Summary from August 4, 2009: Website Design

Hey folks, Chel here, sorry for the delay in posting the chat summary the last couple of weeks.  I was away running a little something called Podcamp Boston 4.

Here’s your chat summary though not as compact as in past weeks.  Still lots of good info to be had.  Building websites for small businesses. Thanks to @mriggen, @adarowski and @desireescales for jumping in for a fantastic time!

Want to participate or have a small business question that other small biz owners can answer?

  • Sbbuzz-ups are every other Tuesday this summer from 8:00 PM – 10:00 PM Eastern Time. Join us – We’re here to facilitate the conversation between small business owners.
  • Know small businesses that need help? Let them know when this chat happens, help them get started on Twitter and let’s talk!
  • Instructions for participating are at http://sbbuzz.biz/instructions
7:00 pm sbbuzz: Hello everyone, thanks for joining us. Looking forward to a great discussion tonight about building websites for small biz. #sbbuzz
7:00 pm sbbuzz: First, a few rules 🙂 #sbbuzz
7:00 pm rzazueta: Woot! #sbbuzz chat starting now!
7:01 pm nrohrbach: Going to be designing a website while participating in our weekly sm biz chat tonight. Oh, and I’ll be writing the copy too. #sbbuzz
7:01 pm adarowski: Look who’s joining us for the first part of #sbbuzz http://yfrog.com/5r5d9j
7:01 pm rzazueta: A reminder to my followers: #sbbuzz is what demonstrated the power of Twitter to me. Come join us!
7:01 pm sbbuzz: 1. Stay on topic. 2. No pitching until the end 3. Send questions to @sbbuzz (with no hashtag) and most important… #sbbuzz
7:01 pm mcolacurcio: Looking forward to #sbbuzz – kicking off now! #sbbuzz
7:02 pm sbbuzz: 4. Be nice! #sbbuzz
7:02 pm desireescales: @nrohrbach And not paying close attention to what you’re doing on all three. That’s not good…LOL! #sbbuzz
7:02 pm scoblitz: @adarowski cute – designer or content provider #sbbuzz
7:02 pm sbbuzz: Tonight we’re doing things a little differently. Topic is web design & content and we have three guests. #sbbuzz
7:03 pm adarowski: @scoblitz Oh, she’s a content provider alright. 🙂 #sbbuzz
7:03 pm sbbuzz: Our first two guests are designers @adarowski and @desireescales, then @mriggen will be talking content. #sbbuzz
7:03 pm bradfordshimp: @adarowski How nice. I love those little bouncy seats, could sit there and bounce the kids with my foot and keep them so happy #sbbuzz
7:04 pm sbbuzz: @desireescales and @adarowski, can you please introduce yourselves #sbbuzz
7:04 pm nrohrbach: @desireescales did you miss rule #4 #sbbuzz
7:05 pm adarowski: @sbbuzz Howdy, I’m Adam from @batchblue. We make BatchBook, a social CRM for small biz. I do both UI design and our site design. #sbbuzz
7:05 pm desireescales: Hello everyone and thank you @sbbuzz for having me tonight. #sbbuzz
7:05 pm desireescales: We’ve been in web design for 11 years and we specialize in seo, social media and internet marketing. #sbbuzz
7:06 pm sbbuzz: And I’m @mriggen BatchBlue’s Comms Director, moderating until it’s time for me to turn into a guest! (@pmohara is on vacation) #sbbuzz
7:06 pm desireescales: Our company is http://www.bellawebdesign.com and our podcast is at http://www.thebellabuzz.com. #sbbuzz
7:06 pm sbbuzz: Everyone say hello with a quick intro and then we’ll get to the questions! #sbbuzz
7:06 pm desireescales: @nrohrbach I never live by the rules…you should know that by now…. #sbbuzz
7:07 pm desireescales: @pmohara I hope you’re having a nice long nap for me or a drink with an umbrella in it! #sbbuzz
7:07 pm helpbusinesses: Jacqueline Business Solution Analyst @ Business Pipeline helping to manage, run and growth businesses nationwide. #sbbuzz
7:08 pm scoblitz: @sbbuzz Scott Blitstein from eSeMBe / Tech Go-To Guy, Writer, and Music Lover. #sbbuzz
7:08 pm sbbuzz: There will be time at the end for an official one tweet pitch, by the way 😉 #sbbuzz
7:08 pm rzazueta: Heya all! I build websites for small businesses. I’m stronger on the technical side of things. #sbbuzz
7:09 pm sagemedia: Chanie Pritchard, owner/designer @sagemedia http://www.sagemedia.ca #sbbuzz
7:09 pm mcolacurcio: Hello! I’m Maria, co-founder of Smartsheet, marathon runner, mommy of three. #sbbuzz
7:09 pm DIYMKTchat: Ivana Taylor from DIYMarketers in Cleveland, OH #SBBUZZ
7:09 pm CASUDI: Architectural & Interior Design, used to do web design & associated in early days up to 2001. Good evening #sbbuzz
7:10 pm sbbuzz: Q1: Let?s start with the basics: How do I get a website for my small business #sbbuzz
7:10 pm garyasanchez: Howdy #sbbuzz crew. I’m a retail & consumer marketing consultant in the SF Bay Area, always looking to learn from others.
7:10 pm vpbx: Hi everyone. My name is Anthony & I do web design & development, graphic design for Virtual PBX Great to be on the chat tonight. #sbbuzz
7:11 pm shanemacsays: Hey there, Shane Mac in Seattle. Co-Founder of http://www.m2volt.com, web dev, small biz guru, new web solutions. #sbbuzz
7:11 pm adarowski: @sbbuzz Q1 There are a few options… you can hire an agency. You can hire an independent designer that you know (family)… #sbbuzz
7:11 pm nrohrbach: Neal here, provide marketing, graphics and web thru dixie design.us, Co-Founder & CCO of @ideaanglers, #sbbuzz
7:11 pm sagemedia: Q1: obviously designers are going to recommend hiring a professional designer – one who knows business as well as they know design. #sbbuzz
7:11 pm adarowski: @sbbuzz Q1 You can also download some open source software, a free theme, and tinker with it yourself. Depends on audience/budget. #sbbuzz
7:12 pm rongraham1: @sbbuzz, @609Media would be glad to do one up for ya. And so would half the people in the group, I reckon. LOL #sbbuzz
7:12 pm bradfordshimp: Q1 You should only DIY site design if you like it and have an eye for it, not to save money. A little money can go a long way here. #sbbuzz
7:12 pm desireescales: Dial 1-800 Just kidding! Seriously, do your research. Ask around and get referrals. That’s where we get most of our clients. #sbbuzz
7:12 pm som_arbit: Kyle here. Video, photos, graphic and web design. #sbbuzz
7:12 pm sagemedia: References and portfolio are key when sourcing a designer. #sbbuzz
7:13 pm vpbx: Q1: Ooh. Big question. Lots of possibilities. Depends on biz need. Ecommerce needs Need more of a blog Budget etc. #sbbuzz
7:13 pm nrohrbach: Q1: what @adarowski said, plus you could even start with something as simple as wordpress. Works for @sbbuzz‘s site! #sbbuzz
7:13 pm desireescales: Q1: What’s nice is people have options, DIY or hiring someone, just like renovating a house. Just know your skill level first. #sbbuzz
7:13 pm garyasanchez: Q1: You can use a template service such as Homestead or Templatemonster #sbbuzz
7:13 pm bradfordshimp: Q1 – Website design is like anything else in business, unless you do that full time, you are ultimately better off with an expert. #sbbuzz
7:13 pm helpbusinesses: Q1; I start my clients off with templated website until they settled into what they want 1 yr later re-evaluate #sbbuzz
7:13 pm shanemacsays: I always go backwards and try to nail down exactly what I want to accomplish. Many people lose sight of their companies “product” #sbbuzz
7:13 pm rzazueta: And for the love all things do not skimp on the design – great goal-oriented design and layout is priceless. #sbbuzz
7:14 pm bradfordshimp: @nrohrbach I wouldn’t call WordPress simple. Maybe easy to use. #sbbuzz
7:14 pm rzazueta: If you’re on a tight budget, you’d do best getting off the shelf, open source software and spending more on the design. #sbbuzz
7:14 pm desireescales: Q1: @bradfordshimp We’ve redone a lot of sites because people tried to save on the front end only to get stuck and call for help. #sbbuzz
7:14 pm adarowski: @sbbuzz As @desireescales said, referrals (like any small biz) are huge. There are a lot of … mediocre designers out there. #sbbuzz
7:14 pm sagemedia: Q1: The issue with templates is brand recognition… anyone else could have the exact same visuals you’re using for your business. #sbbuzz
7:14 pm rongraham1: @nrohrbach, right you are. WordPress has the advantage of being fairly easy to customize, if you are a DIY type with HTML smarts. #sbbuzz
7:14 pm CASUDI: RT @bradfordshimp: Q1 – Website design …… unless you do that full time, you are ultimately better off with an expert. #sbbuzz
7:15 pm desireescales: Q1: I highly suggest having a marketing strategy in place first so you’re not shooting in the dark. #sbbuzz
7:15 pm vpbx: Q1: Big key: Find someone you trust. Or referred by someone that you trust. Make sure you have a good idea of your scope. #sbbuzz
7:15 pm rzazueta: RT @DesireeScales: Q1: I highly suggest having a marketing strategy in place first so you’re not shooting in the dark. #sbbuzz
7:15 pm helpbusinesses: Q1: After or close to the yr move to web designer or untemplated website to build brand etc. #sbbuzz
7:16 pm adarowski: @sbbuzz If you’re just starting out, I think just getting a small, simple website as quickly as possible is huge. Go big later. #sbbuzz
7:16 pm rzazueta: You need to start with the biz goals you hope to accomplish through your site. All other work derives from that. #sbbuzz
7:16 pm desireescales: @sagemedia There are so many templates to choose from and if you have a good designer, you could end up with 1 of a kind. #sbbuzz
7:16 pm adarowski: @sbbuzz Always, always early on have a way to convert visitors to a newsletter list or something. As you evolve, you can update them #sbbuzz
7:16 pm desireescales: RT @rzazueta: You need to start with the biz goals you hope to accomplish through your site. All other work derives from that. #sbbuzz
7:16 pm rongraham1: @desireescales, I have a pretty good idea of your bias here. Mine still tends toward “ready, fire, aim.” LOL #sbbuzz
7:16 pm bradfordshimp: @desireescales Good advice. Duct Tape has a good formula for integrating your marketing and your website. #sbbuzz
7:16 pm helpbusinesses: RT @rzazueta: You need to start with the biz goals you hope to accomplish through your site. All other work derives from that. #sbbuzz
7:16 pm desireescales: RT @adarowski: @sbbuzz If you’re just starting out, getting a small, simple website as quickly as possible is huge. Go big later. #sbbuzz
7:17 pm ResourceNation: #sbbuzz: Finding a site you like and contact the designer can be a good place to start.
