Can you use WP on own domain and have good SEO? What are good SEO techniques? #sbbuzz
TAPmktg: @RisingStarIdeas #sbbuzz: Very true! Less is more w/ plugins, though. Let your content be the key element!
CathyWebSavvyPR: yup @jerseymomma there are 2 WP google analytics plugins,1by that name & google analyticator. Thesis theme has a analytic s built-in #sbbuzz
lindadessau: @RisingStarIdeas You can map your Typepad site to your own domain pretty easily. And yes, the auto-upgrade plugins WP are very cool. #sbbuzz
CathyWebSavvyPR: Q4 yes, @mhelfrich9, WP has good SEO -just use a plugin like AllinOneSEO pack & be sure to change yr “permalinks” #sbbuzz
JoeCascio: @lamikey Exactly!! ๐Ÿ™‚ I found out about it at WordCampBoston. Makes moving a site from a dev domain to production so easy. #sbbuzz
TAPmktg: #sbbuzz: Yes! Careful mgmt of meta tags via a good SEO plugin, elimination of duplicate content. A good dev will go a long way!
RisingStarIdeas: @scoblitz @TAPmktg @TraceyHolinka what are your “gotta have” plugins? #sbbuzz
CathyWebSavvyPR: Q4 @mhelfrich9 chg permalinks to include at least the%postname%, and use key-word rich headlines, not cutsie ones #sbbuzz
lamikey: @sbbuzz Absolutely! I’m a fan of All-in-One SEO, it automates things and simplifies the process for the SEO beginner. #sbbuzz
CathyWebSavvyPR: Q4 @mhelfrich9 – if not already discussed youse WordPress.ORG not .com on your own domain name/URL #sbbuzz
CathyWebSavvyPR: RT @lamikey: @sbbuzz Absolutely! I’m a fan of All-in-One SEO, it automates things & simplifies process for SEO beginners. [yes!] #sbbuzz
TAPmktg: @lamikey #sbbuzz: Agreed on “All-in-One” – Good for getting things rolling on your WP site!
ImAfterdotcom: On Twitter: sbbuzz: Q3 from @lindadessau Any comments about Typepad versus WordPress and why? #sbbuzz
ImAfterdotcom: On Twitter: sbbuzz: Q1 How do you set up a WordPress site? How can you get your own look and feel #sbbuzz?
lamikey: @sbbuzz Q4 always remember that good content writing optimized for keywords is a must. meta tags alone won’t do it. #sbbuzz
CathyWebSavvyPR: premium themes like headway and thesis both include good SEO options built-in and clean code – helps Goog “like” sites #sbbuzz
CathyWebSavvyPR: @SeeboldMarCom glad you could make it! #sbbuzz
JoeCascio: #sbbuzz When it comes right down to it, SEO is pretty simple. All-in-one give you everything you need. Not rocket science, just diligence.
CathyWebSavvyPR: Q4 @lamikey agreed! content that blance targteed writing 4 yr audience, with good keywords goes a long way. keyword headlines 2 #sbbuzz
sbbuzz: Q5 from @TAPmktg What issues have folks had w/ WP, esp self-hosted, in terms of small business? #sbbuzz
lamikey: @TAPmktg I love it mostly because I’ve never had a problem training anyone to use it! #sbbuzz
CathyWebSavvyPR: Q4 what SEO means – is balancing writi good content 4 people w stuf behind the scenes that search engines like (headlines etc) #sbbuzz
scoblitz: @RisingStarIdeas some more obscure favorites of mine are WPaudio, CDN tools, and Mollom for anti-spam. #sbbuzz
TraceyHolinka: @RisingStarIdeas Broken Link Checker, Google XML Sitemaps, Subscribe To Comments, WP-CMS Post Control, Permalinks Moved Permanently #sbbuzz
mriggen: @sbbuzz Who’s been to WordCamp? Is it useful for newbies, or more for folks who use it a lot? #sbbuzz
CathyWebSavvyPR: Q5 @TAPmktg -what thype of issues? you can set up a blog so it doesn’t look like one #sbbuzz
RisingStarIdeas: @scoblitz @TraceyHolinka Nice WP plugin list thanks! #sbbuzz
CathyWebSavvyPR: @mriggen I am sure moste wordcamps, podcamps, blog camps are great inexpensive unconferences – I started in @podcampphily ’07 #sbbuzz
stellel: #sbbuzz @mriggen I went to WordCamp Boston. There was something for everyone. Really affordable & fun, too!
CathyWebSavvyPR: Q5 @TAPmktg – What a blog dows, with a strong strategy behind it, is allow a smallbiz to showcase their knowledge in a helpful way #sbbuzz
lamikey: @sbbuzz Q5 One problem I’ve had when working w/ clients and small, independent hosts is clarifying who is responsible for updates. #sbbuzz
TraceyHolinka: @RisingStarIdeas Make sure plugins fit your needs. Don’t leave them installed if they don’t. Will slow your blog/website down. #sbbuzz
JoeCascio: WordCamp TOTALLY worth it for newbies. In fact, especially for newbies, just for the people you meet who can help you. #sbbuzz
TAPmktg: #sbbuzz: Many clients are reluctant to “relegate” to WP, when it is a seriously good basis for a site or blog. Anyone in that boat?
