Continuing with this month’s topic of Small Business Market Research, we will be talking tonight about the best way to gather and use informal, qualitative information from your customers and non-customers. Before you have the budget for a comprehensive survey and analysis report, there is a lot that can be gleaned from the old “sitting on the sidewalk in front of the store and asking everyone who walks by for their opinion” approach to market research. We will be talking tonight about the best tools and techniques for this “grass roots” approach to customer feedback.
We will also be revealing a very exciting guest and topic for next week’s #sbbuzz chat – including early access to the type of market research that will help us all learn and grow our business.
Please join us tonight from 8:00 – 9:00 PM EST to discuss the best ways to learn more about your business from those who value it the most – your customers!