7:17 pm sbbuzz: Q2: Should one use a traditional hosting company or a free service such as WordPress to host a site for small business #sbbuzz
7:17 pm rzazueta: But good design is REALLY difficult to define. Good graphic design != good web design. #sbbuzz
7:18 pm bradfordshimp: I agree with @adarowski – a website should generate a list, from there you can do so much. #sbbuzz
7:18 pm sagemedia: @desireescales I tend to stay away from templates. Sure, there are hundreds out there, but unique and tailored is always better. #sbbuzz
7:18 pm bradfordshimp: Q1 – I like WordPress because every site should have a blogging component. #sbbuzz
7:18 pm helpbusinesses: Q2: I recommend a hosting company all the time. #sbbuzz
7:18 pm rzazueta: Q2: Any service that allows you to have your own domain works – that’s a BIG part of branding. #sbbuzz
7:18 pm rongraham1: RT @rzazueta – But good design is REALLY difficult to define. Good graphic design != good web design. #sbbuzz
7:18 pm sagemedia: Q2: A lot of (most) free hosting services place ads on your site, which makes you look rather unprofessional. #sbbuzz
7:19 pm bradfordshimp: Q2 – Get dedicated hosting if you can afford it. At least start out with cheap hosting, not the free hosting sites provide. #sbbuzz
7:19 pm CASUDI: NOT the same RT @rzazueta: But good design is REALLY difficult to define. Good graphic design != good web design. #sbbuzz
7:19 pm ResourceNation: #sbbuzz– It really depends on what your goals are for the site and how much time/know how you have
7:19 pm rzazueta: @sagemedia I usually agree, but when you have a template like Thesis for WordPress, the flexibility is endless. #sbbuzz
7:19 pm sagemedia: Q2: Hosting is so important. We went through enough terrible hosts to know how a bad one can hurt your business. #sbbuzz
7:19 pm desireescales: Q2: Again, it depends on your business. Hosting companies have someone on call 24/7 and you have more flexibility. #sbbuzz
7:20 pm adarowski: @sbbuzz Q2 That definitely depends on your product/service you provide. I used to believe that you should always host your own blog. #sbbuzz
7:20 pm garyasanchez: @helpbusinesses Q2 Why do you recommend a hosting company all the time What are risks without #sbbuzz
7:20 pm shanemacsays: Q2 Hosting is so cheap nowadays and Godaddy backs up nightly! Also custom designs powered by WP are where its at. Any site made easy #sbbuzz
7:20 pm desireescales: Q2: Most hosting companies will allow you to host a WP site so we’re kind of comparing apples to apples here if its open source WP. #sbbuzz
7:21 pm adarowski: @sbbuzz Q2 I like going with a hosting company, rolling our own… but many don’t want to deal with the upkeep and tinkering. #sbbuzz
7:21 pm vpbx: Q2: Nothing wrong with going hosted. Or host it yourself if you have the infrastructure to support. Plus Hosting is so cheap. #sbbuzz
7:21 pm nrohrbach: Q2: again refer to budget and direction, When you say starting out I think “temporary” and free all the way. #sbbuzz
7:21 pm helpbusinesses: @garyasanchez Q2; i think it’s important to have someone to talk to when needed & smbiz/startup need that most times #sbbuzz
7:21 pm rongraham1: @desireescales, you’re quite right, though we have been burned once by MobileMe. #sbbuzz
7:22 pm helpbusinesses: Q2: @garyasanchez not alot of ppl are tech savvy to go without one as well #sbbuzz
7:22 pm desireescales: Q2: Good web designers should be able to offer hosting through a partnership with a solid vendor. Do your homework. #sbbuzz
7:22 pm vpbx: Q2; Definitely agree with other comments. Please avoid the free hosting. It completely cheapens your efforts. #sbbuzz
7:22 pm adarowski: @sbbuzz One nice thing about hosted is blog.batchblue.com looks much more professional than, say, batchblue.wordpress.com. #sbbuzz
7:22 pm rongraham1: @rzazueta, right you are. We will take a theme and darn near gut it sometimes, retaining maybe a color, maybe another feature. #sbbuzz
7:23 pm nrohrbach: Q2: And there’s option 3. Buy your own server. I worked on a site for a customer that purchasing their own server was the best route #sbbuzz
7:23 pm CASUDI: @rzazueta wanted to expand on good graphic design, has to be adapted for web design #sbbuzz (my feed is too slow today)
7:23 pm bradfordshimp: Q2 – the big problem with free hosting is that it is not as flexible or as portable. #sbbuzz
7:25 pm rongraham1: @desireescales, though you are right about the partnership, we must make sure customers handle operation of their sites themselves. #sbbuzz
7:25 pm sbbuzz: Q3 (from @mcolacurcio): What are the benefits/drawbacks of a CMS system for small biz site Recommendations on technology #sbbuzz
7:25 pm desireescales: Q2: Shared hosting is the way to go. All the updates and upgrades are done for you and you have one phone number to call in a pinch. #sbbuzz
7:25 pm desireescales: @rongraham1 My customers appreciate the fact that they can make one call and its handled for them. #sbbuzz
7:25 pm rzazueta: @CASUDI I agree – web design needs to focus not only on grpahics, but functionality as well as driving visitor actions. #sbbuzz
7:26 pm rzazueta: Not a lot of designers get that. They make GORGEOUS sites that are impossible to use. #sbbuzz
7:26 pm adarowski: @sbbuzz Q2 We have one hosted site on WordPress… always jump through hoops trying to make tiny modifications. Easier on hosted WP. #sbbuzz
7:26 pm nrohrbach: Gen public doesn’t always have 2 know you’re using free hosting. @ideaanglers started out on my alumni server, who would have known #sbbuzz
7:26 pm rzazueta: Also – PLEASE PLEASE PLEASE refrain from building sites all in Flash! Treat Flash like you treat images – enhancement. #sbbuzz
7:26 pm rongraham1: @desireescales, of course I get that. Most of ours, however, haven’t bought service contracts from us. They must pay to get. LOL #sbbuzz
7:27 pm desireescales: Q3: Benefits of CMS: You are in control of content. Drawback: You are in control of content. Most people don’t have time to tinker. #sbbuzz
7:27 pm desireescales: Q3: Our customers ask for CMS but end up calling us to make updates for them because its easier. #sbbuzz
7:27 pm rzazueta: @desireescales I agree – web hosts rarely have good customer service. Your web team should be the go-between. #sbbuzz
7:27 pm helpbusinesses: I 2nd that! RT @rzazueta @CASUDI web design needs to focus not only on grpahics but functionality as well as driving visitor actions #sbbuzz
7:28 pm desireescales: RT @rzazueta: Also – PLEASE PLEASE PLEASE refrain from building sites all in Flash! Treat Flash like you treat images – enhancement. #sbbuzz
7:28 pm vpbx: Q3: If you have a small site, or a WordPress site, CMS is overkill. Another issue entirely if you have many authors & lots of pages. #sbbuzz
7:28 pm sagemedia: @rzazueta Right. Great design is just one element of a well-architected user experience. #sbbuzz
7:28 pm desireescales: @rzazueta Ok, what if you’re http://www.disney.com or http://www.mtv.com #sbbuzz
7:28 pm rzazueta: @desireescales Ha, very well said. #sbbuzz
7:28 pm adarowski: @sbbuzz Q3 CMSs are wonderful… though as a designer I’m very critical of the type of code they produce. WP is a personal favorite. #sbbuzz
7:28 pm bradfordshimp: @adarowski WordPress is getting much easier with one click updates, plugins and themes. #sbbuzz
7:28 pm ResourceNation: #sbbuzz Q3: Benefit of a GOOD CMS is time savings- you can do more small stuff yourself (update prices, etc.)