CathyWebSavvyPR: @TAPmktg Got it- my clients have seen their WP blog posts get indexed by Google the next day. w/in 1 month front page 4 keywrd #sbbuzz
lamikey: @sbbuzz Q5 fortunately WordPress has become even easier to update to an earlier version. #sbbuzz
CathyWebSavvyPR: @TAPmktg have had one client’s blog have a pagerank of 4 within 6 months (although she is blogging 2/wk & active in Social media) #sbbuzz
FloridaSunSales: @JoeCascio Hoping we get some great bloggers coming to #REBCORL to share with some hungry newbies. #sbbuzz
bradfordshimp: Q5 – Once you get used to the interface, updating WP is easy. Can even do it from Microsoft Word. #sbbuzz
CathyWebSavvyPR: #ChatTIp: mark with star or favorite the tweets of those you found useful & follow them or add 2 a list #sbbuzz
shipwire: #sbbuzz @sbbuzz on the WordPress e-commerce front. There are new plugins. @shopplugin looks well supported. I’ve also seen WP Commerce
sbbuzz: @lamikey Q6 Introduce the cute pooch! ๐Ÿ™‚ #sbbuzz
TraceyHolinka: @TAPmktg Putting many of my clients website into WP/Thesis. Most are okay once I explain the benefits. #sbbuzz
mriggen: @sbbuzz Thanks all from WordCamp feedback! Here’s link FYI for folks: #sbbuzz
RisingStarIdeas: @lamikey awww what a QT! #sbbuzz
bradfordshimp: @TraceyHolinka There has to be a plug in for that!! #sbbuzz
shipwire: @sbbuzz Thx all #sbbuzz ecommerce product fulfillment in the U.S., Canada and UK. WordPress integrations too:)
sbbuzz: THanks so much to @lamikey @scoutsprout and everyone for so many great tips tonight! Great discussion. #sbbuzz
lindadessau: @scoutsprout Nice to meet you, and happy birthday! My @chyna_greyound used to tweet. Sadly, she passed away last month. #sbbuzz
TAPmktg: #sbbuzz: My first week here! Looking forward to next week! Thanks for the idea @shipwire. I’ll look into it.
bradfordshimp: Oh, btw, anyone know a good place to find WP plug in designers? Have a few ideas I would like to discuss. #sbbuzz
CathyWebSavvyPR: Small biz need 2 put strategy behind blogging; ID yr audience, write content 2 meet their “pain points”/needs #sbbuzz
Steve_McIntyre: What are the WP lover’s opinion of Joomla? #sbbuzz
sbbuzz: Thanks to everyone for all the great discussion! We’ll get the #sbbuzz summary posted on the site soon at
RisingStarIdeas: Visit Your Small Business Toolbox FREE articles, tips, tools & more Follow one of the best best small biz resources #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at #sbbuzz
bradfordshimp: @sbbuzz You send the summary in the email, right? Trying to make sure I remember to check this one out. #sbbuzz
lamikey: @TAPmktg I haven’t had a problem convincing a client to use WP in a long time. So many great, robust examples and so easy to learn. #sbbuzz
TraceyHolinka: @Steve_McIntyre Joomla is okay for big sites but WP is great for small site & is easier to use. #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night by the folks from @batchblue Come again soon!
lindadessau: @sbbuzz Thanks @lamikey, the bee and everyone! Now take a break from being brilliant: (pitch time on # #sbbuzz
RisingStarIdeas: @Steve_McIntyre I switch from Joomla to WP. I find WP much easier and way more plugin and theme options #sbbuzz
selahsynergy: Great show tonight. Learned a lot! Pitch: Strategic innovation partner to small business. Find me at #sbbuzz
mriggen: @sbbuzz Thanks all! I’m with @batchblue, makers of BatchBook Social CRM & other stuff for small biz. Happy birthday @scoutsprout! #sbbuzz
bradfordshimp: The only reason to use Joomla is because you already do. #sbbuzz
pmohara: Hi all – Pamela the #sbbuzz moderator here. Having Tweetdeck probs tonight, so just joined in as the bee. AWESOME discussion.
TraceyHolinka: Great chat. @chaostoclarity helps small biz & freelancers use social networking/media & the Web to grow their biz #chaostoclarity #sbbuzz
scoblitz: @sbbuzz Great chat tonight – thanks @lamikey for the tips! And Happy Birthday @scoutsprout! Can dogs eat donut cake? #sbbuzz
bradfordshimp: Pitch: I host a podcast for small business at If you have something to say about small biz, let me know. #sbbuzz
scoblitz: @bradfordshimp even then I would have trouble recommending it… #sbbuzz
lindadessau: @bradfordshimp I wonder if that’s partially true for me and Typepad – I’m SO afraid of the migration nightmare. #sbbuzz
lamikey: @sbbuzz Thanks for letting me chat with you all. Excited to see the great things you all are doing with WordPress! #sbbuzz
stellel: #sbbuzz Happy birthday @scoutsprout! Gonna need a donut cake! Bone shaped?