7:29 pm desireescales: RT @rzazueta: @desireescales I agree – web hosts rarely have good customer service. Your web team should be the go-between. #sbbuzz
7:29 pm bradgosse: RT @DesireeScales: Q3: Our customers ask for CMS but end up calling us to make updates for them because its easier. #sbbuzz
7:29 pm rzazueta: @DesireeScales Having a Flash application is awesome. Building your entire site in Flash Bad for so many reasons. #sbbuzz
7:30 pm desireescales: @ResourceNation If you indeed know what you’re doing or care to learn the ins and outs of the cms. #sbbuzz
7:30 pm KelsonV: RT @rzazueta Also – PLEASE PLEASE PLEASE refrain from building sites all in Flash! Treat Flash like you treat images – enhancement. #sbbuzz
7:30 pm desireescales: @rzazueta Thanks! #sbbuzz
7:30 pm adarowski: @sbbuzz Q3 With a CMS, the designer in me hates letting go of the hand-crafted aspect of design. Until I need to update the footer! #sbbuzz
7:30 pm rzazueta: 1. It breaks the back button, 2. not SEO friendly, 3. not everyone has the latest version of Flash… etc. #sbbuzz
7:30 pm sagemedia: @desireescales There’s no excuse for poor service in web hosts. If the service is bad, you need a new host. #sbbuzz
7:31 pm garyasanchez: @desireescales Q3 Does having CMS make it easier for designers to tinker & therefore reduce hours & co$ts for the smbiz owner #sbbuzz
7:31 pm desireescales: A lot of our customers are technology-phobic and hire us simply because we add a level of comfort and service for them. #sbbuzz
7:31 pm adarowski: @sagemedia I’m sure a lot of them have poor service because it is so competitive price-wise. You get what you pay for. #sbbuzz
7:31 pm rzazueta: @sagemedia Actually, it’s usually because their support is so narrow – they can help with DNS issues, but not with WP installs. #sbbuzz
7:31 pm desireescales: @sagemedia That would be the rule for any business. I agree! #sbbuzz
7:31 pm vpbx: Q1&Q2: Don’t forget that good design aesthetic is just one cog. Need to balance SEO, SEM, good content, standards compliance, etc. #sbbuzz
7:32 pm nrohrbach: CMS can be a gem. Let’s say you start a company with less than web savvy folks, anyone who can manage MS word can update the site. #sbbuzz
7:32 pm rzazueta: @adarowski A good CMS should keep design and content as separate as possible. #sbbuzz
7:32 pm webiquity: Teach them! @DesireeScales: Q3: Our customers ask for CMS but end up calling us to make updates for them because its easier. #sbbuzz
7:32 pm adarowski: @rzazueta Here’s hoping HTML5 can just do away with Flash. Flash is a wonderful video and animation platform. NOT web design. #sbbuzz
7:33 pm rzazueta: @adarowski But I only say that because the CMS I built does just that 😉 #sbbuzz
7:33 pm desireescales: @garyasanchez GREAT question. Depends on the complexity of the change. Graphics take time, doesn’t matter. Text is easy either way. #sbbuzz
7:33 pm adarowski: @rzazueta Amen. That’s why I love WordPress … and am freaked out every time I view source on a Drupal site. #sbbuzz
7:33 pm nrohrbach: @rzazueta exactly, when I turn over a CMS site to a customer, they can’t access the layout, just the copy #sbbuzz
7:33 pm sbbuzz: Q4: What are some of the biggest mistakes designers make #sbbuzz
7:33 pm desireescales: @adarowski Amen Adam! #sbbuzz
7:34 pm rzazueta: @adarowski Totally. And libraries like Scriptaculous make Flash almost obsolete for some things. #sbbuzz
7:34 pm desireescales: RT @vpbx Don’t forget that good design aesthetic is just one cog. Need to balance SEO, SEM, good content, standards compliance, etc. #sbbuzz
7:34 pm rzazueta: @adarowski Oh, good Lord… don;t get me started on Drupal.. or Joomla. Ick. #sbbuzz
7:34 pm desireescales: @rzazueta Nice plug! #sbbuzz
7:34 pm adarowski: @rzazueta Posting the name and link to your CMS right here will not break the pitch rules… I’m asking! 🙂 #sbbuzz
7:34 pm nrohrbach: @sbbuzz designers make mistakes #sbbuzz
7:35 pm CASUDI: @adarowski @rzazueta #sbbuzz I’ve had lots of issues trying to incorporate Flash in a sensible way, ended pretty much eliminating it 🙂
7:35 pm shanemacsays: Over design and complicate the site because it is to complex. Remember what you are trying to achieve and simple is success #sbbuzz
7:35 pm sagemedia: Q4: Ah, believing that simply buying a copy of Photoshop/DW qualifies you as a designer is one that comes to mind 😉 #sbbuzz
7:35 pm rzazueta: @vpbx Yes – good web design takes SEO, SEM, etc. into account. #sbbuzz
7:35 pm rongraham1: @sbbuzz, my personal biggest mistake is to say it’s done when it isn’t. LOL #sbbuzz
7:35 pm desireescales: @webiquity We teach our clients every single day, that’s y they keep coming back again & again. But, time is always a factor 4 them. #sbbuzz
7:35 pm rzazueta: RT @sagemedia: Q4: Ah, believing that simply buying a copy of Photoshop/DW qualifies you as a designer is one that comes to mind 😉 #sbbuzz
7:36 pm adarowski: @sbbuzz Q4 Designing for themselves and not the user. #sbbuzz
7:36 pm rzazueta: @CASUDI Sometimes Flash is a good thing, lots of times it’s overkill. It has its place. #sbbuzz
7:37 pm som_arbit: Q4: Comic Sans/Papyrus #sbbuzz
7:37 pm vpbx: Q4: Too much Flash. Not enough/too much content. Bad layout/usability/IA. Inconsistent/bad graphics,photos,iconography. #sbbuzz
7:37 pm rongraham1: @sbbuzz, there’s a slight risk of getting a WP theme that’s not standards-compliant. Won’t look good in MSIE. Happened to us once. #sbbuzz
7:37 pm sagemedia: Q4: Falling victim to meaningless trends, forgetting the audience/context. #sbbuzz
7:37 pm nrohrbach: Q4: for me it’s typos, lol, “man that looks sweet, but um, _____ is spelled wrong.” #sbbuzz
7:37 pm desireescales: Q4: Once had a realtor ask for peaches falling off trees on the site. So, what message did that portray #sbbuzz
7:38 pm garyasanchez: Q4: Failure to design for the primary benefit of the customer is my biggest design frustration (this is the client’s fault usually) #sbbuzz
7:38 pm rzazueta: @adarowski Heh, well, thank you. ALMOST ready for public sale: The TKM WebManager –http://bit.ly/3i5Bz #sbbuzz
7:38 pm adarowski: @sbbuzz Q4 One near and dear to me is making the darn font too small. Our laptop resolutions are getting teenier. Go big! #sbbuzz
7:38 pm desireescales: Q4: In a nutshell, know your audience, know your message. Make sure your designer understands both and can portray through graphics. #sbbuzz
7:38 pm mcolacurcio: @rzazueta You can make small Flash elements SEO friendly via an image tag, correct Or still no #sbbuzz
7:38 pm CASUDI: @nrohrbach Q4 Noone should have typos, that way too basic #sbbuzz
7:39 pm adarowski: @sbbuzz Q4 One huge mistake is using lorem ipsum. You gotta design around the content. Content is most important design element. #sbbuzz
7:39 pm desireescales: Q4: Learn to love whitespace, its not a bad thing, trust me. #sbbuzz
7:39 pm sagemedia: Q4: Another mistake designers can’t afford to make: Neglecting tests in cross-browser AND cross-platform compatibility. #sbbuzz
7:39 pm rzazueta: Q4: Not enough focus on the goals of the site. Good web design drives the actions of users to meet the site’s goals. #sbbuzz
7:39 pm CASUDI: Seconded :-)RT @DesireeScales: Q4: Learn to love whitespace, its not a bad thing, trust me. #sbbuzz
7:40 pm desireescales: Q4: Navigation which makes no sense and isn’t intuitive. #sbbuzz
7:40 pm shanemacsays: Designing with words/content is awesome, white BG RT @desireescales Q4: Learn to love whitespace, its not a bad thing, trust me. #sbbuzz
7:40 pm bradfordshimp: @adarowski Agreed. Design should follow message. The site must tell a story. #sbbuzz
7:40 pm nrohrbach: The biggest mistake I see locally is programmers who think they can design. Don’t let ego get in the way. #sbbuzz
7:40 pm adarowski: @sbbuzz Q4 On content: When designing, I do it all in HTML first, read it back, let the content dictate how the design looks. #sbbuzz
7:40 pm rzazueta: RT @nrohrbach: The biggest mistake I see locally is programmers who think they can design. Don’t let ego get in the way. #sbbuzz
7:40 pm bradfordshimp: Boy, designers have a lot of mistakes that they can make… #sbbuzz
7:41 pm vpbx: RT @desireescales: Q4: Learn to love whitespace, its not a bad thing, trust me. – Give the lady a cee-gar!! #sbbuzz
7:41 pm rongraham1: On Q4 I’ll also throw out that sometimes customers see the work that’s done, then decide it’s not what they thought. Re-design. #sbbuzz
7:41 pm webiquity: Q4: The user experience is so important. Is the site intuitive Does it accomplish the goals #sbbuzz
7:41 pm desireescales: @adarowski We ask for the content first before we even start. I totally agree with you! This way clients can really see end results. #sbbuzz
7:41 pm adarowski: @sbbuzz Q4 Not thinking about mobile. Don’t put your “Next” button immediately next to your “log out” button. Infuriating! #sbbuzz
7:41 pm MitchSolway: Q4: Being too committed to their own preference vs the clients. It’s easy to fall in love with your own choice. #sbbuzz
7:41 pm rzazueta: @mcolacurcio Sort of… small Flash elements aren’t really the problem, it’s when you lock away vital navigation or content in Flash #sbbuzz
7:41 pm garyasanchez: I have bad memories of this @nrohrbach The biggest mistake I see locally is programmers who think they can design. #sbbuzz
7:41 pm desireescales: RT @nrohrbach: The biggest mistake I see locally is programmers who think they can design. Don’t let ego get in the way. #sbbuzz LOL!
7:42 pm bradfordshimp: Q4 – I see so much bad design out there, but I think that is because a lack of designers – at least good designers have an eye … #sbbuzz
7:42 pm rzazueta: RT @webiquity: Q4: The user experience is so important. Is the site intuitive Does it accomplish the goals #sbbuzz
7:42 pm desireescales: @nrohrbach A programmer does not a designer make. Just because you know what a pixel is doesn’t mean you know where to put it! #sbbuzz
7:42 pm nrohrbach: <— is observing rule # 4 #sbbuzz
7:42 pm CASUDI: @nrohrbach Most programmers are not designers, when we did web design we never programmed #sbbuzz I still use a programmer.
7:43 pm vpbx: Q4; Big pet peeve: not testing across multiple (i.e., >2 ) browsers. Still happens way too much these days. #sbbuzz
7:43 pm desireescales: @bradfordshimp That’s why its important to find a good one who is an artist but understands marketing as well. #sbbuzz
7:43 pm sbbuzz: @nrohrbach The bee says thanks, honey 🙂 #sbbuzz
7:43 pm rzazueta: @desireescales I bristle when people say, “Oh, you’re a web designer” No, I’m a developer. you don’t want me designing ANYTHING. #sbbuzz
7:43 pm sbbuzz: Q5: What types of things should I look for in a design agency #sbbuzz
7:43 pm bradfordshimp: @desireescales Nice! In fact, I think you can be a good designer without a lot of programming knowledge. At least I hope so. #sbbuzz
7:44 pm bradfordshimp: @desireescales Ah, an artist with a sense for business is a rare thing indeed. #sbbuzz
7:44 pm vpbx: RT @nrohrbach A programmer does not a designer make. Just because you know what a pixel is doesn’t mean you know where to put it! #sbbuzz
7:44 pm CASUDI: RT @desireescales: @nrohrbach A programmer does not a designer make. Just cos you know ……….#sbbuzz (too long to RT BUT GREAT)
7:45 pm webiquity: “Most programmers are not designers” is something a lot of clients don’t understand #sbbuzz
7:45 pm rongraham1: @bradfordshimp, my partner is a Photoshop guy, and I am a bit more of a programmer. We only cross over when we must. LOL #sbbuzz
7:45 pm bradfordshimp: @sbbuzz Q5 A willingness and an ability to educate. #sbbuzz
7:45 pm MitchSolway: Q4: Believing that people in general respond do website design aesthetics in the same way they do. #sbbuzz
7:45 pm adarowski: @sbbuzz Q5 Demand web standards (HTML, CSS, no tables)! So much easier to make content updates and design modifications later. #sbbuzz
7:45 pm sagemedia: Q5: Any design agency worth its salt will have both an excellent portfolio, and a large number of verifiable testimonials. #sbbuzz
7:45 pm rzazueta: I prefer my web designer be at least able to convert their work to HTML. Too many designers don’t know HTML/CSS’s limitations. #sbbuzz
7:45 pm mcolacurcio: @rzazueta Makes sense. Thx #sbbuzz
7:46 pm desireescales: Q5: Reputation is key. Call their clients. You wouldn’t believe how many people call us without even looking at our site. #sbbuzz
7:46 pm MitchSolway: Q4: Jumping to show a design before setting the context (their thinking behind it) to the client. #sbbuzz
7:46 pm garyasanchez: Q5: A desire to put the site user first (force your client to know the target & share), happy customers, understanding of the brand #sbbuzz
7:46 pm CASUDI: RT @webiquity: “Most programmers are not designers” is something a lot of clients don’t understand #sbbuzz
7:46 pm adarowski: @sbbuzz Q5 I actually blogged about this recently: http://is.gd/1R5Me #sbbuzz
7:47 pm vpbx: Q5: Rapport. That’s huge. Do they “get” the business you’re in & are they willing to help accomplish goals and not just get paid. #sbbuzz
7:47 pm MitchSolway: Q4: Working without an approved creative brief (always leads to trouble). #sbbuzz
7:47 pm adarowski: @rzazueta Right, while a designer doesn’t *need* to know HTML/CSS perfectly, at least knowing the limitations is key. #sbbuzz
7:47 pm garyasanchez: RT @MitchSolway Q4: Working without an approved creative brief (always leads to trouble). #sbbuzz
7:48 pm desireescales: Q5: Never hire a web designer that uses the excuse about the cobbler and shoes. Their site should be a showcase! #sbbuzz
7:48 pm VirtualPBXRevs: RT @vpbx: Q4: Too much Flash. Not enough/too much content. Bad layout/usability/IA. Inconsistent/bad graphics,photos,iconography. #sbbuzz
7:48 pm VirtualPBXRevs: RT @vpbx: Q4; Big pet peeve: not testing across multiple (i.e., >2 ) browsers. Still happens way too much these days. #sbbuzz
7:48 pm nrohrbach: Q5: don’t forget portfolio #sbbuzz
7:48 pm adarowski: @sbbuzz Q5 Be comfortable with the agency’s responsiveness. If they’re not responsive when seeking your money, sure won’t later on. #sbbuzz
7:48 pm desireescales: @rzazueta LOL! That’s why we get along so well…we both know our limits! #sbbuzz
7:48 pm vpbx: RT @adarowski:Q5 Demand web standards (HTML, CSS, no tables)! So much easier to make content updates and design modifications later. #sbbuzz
7:49 pm sbbuzz: Don’t forget you can send your questions to @sbbuzz with no hashtag or send a DM and we’ll ask away! #sbbuzz
7:49 pm rzazueta: @DesireeScales That’s a big one – if your designer can’t communicate in human terms to you, look somewhere else.#sbbuzz
7:49 pm webiquity: Q5: reputation, good communication, using current technologies, educator #sbbuzz
7:49 pm adarowski: @nrohrbach Yes! Portfolio. And not just visual examples, see what they’ve written about their role and the process. Do they share #sbbuzz
7:49 pm desireescales: Q5: Hire a web designer who can talk SEO intelligently. If they don’t understand how Google works, run the other way. #sbbuzz
7:49 pm MitchSolway: Q5: Above all, that you feel like these are people you relate to and genuinely would enjoy working with.. #sbbuzz
7:49 pm adarowski: @desireescales Unless you’re talking about someone with a FT gig that dabbles on the side. But agencies. No excuse. #sbbuzz
7:49 pm rzazueta: This, by the way, is also true about your programmer – they need to be able to talk to non-techs without talking down. #sbbuzz
7:50 pm desireescales: @adarowski Oh you wouldn’t believe what comes out of the agencies around Atlanta. #sbbuzz
7:50 pm MitchSolway: Q5: That they’ve taken the time to understand (and sometimes even help you understand) why you really want a website. #sbbuzz
7:50 pm nrohrbach: @adarowski couldn’t agree more, that’s why my portfolio includes customer’s objectives and how I achieved them #sbbuzz
7:50 pm rongraham1: @adarowski, that blog post is really interesting. We’ll get to all that one day. Two guys, just off the ground, takes time. 😦 #sbbuzz
7:51 pm adarowski: @desireescales I have none of the above, but also think none of those mean a thing about design skills. I can’t agree at all… #sbbuzz
7:51 pm desireescales: RT @MitchSolway: Q4: Working without an approved creative brief (always leads to trouble). #sbbuzz(Or approved content!)
7:51 pm life_enthusiast: #sbbuzz look for web designer who is willing to share portfolio. Do you like look & feel
7:52 pm desireescales: RT @MitchSolway: Q5: Above all, that you feel like these are people you relate to and genuinely would enjoy working with.. #sbbuzz
7:52 pm adarowski: @rongraham1 Congrats on the launch! #sbbuzz
7:52 pm CASUDI: Q5 The best designers/programmers collaborate really well so the Client feels part of the process & understands it #sbbuzz
7:52 pm desireescales: Q5: You’re going to be tied to this person for awhile, especially on a big project. You get what you pay for so pay attention. #sbbuzz
7:53 pm adarowski: @MitchSolway That might be the most important thing, right there. Being comfortable. #sbbuzz
7:53 pm desireescales: @adarowski I just got out of a meeting where this large corporation had that happen. The guy didn’t come across well at all. #sbbuzz
7:53 pm sbbuzz: Q6: What are some examples of a well-done website Why #sbbuzz
7:53 pm vpbx: Q5: Avoid agencies and designers with the mentality of “We won’t take a project less than $xxxK”. #sbbuzz
7:54 pm life_enthusiast: #sbbuzz Get free consult 1st. Web designer should ask questions that allow them to get to know you & your biz.
7:55 pm twaroop: how can clients keep design costs down any awesome web designers come to mind for cash-strapped startups #sbbuzz #sbbuzz
7:56 pm rongraham1: @vpbx, we have the opposite problem. (Antithesis) We get customers who won’t pay more than $xxx. LOL #sbbuzz
7:56 pm vpbx: Q6: On the eCommerce side: Barnes&Noble, Williams-Sonoma. Great reflection of brand. I “feel” their brick&mortar on their websites. #sbbuzz
7:56 pm bradfordshimp: Q6 http://memberhub.com – I just love the look and feel, very inviting and clean. #sbbuzz
7:56 pm mcolacurcio: Q6: I know this is controversial, but I love Amazon’s site. Always pushes me to the sale w/ recommendations, etc. #sbbuzz
7:56 pm webiquity: Q6: @batchblue.com and @mailchimp.com Very intuitive, visually appealing, accomplish goals of edu customer and converting #sbbuzz
7:57 pm rzazueta: Q6: I look at the conversion rates – are the goals being met At the end of the day, that’s what I care about most. #sbbuzz
7:57 pm desireescales: @twaroop Really depends on your budget. We have a company http://www.simplybellawebdesign.comfor low-cost solutions. #sbbuzz
7:57 pm sagemedia: Q6: http://sidd.ca – clean, features the product, communicates message, easy to navigate, search engine friendly, stays on brand. #sbbuzz
7:57 pm adarowski: @sbbuzz Q6 I’ll kick it off with the master: http://simplebits.com. Gorgeous. Usable. Shares content. Taught me everything I know. #sbbuzz
7:57 pm sbbuzz: @twaroop Great question! That one’s coming up 😉 #sbbuzz
7:57 pm life_enthusiast: #sbbuzz A well done website has a design that gives me a feeling (presence) & has information that I’m looking for. Design & copy matter.
7:57 pm rzazueta: I put a big emphasis on design, but I must remind all – one of the most useful and popular sites is Craig’s List. And it’s UGLY. #sbbuzz
7:57 pm bradfordshimp: @webiquity MailChimp is VERY user friendly and fun – with that silly monkey always distracting us! #sbbuzz
7:58 pm vpbx: @rongraham1 I was on that side of the fence post dot-bomb. Local businesses especially. Gosh…those days… #sbbuzz
7:58 pm rzazueta: Content is still king. #sbbuzz
7:58 pm desireescales: @mcolacurcio That’s called interactivity and personalization. Web design is headed in that direction for the masses at this point. #sbbuzz
7:59 pm adarowski: @sbbuzz Q6 I also love a site like last.fm or Wikipedia that I can just click around on forever and ever. Joy of discovery. #sbbuzz
7:59 pm helpbusinesses: RT @rzazueta: Content is still king. <I agree> #sbbuzz
7:59 pm desireescales: Q6: http://www.google.com Simple, white space, easy. You know what to do immediately. #sbbuzz
7:59 pm bradfordshimp: Q6 – I’ll throw google.com into the mix. It has one purpose, search, and it is beautiful in that simplicity #sbbuzz
7:59 pm vpbx: @rzazueta Totally agree with you on Craigslist. It was actually refreshing when that site came out (in the midst of Flash hell). #sbbuzz
7:59 pm rongraham1: @vpbx, indeed. The local businesses who bailed out at the dot-bomb have been replaced by the “economy entrepreneurs.” LOL #sbbuzz
7:59 pm scoblitz: @bradfordshimp I love everything about MailChimp – those guys are amazing. #sbbuzz
7:59 pm mcolacurcio: @desireescales Especially when the recommendations are accurate. When they are way off, it’s worse than none at all. #sbbuzz
7:59 pm rzazueta: I’m a HUGE believer in Steven Krug’s design philosophy – “Don’t make me think.” #sbbuzz
8:00 pm nrohrbach: @bradfordshimp @desireescales great minds think alike, was typing google.com as you both posted it, lol #sbbuzz
8:00 pm vpbx: Agree with everyone’s vote for Mailchimp as well! #sbbuzz
8:00 pm rzazueta: Keep the number of options per page to a few – no more than six. Guide the visitors down the path to a conversion. #sbbuzz
8:00 pm desireescales: @nrohrbach Oh too funny! #sbbuzz
8:00 pm desireescales: @bradfordshimp Great minds… #sbbuzz
8:00 pm garyasanchez: I think that beauty is in the eye of the user. Already read a wide range of favs here Q6: What are examples of a well-done website #sbbuzz
8:00 pm adarowski: @sbbuzz I’ll put a vote in for MailChimp as well. Great site. Great app. Great people. #sbbuzz
8:00 pm desireescales: @rongraham1 Or green ones. #sbbuzz
8:01 pm vpbx: So as to not bash on Flash incessently, Nikon Cameras does a good job on their site. Very usable site. Very engaging. #sbbuzz
8:01 pm bradfordshimp: @nrohrbach I was even going to say something about whitespace… #sbbuzz
8:01 pm bradfordshimp: @desireescales You and me, yeah, but Neal hmmm #sbbuzz
8:01 pm desireescales: @adarowski Do you love them because of design or content Both #sbbuzz
8:01 pm vpbx: And to prove that programmatic sites are cool, I loove the geeky functionality of ExtJS.com #sbbuzz
8:02 pm webiquity: Google.com agreed. KISS principle! #sbbuzz
8:02 pm desireescales: Q6: gd web design starts w/ a gd dashboard on the home page & concise copy which tells the story. Let the viewer decide 2 go deeper. #sbbuzz
8:03 pm sbbuzz: Q7: (I can’t do examples of bad sites because @adarowski won’t let me!) What’s ballpark cost of designing/building a business site #sbbuzz
8:03 pm desireescales: @mcolacurcio I agree! I don’t want to buy shoes if I’m there for a book on fashion! #sbbuzz
8:03 pm rzazueta: For years I have wanted to build a site that breaks every design rule I can think of. UserBelligerant.com. #sbbuzz
8:03 pm adarowski: @sbbuzz Q6 Oh, one more example of the KISS philosophy (while also being gorgeous):http://www.umbrellatoday.com/ #sbbuzz
8:04 pm rzazueta: Q7: *pinky to lips* One Million Dollars! #sbbuzz
8:04 pm desireescales: Q6: Favorite design on social media sites: http://www.linkedin.com is pretty intuitivehttp://www.tokbox.com is great as well. #sbbuzz
8:05 pm sbbuzz: @rzazueta Sold! #sbbuzz
8:05 pm sagemedia: Q7: Cost will depend heavily on technologies, functionality, complexity, programming, options. Can range from hundreds to millions. #sbbuzz
8:06 pm adarowski: @sbbuzz Q7 Oh boy is that a loaded question… 🙂 #sbbuzz
8:06 pm Canvasman: NeatRT @adarowski: @sbbuzz Q6 Oh, one more example of the KISS philosophy (while also being gorgeous): http://www.umbrellatoday.com/ #sbbuzz
8:06 pm rzazueta: @sbbuzz You just bought my beach house for me, thanks! 😉 #sbbuzz
8:06 pm webiquity: @desireescales linkedin beats the pants off facebook and any other social media site. #sbbuzz
8:06 pm rongraham1: @sbbuzz, I hope others will agree with me when I ask: “define a business site.” LOL #sbbuzz
8:07 pm adarowski: @sbbuzz The top agencies will fetch in the hundreds/hour. A really smart & talented college student could be had for $25/hr or so. #sbbuzz
8:07 pm CASUDI: http://www.umbrellatoday.com/ #sbbuzz @adarowski U R so right!