bradfordshimp: @scoblitz It always seemed too complicated. #sbbuzz
michellegust: Pitch: My company is Mid Columbia Webs which specializes in implementing WordPress for small businesses. Local Search focused. #sbbuzz
Steve_McIntyre: @bradfordshimp the more CMS I know inside and out, the better. #sbbuzz
bradfordshimp: @lindadessau That is a tough one, migration. Glad I got it right in the first place ๐Ÿ˜‰ #sbbuzz
mriggen: @sbbuzz Oh also, come vote on what should be our new contact icon! The robots are taking over… #sbbuzz
bradfordshimp: @lindadessau But really, if it is meeting your needs for your site, I wouldn’t change. #sbbuzz
CathyWebSavvyPR: @scoutsprout Happy Birthday to You, Happy Birthday to You, Happy Birthday to You, Happy Birthday to You {les than140 chars!] #sbbuzz
TraceyHolinka: @lindadessau Agree with @bradfordshimp . If it meets your needs then you don’t need to change. #sbbuzz
lindadessau: @bradfordshimp The jury is still out on that! Thanks for your thoughts. #sbbuzz
scoblitz: @lindadessau Typepad is a fine platform, don’t be in a rush to change if what you have works. WP is good but it’s also well hyped. #sbbuzz
CathyWebSavvyPR: Great chat @lamikey. I’m a PR pro who helps people promote their biz: setting up wordpress sites & blog/SM strategy 2 full PRplans #sbbuzz


Filed under marketing, small business, web design

Website Development for Small Businesses: Summary from April 6, 2010

This week #sbbuzz members discussed how they handle Website Development for their small businesses. The discussion included development tools, time management and site analytics. Read on for the web development buzz!

  • Weโ€™re on every Tuesday from 8-9 pm EST.ย  The next chat will be held on March 30, 2010.
  • You can read the instructions on how to participate here:ย
  • Invite others to join in, help them get started.ย  We started this chat to facilitate conversation between small biz owners.
sbbuzz: Welcome to #sbbuzz, a Tweetchat for the next hour of small biz talking technology on Twitter. Join us!
sbbuzz: Rules: 1)NO pitching till end 2)Be nice 3)Stay ON TOPIC! 4)Send ?s for group to me w/o hashtag 5)Use #sbbuzz in all messages 6)Have fun!
samuraivt: Planning or participating in #sbbuzz chat tonight…Before LOST starts. Tonight’s topic is website development for small biz.
sbbuzz: Start off w/an INTRO: 1 message about you and your business and whatever else we need to know. #sbbuzz
cjservia: Business protection services – Lighthouse Continuiity Partners, LLC #sbbuzz
bradfordshimp: Hi again folks. I love small business. I write about and for SMB and design sites and write content for SMB sites. #sbbuzz
BeckyMcCray: Hi, Becky from Oklahoma. Cattle rancher and entrepreneur. Playing in both @#agchat and #sbbuzz tonight. ๐Ÿ™‚
ginabee: Good evening, everyone! Gina w/ WriteyTidy writing services/content creation here. #sbbuzz
lindadessau: Hi everyone, I’m glad to be here! I help coaches with their content marketing at (intro for #sbbuzz)
theflaggagency: Hi Chuck, Cruise consultant and writer from Canton, GA #sbbuzz
scoblitz: @sbbuzz Hi Everyone – Glad to be back! Scott from @batchblue, blogger, go-to guy, eater of ice cream. #sbbuzz
lindadessau: @theflaggagency Oooo, I think Chuck should host the next meeting at HIS workplace! #sbbuzz
pmohara: Hi all – Pamela here once again from @batchblue and official moderator of #sbbuzz Nice to see so many familiar (and a few new) faces!
helpbusinesses: Hey All, Jacqueline Global business manager to small businesses helping start, manage & run their companies #sbbuzz
Patrysha: @sbbuzz Patrysha Korchinski, speaker, author, marketer, publicist, mom ๐Ÿ™‚ #sbbuzz
samuraivt: Hello #sbbuzz I’m Anthony, we provide marketing tools including virtual tours, websites, and consulting. Also a certified Hubspot partner.
sbbuzz: Tonight’s topic is website development and maintenance. Send me ?s you want discussed with the group #sbbuzz
jencrutch: Hi All – Jennifer from Gather Arts Organizing in Indiana #sbbuzz #sbbuzz
sbbuzz: Q1 What do you use your business website for? #sbbuzz
JodyPadarCPA: #sbbuzz Hey…Jody a cpa from chicago
st8creative: Hi There #sbbuzz I am Carol with ST8 Creative Solutions that provides great websites and internet Marketing #sbbuzz
mriggen: @sbbuzz Hi I’m Michelle Riggen-Rasome from @batchblue, makers of BatchBook social CRM. #sbbuzz
BeckyMcCray: Q1 #sbbuzz My liquor store website is info only – no ordering allowed. All my biz websites include blogs to share info with customers.
lindadessau: Q1 I use my website to tell the story of how I help clients with content marketing, and what’s possible for them if they do it well. #sbbuzz
ginabee: Q1 – Advertising & making my portfolio available. Also contact info. #sbbuzz
pmohara: @BeckyMcCray I hope you accidentally answer some #agchat questions here. We need some good dirt. ๐Ÿ˜› #sbbuzz
Patrysha: @sbbuzz My goal is to attract clients, some days all it seems to do is attract dust and spammers #sbbuzz
JodyPadarCPA: #sbbuzz seems like a “brochure” trying to make it “social”
BeckyMcCray: @pmohara I can provide manure, too, if needed. #agchat #sbbuzz
cjservia: Q1 #sbbuzz Mine is for sharing information and general marketing at this time. May offer products specifically later.