8:07 pm nrohrbach: @rzazueta in college we had project we had to showcase “the grid” My project was titled “Guck the Frid” #sbbuzz
8:08 pm Timberry: Q7 (and sorry for arriving late) … it’s all case by case, depending on the nature of the site … #sbbuzz
8:08 pm scoblitz: @sbbuzz Q7: I tell my clients to hang up if someone can give cost without a sit down to determine goals and reqs. #sbbuzz
8:08 pm sbbuzz: @rongraham1 Business site: a site that represents your place of business to customers, potential customers, any interested parties. #sbbuzz
8:08 pm rzazueta: q7: When I do seminars for small biz, I suggest they budget at least $5-7k for a fully built and designed lead gen site. #sbbuzz
8:08 pm vpbx: Q7: Agree with @sagemedia & @adarowski. Loaded question. If your needs are simple you can go cheap. Agencies are big $$. #sbbuzz
8:08 pm rzazueta: @nrohrbach That is AWESOME! #sbbuzz
8:09 pm MyGenChanMutt: OK, I’m new to this chat. May I observe for a bit #sbbuzz
8:09 pm Timberry: Q7: on the low end, learn WordPress and do it in a weekend. On the high end, budgets of millions … well, hundreds of thousands #sbbuzz
8:09 pm Canvasman: Of course you can. RT @MyGenChanMutt: OK, Im new to this chat. May I observe for a bit #sbbuzz
8:10 pm sbbuzz: @MyGenChanMutt Of course! Welcome. We’re talking about web design and content-writing for small business owners. #sbbuzz
8:10 pm adarowski: @scoblitz Great point and reminds me of this post by @marcamos http://tinyurl.com/mo8kdm #sbbuzz
8:10 pm Timberry: Q7 and the built-in hidden flaw is that with the true solopreneur, hours and hours of time spent disappear … #sbbuzz
8:10 pm desireescales: Q7: Ask yourself, what is a good web designer with a lot of expertise, knowledge and a great reputation worth to you #sbbuzz
8:10 pm rzazueta: IT’s your business – it’s worth getting the funds to hire an expert and do it right the first time. #sbbuzz
8:10 pm rongraham1: @sbbuzz, that really sounds like you are saying “what should it cost to design my own site” That’s not what you mean, though. #sbbuzz
8:10 pm desireescales: Q7: Better question, wht’s it worth 2 get yr website done once the way you envisioned instead of coming away w/ something U dnt wnt #sbbuzz
8:11 pm MitchSolway: Q7: There is no one single answer/output. But many key inputs (next tweet) #sbbuzz
8:11 pm life_enthusiast: #sbbuzz Specifics matter on cost for a biz site. Some will do it dirt cheap (u get wht u pay 4). More skilled & involved will cost more.
8:11 pm sagemedia: Q7: That said, your average small business can have an excellent informational site designed and implemented for around $5k. #sbbuzz
8:11 pm desireescales: @MyGenChanMutt Sure and welcome! #sbbuzz
8:11 pm bradfordshimp: Q7 A good site by a real expert will return every dime you spend and more, plus save you all that time. #sbbuzz
8:11 pm CASUDI: @ rongraham1 The site needs accomplish its objectives , if to sell then> it needs to sell lots #sbbuzznot all biz sites designed to sell.
8:11 pm Chris_Hendricks: What’s ballpark cost of designing/building a business site #sbbuzz Bare- Bones Basic site ->$200-$400
8:11 pm desireescales: RT @rzazueta: q7: When I do seminars for small biz, I suggest they budget at least $5-7k for a fully built and designed site. #sbbuzz
8:11 pm Timberry: If you want a real case, http://www.paloalto.com and http://www.bplans.com started early and home brew, but became multiple fulltime salaries … #sbbuzz
8:11 pm sagemedia: Q7: It does become a question of value. How important is your website to your business #sbbuzz
8:12 pm sbbuzz: Q8: For folks with limited budget, what are some ways to ensure/uphold good design without breaking the bank #sbbuzz
8:12 pm MyGenChanMutt: Having my site redesigned by a company and got my 1st mock up. Want to find out what to avoid. #sbbuzz
8:12 pm desireescales: @Timberry Glad you’re here! #sbbuzz
8:12 pm garyasanchez: Q7: My analytical brain wants to calculate the opportunity cost of lost leads & customers+the user satisfaction – user anger to know #sbbuzz
8:12 pm adarowski: @sagemedia Good to see some “minimum for a good job” numbers floating around. 5k sounds pretty good for something small done right. #sbbuzz
8:12 pm vpbx: Q7: Time to completion & scope will be your big limiting factors. Even now, some agencies still won’t do a >$50k, >$100K site. #sbbuzz
8:12 pm desireescales: @KimBrame Q7: What’s ballpark cost of designing/building a business site #sbbuzz
8:12 pm MyGenChanMutt: @desireescales 5 to 7K Wow, that’s a lot for a small biz. #sbbuzz
8:12 pm MitchSolway: Q7: Inputs to scope costs – the scope of the build, the importance of the site to your biz model and the team you choose #sbbuzz
8:13 pm scoblitz: @adarowski good read – thanks for that. #sbbuzz
8:13 pm Timberry: Q7 … and it took those multiple fulltime salaries to make the thing work right for the business and @desireescales thanks! #sbbuzz
8:13 pm desireescales: RT @bradfordshimp: Q7 A good site by a real expert will return every dime you spend and more, plus save you all that time. #sbbuzz
8:13 pm adarowski: @sbbuzz Q8 Perhaps teaching yourself WordPress, hire a designer for the look & feel, learn to integrate yourself. It’ll be fun! #sbbuzz
8:13 pm desireescales: @bradfordshimp Can I hang that on my home page of our site #sbbuzz
8:13 pm Canvasman: Q7 You can build it for nothing but time if you wish. Then look for an expert when you need to. #sbbuzz
8:13 pm rzazueta: @sbbuzz For a budget, I do recommend going with a pre-designed template. But I still think you should be guided by an expert. #sbbuzz
8:13 pm desireescales: @vpbx Times are a’changing. I know a lot of web designers who can’t get that kind of money anymore. #sbbuzz
8:13 pm AndrewNim: Q7 #sbbuzz spend some time planning and discussing its worth it. Create something you can add to.