bradfordshimp: Q1 – To share useful information and to attract visits and convert those visits into leads. #sbbuzz
samuraivt: A Q1 Our website showcases our work and generates leads for our business. #sbbuzz
theflaggagency: Q1: Our bus website is to inform clients on everything from cruise wear to suppliers to destination info. Never had sale from it. #sbbuzz
st8creative: @Q1 Showcase our portfolio and get customers to get ask for a quote #sbbuzz
scoblitz: @sbbuzz Q1- a virtual business card – a place for people to learn more about me. #sbbuzz
lamikey: @sbbuzz Hi I’m Mikey Hougland designer from @batchblue, makers of BatchBook social CRM. #sbbuzz
jencrutch: Q1: easy contact, before&after, blog w/2x wk updates #sbbuzz
mriggen: @sbbuzz Q1 We use to help folks find out more about our product, our company & of course, sign up for an account! #sbbuzz
Patrysha: @sbbuzz Of course, that’s mostly because I don’t spend the time on my own site the way I would like to #sbbuzz
bradfordshimp: I think a small biz website needs to work – which usually means either attracting new prospects or educating current ones. #sbbuzz
BeckyMcCray: Q1 #sbbuzz How many of us are guilty of working on clients, and neglecting our own websites??
samuraivt: #sbbuzz Surprised more ppl aren’t mentioning lead generation as a top reason they use their website for.
st8creative: I think a small biz website need to be one of its main marketing tool #sbbuzz
mriggen: @sbbuzz Q1 @bradfordshimp makes a good point: what *should* a small biz website do? #sbbuzz
Patrysha: @BeckyMcCray Yup that would totally describe me…thier sites are always more fun to work with… #sbbuzz
lamikey: @sbbuzz Q1- a place for small business to learn how to better utilize their contacts to grow their business w/ our software. #sbbuzz
JodyPadarCPA: know what i want…not creative enough to get there and limited by “canned” site #sbbuzz
jencrutch: Q1 it can take ppl many contacts/education before they’ll allow me to come into home. website can be one. #sbbuzz
bradfordshimp: @BeckyMcCray Hmm, the cardinal sin. I am trying to get better and improving my site first, using it as a testing ground. #sbbuzz
scoblitz: @samuraivt my business site isn’t designed for lead generation but rather lead education. #sbbuzz
bradfordshimp: Wrote a post on this. A small biz website should be useful – #sbbuzz
bradfordshimp: @scoblitz But does it also convert those leads after it educates them? #sbbuzz
ginabee: @scoblitz Nice way to put it! That goes along w/ your whole philosophy of client empowerment. #sbbuzz
michellegust: Q1: Guilty. Client’s websites always take priority over my own. #sbbuzz
st8creative: education makes better and long lasting leads #sbbuzz
samuraivt: @scoblitz Education is important, and can be one good goal, but once they are educated what would you hope they do? #sbbuzz
CathyWebSavvyPR: @sbbuzz I use my website as a homebase to provide useful info 4 clients/prospects 2help them decide 2 hire me (+ Tw, LI, FB) #sbbuzz
bradfordshimp: I am kind of on a crusade, as a web guy focused on small biz, to see just how useful sites can be for small biz. #sbbuzz
samuraivt: @scoblitz @mriggen even said “& of course, sign up for an account!” That is a good measurable goal. #sbbuzz
sbbuzz: Q2 What tools do you use to maintain your web site? Blog site, Google sites, CMS, other? #sbbuzz
Patrysha: @samuraivt To my mind that is what attracting clients means…lead generation, part of the package #sbbuzz
JodyPadarCPA: #sbbuzz I want to make mine a “summer” home. Where clients can come and be comfortable with interactive exchanges of files
cjservia: Q2 #sbbuzz I use Joomla with additional plugins including vTiger CRM. Still learning the tools and how to use them to generate leads.
CathyWebSavvyPR: belated intro – 20 yr PR pro integrating Social media into the marketing mix 2 get results 4 clients #sbbuzz
scoblitz: @bradfordshimp @samuraivt conversion is important, and should be better – but goal wasn’t to generate new leads. #sbbuzz
lindadessau: Q2 I’m a Typepad girl (I know, not as popular as WordPress) for my blog and several websites. I’ve also used Google Sites & Weebly. #sbbuzz
Patrysha: @JodyPadarCPA You’d be surprised what you can accomplish with just a little time if you do want to tackle it yourself #sbbuzz
jencrutch: Q2 using WordPress for my biz site #sbbuzz
jpwint: #sbbuzz MODx . Awesome and easy to extend.
CathyWebSavvyPR: Q2 I use to run my blog-based website with the Thesis premium them, also use aedway them 4 client sites #sbbuzz
BeckyMcCray: Q2. #SBBuzz I’m still a happy Blogger user. The new design tools are vastly improved.
bradfordshimp: Q2 – HUGE fan of WordPress. Currently using the Headway theme to manage both of my main sites. #sbbuzz
lamikey: @sbbuzz Q2- Radiant CMS, WordPress, Google Analytics #sbbuzz
michellegust: Q2: WordPress. Use for developing clients sites as well. #sbbuzz
samuraivt: @scoblitz Leads or some sort of conversion…thanks for the clarification…tough to say it all in 140 characters..#sbbuzz
st8creative: Q2- Rss feeds, blogs blog posts or else – as long as up to date #sbbuzz
jencrutch: Q2 I have a personal blog on Blogger and it’s so much more intuitive for me. #sbbuzz
ginabee: Q2 – WordPress seemed the best choice for a quick, attractive site that was customizable enough & fit my needs. #sbbuzz
samuraivt: A Q2 WordPress and Joomla are the main CMS’s we use for our sites and our clients’ sites. #sbbuzz
scoblitz: @samuraivt @mriggen is a master – I learn something every day from her. #sbbuzz
bradfordshimp: @scoblitz Right, but I think we should be sending leads to an amazing marketing tool that will seal the deal. We could all do better #sbbuzz
CathyWebSavvyPR: @JodyPadarCPA cool _ I LOVE that description of a use for a business website #sbbuzz
JodyPadarCPA: #sbbuzz that why I’m here need to learn about all this website stuff myself
Patrysha: @sbbuzz Q2 WordPress girl here, used to do everything in Dreamweaver…still can in a pinch, have used Joomla for clients… #sbbuzz
st8creative: @ ginabee wordpress is a favorite around here too! #sbbuzz
bradfordshimp: For those looking to self-design, I suggest Artisteer for WP themes, Homestead for full sites, but also like Squarespace. #sbbuzz
scoblitz: @sbbuzz Q2: Usually Drupal or WordPress although Squarespace is becoming a new favorite. #sbbuzz
michellegust: @bradfordshimp Yep, artisteer is good but lots of very nice premium wp themes if only doing one site. #sbbuzz
mriggen: @scoblitz Gah you are too kind! I owe much to @lamikey. She’s the (wo)man behind the curtain ๐Ÿ™‚ #sbbuzz
bradfordshimp: The flexibility of WordPress and the great plug ins make it a real winner for me. #sbbuzz
JodyPadarCPA: @CathyWebSavvyPR #sbbuzz I want my clients so comfortable they never want to leave me…starts with my website
bradfordshimp: @michellegust True, unless you are like me and like to rearrange the furniture frequently, so to speak #sbbuzz
GLHancock: Q2 Dreamweaver and Blogger until the end of this month. I have two sites used to provide info for writers, attract editing clients #sbbuzz
bradfordshimp: I used to run my Poetry website on Homestead. I changed the look completely every month. Loved the flexibility. #sbbuzz
sbbuzz: Q3 Who does maintenance of your site (design, content and development)? How do you find time? #sbbuzz
lindadessau: Q3 I’ve been maintaining my sites myself (though someone else designed) but am now handing it over to a virtual assistant (HOORAY!). #sbbuzz
bradfordshimp: Q3 – I maintain my own and provide content management for clients. I recommend Small Biz to get some help in this area. #sbbuzz
CathyWebSavvyPR: Q4 Id do the site maintenance. SOmetimes I get so busy working on client strategies & sites, thatI neglect my own. #sbbuzz
JodyPadarCPA: #sbbuzz Problem with most sm bus website is that they are sterile…think of a waiting room how do you want it to be
st8creative: Q3 – Our Creative Director and Marketing specialist – no they don’t have enough time #sbbuzz
bradfordshimp: A biz owner may have time to blog once a week, for instance. Hire someone to fill in the gaps to make the blog more effective. #sbbuzz
GLHancock: Q3 Me, myself & I make/take the time. Not always timely, tho. My 2nd site is/was for writers’ websites sales. Nonprofit! #sbbuzz
scoblitz: @sbbuzz Q3 @ginabee is my content queen but I do the maintenance. I am due for a redesign. #sbbuzz
CathyWebSavvyPR: Q3b do have WordPress gurus & designer peeps who I go to when I need more thant I can do. I’m tech savvy, but know my limits #sbbuzz
ginabee: Q3 – I provide content (I’d better – I’m a writer!) I had LOTS of input on design but for maintenance, well, I know a guy ๐Ÿ˜‰ #sbbuzz
lindadessau: That’s one of the best lessons I internalized from #wtlead in March – for me, the tech stuff is a distraction from my creative work. #sbbuzz
cjservia: Q3 #sbbuzz I do. Hard 2 find time some times, but I work it out. I’ve tried 2 make it so simple that I have no excuse not 2 keep it updated.