8:14 pm life_enthusiast: AGREED! 100% RT @rzazueta: It’s your business – it’s worth getting the funds to hire an expert and do it right the first time. #sbbuzz
8:14 pm nrohrbach: Q8: send a shout out to some of the bigger art/design schools. Always students looking for freelance work. Portfolio is key still. #sbbuzz
8:14 pm Timberry: Q7, and on the other hand, went we built a real site, back more than 10 years ago now, our direct sales shot up … well worth it. #sbbuzz
8:15 pm rzazueta: My problem with DIY is, if you’re not a web designer/developer, you’re taking time away from your core biz. #sbbuzz
8:15 pm desireescales: @MyGenChanMutt You can get a good template for $1,500 customized or less. #sbbuzz
8:15 pm rzazueta: What is your time worth #sbbuzz
8:15 pm rongraham1: Q8 I’d say simple is best. And going back to whitespace again. LOL #sbbuzz
8:15 pm MitchSolway: Q8: Keep it simple. Make it relevant to your customer. Provide value on the site. Make it easy to contact you. Show character. #sbbuzz
8:15 pm sagemedia: Q8: Find a good agency willing to extend a payment plan. A lot of our clients are SMB, and opt to pay in installments. #sbbuzz
8:15 pm RentalSpotDog: @DesireeScales RT @bradfordshimp: Q7 A good site by a real expert will return every dime u spend & more, plus save u all that time. #sbbuzz
8:15 pm adarowski: @nrohrbach Good point. Some students may be more versed in new technologies than seasoned designers at agencies. #sbbuzz
8:16 pm Timberry: Q8: owner-operator learns wordpress or typepad or blogger, figures out pages in headers, does it by just doing it. Budget < $100 #sbbuzz
8:16 pm desireescales: Q8: You can get a good template from http://www.templatemonster.com. You can find a designer to customize it. #sbbuzz
8:16 pm bradfordshimp: How many more sales do you need to make to afford a good site And then how many more sales will it get you #sbbuzz
8:16 pm ImmersionIT: I agree with @nrohrbach Find a designer/agency who already matches your desired look and professionalism. #sbbuzz
8:16 pm rzazueta: You can sometimes work with an expert to develop a strategy for <$500. I do two-hour strategy sessions for $340 #sbbuzz
8:16 pm CASUDI: @@desireescales Q7 Problem: many small Biz dont know what they should ask for when they get started #sbbuzz lots of your time to inform
8:17 pm desireescales: @rzazueta That’s why I don’t do my own taxes LOL! #sbbuzz
8:17 pm adarowski: @sbbuzz Q8 Just keep it simple to start off. Get what you can. #sbbuzz
8:17 pm Timberry: @bradfordshimp in our experience we grew big time after introducing downloadable real time store and the site around it. Big payoff. #sbbuzz
8:17 pm desireescales: RT @bradfordshimp: How many more sales do you need to make to afford a good site And then how many more sales will it get you #sbbuzz
8:17 pm bradfordshimp: If you need to DIY and you have an eye for design, I suggest Homestead because it is point and click. #sbbuzz
8:17 pm vpbx: Q7: Recently did a survey of the online freelancing sites. Lot’s of good talent out there bidding on projects in the >$2k range. #sbbuzz
8:18 pm sbbuzz: Okay turning moderator duties over to @adarowski & @mriggen will join @desireescales to talk content. Writers, start your engines! #sbbuzz
8:18 pm MyGenChanMutt: @CASUDI here here! #sbbuzz
8:19 pm bradfordshimp: The designer you pay for should be able to show you how the site will pay itself off, this means SEO, conversion, and more. #sbbuzz
8:19 pm bradfordshimp: vroom, vroom, sputter, ack! #sbbuzz
8:19 pm desireescales: Q8: An expert web designer will bring a vast amount of business and design knowledge to the table which will save time and money. #sbbuzz
8:19 pm rzazueta: @CASUDI I can’t tell you how many times I started with a new client and wound up redefining their whole marketing strategy for them. #sbbuzz
8:19 pm sbbuzz: Content time! Q9 What basic elements should a business website have #sbbuzz
8:19 pm Canvasman: Yeah.RT @bradfordshimp: The designer you pay for should be able to show you how the site will pay itself off, this means SEO, conve. #sbbuzz
8:19 pm bradfordshimp: @Timberry I can imagine. I love instant downloadable software (including yours!) #sbbuzz
8:20 pm rzazueta: It’s amazing how many small biz owners “just want a website” without thinking it through. #sbbuzz
8:20 pm rzazueta: That makes them easy pickin’s for the unscrupulous folks out there. #sbbuzz
8:20 pm Timberry: Q7 & Q8: Just a reminder: we’ve also wasted a lot of money on misfires with freelancers too. It’s so hard to know beforehand … #sbbuzz
8:20 pm Canvasman: I just am too hardcore stubborn to pay 2k for a website. #sbbuzz
8:20 pm MyGenChanMutt: @rzazueta it’s cause we don’t know what to think through:) #sbbuzz
8:20 pm desireescales: Q8: Let’s not forget the proven ideas that come with designing 100s of business sites over a number of years. #sbbuzz
8:20 pm bradfordshimp: Q9 – An about page, apparently. Esp. if you are a blog. Contact page as well. #sbbuzz
8:21 pm desireescales: @KimBrame Well, there you go! Huge range out there. #sbbuzz
8:21 pm desireescales: RT @rzazueta: It’s amazing how many small biz owners “just want a website” without thinking it through. #sbbuzz
8:21 pm mriggen: @sbbuzz Q9: Home page, clear simple explanation of what you do. An “About us” or “Who we are”. A way to contact you. #sbbuzz
8:21 pm life_enthusiast: #sbbuzz totally agree, u can get professional template inexpensively. Heard about company who would create css from graphic for a few 100 $.
8:21 pm desireescales: @rzazueta There is a real rush for sm biz owners to get a presence which doesn’t make for good decision making. #sbbuzz
8:22 pm adarowski: @sbbuzz Q9 CALL TO ACTION!!!! 🙂 #sbbuzz
8:22 pm bradfordshimp: Q9 – I think that your website should be able to act as a virtual sales rep, so you need the whole picture on your site. #sbbuzz
8:22 pm rzazueta: @MyGenChanMutt I know – that’s why I’m here to help 😉 #sbbuzz
8:22 pm MitchSolway: Q9: Who we are. What we do. Who we work for. How we work. How to reach us. And if relevant, what our clients say. #sbbuzz
8:22 pm Timberry: Q9: It’s not generic: Objectives to steps to achieve them to specific dates and deadlines and tasks. #sbbuzz
8:22 pm MyGenChanMutt: @rzazueta so where do we go to get all of the answers to these great Q’s #sbbuzz
8:23 pm desireescales: Q9: The most basic element is that your site should tell your company’s story in a compelling manner on the home page. Draw ppl in. #sbbuzz
8:23 pm rzazueta: RT @elainebylos: @rzazueta It’s all about education. #sbbuzz – I totally agree. Education is a key part of the service.
8:23 pm mriggen: @adarowski Yes, definitely that, too! Call to action should be very clear. This is where design & copy go hand-in-hand. #sbbuzz
8:23 pm ImmersionIT: website basics: contact info (many forget), simple call to action, clear statement of goods/services, & testimonials/stories. #sbbuzz
8:24 pm rzazueta: @DesireeScales Totally. – they need to stop and ask “Why do I need a website” #sbbuzz
8:24 pm bradfordshimp: Q9 – Good site content starts with you knowing your story. Who is your ideal customer, what makes them buy, etc. #sbbuzz
8:24 pm sagemedia: Q9: Though less specific, designing a good website means designing for user experience.http://tr.im/uexp #sbbuzz
8:24 pm scoblitz: @sbbuzz Q9: You have to cover the who, what, how, contact info, location if appropriate, and like @adarowski said – a call to action #sbbuzz
8:24 pm adarowski: @sbbuzz Also, any good site will include unicorns. http://bit.ly/PFNDk #sbbuzz
8:24 pm Timberry: Q9 when I approach a business as potential client or customer I want answers: who are you, why do I care, what do you do for me. #sbbuzz
8:24 pm Canvasman: I have more problems with SEO then design. #sbbuzz
8:24 pm garyasanchez: Q9: If you’re a retailer, put your city and address (if not a map) on the home page + statement of what you sell & its point of diff #sbbuzz
8:24 pm Timberry: RT @bradfordshimp: Q9 – Good site content starts with you knowing your story. Who is your ideal customer, what makes them buy, etc. #sbbuzz
8:24 pm webiquity: @MyGenChanMutt Find a developer/designer willing to work with you and educate you #sbbuzz
8:25 pm bradfordshimp: While I agree that biz should not just have a web site just because, it beats just a web listing on an online directory. #sbbuzz
8:25 pm desireescales: @MyGenChanMutt They will post a transcript on http://www.sbbuzz.biz tomorrow. You can find it there. #sbbuzz
8:25 pm sbbuzz: Q10 How much should I worry about SEO (search engine optimization) when writing text #sbbuzz
8:25 pm rzazueta: @MyGenChanMutt The folks on this chat are GREAT resources. I’m also thinking about writing a workbook. #sbbuzz
8:25 pm garyasanchez: RT@Timberry Q9 when I approach a business as potential client I want answers: who are you, why do I care, what do you do for me. #sbbuzz
8:26 pm sbbuzz: @Canvasman My goodness! You’re psychic! (see Q10) #sbbuzz
8:26 pm life_enthusiast: #sbbuzz – I subscribe to Robert Midfleton’s content method- Who we work with, how we work, about, programs/products, resources, contact.
8:26 pm desireescales: Q9: Think about doing a video on the home page that tells your story. People stay longer on sites with video. #sbbuzz
8:26 pm MyGenChanMutt: Good Question: RT @sbbuzz: Q10 How much should I worry about SEO (search engine optimization) when writing text #sbbuzz
8:26 pm mcolacurcio: Q9 – How can we get the visitor from point A (entry) to point B (signup) via the path that makes them most likelky to convert. #sbbuzz
8:26 pm ImmersionIT: Q10 Depends on audience & site goals. I always recommend speak to your market first, search engines second. #sbbuzz
8:26 pm mriggen: Q10: Ha, that’s a good one. SEO was painful for me at first as a writer, but on a website, you need to think about it a lot. #sbbuzz
8:26 pm bradfordshimp: @sbbuzz Q10 Both completely and not at all. #sbbuzz
8:27 pm lifeinthegalaxy: RT @desireescales: @MyGenChanMutt They will post a transcript on http://www.sbbuzz.biz tomorrow. You can find it there. #sbbuzz
8:27 pm bradfordshimp: Q10 – Keywords should inform your content, not overrule it. The site still has to convert. #sbbuzz
8:27 pm Timberry: Q9: What makes a good site hard to generalize, but I say it’s like silk. You know it when you see it. It feels right. #sbbuzz
8:27 pm vpbx: Q10: If you don’t account for SEO while writing your content, you’ve lost the battle. You can’t go live without some type of SEO. #sbbuzz
8:27 pm nrohrbach: Q10: worry about SEO in content writing as much as you worry about getting struck by lighting playing golf in a thunderstorm. #sbbuzz
8:27 pm Canvasman: HEHE. RT @sbbuzz: @Canvasman My goodness! Youre psychic! (see Q10) #sbbuzz
8:27 pm sagemedia: Q10: Good SEO happens organically with excellent content and clean code. The rest is up to SEM and WOM. #sbbuzz
8:28 pm rzazueta: Q10: Be mindful of SEO with your content, but write for humans. After all, they’re the ones with the money. #sbbuzz
8:28 pm mcolacurcio: Q10 – We use a benchmark of 10 keywords for optimization. Any more than that and the goals get muddled. #sbbuzz
8:28 pm nrohrbach: @ImmersionIT but your market has to be able to find your site before you can talk them #sbbuzz
8:28 pm garyasanchez: Q10 I’m no SEO expert, but if potential customers are likely to search for your product category, SEO + design MUST work together. #sbbuzz
8:28 pm mriggen: Q10: It doesn’t matter how pretty your words are if you don’t get found by Google. We try to strike a balance. #sbbuzz
8:29 pm rzazueta: @mriggen Conversely, it doesn;t matter how good your SEO is if no one converts when they get there. #sbbuzz
8:29 pm garyasanchez: Q10 I do believe there are product categories where search is less important (e.g. women’s clothes). I’d like to see stats on this #sbbuzz
8:29 pm Timberry: Q10: I think with SEO that we don’t spend enough thought on who we don’t want on the site, and how not to attract non target people. #sbbuzz
8:30 pm desireescales: Q10: SEO is much more than content on the page. There is a lot more to the whole pie. Content is part but not the whole thing. #sbbuzz
8:30 pm som_arbit: @desireescales Do people really stay longer on home pages with video Do you have any links or references Just curious. #sbbuzz
8:30 pm rzazueta: My take on SEO: create great value for your visitors, make it easy to index by the spiders – SEO will follow. #sbbuzz
8:30 pm Timberry: Q10: think of it as a fishbowl at a trade show booth. You don’t want lots of cards in the bowl; only cards of interested people. #sbbuzz
8:31 pm garyasanchez: How do you do that @Timberry Q10: I think with SEO that we don’t spend enough thought on how not to attract non target people. #sbbuzz
8:31 pm bradfordshimp: @Timberry Hmm, interesting. Gets back to the ideal customer. So write as yourself, not as an SEO robot. #sbbuzz
8:31 pm vpbx: Q10: W/Yahoo & Bing now #2 and a GOOG rxn pending, the SEO/SEM landscape will change. You need to be savvy to that. #sbbuzz
8:31 pm ImmersionIT: @nrohrbach agreed. And that is where SEM comes in. Making sure you create paths online to your site so people can find it. #sbbuzz
8:31 pm mriggen: @sbbuzz Q10 It’s like Scrabble: the prettiest words don’t win you the game, someone will always hit the triple on “sox”! #sbbuzz
8:31 pm bradfordshimp: @Timberry I have a hard time when I’m told to take the personality out of my writing. #sbbuzz
8:31 pm adarowski: @sbbuzz Q10 I’ve found the most important time to look at SEO is deciding what to call yourself. We did it for BatchBook. #sbbuzz
8:31 pm desireescales: Q10: Design and content are still key. Your website is the hub of all of your efforts and must be professional and ez to navigate. #sbbuzz
8:32 pm vpbx: Q10: It’s also not just about your SEO but what your competitors are doing that may draw traffic away from you. #sbbuzz
8:32 pm AndrewNim: #sbbuzz Q10 soaking it up, nice to know I am not alone when I says this.
8:32 pm mriggen: @rzazueta Totally agree – need both equally. #sbbuzz
8:32 pm webiquity: SEO: Be aware of how the search engines work, but don’t obsess over it. Don’t try to trick Google – you’ll lose! #sbbuzz
8:33 pm rzazueta: Traffic from sites with similar target markets is almost always more valuable than search engine traffic. #sbbuzz
8:33 pm bradfordshimp: @mriggen I’d have to challenge sox #sbbuzz
8:33 pm Canvasman: My competition has way more than I do for SEO. I am always #3 or even page 2 sometimes. #sbbuzz
8:33 pm mriggen: @bradfordshimp I have. You would lose 😦 #sbbuzz
8:33 pm Timberry: @bradfordshimp I’m with you on that one. Writing without personality What’s that for The court record Legal ads #sbbuzz
8:33 pm vpbx: RT @webiquity: SEO: Be aware of how the search engines work, but don’t obsess over it. Don’t try to trick Google – you’ll lose! #sbbuzz
8:33 pm bradfordshimp: With SEO, make sure you actually know how your audience finds you, its not with your keywords all the time. #sbbuzz
8:34 pm rzazueta: Time spent building solid biz relationships with meaningful link exchange is generally more valuable than sweating SEO details. #sbbuzz
8:34 pm sagemedia: Q10: Search engine algorithms are constantly evolving. Don’t try to cheat the system. Play it straight with quality and you’ll win. #sbbuzz
8:35 pm bradfordshimp: @mriggen good to know. I like that I can use my name, well the first four letters. Bet you can’t use yours 😉 #sbbuzz
8:35 pm mriggen: @ sbbuzz Q10: I would never want to sacrifice personality for SEO. We try hard @batchblue not to in any of our communications. #sbbuzz
8:35 pm sbbuzz: Q11 What is the biggest mistake writers make #sbbuzz
8:35 pm Timberry: @garyasanchez: re: How do you do that Gulp. I wish I knew. It’s a good goal though, right #sbbuzz
8:35 pm Canvasman: The ones I want to link to wont. The little guys don’t help much. #sbbuzz
8:36 pm mriggen: @bradfordshimp No, but I can use the second half of my last name – more points, I win! #sbbuzz
8:36 pm bradfordshimp: @Timberry LOL, indeed. We strip personality to be professional, but then miss out on personal connection and real impact. #sbbuzz
8:36 pm desireescales: @som_arbit YouTube is the number 2 search engine right behind Google. Put a video on your site for added SEO power . #sbbuzz
8:37 pm bradfordshimp: @mriggen Dang. But watch out, I like to sneak up from behind with my Q #sbbuzz
8:37 pm desireescales: @bradfordshimp No, its with social media, videos on YouTube. There are many backdoors to a website ppl forget about. #sbbuzz
8:37 pm rongraham1: @sbbuzz, on Q11 there are two: (1) don’t edit, and (2) don’t go for a peer review. We need that for more than just journals. LOL #sbbuzz
8:37 pm webiquity: Also know where your traffic is coming from (analytics). May not be Google or they may be searching keywords you’re not targeting. #sbbuzz
8:37 pm life_enthusiast: #sbbuzz Depends on your target market & where they are finding you. SEO is only good if ppl look on search engines.
8:37 pm bradfordshimp: Q11 – Using too many words when less would do just fine. #sbbuzz
8:37 pm mriggen: @sbbuzz Q11 Well, it’s pretty common to think that anyone can write well. Anyone can certainly write, but not always well. #sbbuzz
8:37 pm mattgillooly: @sbbuzz – Q11: Not drinking enough. #sbbuzz #sbbuzz
8:37 pm rzazueta: @Canvasman Everyone starts out little. If they have quality sites and loyal visitors who want what you have, it’s worth it. #sbbuzz
8:38 pm scoblitz: @sbbuzz Q11: Not knowing and respecting their audience. #sbbuzz
8:38 pm desireescales: @vpbx Interestingly enough Youtube is actually the number 2 search engine right behind Google. #sbbuzz
8:38 pm sagemedia: Q11: Underestimating the intelligence of your audience. Do not make claims that you don’t immediately back up. #sbbuzz
8:38 pm ImmersionIT: Q11 – Waiting to get it perfect. Use statistics & audience to get feedback & then tweak it. #sbbuzz
8:38 pm Timberry: RT @bradfordshimp: Q11 – Using too many words when less would do just fine. #sbbuzz
8:39 pm bradfordshimp: @mriggen If I start to think I am a good writer, I just check out the content you and Pam put up. I love how y’all write. #sbbuzz
8:39 pm webiquity: RT @bradfordshimp: Q11 – Using too many words when less would do just fine. #sbbuzz
8:39 pm mattgillooly: @sbbuzz – Q11: Driving through bat country. #sbbuzz #sbbuzz
8:39 pm mriggen: @sbbuzz Q11: Also, totally guilty of this but using too many exclamation points. Not everyone is excited about product as me 🙂 #sbbuzz
8:39 pm nrohrbach: Q11: thinking that they are also designers #sbbuzz
8:40 pm vpbx: RT @bradfordshimp: Q11 – Using too many words when less would do just fine. #sbbuzz
8:40 pm mriggen: @bradfordshimp Aw, thanks Brad! Appreciate the compliment. #sbbuzz
8:40 pm desireescales: Q11: If the biz owner who hired the writer doesn’t know their audience or message, the writer can’t help but make mistakes. #sbbuzz
8:40 pm life_enthusiast: #sbbuzz My marketing coach gets on me for this all the time-Don’t talk about process! Talk about outcomes!
8:40 pm bradfordshimp: @nrohrbach LOL. Words design everything. #sbbuzz
8:40 pm scoblitz: @mriggen I totally agree with that!!! #sbbuzz
8:41 pm CASUDI: Thanks to #sbbuzz esp @desireescales @bradfordshimp @rzazueta @scoblitz@adarowski @sbbuzz& all the rest. REALLY GREAT INFO.
8:41 pm rzazueta: @mattgillooly We can;t stop here…. #sbbuzz
8:41 pm desireescales: @CASUDI Thanks! #sbbuzz
8:41 pm desireescales: @mattgillooly Without a plan or a map it can get rather batty! #sbbuzz
8:41 pm webiquity: Q11: Not proofreading #sbbuzz
8:42 pm vpbx: RT @scoblitz: @sbbuzz Q11: Not knowing and respecting their audience. #sbbuzz
8:42 pm sbbuzz: Q12 What are some examples of well-written websites and why #sbbuzz
8:42 pm Timberry: Q11: I worked with a great copywriter in the distant past. Broke rules all the time. Kept it interesting. Worked extremely well. #sbbuzz
8:42 pm desireescales: Q11: Depending on the designer to check for spelling errors. Give the designer corrected copy in the first place! #sbbuzz
8:42 pm bradfordshimp: @desireescales True on not knowing the audience, need to find a writing that can help them find the story. #sbbuzz
8:42 pm Canvasman: @rzazueta Yeah. It’s worth it in the long run. It still makes me angry when some of the big guys wont respond. #sbbuzz
8:42 pm rzazueta: @CASUDI Thank you too! This has been a great chat so far! #sbbuzz
8:43 pm rzazueta: RT @DesireeScales: Q11: Depending on the designer to check for spelling errors. Give the designer corrected copy in the first place! #sbbuzz
8:43 pm JudiCogen: RT Yes, yes, yes! @life_enthusiast: #sbbuzz Marketing coach gets on me for this all the time-Don’t talk about process! Talk about outcomes!