st8creative: – They are too busy doing it for our lovely small business clients ๐Ÿ™‚ #sbbuzz
jpwint: Agree with @JodyPadarCPA. Most small business sites are like a waiting room with a year old copy of Time magazine #sbbuzz
theflaggagency: Q3 a Company called Primero has a package called Webtreepro. It allows for pushed locked and editable content for franchise owners #sbbuzz
samuraivt: We do our own site maintenance. When we find the time it is through self discipline and by measuring to see what we can improve. #sbbuzz
CathyWebSavvyPR: @bradfordshimp Q3 agreed – akso you can offer guest posts to folks to branch out for your site. #sbbuzz
jencrutch: I update blog 2X wk and before/after page 1X wk. #sbbuzz
mriggen: @sbbuzz Q3 We’re lucky to have an in-house designer @lamikey who is WordPress guru but I do most of content & try to use our CMS. #sbbuzz
GLHancock: @lindadessau Interesting — I find the tech stuff immensely creative! #sbbuzz
pmohara: Q3 Our communications director (@mriggen) & designer (@lamikey) do all maintenance. They do jam sessions once a week & crank #sbbuzz
bradfordshimp: @CathyWebSavvyPR Indeed, that is a good move. #sbbuzz
CathyWebSavvyPR: @GLHancock Me too – I guess it’m my inner geek coming out of the closet; but tech is kind of like a way more fun jigsaw puzzle #sbbuzz
mriggen: @pmohara We’re at my house jamming tonight in fact! And doing sbbuzz and drinking wine (shhh…don’t tell the boss ๐Ÿ˜‰ #sbbuzz
lindadessau: @GLHancock Oh me, too, and I love it, but it’s not my core work. I get it out of my system doing two websites for causes I love. #sbbuzz
JodyPadarCPA: will be hiring for major redesign but need to find an easy way for me to keep it real. #sbbuzz
lamikey: @sbbuzz Q3 @mriggen does the writing, I add the jazz hands. time? I’d like to find some more of that! #sbbuzz
bradfordshimp: I just started using Word to publish my blog posts. It really is as easy as writing a document, so anyone can do it, even biz owners #sbbuzz
bradfordshimp: @JodyPadarCPA You just need an easy way to add your own content and a designer who knows how to listen. #sbbuzz
CathyWebSavvyPR: @lamikey WRNING bad pun Alert: spare time – what’s that – when Uhave extra herbs n spices in the kitchen (get it -spare Thyme) groan #sbbuzz
BeckyMcCray: Q3. #sbbuzz Do all my own website maintenance on Blogger. But it’s easy enough I can delegate to most anyone.
GLHancock: Being your own site designer and content provider is the best of all worlds! Activates & satisfies both sides of the brain. #sbbuzz
JodyPadarCPA: @bradfordshrimp exactly.nobody cares about tech tax stuff. they need a place to exchange with me #sbbuzz
bradfordshimp: @CathyWebSavvyPR That WAS a groaner! Probably works better verbally – lol. #sbbuzz
mriggen: Kristina Halvorson (@halvorson) is amazing source for info about content strategy & writerly stuff. #sbbuzz
michellegust: There are even blackberry & iphone apps so you can publish content to wordpress. blogging on the go! #sbbuzz
bradfordshimp: @JodyPadarCPA Its Shimp, btw. What you need to do is find out what customers care about that relates in some way to the biz. #sbbuzz
st8creative: maybe some project management @bradfordshimp You just need an easy way to add your own content and a designer who knows how to listen #sbbuzz
sbbuzz: Q4 How often do you update your site? Any tips for keeping content fresh? #sbbuzz
CathyWebSavvyPR: #Chat Tip: hit the star button and favorite people with interesting content – go back later & follow/add 2 lists #sbbuzz
jpwint: Q4 Make a production calendar. That is one useful carry over the newspaper world. A calendar forces you to find a reason to publish #sbbuzz
JodyPadarCPA: @bradfordshimp sorry about the shrimp! #sbbuzz
Patrysha: @CathyWebSavvyPR At least you warned us first…lol #sbbuzz
BeckyMcCray: Q4. #sbbuzz I post to my sites whenever I have a new story to tell or something useful to share with customers.
CathyWebSavvyPR: @bradfordshimp no ist’s pretty bad verbally too (the typos don’t help) – but I love the oppty for PUNishment. #sbbuzz
st8creative: usually depends on the industry. Tip = get help ! #sbbuzz
GLHancock: Q4 If you front your site with a blog (and blog frequently) that takes care of the “fresh” factor. #sbbuzz
bradfordshimp: Q4 – Daily. Looking to increase that for Need regular experts and writers to help out. #sbbuzz
CathyWebSavvyPR: Q4 – need 2 do more, but need to put up a featurebox – every time I go to chage my current (old) post, it converts a client 4 me #sbbuzz
scoblitz: @sbbuzz I love contributing regularly to the @batchblue blog. My own site doesn’t get updated often enough though. #sbbuzz
bradfordshimp: @JodyPadarCPA No problem, common mistake. Just ask anyone here! #sbbuzz
mriggen: @sbuzz Q4 We update marcomm site when we have new features/partners to announce. We *try* to update blog 2-3 times a week. #sbbuzz
CathyWebSavvyPR: Q4: fresh content ideas – guest blog posts, roundups of important articles, answer your client’s core pain points #sbbuzz
JodyPadarCPA: So clients will be coming to my site daily/weekly to exchange doc…what do i give them “a cheesecake recipe” #sbbuzz
BeckyMcCray: Q4. #sbbuzz if you use other tools like Delicious or Flickr, use their widgets to add fresh updates to your website, too.
Patrysha: @sbbuzz Depends on the week…fresh content goes to my email list more often than to the website #sbbuzz
lindadessau: Q4 I aim to blog twice a week & there’s a RSS feed of my blog on every page of my website. #sbbuzz
ginabee: Q4 Mine only needs updating when info changes. I don’t have a biz blog yet so when there’s something new to say, I’ll say it. #sbbuzz
CathyWebSavvyPR: Q4 Fresh content ideas – create an editorial calendar, ID client pain points, hit 1/wk – PR, Social Media, Blogging, strategy #sbbuzz
bradfordshimp: @CathyWebSavvyPR Ahh, the pun within the pun! #sbbuzz
GLHancock: When you add a new page or file to your site, update your sitemap files and notify search engines that use them. #sbbuzz
mriggen: @sbbuzz oh man, this is the BEST from @chrisbrogan for blog post ideas. Oldie but goodie (not him, the post ๐Ÿ™‚ #sbbuzz
MediaCollective: Q4 we recommend our dev clients to post quality info vs frequency filler of no value #sbbuzz
CathyWebSavvyPR: @ginabee let’s get you up & runign with a business blog by the enf=d of the month – thy realy can help educae & convert clients #sbbuzz
theflaggagency: Q4 Website updated regularly at the corporate level. I try to blog twice a week or daily when on a cruise or other trip. #sbbuzz
CathyWebSavvyPR: @bradfordshimp I will say that second one IS good,and is my favorite pun. Thx 4 opty 2 use it! #sbbuzz
sbbuzz: Q5 What aspect of site development/maintenance would you like to learn more about? #sbbuzz
JoeCrockett: Good evening folks. Hope you don’t mind me dropping in late in the convo #SBBuzz
cjdub: Q4 I try to add general industry-related blurbs in my area of work at least daily and then more specific “my voice” posts weekly #sbbuzz
GLHancock: @MediaCollective Quality rules! #sbbuzz
cjservia: Q5 #sbbuzz – RSS Feeds, Mailing Lists.
ginabee: @CathyWebSavvyPR A biz blog is my next step…too busy to implement it right now, though. #sbbuzz
CathyWebSavvyPR: Q5 I’d like 2 know more about tweaking the look & feel of WordPress sites – Thesis & Headway themes do it…but I’d like 2 know more #sbbuzz
jpwint: Q5 Heard a cool speech from Cisco about dynamic content for customer segments. How can small biz do that? That’s what I want to know #sbbuzz
CathyWebSavvyPR: @JoeCrockett welcome! #sbbuzz
JodyPadarCPA: #sbbuzz how do you have time for all this content without “buying” it
MediaCollective: Q4: keep content fresh, RSS is your best friend, twitter fav’s for the week & trends = relevent idea fodder #sbbuzz
GLHancock: Q4 Just remembered my Twitters show up on my blog page, too. So it is updated as frequently as I tweet. #sbbuzz
CathyWebSavvyPR: @ginabee What you can do during your few quite moments – is begin 2 build yr blogging strategy, structrue, goals. #sbbuzz
bradfordshimp: Q5 – Would like to improve coding skills, but that might take me into software dev, apps, plug ins, etc. #sbbuzz
cjdub: Q5 – I’m trying to develop better platform integration across all my social touchpoints with my site. #sbbuzz
jpwint: @JodyPadarCPA “time for content without buying it” And how do you know how much content you need to achieve your objectives? #sbbuzz
BeckyMcCray: @ActiveIngreds Howdy! #sbbuzz
cjdub: Q5 – …without going too generic. I don’t want my site to have the same social toolbar you see everywhere (not that that’s bad) #sbbuzz
ActiveIngreds: @BeckyMcCray thank you! #sbbuzz
CathyWebSavvyPR: @jpwint Small biz can create an editorial calendar – after IDing their audience segments – write info targeting each aud. needs #sbbuzz
BeckyMcCray: Q5. #sbbuzz I’m always learning more about WordPress and integrating with other services. I hate it, but I’m learning. ๐Ÿ˜€
jpwint: @bradfordshimp Why do you want to improve you coding skills? I had the same though, then decided to leverage to others instead #sbbuzz
st8creative: Q5- better ways of integration #sbbuzz
JodyPadarCPA: @jpwint No idea…I know nobody reads the content I have now. #sbbuzz
scoblitz: @sbbuzz Q5 I’m actually learning to let the experts be experts and getting away from the design type work. #sbbuzz
CathyWebSavvyPR: @cjdub yes – connecting the social media dots can be a great business development tool #sbbuzz
lamikey: @sbbuzz Q5 we’re currently tackling analytics. better tracking conversions and traffic would help w/ content strategy. #sbbuzz
bradfordshimp: @jpwint Its the nerd in me. But you are right, and I am afraid it will only lead to distraction. #sbbuzz
sbbuzz: Sorry for the folks just joining – but we are nearing the end. It’s now Pitch TIme – tell us more about your business #sbbuzz
michellegust: @JodyPadarCPA Are you sure they aren’t reading? Do you have any analytics software implemented? #sbbuzz
jpwint: @cjdub Have you seen the toolbar at @marketingprofs #sbbuzz
GLHancock: @lamikey Analytics is probably the final tool I need to perfect, too. What are you using? #sbbuzz
CathyWebSavvyPR: @JodyPadarCPA s you’ve checked your google analytics and no one is reading your site. hard 2 belive – we can help! ๐Ÿ˜‰ #sbbuzz
ginabee: Q5 I simply want to continue learning a bit here & a bit there about it all so I’m not so reliant on my go-to guy. He’s so $$$! ๐Ÿ˜‰ #sbbuzz
ActiveIngreds: @sbbuzz does the chat go until 10pm? #sbbuzz
Patrysha: @sbbuzz I’d like to learn more about the pyschology of navigation, colour -plus other things to increase conversions #sbbuzz
michellegust: Analytics can also provide other ideas for content. #sbbuzz
YourGoToGuy: I dabble in WordPress small biz sites, membership sites, and email campaigns with a storytelling approach. #sbbuzz
cjdub: Dang, missed out on a bit tonight. I’ll have to go back and read over the discussion. Good chat, though – Thanks folks! #sbbuzz
pmohara: @ActiveIngreds Welcome! Q5 What aspect of site development/maintenance would you like to learn more about? #sbbuzz
cjservia: We help businesses prepare alternative management plans. Preparation is key to survival, and written plans are key to preparation. #sbbuzz
bradfordshimp: helps small biz tell their story and connect with customers via website and online marketing. #sbbuzz
JodyPadarCPA: @CathyWebSavvyPR Actually, tons of people are..but i don’t know how to do analytics hence why I’m going to prof redo. #sbbuzz
ActiveIngreds: @pmohara thanks so much! #sbbuzz
GLHancock: Pitch: writing/editing/publishing guide at and sometimes designing website for writers at #sbbuzz
familyfoodie: @sbbuzz Thank you all the great info tonight! For us newbies, it is sooo helpful #sbbuzz
st8creative: we are webdesign and online marketing agency. 360o. degree online presence managed with us. #sbbuzz
sbbuzz: @ActiveIngreds No, sorry. We only go until 9. We’ll be posting a summary of the chat very soon at #sbbuzz
theflaggagency: @sbbuzz We R fee based cruise consultants who specialize in selecting, marketing and administering cruises for groups of all sizes. #sbbuzz
ActiveIngreds: A5 – how to have a built in SM platform within my site #sbbuzz
Patrysha: @sbbuzz Pitch – Join me for coffee starting next week on #sbbuzz
BeckyMcCray: Wow! #sbbuzz went extra fast tonight! My businesses:, liquor store, cattle, grant writing, and speaking.