8:43 pm vpbx: Q11: That “no personality” thing that was mentioned earlier with SEO It applies here. Your site must have a voice. #sbbuzz
8:43 pm mattgillooly: @bradfordshimp – I’ll second that. It can get intimidating to write for the BatchBlue blog when I know I’ll be up against @mriggen. #sbbuzz
8:43 pm bradfordshimp: Good to know that writers don’t have as many mistakes to make as designers. Plus, we have spell check! #sbbuzz
8:44 pm desireescales: @krystyna81 Hey, at least you warned us! I have a lot of respect for that! #sbbuzz
8:44 pm mriggen: @sbbuzz Q11: I like sites with a strong voice & brand. So @mailchimp, @freshbooks, @wufoo. Good writing there supports the brand. #sbbuzz
8:44 pm rzazueta: @bradfordshimp Well… if the design sucks, no one is going to read it. And if the copy sucks, no one is going to move forward. #sbbuzz
8:44 pm garyasanchez: Thanks for sharing some great insights all you sbbuzzers! I’ve gotta run #sbbuzz
8:44 pm bradfordshimp: @mattgillooly I love how everyone blogs at your company! #sbbuzz
8:45 pm Canvasman: I’m sorry. Have to go now. #sbbuzz
8:45 pm rzazueta: Design and content really do go hand in hand. #sbbuzz
8:45 pm mcolacurcio: Q12 – Love the http://www.wufoo.com site. They speak in plain English even though they have a tech product. No jargon! #sbbuzz
8:45 pm mattgillooly: @sbbuzz – Q12: woot.com tends to have some interesting product descriptions. I’d love to know how they affect sales. #sbbuzz
8:45 pm life_enthusiast: Speak their language! RT @bradfordshimp: @desireescales True on not knowing audience, need 2 find writing that helps find da story. #sbbuzz
8:45 pm mriggen: @mattgillooly You’re just afraid I’m going to throw a bat at you. #sbbuzz
8:45 pm adarowski: @mriggen And @mailchimp‘s writing WITHIN the app is absolutely priceless. #sbbuzz Me like.
8:45 pm rzazueta: In regards to copy mistakes, I believe Strunk and White wrote a while book about them. #sbbuzz
8:46 pm mriggen: @Canvasman Thanks for joining – you’re going to miss pitch time though 😉 ! #sbbuzz
8:46 pm bradfordshimp: Q12 – This is a tough question. Good writing often doesn’t get noticed (because its not supposed to). #sbbuzz
8:46 pm rzazueta: Boring copy, copy that doesn’t tell me next steps, copy that is devoid of life and breath… those are universal problems. #sbbuzz
8:46 pm rzazueta: RT @bradfordshimp: Q12 – This is a tough question. Good writing often doesn’t get noticed (because its not supposed to). #sbbuzz
8:47 pm adarowski: @bradfordshimp Same with good design! #sbbuzz
8:47 pm Timberry: @rzazueta But some copy mistakes work. Like starting the sentence with “But.” Although I agree that most don’t. #sbbuzz
8:47 pm desireescales: @Canvasman Nice meeting you! Hope we see you again at #sbbuzz
8:47 pm bradfordshimp: Q12 I like sites that get to the point, but that is easier said then done. #sbbuzz
8:47 pm vpbx: RT @rzazueta: In regards to copy mistakes, I believe Strunk and White wrote a while book about them. #sbbuzz – “The Elements of Style”
8:47 pm mriggen: @rzazueta Yes of course! Read those rules before breaking any. And of course, read good writers. #sbbuzz
8:48 pm scoblitz: @mriggen Those sites are all so conversational & friendly in tone, not in biz speak. I’d add yours to that group. #sbbuzz
8:48 pm rzazueta: @Timberry You have to know the rules to understand when to break them. #sbbuzz
8:48 pm Timberry: Q12 but I go back to @bradfordshimp a while back, good writing gets boring without some personality. A sparkle here and there. #sbbuzz
8:48 pm sbbuzz: Just did an obligatory #redsox score check in honor of our vacationing Queen Bee. 2-1 Sox! #sbbuzz
8:48 pm Chris_Hendricks: RT @bradfordshimp:Q12 -This is a tough question. Good writing often doesnt get noticed (because its not supposed to) #sbbuzz TRUE # sbbuzz
8:49 pm mriggen: @scoblitz Thanks, that means a lot. But realize that might not be right for all businesses. #sbbuzz
8:49 pm mattgillooly: @sbbuzz – Q12: my favorite writing on the web is at http://grangee.com #sbbuzz
8:49 pm rzazueta: @Timberry Totally – there’s a LOT of room for personality in “professional” business writing. Be unafraid. #sbbuzz
8:49 pm Timberry: I don’t mind being reminded that there was a person sitting at the keyboard at some point, thinking about what to write. #sbbuzz
8:49 pm desireescales: @SvyATL Thanks for writing it. I think you’re a marketing genius in my book! #sbbuzz
8:49 pm rzazueta: Especially for small biz – we have the advantage that people want to do business with other people, not brands. #sbbuzz
8:50 pm bradfordshimp: @mriggen I think this goes to a point @timberry made. Write for the type of people you want to work with. #sbbuzz
8:50 pm desireescales: Q12: You can’t go wrong with anything on http://www.sethgodin.com Talk about to the point! #sbbuzz
8:51 pm sbbuzz: Oh my, is it pitch time already Give us your 1-liner on your business before we call it a night! #sbbuzz
8:51 pm Timberry: I second that: RT @desireescales: Q12: You cant go wrong with anything on http://www.sethgodin.comTalk about to the point! #sbbuzz
8:52 pm desireescales: gd writing comes from the heart of the author w/ no gimmicks or boundaries that R crossed. No sales pitches, just results. #sbbuzz
8:52 pm bradfordshimp: @desireescales Well, if you open up blogs, I could recommend all night, starting with @timberry ‘s #sbbuzz
8:52 pm sagemedia: @desireescales Absolutely. Seth Godin knows what’s what in the worlds of writing, business, and design. #sbbuzz
8:52 pm desireescales: Q12: Good writing educates in a way all people can understand the message from any walk of life. #sbbuzz
8:52 pm bradfordshimp: Where is the obligatory politician to throw out the first pitch #sbbuzz
8:52 pm nrohrbach: @sbbuzz wake me up when it’s hockey season. #sbbuzz
8:53 pm mriggen: @sbbuzz Q12: Lots of good writers on Twitter, naturally. Follow people who engage you there, read their blogs, discover new folks. #sbbuzz
8:53 pm Timberry: RT @desireescales: gd writing comes from the heart of the author w/ no gimmicks or boundaries that R crossed. No sales pitches. #sbbuzz
8:53 pm mskalyn: SAFE assists survivors of domestic violence with the tools and resources needed to become financially self-sufficient from abuse #sbbuzz
8:53 pm life_enthusiast: @rzazueta Totally agree. The personality of the person they will b working w/ MUST come through in the copy! It creates connection. #sbbuzz
8:53 pm desireescales: Don’t be afraid to qualify your audience through your site’s content. Let them know who your perfect client really is. #sbbuzz
8:53 pm mcolacurcio: <pitch> If you want to know how small businesses can take advantage of crowdsourcing, come to our #crowdwork chat Thursdays at 9amPT #sbbuzz
8:53 pm adarowski: @sbbuzz One site I find an absolute pleasure to read is the social web musings of @bokardo. #sbbuzz
8:53 pm scoblitz: @mriggen sure – I find it so appealing to me as a consumer though. #sbbuzz
8:53 pm Timberry: @bradfordshimp thanks and back atcha, allbizanswers is a pleasure to follow. #sbbuzz
8:54 pm desireescales: @bradfordshimp Aren’t blogs and websites the same nowadays In many ways the border is blurring. #sbbuzz
8:54 pm life_enthusiast: YES! RT @desireescales: Don’t b afraid 2 qualify ur audience thru ur site’s content. Let them know who ur perfect client really is. #sbbuzz
8:54 pm rzazueta: #pitch: TechKnowMe provides the expertise to make your small businesses website a success.http://www.techknowme.com #sbbuzz
8:54 pm bradfordshimp: @Timberry I am really honored that you think so! #sbbuzz
8:55 pm desireescales: Let’s not forget throwing good podcasts into the content mix. Gee @sbbuzz content could be a whole different topic! #sbbuzz
8:55 pm Timberry: <pitch> Reverse pitch or non pitch from me tonight. I’m just amazed at how much I’m liking twitter and these chats. Wow. #sbbuzz
8:55 pm bradfordshimp: @desireescales Right, I think there is room for a whole discussion there. #sbbuzz
8:55 pm mriggen: @sbbuzz (pitch) I’m Michelle Riggen-Ransom from BatchBlue Software. We build software for small businesses. #sbbuzz
8:55 pm scoblitz: @sbbuzz Pitch: eSeMBe offers efficiency focused technology services to microbiz. We help you get things done! http://esembe.com #sbbuzz
8:55 pm adarowski: @sbbuzz I’m Adam and do user experience design for @batchblue and infrequently blog about design at http://darowski.com. #sbbuzz </pitch>
8:55 pm nrohrbach: Pitch: float on over to http://ideaanglers.com and get signed up as guides. Lot of extraordinary talent and minds here at #sbbuzz
8:55 pm bradfordshimp: Here’s my pitch. I write All Biz Answers – Smart Business Advice from all angles. #sbbuzz
8:56 pm mattgillooly: @sbbuzz – pitches: BatchBook is super-flexible social CRM. Minivite.com is super-simple, map-centric, online invitations #sbbuzz
8:56 pm bradfordshimp: And if I had half a brain I would have done that as a link – http://allbizanswers.com #sbbuzz
8:56 pm desireescales: Thank you all for a great chat! Enjoyed it and hope I could help add value here. #sbbuzz
8:57 pm sbbuzz: @bradfordshimp @desireescales Podcasting sounds like a great topic. Also considering giving SEO a “show” to itself. #sbbuzz
8:57 pm bradfordshimp: Second Pitch – http://IdeaAnglers.com – get on the mailing list now to get involved with some early beta tests and other fun stuff! #sbbuzz
8:57 pm sagemedia: Sage Media delivers strategic graphic design & development services – grounded in business, high on performance. http://sagemedia.ca #sbbuzz
8:58 pm desireescales: <pitch> Bella Web Design offers web design, internet mktg, soc med coaching, ecommerce, seo at affordable rates for all biz owners. #sbbuzz
8:58 pm mriggen: @desireescales Thank you, Desiree and @adarowski, too! And for everyone who joined us tonight. #sbbuzz
8:58 pm life_enthusiast: #sbbuzz Get your marketing systems tuned-up for the fall – purch by Thurs. 4 bonuses!! http://www.snipurl.com/mrktgtuneup
8:58 pm webiquity: <pitch> web developer, educating clients on how to use the web to grow their business #sbbuzz
8:58 pm desireescales: @sbbuzz Both would definitely be great topics! #sbbuzz
8:58 pm bradfordshimp: Third Pitch – nah, just kidding (I could go on for awhile). Had a great night again tonight folks! #sbbuzz
8:58 pm MyGenChanMutt: @lifeinthegalaxy Thank you! #sbbuzz
8:59 pm shashib: #sbbuzz looks like I missed the whole chat but try explaining that to toddler
8:59 pm rzazueta: You guys all rock. Fantastic, informative, exciting chat tonight. Thank you! #sbbuzz
8:59 pm sbbuzz: Thanks everyone for the great chat! We’ll have the summary posted within the next few days athttp://sbbuzz.biz #sbbuzz
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