cjservia: Thanks #sbbuzz. Always great to learn through everyone’s experiences here. See you next Tuesday!
bradfordshimp: If you are looking to extend your brand, I am looking for experts and writers at ABA, maybe even offering some residual income. @ me #sbbuzz
cjdub: I own @mediabelle, a content and marketing strategy services company focused on small and medium sized biz. #sbbuzz
sbbuzz: If you’d like a once-a-week e-mail reminder of #sbbuzz (including the topic) sign up at #sbbuzz
GLHancock: @sbbuzz How can you prevent us from lingering and chatting among ourselves? #sbbuzz
lindadessau: I’m standing up for the quality of your content! Read more at: – thanks for the chat, all! #sbbuzz
ginabee: Pitcheroo: provides compelling content so you can do what YOU do best. #sbbuzz
ActiveIngreds: @Patrysha cute idea #sbbuzz
mriggen: @Patrysha Josh Porter @bokardo is my favotire writer/designer on those topics. He’s at #sbbuzz
sbbuzz: #sbbuzz is a small business Twitter chat hosted each Tuesday night by the folks from @batchblue Come again soon!
lamikey: @GLHancock I use Google Analytics for most of our tracking. SEO moz offers some great tools as well. #sbbuzz
JodyPadarCPA: If you need help with your taxes ๐Ÿ™‚ #sbbuzz
bradfordshimp: @GLHancock You know, I have often wondered about that. Thought of starting and “after chat” #sbbuzz
CathyWebSavvyPR: Q5 tip: if you do NOTHING else, please change yr permalinks 2 include at least the postname – Much better SEO #sbbuzz
scoblitz: @sbbuzz wow – time flew this week. Great chat everyone! #sbbuzz
michellegust: Pitch: Small Business web design utilizing wordpress. #sbbuzz
ActiveIngreds: I partner with organizations needing assistance in marketing, strategy, & innovation – am on LinkedIn too #sbbuzz
scoblitz: @lamikey I’m a sucker for the Spy feature in Clicky. #sbbuzz
mriggen: @sbbuzz I’m Michelle with @batchblue. We make software for small business owners and run Bye all! #sbbuzz
st8creative: thank you everybody! got some interesting info! if you need some help in building your presence online ๐Ÿ™‚ #sbbuzz
sbbuzz: Thanks to everyone for all the great discussion! We’ll get the #sbbuzz summary posted on the site soon at
CathyWebSavvyPR: #sbbuzz pitch: 20 yr PR pro helping clients integrate blogging & ocial media into their marketing strategy ( I make tech easy)
BlogLuvr29: Check out my new blog post Marketing Tips #sbbuzz
pmohara: High fast ball: Pamela here from @batchblue – the host of this increasingly educational chat. Thanks to you all! #sbbuzz

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Filed under marketing, small business, tools, Uncategorized, web design

Small Business Success Index Discussion Led by Guest Moderator Anita Campbell

As a part of our ongoing Market Research discussion, we are very lucky to have guest moderator Anita Campbell (@smallbiztrends), editor of leading a discussion of the new Small Business Success Indexโ„ข (SBSI) report sponsored by Network Solutionsยฎ and the Center for Excellence in Service at the University of Marylandโ€™sย  Smith School of Business.

This report is the third in a series of surveys Network Solutions has done over the past year and focuses on the rapid growth of social media efforts in the small business community and how these efforts are helping small businesses weather the tough economy.ย  Anita, who has been a leader in the social media education of small businesses and a past participant and speaker at #sbbuzz, will moderate the discussion to provide additional insight on how to effectively use social networks to generate results.

Please join us this Tuesday, February 23rd from 8:00 PM – 10:00 PM EST to learn more from Anita and the #sbbuzz small business community about using social media to grow your small business.

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Filed under customers, marketing, networking, small business, Uncategorized